Wearables.com

What Wearables.com does

Wearables.com, founded in 2013 and headquartered in Austin, Texas, is a privately held e-commerce content aggregator in the wearable technology category. The company operates a Shopify-based storefront that catalogs products from 100+ brands across multiple categories including smartwatches, activity trackers, GPS sports watches, heart rate monitor watches, fitness wearables, wireless headphones and earbuds, smart clothing, and VR/AR headsets. The site is structured as both a curated product catalog and an editorial resource, with expert critic reviews and a community review system, supported by regularly published news articles, buying guides, and brand listings. The technology stack is described as standard Shopify e-commerce platform with no proprietary technology development, and the company maintains no public API, SDK, or developer integrations.

The business model is content-led and affiliate-driven rather than direct retail. Consumers browse and compare products on wearables.com, then click 'Get It' buttons that route them to Amazon (and implicitly other partner retailers) to complete purchases; the company earns referral commissions on these transactions. The site is free for consumers, with no subscription or paywall. Marketing is organic, relying on SEO-optimized content, an active presence across six social media platforms (Facebook, Twitter, Pinterest, Instagram, Tumblr, YouTube), and an email newsletter. The company is extremely lean, with 1-10 employees, no disclosed funding rounds, no parent company or subsidiaries, and no identified institutional investors. The founder, Luis Felipe Rincon, is the only named leadership figure. Brand-level partnerships (with Huawei, MyKronoz, Polar, Mio, Adidas, and others) are product-listings relationships rather than formal co-marketing alliances.

Name

Wearables.com

Website

https://wearables.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Wearables.com is a small Austin-based e-commerce content aggregator that catalogs 100+ wearable technology brands and routes consumer purchase intent to Amazon via affiliate links, monetizing through referral commissions rather than direct sales.

Ownership category

akta.pro rank

Product category

Wearable Technology E-commerce

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)

akta.pro secondary industries

Smartwatches & Connected Wearables (CRAKADAC), Fitness Trackers (CRACAIAB), Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)

Keywords

• Wearable technology retail
• Affiliate e-commerce
• Smartwatch marketplace
• Fitness tracker sales
• Product review platform

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: Wearables.com earns commissions through affiliate links to Amazon product pages. When users click 'Get It' buttons and purchase products, the site receives a referral fee. This is the primary revenue model for the site.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wearables.com is an e-commerce and content platform that aggregates and curates wearable technology products from 100+ brands across categories including smartwatches, activity trackers, GPS sports watches, heart rate monitors, headphones, smart clothing, and VR/AR headsets. The site displays product listings with specifications, expert critic reviews, and community user reviews, then drives transactions through Amazon affiliate 'Get It' buttons, earning referral commissions on resulting sales.

