Today's Maid

What Today's Maid does

Today's Maid is a privately held, bootstrapped cleaning services company founded in 2005 and headquartered in Brooklyn, New York. The company provides residential, commercial/office, seasonal, post-construction, and move-in/move-out cleaning to homeowners, renters, and businesses across the New York City metro area (Manhattan and Brooklyn), with additional service points in San Diego, CA and Newnan, GA. Service delivery relies on a fleet of over 100 skilled, screened, and referenced maids managed through a proprietary "Scoreboard Checklist" quality system that also functions as a maid bonus-incentive mechanism. The company's claimed operating volume is 250,000+ cleans completed and 249,783 NY homes served since inception.

The business operates a direct-to-consumer go-to-market with no long-term contracts and free cancellation up to 36 hours before service. Pricing is quote-based, varying by square footage (up to 3,200+ SF), bedrooms, bathrooms, and frequency (one-time, weekly, biweekly, monthly, daily). Intake occurs primarily through a structured website booking form and four area-coded phone lines (718, 212, 470, 619) covering NYC, Georgia, and San Diego. Service differentiation rests on 100% satisfaction guarantees, insured-and-bonded status with complimentary COI issuance for commercial clients, last-minute and same-day scheduling, and eco-friendly products.

The company is privately held with no disclosed institutional investors, funding rounds, mergers, or acquisitions, indicating continuous organic operation for 19+ years. Product and geographic surface area has expanded modestly in 2024 with the addition of dedicated Post-Construction and Moving service lines and the activation of out-of-state service locations. The website mentions no mobile application, no disclosed third-party integrations, and no AI/ML capabilities; the underlying technology stack is consistent with a labor-intensive local service business rather than a software platform.

Name

Today's Maid

Legal name

Today's Maid

Website

https://todaysmaidservice.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Today's Maid is a Brooklyn-based, privately held cleaning services company founded in 2005, delivering residential, commercial, post-construction, seasonal, and move-in/move-out cleaning across the NYC metro, San Diego, and Newnan via a 100+ maid workforce and direct booking.

Ownership category

akta.pro rank

Product category

Cleaning Services

NAICS

Janitorial Services (561720)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Residential Green Recurring Cleaning (HSAEAGAA), Spring Cleaning (Seasonal Refresh) (HSAEAFAB), Occupied Move-In/Move-Out Cleaning (With Belongings) (HSAEACAB), Whole-Home One-Time Cleaning (HSAEAFAA)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Maid services
• Office cleaning
• Post-construction cleaning

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Cleaning Services: One-time and recurring residential and commercial cleaning services. No long-term contracts required. Flexible scheduling including daily, weekly, bi-weekly, monthly, and last-minute appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Today's Maid provides professional residential and commercial cleaning services across all five boroughs of New York City. Founded in 2005, the company delivers recurring and one-time maid services for homes, apartments, offices, and post-construction/move-out properties using eco-friendly green products. Service offerings include deep cleaning, regular maintenance, seasonal cleaning, post-construction cleanup, and move-in/move-out cleaning, dispatched from its Brooklyn headquarters.

Product overview

Today's Maid is a cleaning service company offering a portfolio of service offerings rather than a software platform. The company provides residential and commercial cleaning services through six core service lines: Office Cleaning, Residential Cleaning, Seasonal Cleaning, Post-Construction Cleaning, and Moving Cleaning services. These services are offered throughout New York City (Manhattan, Brooklyn) with flexible scheduling options including daily, weekly, bi-weekly, monthly, and last-minute appointments. The company operates a fleet of over 100 cleaners and emphasizes eco-friendly products, 100% satisfaction guarantee, and insured/bonded services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Cleaning
• Office Cleaning
• Seasonal Cleaning
• Post-Construction Cleaning
• Moving Cleaning

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TaskRabbit: On-demand home services marketplace owned by IKEA, including home cleaning as a core category. Directly comparable to Today's Maid as a channel for customers booking residential cleaning services, though via independent taskers rather than employed cleaners.
• Molly Maid: National residential cleaning franchise offering recurring and one-time home cleaning services. Closely comparable to Today's Maid in core service offering, target customer (residential), and recurring-service business model.
• Handy: Online platform connecting customers with home cleaning professionals. Comparable to Today's Maid as a direct competitor for residential cleaning bookings, though operating via a marketplace/aggregator model rather than employed fleet.
• Maid Brigade: Residential cleaning franchise offering recurring maid services with eco-friendly product positioning. Directly comparable to Today's Maid on residential focus, recurring revenue model, and green-cleaning differentiator.
• The Maids International: National residential cleaning franchise using a team-based cleaning approach. Directly comparable to Today's Maid on residential focus, recurring service model, and multi-market franchise footprint.

Emerging players

• Homeaglow: Online residential cleaning platform with streamlined booking and vetted cleaners. Comparable to Today's Maid on residential cleaning focus but differentiated by a tech-forward, app-driven booking experience.
• GreenClean: Eco-focused residential and commercial cleaning service operating in major US metros. Comparable to Today's Maid's eco-friendly positioning and residential/commercial mix, often at smaller scale within individual cities.
• Cleany: App-based on-demand home cleaning service in major US cities. Comparable to Today's Maid on residential cleaning focus, offering a modern booking experience that Today's Maid lacks.

Others

• Thumbtack: Home services marketplace where customers can find and book local cleaning professionals. Comparable to Today's Maid as a customer acquisition channel and competitive substitute, though Thumbtack itself does not employ cleaners.

Broad incumbents

• Merry Maids: One of the largest residential cleaning franchise networks in the US, owned by ServiceMaster. Comparable as a broad incumbent offering residential cleaning services at much greater scale, including recurring and one-time cleanings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Todaysmaid
• Facebookfacebook.com/Todaysmaid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Today's Maid