Pure Clean

What Pure Clean does

Pure Clean is a Minneapolis-based commercial cleaning services provider that specializes in luxury residential buildings in four submarkets of the Minneapolis metro (North Loop, Downtown Minneapolis, Mill District, and Northeast). The company was founded by Craig Simonson (founding year stated as 2017 in company-history source material versus 2012 in firmographic metadata; the company-history record is treated as primary) and operates as a privately held, founder-owned business with between 11 and 50 employees. Services are delivered directly by Pure Clean staff and marketed exclusively to property management companies and HOA boards of luxury residential buildings through a structured 5-step enterprise sales process beginning with a free estimate form and culminating in a multi-year recurring contract.

The service offering is a single integrated commercial cleaning product that bundles routine cleaning of public spaces with a set of concierge-style building-maintenance tasks: trash and receptacle management on designated days, package room handling, light replacement and product ordering, graffiti removal, garage lane sweeping, and anomaly reporting to building management. The operational backbone is GBAC Certified Professional Cleaning (issued by ISSA's Global Biorisk Advisory Council), a documented set of tested cleaning processes, and an owner-on-site presence; no proprietary technology platform, mobile app, or AI/automation layer is disclosed in the source data. The firm advertises 75,000+ cleaning services completed since founding and 5-star Google Reviews, with marketing channels limited to its website, organic Google Reviews, and word-of-mouth referrals.

Revenue mechanics are recurring multi-year contracts priced through a custom bid process after an on-site assessment of building needs; pricing is not publicly disclosed. Customer concentration is high in absolute terms, with all evidence pointing to a small number of luxury residential accounts in the Minneapolis metro, but is partially mitigated by long contract durations and deep operational integration that create meaningful switching costs at the building level. The firm has no external funding, no parent company, no subsidiaries, no M&A activity, and no publicly disclosed partnerships.

Name

Pure Clean

Legal name

Pure Clean

Website

https://pure-clean.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Clean is a Minneapolis-based, founder-owned commercial cleaning company that delivers recurring janitorial and concierge-style building-maintenance services to luxury residential property managers and HOA boards across four Minneapolis submarkets, operating on multi-year contracts under GBAC-certified processes.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industry

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

Keywords

• Commercial cleaning services
• Luxury residential cleaning
• Building maintenance services
• Property janitorial services
• Facility cleaning services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Commercial Cleaning Services: Pure Clean generates revenue through recurring commercial cleaning contracts with luxury residential property management companies and HOA boards. Services include routine cleaning of public spaces, trash management, package handling, light maintenance, graffiti removal, and garage sweeping. The business operates on a bid/proposal basis with custom pricing based on building size and service requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pure Clean provides commercial cleaning and related building-maintenance services for luxury residential properties in the Minneapolis metropolitan area. Its core service covers routine cleaning of public spaces (lobbies, hallways, stairwells, trash chute rooms) along with trash management, package handling, light ordering and replacement, graffiti removal, and garage sweeping. Services are delivered under recurring contracts with property management companies and HOA boards through a 5-step process: free estimate, on-site meeting, custom bid, agreement signing, and service commencement.

Product overview

Pure Clean is a commercial cleaning service provider specializing in luxury residential properties. Their single unified offering includes comprehensive cleaning services for building public spaces, complemented by 24/7 client support, GBAC-certified professional cleaning, and additional concierge-style building maintenance tasks. The company operates through a structured 5-step process: Free Estimate, On-Site Meeting, Bid, Agreement, and Service commencement.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Cleaning Services for Luxury Residential Buildings Core commercial cleaning service providing personalized routine cleaning for public spaces in luxury residential buildings in the Minneapolis metropolitan area (North Loop, Downtown Minneapolis, Mill District, Northeast). Includes trash management, package handling, light ordering and replacement, graffiti removal, garage sweeping, and reporting of abnormal conditions. Sold via a 5-step enterprise process (free estimate, on-site meeting, custom bid, agreement, service commencement) to property management companies and HOA boards under multi-year recurring contracts.

Quantifiable outcome

• Transformed building presentation from score of -2 to 8 within weeks for a 137-unit building
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Building Services Inc. Building Services Inc. is a commercial janitorial company operating in the Upper Midwest and Twin Cities metro area, providing recurring cleaning services to office buildings, residential complexes, and commercial properties. Closely comparable to Pure Clean in target market (Minneapolis luxury residential and commercial buildings) and recurring contracted service model.

Broad incumbents

• Molly Maid: Molly Maid is a national residential cleaning franchise providing recurring and one-time house cleaning services directly to homeowners. Adjacent peer to Pure Clean in the residential cleaning category, though Pure Clean serves common areas of multi-unit residential buildings rather than individual homes.
• Jani-King: Jani-King is one of the largest commercial cleaning franchisors in the world, providing janitorial services to office buildings, schools, healthcare facilities, and residential properties. Comparable to Pure Clean in offering recurring contracted cleaning services to building operators, though Jani-King operates through a franchise model across many geographies.
• The Maids: The Maids is a national residential cleaning franchise offering recurring house cleaning services to homeowners. Adjacent to Pure Clean's niche in the residential cleaning segment, though Pure Clean targets commercial common areas rather than individual households.
• Merry Maids: Merry Maids is a national residential cleaning service providing recurring and one-time house cleaning to homeowners. Adjacent peer in residential cleaning, though Pure Clean's focus on commercial common areas of luxury residential buildings differentiates its go-to-market from Merry Maids' consumer-direct approach.
• ServiceMaster Clean: ServiceMaster Clean is a large national commercial cleaning franchise network offering janitorial and specialty cleaning services to office, retail, and residential properties. Comparable to Pure Clean as a provider of recurring commercial cleaning contracts to building owners and property managers, though at much larger scale and broader scope.

Direct peers

• Vanguard Cleaning Systems: Vanguard Cleaning Systems is a commercial cleaning franchisor providing janitorial services to offices, medical facilities, schools, and residential buildings. Comparable to Pure Clean in offering recurring commercial cleaning under multi-year contracts to building operators and property management firms.
• Coverall: Coverall is a commercial cleaning franchise system providing janitorial services to small and mid-sized businesses, office buildings, and residential properties. Closely comparable to Pure Clean in offering recurring commercial cleaning contracts to building owners and property managers, with similar target customers in property management.
• CleanNet USA: CleanNet USA is a commercial janitorial services franchise providing recurring cleaning to offices, retail, medical, and residential buildings. Comparable to Pure Clean in offering contracted commercial cleaning under multi-year service agreements to building owners and property managers.
• Anago Cleaning Systems: Anago Cleaning Systems is a commercial cleaning franchise providing janitorial services to office buildings, medical facilities, schools, and residential properties. Comparable to Pure Clean's recurring contracted cleaning model targeting property managers and building owners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purecleanusa
• LinkedInlinkedin.com/company/officecleaningsolutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Clean