OMG It's Gluten Free

Name

OMG It's Gluten Free

Legal name

OMG It's Gluten Free

Website

https://omgitsglutenfree.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Gluten-Free Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Gluten-free baked goods
• Allergen-free bakery products
• Food service wholesale
• Frozen bread manufacturing
• Vegan baked goods

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Online Sales: Individual consumers purchase baked goods through the e-commerce website. Products are shipped nationwide, frozen for freshness with 365-day shelf life. Free shipping on orders over $100. One-time per-order transaction model.
2. B2B Food Service Distribution: Wholesale supply of gluten-free baked goods to airlines, hotels, restaurants, hospitals, senior care facilities, schools, and event venues. Products supplied through distribution partners (Sysco, US Foods, Gordon Food Service, Performance Food Group, Dot Foods, Ben E. Keith) and direct relationships with major hospitality and airline companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

OMG It's Gluten Free manufactures and sells 100% gluten-free, peanut-free, and tree-nut-free baked goods, including breads (loaves, buns, dinner rolls), muffins, cookies, brownies, bread crumbs, and biscuits, with select vegan options. All products are baked fresh daily at the Frankfort, Illinois facility with no preservatives and shipped frozen nationwide with a 365-day shelf life. The company sells directly to consumers via its own e-commerce website and supplies B2B food service operators including airlines, hotels, hospitals, universities, and restaurants through distribution partners.

Product overview

OMG It's Gluten Free is a woman-owned gluten-free bakery offering a portfolio of baked goods. The product line consists of bread products (loaves, buns, rolls, bread crumbs), muffins, cookies, brownies, and biscuits. All products are 100% gluten-free, peanut-free, and tree-nut-free, with select vegan options available. Items are baked fresh in Frankfort, Illinois with no preservatives and shipped frozen nationwide. The core offering centers on allergy-friendly baked goods with the bread category being a best-seller, including White Bread Loaf and 5-Grain Bread Loaf in various pack sizes. Vegan options include chocolate chip and double chocolate chip cookies as well as banana chocolate chip muffins. The company also offers gift cards as a non-baked-goods product.

Differentiator

Problem solved

Functional benefit

Products and services

• White Bread Loaf 2 Pack Two 31oz sliced loaves of gluten-free white bread sold via the OMG e-commerce site for individual consumers.
• White Bread Loaf 4 Pack Four 31oz sliced loaves of gluten-free white bread sold via the OMG e-commerce site for individual consumers and food service operators.
• 5-Grain Bread Loaf 2 Pack Two 31oz loaves of gluten-free 5-grain bread sold via the OMG e-commerce site.
• 5-Grain Bread Loaf 4 Pack Four 31oz loaves of gluten-free 5-grain bread sold via the OMG e-commerce site for individual consumers and food service operators.
• 4" Classic Sliced Buns 32 Pack Thirty-two individually wrapped, hinge-sliced gluten-free buns at 3.2 ounces each, designed for microwave heating in bag.
• 4.5" Large Buns 16 Pack Sixteen individually wrapped gluten-free hamburger buns at 4.5 ounces and 4.5 inches each, designed for microwave heating in bag.
• Dinner Rolls / Slider Buns 24 Pack Twenty-four 2-ounce gluten-free dinner rolls/slider buns designed for microwave heating.
• 5-Grain Dinner Rolls / Slider Buns 24 Pack Twenty-four 2-ounce gluten-free 5-grain dinner rolls/slider buns.
• Classic Bread Crumbs 1 Pound 6 Pack Six one-pound bags of gluten-free bread crumbs, sold to consumers and food service operators.
• Blueberry Muffins 12 Pack One dozen gluten-free blueberry muffins sold via the OMG e-commerce site.
• Vegan Banana Chocolate Chip Muffin 12 Pack One dozen gluten-free and vegan banana chocolate chip muffins sold via the OMG e-commerce site.
• Chocolate Chip Cookies 12 Pack One dozen gluten-free chocolate chip cookies sold via the OMG e-commerce site.
• Vegan Chocolate Chip Cookie 24 Pack Twenty-four individually wrapped 1-ounce vegan and gluten-free chocolate chip cookies per case.
• Vegan Double Chocolate Chip Cookie 24 Pack Twenty-four individually wrapped 1-ounce vegan and gluten-free double chocolate chip cookies per case.
• Rich Fudge Brownies 12 Pack One dozen gluten-free rich fudge brownies sold via the OMG e-commerce site.
• Hearty Butter Biscuits 24 Pack Twenty-four gluten-free butter biscuits per case, designed for microwave heating in bag.
• Gift Card Gift cards redeemable for products on omgitsglutenfree.com, available in preset denominations ($10, $25, $50, $100) or custom amounts from $10 to $1,000, delivered via email.

