Ellessco

What Ellessco does

Ellessco (Ellessco LLC) is a US-incorporated, privately held direct-to-consumer manufacturer and retailer of reusable consumer products, operating from a domestic manufacturing base with a small team (11-50 employees). The company sells two core product lines through its own e-commerce storefront at ellessco.com: MyAir advanced filtration masks (introduced in 2014) and VinniBag inflatable travel accessories. MyAir's value proposition rests on filtration technology adapted from medical respiratory applications, claimed to block 99.997% of viruses, bacteria, pollen, allergens, and contaminants down to 0.1 microns (versus 0.3 microns for N95), to retain 88% of exhaled moisture for hydration and jet-lag mitigation, and to achieve >200 CFM airflow using a seamless one-piece fabric design weighing 0.2 ounces with no latex, elastic, buckles, or straps. VinniBag is an inflatable travel pouch that suspends contents in a liquid-tight air cushion for transporting liquids, fragile items, or electronics.

Ellessco's business model is a straightforward direct-to-consumer e-commerce operation. Pricing is per-unit: MyAir Kit at $19.99 (one reusable mask, three replaceable filters, zip-lock case) and replacement filters in 10-packs at $9.99, with $4.25 flat-rate shipping for US orders. International shipping is currently suspended due to USPS restrictions. The company serves three identified customer groups: general health-conscious consumers, frequent travelers (for both MyAir hydration benefits and VinniBag utility), and immunocompromised/clinical users such as bone marrow transplant recipients seeking higher-grade filtration protection. Customer acquisition is driven by content marketing through an educational blog covering filtration standards (VFE/BFE/PFE), PM2.5 versus N95 comparisons, and mask fit topics.

Capital-structure-wise, Ellessco appears to be bootstrapped or founder-owned (Elizabeth Scarbrough, founder), with no disclosed venture capital, private equity, or institutional funding, no parent company or subsidiaries, and one registered US trademark covering the Ellessco brand. There is no disclosed management team beyond the founder, no M&A activity, no leadership transitions, and no regulatory actions. The overall profile is that of a small, niche, founder-operated consumer-products business with stable but limited scale and growth signals.

Name

Ellessco

Legal name

Ellessco LLC

Website

https://ellessco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ellessco (Ellessco LLC) is a privately held, US-incorporated direct-to-consumer manufacturer selling reusable consumer products — primarily MyAir advanced filtration face masks and VinniBag inflatable travel accessories — to general consumers, travelers, and immunocompromised users through its own e-commerce storefront, with all products made domestically and no disclosed institutional funding.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment

NAICS

Health and Personal Care Retailers (456), Clothing and Clothing Accessories Retailers (458110)

akta.pro primary industry

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)

Keywords

• Filtration face masks
• Inflatable travel bags
• Personal protective equipment
• Reusable consumer products
• Eco-friendly travel accessories

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: Ellessco generates revenue through direct sales of two main product lines: MyAir advanced filtration masks and VinniBag inflatable travel accessories. MyAir kits sell for $19.99 each and replacement filters (10-pack) sell for $9.99. VinniBag products are also sold through their e-commerce store. Additional revenue comes from shipping fees (flat $4.25 for USA orders).
2. Replacement Filters Subscription: Ongoing revenue from replacement filter sales as consumable products. Filters are designed for one-time use but many customers reuse them multiple times, creating recurring purchase opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ellessco designs, manufactures, and sells reusable consumer products made in the USA through its own e-commerce storefront. Its two core product lines are the MyAir advanced filtration face mask (a reusable two-way mask with replaceable filters blocking 99.997% of particles down to 0.1 microns) and the VinniBag, an inflatable travel bag accessory for transporting liquids and fragile items.