Product overview

Wearables.com is an e-commerce marketplace that aggregates and sells wearable technology products across multiple categories. The platform offers smartwatches (Huawei Watch, MyKronoz ZeWatch series, ASUS ZenWatch, LG Watch Urbane, Motorola Moto 360, Pebble series), activity trackers and fitness bands (Fitbit Zip, MyKronoz ZeFit/ZeBracelet series, Jawbone UP series, Polar Loop), GPS sports watches (Polar V800, Polar M400, Garmin Forerunner series, Suunto Ambit3, TomTom Runner Cardio), heart rate monitor watches (Mio Alpha, Adidas MiCoach Fit Smart), wireless earbuds and headphones (Bragi The Dash, Jabra Stone3, Beats Studio Wireless, LG Heart Rate Earphones), smart clothing (BearTek gloves, Athos shirt, Hexoskin smart shirt, Owlet baby monitor), and VR/AR headsets (Oculus Rift, Samsung Gear VR, Google Glass, Fove, Zeiss VR One, Avegant Glyph). The site functions as a curated catalog where consumers can browse, compare, and purchase products from various wearable technology brands, supported by editorial reviews and brand listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Huawei Watch Android Wear smartwatch featuring a sapphire crystal display and stainless steel casing with AMOLED 1.4-inch display at 400x400 pixels resolution.
• MyKronoz ZeWatch2 Smartwatch combining smartphone notifications with activity tracking, featuring step, calorie, and sleep monitoring with built-in microphone and speaker for call answering.
• MyKronoz ZeWatch Minimalist smartwatch designed in Switzerland with bright display, integrated microphone and speaker, enabling call handling directly on the wrist via Bluetooth.
• MyKronoz ZeSplash Water-resistant touchscreen smartwatch with integrated microphone and speaker, voice commands, pedometer, and step/calorie tracking via Bluetooth.
• Fitbit Zip Wireless activity tracker that clips to belt, pocket, or bra, tracking steps, distance, and calories burned with Fitbit app integration for food logging and motivation.
• MyKronoz ZeFit 24/7 activity tracking device using 3D accelerometer to monitor steps, distance, calories burned, and sleep with smartphone app and computer software pairing.
• MyKronoz ZeBracelet2 Activity tracker combining smartphone notifications with step, calorie, and sleep monitoring, featuring built-in microphone and speaker for call answering.
• MyKronoz ZeBracelet Bluetooth-connected smartwatch bracelet with music playback control, phone proximity alerts, and built-in microphone/speaker for hands-free calls.
• Polar V800 Connected sports watch integrating GPS and round-the-clock activity tracking with scratch-resistant Gorilla Glass lens, barometric altimeter, and Bluetooth connectivity to Polar sensors.
• Mio Alpha Heart rate sport watch with optical wrist-based detection technology, eliminating chest straps, featuring 3 heart rate zones and Bluetooth connectivity to fitness apps.
• Adidas MiCoach Fit Smart Training watch using Mio continuous optical heart rate technology providing real-time heart rate, speed, distance, and calorie metrics with guided training plans.
• ASUS ZenWatch Android Wear smartwatch from ASUS with integrated health and fitness tracking features.
• LG Watch Urbane Premium Android Wear smartwatch featuring elegant design with stainless steel casing.
• Garmin Vivoactive GPS smartwatch designed for athletes with activity tracking and smart notifications.
• Motorola Moto 360 Android Wear smartwatch featuring round display design with activity and sleep tracking capabilities.
• Pebble Watch Smartwatch with notification support and activity tracking using Pebble's proprietary Timeline platform.
• Jawbone UP4 Activity tracker with automatic sleep tracking, heart rate monitoring, and contactless payment capabilities.
• Polar Loop Activity tracking wristband with heart rate monitoring and daily activity goals.
• Garmin Forerunner 225 GPS running watch with wrist-based heart rate monitoring for runners.
• Garmin Swim GPS-enabled swimming watch designed for pool workouts with swim-specific metrics.
• Bragi The Dash Wireless smart earbuds with activity tracking, heart rate monitoring, and built-in music storage.
• Jabra Stone3 Bluetooth headset with voice control and smartphone notification support.
• Beats Studio Wireless Over-ear wireless headphones with active noise cancellation and Bluetooth connectivity.
• LG Heart Rate Earphones In-ear headphones with built-in heart rate monitoring for fitness tracking during workouts.
• BearTek SnowSport Gloves Smart gloves with gesture control for managing music and smartphone functions while skiing or snowboarding.
• Athos Shirt Smart athletic shirt with integrated sensors tracking muscle activity and workout performance.
• Owlet Baby Monitor Smart sock baby monitor tracking infant heart rate and oxygen levels with smartphone notifications.
• Hexoskin Smart Shirt Smart shirt with sensors monitoring heart rate, breathing patterns, and activity for athletes.
• Oculus Rift Virtual reality headset for immersive gaming and entertainment experiences.
• Samsung Gear VR Mobile virtual reality headset using Samsung smartphone as display and processor.
• Google Glass Augmented reality eyewear with heads-up display and voice command capabilities.
• Fove VR Headset Virtual reality headset featuring eye-tracking technology for enhanced immersion.
• Zeiss VR One Mobile virtual reality headset from optics manufacturer Zeiss.
• Avegant Glyph Personal media viewer with retinal projection technology for immersive video experience.
• Polar M400 GPS Sports Watch GPS sports watch with activity tracking, heart rate monitoring, and smartphone connectivity.
• Suunto Ambit3 Sport GPS watch for outdoor sports with altitude tracking, heart rate monitoring, and route navigation.
• TomTom Runner Cardio GPS running watch with built-in heart rate monitor for training optimization.
• GoPro Hero4 Silver Action camera with built-in touchscreen, Wi-Fi connectivity, and high-resolution video recording.
• Narrative Clip Wearable camera that automatically captures photos throughout the day.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is the primary retail partner for Wearables.com. The site uses affiliate links ('Get It' buttons) that redirect users to Amazon product pages. When users purchase products through these links, Wearables.com earns a commission. This affiliate partnership is the main revenue driver for the site.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Tom's Guide: Tom's Guide covers wearables, smartwatches, and fitness tech with reviews and affiliate commerce. It is comparable to Wearables.com in audience intent (pre-purchase research) and monetization, but with significantly more resources and content velocity.
• The Verge: The Verge is a leading tech publication covering wearables alongside broader consumer technology, monetizing through affiliate links embedded in reviews. It competes with Wearables.com for SEO traffic on wearable-device keywords at much greater scale.
• Best Buy: Best Buy is a major consumer-electronics retailer with deep wearables assortment and editorial-style product pages. While it sells rather than aggregates, it competes with Wearables.com for the same pre-purchase search traffic on wearable devices.
• TechRadar: TechRadar is a global consumer-tech review site with extensive wearables coverage and affiliate monetization. It is comparable to Wearables.com on the editorial-to-affiliate funnel but with broader category coverage and brand authority.
• Engadget: Engadget is a long-running consumer-electronics publication reviewing wearables, smartwatches, and fitness trackers with affiliate links. It competes for the same organic search audience as Wearables.com but operates with a much larger editorial team.
• CNET: CNET is a major consumer-electronics review publisher that combines editorial content with affiliate commerce. It overlaps with Wearables.com on wearable device coverage but competes from a much larger editorial and video footprint.

Regional players

• Coolblue: Coolblue is a large European consumer-electronics retailer that combines rich product content with first-party e-commerce. It is comparable to Wearables.com in product-discovery-led commerce, but operates as a direct retailer rather than affiliate aggregator and primarily serves European markets.

Direct peers

• RTINGS.com: RTINGS.com is a specialized review and comparison site with deep technical testing, monetizing via affiliate links. It is directly comparable to Wearables.com in the niche-review, affiliate-commerce model, focused on consumer electronics.
• Wirecutter (The New York Times): Wirecutter is the canonical affiliate-led product review site, monetizing via outbound retailer links after independent testing. It is the closest business-model analog to Wearables.com, just operating at much larger scale across many product categories.

Emerging players

• Gear Patrol: Gear Patrol is a lifestyle-driven product review and commerce publisher with growing wearables coverage. It is comparable to Wearables.com in combining editorial reviews with affiliate monetization, though it focuses on a broader lifestyle-tech mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Wearablesdotcom
• YouTubeyoutube.com/channel/UCcFaBDH_z8mvuC284KFSBZw
• Facebookfacebook.com/wearablesdotcom
• Instagraminstagram.com/wearablesdotcom
• Pinterestpinterest.com/wearablesdotcom
• LinkedInlinkedin.com/company/wearables-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wearables.com