Quantifiable outcome

• Products shipped nationwide with free shipping on orders over $100
• +2 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• American AirlinescoreStrategic or Co-development PartnerDirect supply relationship for in-flight gluten-free meal catering. OMG products are served to passengers requiring gluten-free, peanut-free, and tree-nut-free meals.
• DeltacoreStrategic or Co-development PartnerDirect supply relationship for in-flight gluten-free meal catering. OMG products are served to passengers requiring gluten-free, peanut-free, and tree-nut-free meals.
• United AirlinescoreStrategic or Co-development PartnerDirect supply relationship for in-flight gluten-free meal catering. OMG products are served to passengers requiring gluten-free, peanut-free, and tree-nut-free meals.
• Four Seasons Hotels & ResortscoreStrategic or Co-development PartnerDirect supply relationship for luxury hotel food service including banquet, room service, and restaurant operations requiring high-quality gluten-free options.
• Hyatt HotelscoreStrategic or Co-development PartnerDirect supply relationship for Hyatt hotel food service operations including banquet, room service, and restaurant operations requiring high-quality gluten-free options.
• Marriott InternationalcoreStrategic or Co-development PartnerDirect supply relationship for Marriott hotel food service operations including banquet, room service, and restaurant operations requiring high-quality gluten-free options.
• Cleveland CliniccoreStrategic or Co-development PartnerSupply of gluten-free baked goods for patient meals at the Cleveland Clinic healthcare system, serving patients with celiac disease and other dietary restrictions.
• Ohio State UniversityminorStrategic or Co-development PartnerGluten-free baked goods supplied for campus dining services at Ohio State University.
• Notre DameminorStrategic or Co-development PartnerGluten-free baked goods supplied for campus dining services at the University of Notre Dame.
• SyscocoreChannel Partner/ Reseller/ DistributorMajor broadline food service distributor reselling OMG gluten-free products to restaurants, hotels, hospitals, and other food service operators across the United States.
• US FoodscoreChannel Partner/ Reseller/ DistributorMajor broadline food service distributor reselling OMG gluten-free products to restaurants, hotels, hospitals, and other food service operators across the United States.
• Gordon Food ServicecoreChannel Partner/ Reseller/ DistributorRegional food service distributor reselling OMG gluten-free products to food service operators.
• Performance Food GroupcoreChannel Partner/ Reseller/ DistributorBroadline food service distributor reselling OMG gluten-free products to food service operators across the United States.
• Dot FoodscoreChannel Partner/ Reseller/ DistributorFood service distributor reselling OMG gluten-free products to food service operators.
• Ben E. Keith Co.coreChannel Partner/ Reseller/ DistributorRegional food service distributor in the Southwest and Southeast United States reselling OMG gluten-free products.
• Gate GourmetcoreChannel Partner/ Reseller/ DistributorSpecialized airline catering company distributing OMG gluten-free products to airline clients for in-flight meal service.
• LSG Sky ChefscoreChannel Partner/ Reseller/ DistributorSpecialized airline catering company distributing OMG gluten-free products to airline clients for in-flight meal service.
• Lettuce Entertain YoucoreStrategic or Co-development PartnerMajor Chicago-based restaurant group using OMG gluten-free products for menu items at their restaurants.
• Mendocino FarmsminorStrategic or Co-development PartnerRestaurant chain using OMG gluten-free products for menu items.
• Saint Xavier UniversityminorStrategic or Co-development PartnerUniversity campus dining services using OMG gluten-free products for students and staff.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Little Northern Bakehouse: Little Northern Bakehouse produces gluten-free and plant-based breads and buns sold through natural, grocery, and foodservice channels. Closely matches OMG's gluten-free + select vegan positioning in the bread category.
• Udi's Gluten Free: Udi's is a large gluten-free baked goods brand owned by Conagra Brands offering breads, muffins, cookies, and granola. Directly competes in the same gluten-free bakery category and food-service distribution channels as OMG.
• Simple Mills: Simple Mills makes naturally gluten-free crackers, cookies, baking mixes, and snack bars sold through natural and grocery channels. Overlaps with OMG in the allergen-friendly, better-for-you bakery space and shares the premium DTC + retail positioning.
• Canyon Bakehouse: Canyon Bakehouse is a leading U.S. gluten-free bread and baked goods brand owned by Flowers Foods. Most direct comparable in terms of gluten-free bread, buns, and rolls sold through both retail and foodservice channels.
• Three Bakers: Three Bakers is a smaller gluten-free bread and snack company producing hamburger buns, sliced breads, and snack cakes. Comparable in scale, product type (gluten-free breads/buns), and channel mix.
• BFree Foods: BFree Foods makes gluten-free wraps, breads, rolls, and bagels sold in retail and foodservice globally. Comparable niche gluten-free bakery with emphasis on allergen-friendly baked staples.
• Against the Grain Gourmet: Against the Grain produces gluten-free, grain-free breads, rolls, pizzas, and baked goods. Directly comparable as a niche specialty bakery serving allergen-restricted consumers through retail and foodservice.

Broad incumbents

• Schär: Dr. Schär is a European-headquartered leader in gluten-free baked goods with a broad portfolio of breads, rolls, and cookies sold globally. Comparable in allergen-free specialty baking but at significantly larger scale and geographic breadth.
• King Arthur Baking Company: King Arthur is a major U.S. baking brand with a dedicated gluten-free product line including breads, mixes, and flours. Comparable in bakery category but much larger, employee-owned, and offers a broader baking-mix portfolio.

Emerging players

• Base Culture: Base Culture makes gluten-free, grain-free, and paleo breads and baked goods sold DTC and through retail. Comparable as a smaller premium gluten-free bakery with a direct-to-consumer-led model and allergen-friendly positioning.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/omgglutenfree
• Facebookfacebook.com/OMGitsglutenfree
• LinkedInlinkedin.com/company/omgitsglutenfree

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMG It's Gluten Free