Product overview

Ellessco is a company specializing in innovative, eco-friendly, USA-made products. The company offers two core product lines: MyAir (advanced filtration masks since 2014) and VinniBag (inflatable travel bags). MyAir masks feature advanced filtration technology adapted from medical respiratory technology, with reusable washable fabric masks and replaceable filter inserts. The MyAir Kit includes one reusable mask, three replaceable filters, and a zip-lock case. Replacement filters are sold separately in 10-packs. All products are proudly made in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• MyAir Mask Reusable two-way face mask with advanced filtration technology adapted from medical respiratory applications. Designed to reduce moisture loss and exposure to airborne pathogens, allergens, and contaminants, blocking 99.997% of particles down to 0.1 microns while retaining 88% of exhaled moisture. Sold to health-conscious individual consumers, travelers, and immunocompromised users.
• MyAir Kit Complete MyAir starter kit available in multiple patterns (Zebra, Think Pink, Basic Black, Cool Breeze, Graffiti, Incognito, Lattice, Leopard, Newsworthy, Purple Peeps, Santa Fe Tile, Blue Skies, Desert Camo, Gray Diamonds, Super Star, Mosaic Tile, Buckskin, Denim Blues, Screen Play, Counting Sheep). Each kit includes one reusable washable fabric mask, three replaceable filters, and a zip lock case, priced at $19.99.
• MyAir Replacement Filters Consumable replacement filters for the MyAir mask, sold in 10-packs for $9.99. Filters block 99.997% of viruses, bacteria, pollen, allergens, and contaminants down to 0.1 microns, designed for one-time use but reusable by some customers.
• VinniBag Inflatable travel bag accessory used to transport liquids and fragile items in a suitcase, backpack, boat, or car trunk. Inflation chambers conform to contents, suspending them in a liquid-tight air cushion. Suitable for transporting bottles, breakable gifts, wet or soiled items, cell phones, keys, gourmet treats, and collectibles.

Quantifiable outcome

• Blocks 99.997% of all viruses, bacteria, pollen, allergens & contaminants down to 0.1 microns
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• 3M: Global manufacturer of N95 and surgical masks with massive scale, broad distribution, and dominant brand recognition. Competes with Ellessco across the broader mask category, particularly on filtration credibility and retail availability.
• Honeywell: Diversified industrial conglomerate producing N95 respirators and PPE at scale. Sets the competitive benchmark for filtration standards (including the 0.3 micron N95 threshold Ellessco references) and competes on price, distribution, and institutional contracts.

Direct peers

• Cambridge Mask Co: UK-based maker of reusable masks featuring military-grade filtration and fashion-forward patterns. Directly comparable to MyAir on filtration technology, replaceable filter system, and consumer premium positioning.
• Respro: British manufacturer of reusable sport and pollution masks with replaceable filter systems. Comparable to Ellessco on the reusable-with-replacement-filters model and on serving cycling, commuting, and allergy use cases.
• Airinum: Swedish DTC brand selling premium reusable masks with multi-layer filtration and modern design. Competes head-to-head with MyAir on filtration performance, comfort, and aesthetic-driven consumer positioning.
• Vogmask: Vogmask manufactures reusable filtering face masks with high-filtration non-woven fabric and a similar fashion-forward design ethos. Directly competes with Ellessco's MyAir in the premium reusable mask category serving allergy, pollution, and immunocompromised users.
• Enro: DTC brand selling tech-enabled reusable masks with replaceable filters and a focus on everyday comfort. Directly comparable to MyAir on the consumable-filter business model and direct-to-consumer e-commerce distribution.

Emerging players

• Happy Masks: Premium reusable mask brand with a focus on everyday wear and family segments. Competes in the same reusable mask niche as MyAir but with emphasis on broader lifestyle use cases versus medical-grade positioning.
• MaskC: DTC disposable and reusable mask brand with strong fashion-driven design and high-volume online sales. Comparable to Ellessco on the design-led, direct-to-consumer approach but competes primarily on disposable fashion masks rather than reusable technology.

Others

• Vapur: Manufacturer of collapsible and flexible reusable water bottles targeting the travel and outdoor consumer segment. Comparable to Ellessco's VinniBag product on the eco-friendly, travel-accessory positioning rather than on the mask product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vinnibag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellessco