What i-Cherry does

i-Cherry (legal name ICHERRY PUBLICIDADE E PROPAGANDA LTDA, CNPJ 10.327.213/0001-86) is a Brazilian digital performance marketing agency founded in 2008 and headquartered in Curitiba, Paraná, with an additional office in São Paulo. The company operates as part of three global advertising groups — WPP, WT (Wunderman Thompson), and Grupo Mirum — and self-positions as a reference in data-driven digital marketing in Latin America and as one of the largest media buyers in the region. i-Cherry organizes its services around four pillars: Mídia (media buying, planning, and optimization including Retail Media), SEO (organic search and technical site optimization), Criação (data-driven creative production with animated and multi-format outputs), and Martech Data Analytics (its central operational hub).

The company's technical stack is anchored by an authorized Google Marketing Platform reseller relationship — one of only six in Brazil — covering Display & Video 360, Campaign Manager 360, Search Ads 360, Analytics 360, Tag Manager 360, Optimize 360, and Looker Studio. Beyond Google, i-Cherry holds Meta certifications (Marketing Technology, Media, Marketing Science), Amazon Ads Verified Partner status, and AppsFlyer Partner Solutions certification. The agency implements Conversion APIs for Google Ads, DV360, Meta (CAPI), TikTok, and WhatsApp Business (WCI), performs GA4 migrations and server-side tagging, and runs Marketing Mix Modeling analyses. AI capabilities are applied in creative production acceleration, personalization, and leverage GA4's built-in machine learning for predictive audiences and data-driven attribution. The company claims to be the first Brazilian agency to reach Google's highest digital maturity and AI utilization stage, maintaining this recognition for three consecutive years.

i-Cherry's business model is professional services delivered B2B to enterprise and mid-market clients in Brazil through direct sales engagement. Revenue derives from media buying fees, SEO retainers, creative production projects, and Martech consulting/implementation engagements, with quote-based pricing and ongoing client contracts. The client portfolio spans retail (Americanas, Calvin Klein, Hering), beauty (Estée Lauder, O Boticário), telecommunications (TIM), energy/fuel (Ipiranga), fitness (Smart Fit), transportation (Clickbus), financial services (Sicoob, Finanzero), education (FGV, Grupo Positivo), healthcare (Fleury), aerospace (Embraer), and consumer electronics (LG Electronics Brazil). The agency is recognized with Google Premier Partner status, multiple Great Place to Work awards, and certifications across major ad platforms.

Name

i-Cherry

Legal name

ICHERRY PUBLICIDADE E PROPAGANDA LTDA

Website

https://i-cherry.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

i-Cherry is a Brazilian digital performance marketing agency founded in 2008, operating under WPP, WT, and Grupo Mirum, and serving enterprise and mid-market clients with media buying, SEO, data-driven creative production, and Google Marketing Platform implementation across Latin America.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Digital marketing services
• Media buying
• Search engine optimization
• Martech analytics
• Creative production services

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue from providing digital performance marketing services including media buying, SEO, creative production, and Martech analytics. Operates as a B2B agency model with client contracts for ongoing marketing services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

i-Cherry is a digital performance marketing agency in Brazil that provides media buying (Mídia), search engine optimization (SEO), creative production (Criação), and Martech data analytics services. The firm operates as a Google Marketing Platform Reseller in Brazil and is part of the WPP, Wunderman Thompson, and Grupo Mirum network, delivering performance-driven digital marketing to enterprise and mid-market clients.

Product overview

i-Cherry is a Latin American digital performance marketing agency founded in 2008, headquartered in Curitiba with offices in São Paulo. The company operates as part of WPP, WT (Wunderman Thompson), and Grupo Mirum. i-Cherry's core offering is structured around four service areas: Martech Data Analytics (the central operational hub), Mídia (media buying, planning, and Retail Media), SEO, and Criação (data-driven creative production). The Martech practice centers on Google Marketing Platform implementation, where i-Cherry is one of six authorized resellers in Brazil for the full GMP suite including Display & Video 360, Campaign Manager 360, Search Ads 360, Analytics 360, Tag Manager 360, Optimize 360, and Looker Studio. Additional specialized services include Conversion API implementations for Google Ads, DV360, Meta, TikTok, and WhatsApp Business, GA4 consulting and migration, Marketing Mix Modeling, digital accessibility consulting, and SEO. The company was the first in Brazil to achieve Google's highest digital maturity and AI utilization stage, maintaining this recognition for three consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• Mídia (Media Buying) Paid digital media planning and buying service covering programmatic and direct digital channels for enterprise and mid-market advertisers in Brazil.
• SEO (Search Engine Optimization) Organic search optimization service focused on improving visibility and rankings in search engines for client websites and digital properties.
• Criação (Creative Production) Creative production service for digital marketing campaigns, producing assets used across paid, owned, and earned media for client brands.
• Martech Data Analytics Marketing technology and data analytics service that supports clients with Martech implementation, measurement, and data-driven decisioning, leveraging i-Cherry's Google Marketing Platform Reseller capabilities.

