Don-Rick Insurance

What Don-Rick Insurance does

Don-Rick Insurance is a small, independent insurance agency founded in 1970 and headquartered in Baraboo, Wisconsin, operating with 1-10 employees. The firm functions as a full-service insurance brokerage offering business insurance, personal insurance, workers' compensation, risk management, and safety consulting services to clients in its local market. Its website (don-rick.com) and contact information indicate operational integration with TRICOR Insurance, a multi-state agency platform operating 41 offices across Wisconsin, Michigan, Iowa, Illinois, and Pennsylvania, which provides Don-Rick with access to broader carrier relationships and back-office infrastructure than an agency of its headcount could sustain independently.

The company's business model follows the standard independent insurance agency economics: Don-Rick earns commissions on policies placed with carrier partners, supplemented by fee income from risk management and safety consulting engagements. The agency serves a mix of business and personal lines clients, suggesting a diversified but locally concentrated book of business. Eric Lewison serves as Partner and Chief Operating Officer, the sole named executive in the available data. Contact is centralized through a toll-free number (877-468-7426) branded to the Don-Rick identity.

The agency appears to be a mature, stable operation in a small Wisconsin market, with its primary strategic asset being 50+ years of local presence and its affiliation with the broader TRICOR network. There is no indication of active expansion, technology differentiation, or recent strategic repositioning in the available data. The limited headcount and absence of disclosed growth or product development signals suggest Don-Rick operates primarily as a relationship-driven local book of business rather than a growth-oriented platform.

Name

Don-Rick Insurance

Legal name

TRICOR Insurance

Website

https://don-rick.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Don-Rick Insurance is a small independent insurance agency founded in 1970 in Baraboo, Wisconsin, offering business, personal, workers' compensation, and risk management services to local clients as part of the TRICOR Insurance network.

Ownership category

akta.pro rank

Headquarters

HQ city

Baraboo

HQ country

United States

HQ region

North America

Offices42 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels4 records

Core offering

Don-Rick Insurance is an independent insurance agency that sells commercial and personal insurance policies, including auto, home, life, health, Medicare Supplement, umbrella, workers compensation, and specialty coverage across verticals such as agriculture, construction, education, transportation, manufacturing, healthcare, non-profit, public entity, and beer and wine. The agency supplements policy placement with risk management consulting, safety consulting, claims services, and online self-service tools for policy management.

Product overview

TRICOR Insurance offers a comprehensive portfolio of insurance products and risk management services. The company provides both Business Insurance (covering agriculture, construction, education, transportation, manufacturing, healthcare, non-profit sectors) and Personal Insurance (including auto, home, life, health, Medicare Supplement, umbrella, renters, condo, and recreational vehicle coverage). Additionally, the company offers Workers Compensation insurance and specialized consulting services in risk management and safety. The product lineup operates as a unified insurance platform with multiple coverage types serving both commercial and individual policyholders, supported by online account access and mobile app services.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance coverage for businesses across verticals including agriculture, construction, education, transportation, manufacturing, healthcare, non-profit, public entity, and beer and wine industries.
• Personal Insurance Individual insurance coverage for consumers including auto, home, life, health, Medicare Supplement, umbrella, renters, condo, recreational vehicle, and high-value home insurance.
• Workers Compensation Workers compensation insurance coverage for businesses to protect employees against work-related injuries and illnesses.
• Risk Management Risk management consulting services to help businesses identify and mitigate potential risks across their operations.
• Safety Consulting Safety consulting services to help businesses improve workplace safety and reduce workplace incidents.

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• USI Insurance Services: Large national property & casualty and employee benefits brokerage; competes with regional independents for middle-market commercial accounts and offers the same multi-line, multi-vertical distribution model.
• Hub International: Large North American insurance brokerage with significant Midwest presence built through acquisition of regional independents; directly comparable operating model and target market.
• Acrisure: One of the largest insurance brokerage roll-ups in the U.S., acquiring dozens of regional agencies including many Midwest independents; a logical strategic acquirer of TRICOR and a comparable in operating model scaled nationally.
• Brown & Brown, Inc. National insurance brokerage with diversified retail and program operations; comparable in offering multi-line commercial and personal coverage through regional offices across the U.S.
• AssuredPartners: National insurance brokerage roll-up backed by GTCR; acquires regional independent agencies in commercial and personal lines, making it both a structural acquirer comparable and a same-model peer scaled nationally.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with substantial Midwest retail operations; competes directly with regional independents for mid-market accounts across the same verticals TRICOR serves.

Direct peers

• Burns & Wilcox: National specialty insurance wholesaler and retail brokerage; comparable to TRICOR in offering commercial personal-property and casualty placements across multiple verticals.
• RPS Insurance (Risk Placement Services): Specialty wholesale broker and regional retail agency with Midwest operations; comparable as a multi-vertical insurance intermediary serving commercial and personal lines.
• M3 Insurance: Wisconsin-based independent insurance agency offering personal and commercial coverage across the Midwest with risk management consulting; directly comparable in geography, product mix, and agency-brokerage business model to TRICOR.

Others

• Independent Insurance Agents of Wisconsin (IIAW) member agencies: Trade association representing hundreds of Wisconsin independent agencies; comparable as the broader peer ecosystem in which TRICOR competes for staff, carriers, and clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DonRickIns
• Facebookfacebook.com/Don-Rick-Insurance-1057738117639785
• LinkedInlinkedin.com/company/don-rick-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don-Rick Insurance