Quantifiable outcome

• 70% digital focus achieved for LG's restructured Brazil marketing strategy
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered major and core.

• LG Electronics BrazilmajorGTM or Marketing Partner · 3 December 2025i-Cherry is one of three agency partners (alongside VML and Play9) for LG's restructured Brazil marketing strategy, supporting 70% digital focus transformation and largest-ever refrigerator campaign for the new Paraná factory opening in mid-2026.
• GooglecoreTechnology or Integration · 1 January 2024i-Cherry is an authorized Google Marketing Platform reseller and Premier Google Partner, certified across all GMP products including Display & Video 360, Search Ads 360, Analytics 360, Campaign Manager 360, Tag Manager 360, and Optimize 360. One of only six authorized GMP resellers in Brazil.
• Meta (Facebook)coreTechnology or Integration · 1 January 2024Meta Certified Company for Marketing Technology, Media, and Marketing Science. Partner for Meta advertising platforms including Facebook, Instagram, and Messenger with expertise in Conversion APIs and pixel implementation.
• Amazon AdscoreTechnology or Integration · 1 January 2024Verified Partner for Amazon advertising solutions, helping clients leverage Amazon's advertising platform for e-commerce and brand visibility.
• AppsFlyercoreTechnology or Integration · 1 January 2024Partner Solutions Certified for AppsFlyer mobile attribution and analytics platform, enabling advanced mobile measurement and marketing analytics for app-based clients.
• WPPcoreOthers · 1 January 2008i-Cherry belongs to WPP, the largest global communications holding company. This partnership provides access to global resources, best practices, and network scale while maintaining local market expertise in Brazil.
• WT (Wunderman Thompson)coreOthers · 1 January 2008Part of WT (Wunderman Thompson) global advertising and marketing group, providing integrated marketing capabilities and global network access.
• Grupo MirumcoreOthers · 1 January 2008Part of Grupo Mirum, a global digital marketing and technology group, strengthening capabilities in digital transformation and technology-driven marketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture Song Brazil: Global digital and creative services arm of Accenture that competes for the same enterprise digital transformation and Martech implementation mandates as i-Cherry in Brazil, especially with large advertisers pursuing data-driven marketing.
• Ogilvy Brasil: WPP-owned large global agency with a significant Brazilian digital and performance offering. Competes for the same enterprise creative, media, and Martech engagements, including clients overlapping i-Cherry's roster.
• Publicis Brasil: Major WPP/Publicis competitor holding company in Brazil offering media, creative, and digital performance services that overlap with i-Cherry's offering to large Brazilian brands such as Americanas and TIM.
• Dentsu Brazil: Global holding company with a substantial Brazilian digital and media practice competing for the same enterprise marketing technology, programmatic, and performance mandates that i-Cherry serves.

Direct peers

• VML Brasil: WPP-affiliated digital and brand experience agency that was selected alongside i-Cherry for LG Brazil's restructured agency roster. Same parent network and direct overlap in enterprise digital performance engagements make it a tightly comparable peer.
• Wunderman Thompson Brazil: i-Cherry's direct sister agency within the same WPP/WT ownership structure, providing integrated digital marketing and CRM/performance services to enterprise clients in Brazil. Same parent and overlapping client pitches make it the closest comparable.
• Mirum Brasil (Grupo Mirum): Sister agency within the same tripartite (WPP/WT/Mirum) ownership that i-Cherry belongs to. Provides digital transformation and technology-driven marketing services, overlapping with i-Cherry's Martech Data Analytics and digital media capabilities.

Regional players

• Rock Content: Brazilian content marketing and SEO agency with a digital services offering that overlaps with i-Cherry's SEO and Criação practices. Both serve mid-market and enterprise clients in Brazil with content and inbound-led performance.
• Conversion (Brazilian agency): Brazilian performance marketing agency focused on digital media buying and SEO for mid-market and enterprise clients in Brazil. Directly comparable service mix to i-Cherry's Mídia and SEO practices though more limited geographic scale.
• Resultados Digitais (RD Station): Leading Brazilian digital marketing platform and agency services company focused on SMB and mid-market automation, SEO, and performance marketing. Comparable as a Brazilian-headquartered performance marketing services provider though more SMB-focused than enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/iCherryAg%C3%AAncia
• Facebookfacebook.com/AgenciaiCherry
• LinkedInlinkedin.com/company/i-cherry
• Instagraminstagram.com/icherryagency
• Xx.com/i_cherry

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i-Cherry