Vapouriz Ltd
Vapouriz Ltd is a UK-based vertically integrated vaping specialist founded in 2012, manufacturing proprietary e-liquids in Surrey and retailing them alongside third-party hardware directly to UK adult vapers via vapouriz.co.uk, seven flagship stores, and a franchise network.
- Company typePrivate
- Founded2012
- HeadquartersNormandy, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vapouriz Ltd does
Vapouriz Ltd is a UK-based vertically integrated vaping specialist founded in 2012, operating as a direct-to-consumer e-commerce retailer through vapouriz.co.uk alongside seven flagship retail stores and a franchise network. The company manufactures its own branded e-liquids (Vapouriz Premium, Vapouriz 50/50, and Pocket Fuel) at a dedicated Surrey facility in Normandy, Guildford, while also distributing third-party hardware and e-liquid brands including Vaporesso, SMOK, Innokin, OXVA, GeekVape, VooPoo, Uwell, Aspire, Elf Bar, Lost Mary, Vampire Vape, and Double Drip. Vapouriz holds the exclusive UK distribution rights for Avomi's prefilled pod range (Fliq 4-in-1, Cliq, PRO).
The business operates on a standard e-commerce stack built on Shopify, with Cloudflare for CDN/security and Ometria for email automation. Revenue is generated via unit-priced e-liquid sales (10ml from £2.75, shortfills £7.95-£11.99), vape hardware (kits from £6.99), nicotine pouches, and accessories, supported by aggressive multi-buy promotions (4 for £10, 5 for £10, 2 for £15-£25) and free UK delivery over £20. Marketing is driven through content/SEO (a vaping guides blog), an email newsletter offering 10% off first orders, affiliate marketing via Affiliate Future, and social channels (X/Twitter, YouTube, Vimeo). Customer trust is anchored by a Trustpilot 'Excellent' rating across 3,300+ reviews built over a decade of trading.
The company is privately held with no disclosed institutional investment, parent entity, or M&A activity, consistent with a bootstrapped founder-owned SME. Headcount is reported in the 101-250 range, and product launches in 2024-2025 (notably the exclusive Avomi prefilled pod line and Vaporesso DOJO Blast series) indicate ongoing commercial expansion in the UK market despite a tightening regulatory environment for vaping.
Vapouriz Ltd firmographics
Firmographics- Name
- Vapouriz Ltd
- Legal name
- Vapouriz Ltd
- Website
- https://vapouriz.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vapouriz Ltd is a UK-based vertically integrated vaping specialist founded in 2012, manufacturing proprietary e-liquids in Surrey and retailing them alongside third-party hardware directly to UK adult vapers via vapouriz.co.uk, seven flagship stores, and a franchise network.
- Ownership category
- akta.pro rank
Vapouriz Ltd industry classification
Industry- Product category
- Vaping Products & E-Liquids
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
- akta.pro secondary industries
- E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Disposable Vape Retail (CRANAEAI), E-Liquid & Nicotine Salt Retail (CRANAEAH)
Keywords
Where Vapouriz Ltd is headquartered
LocationHeadquarters
- HQ city
- Normandy
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vapouriz Ltd business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-Liquid Sales: Vapouriz generates revenue through selling their own branded e-liquids (Vapouriz Premium, Vapouriz 50/50) and third-party e-liquid brands (Double Drip, Vampire Vape, Pocket Fuel, Bar Salts) across various formats including 10ml bottles, shortfills (50ml, 100ml), and nic salts.
- Vape Hardware Sales: Revenue from selling vaping hardware including starter kits, pod systems, box mods, tanks, coils, and accessories from brands such as SMOK, Innokin, OXVA, Vaporesso, Aspire, GeekVape, VooPoo, and Uwell.
- Nicotine Products: Sale of nicotine pouches (Nordic Spirit) and nic shots for use with shortfill e-liquids.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-Liquids (10ml) starting from £2.75 |
| Unit Pricing | Pay-as-you-go | E-Liquids (Shortfills 50ml-100ml) |
| Unit Pricing | Pay-as-you-go | Vape Kits and Hardware |
| Transaction based/ take rate | Pay-as-you-go | Free Delivery Threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Vapouriz Ltd product offering
Product offeringCore offering
Vapouriz is a UK-based vape retailer and e-liquid manufacturer that produces its own branded e-liquid ranges (Vapouriz Premium, Vapouriz 50/50, and Pocket Fuel) in dedicated Surrey facilities and distributes them alongside third-party e-liquid and hardware brands through its vapouriz.co.uk online store and a network of seven flagship retail stores and franchises. The company targets UK adult vapers with e-liquids in 10ml and shortfill formats, pod kits, box mods, tanks, coils, and nicotine pouches, supported by next-day UK delivery and multi-buy pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Vapouriz Premium: Premium range of e-liquids including Classic Tobacco, Ice Mint, Menthol Special Blend, Berry Smoothie, and fruit flavours in 10ml bottles with multiple nicotine strengths.
- Vapouriz 50/50
- Vapouriz Premium E-Liquid
Products and services
- Vapouriz Premium E-Liquids (10ml) Vapouriz's proprietary premium e-liquid range in 10ml bottles with multiple nicotine strengths and flavours including Classic Tobacco, Ice Mint, Menthol Special Blend, Berry Smoothie, and fruit flavours, manufactured in Vapouriz's Surrey facilities and sold direct to UK adult vapers.
- Vapouriz 50/50 E-Liquids Vapouriz's proprietary balanced 50/50 PG/VG e-liquid range in 10ml bottles, with flavours including Original Tobacco, Raspberry & Apple, and Ice Mint, manufactured in Surrey and sold to UK vapers.
- Vapouriz Premium E-Liquid (High-PG 70PG/30VG) Vapouriz's proprietary high-PG e-liquid collection featuring flavours such as Pineapple, Strawberry Bliss, Virginia Tobacco, and Millionaires Menthol, targeting vapers who prefer a stronger throat hit.
- Pocket Fuel E-Liquids Pocket Fuel is a Vapouriz-owned or exclusive e-liquid brand offering 50/50 and shortfill e-liquids, available exclusively through Vapouriz's online store and retail locations.
- Third-Party E-Liquid Brands Curated range of e-liquids from leading third-party brands including Vampire Vape (Bar Salts, Koncept range, Heisenberg), Double Drip (Crystal Mist and full shortfill range), and others, sold across 10ml, 50ml, and 100ml shortfill formats with multiple nicotine strengths.
- Vape Kits and Hardware Vaping hardware sold under leading third-party brands including SMOK, Innokin, OXVA, Vaporesso, Aspire, GeekVape, VooPoo, and Uwell, covering pod kits, box mods, sub-ohm tanks, starter kits, and replaceable coils for UK adult vapers.
- Prefilled Pod and Disposable Vapes Prefilled pod and disposable vape products from brands such as Avomi, Elf Bar, and Lost Mary, including the exclusive Avomi Fliq 4-in-1, Avomi Cliq, and Avomi Pro lines distributed through Vapouriz.
- Nordic Spirit Nicotine Pouches Non-vape nicotine pouches sold under the Nordic Spirit brand as part of Vapouriz's harm reduction product range, alongside nic shots for use with shortfill e-liquids.
- Avomi PRO Prefilled Pod Kit Advanced prefilled pod vape kit with a 500mAh battery, button-free inhale activation, and a 2ml mesh-coil pod delivering up to 1,000 puffs of 20mg nicotine salt.
- Avomi Cliq Prefilled Pod Vape Kit Prefilled pod vape kit with an auto-refill system delivering up to 6,000 puffs from a single pod and refill container, featuring mesh coil technology and a digital display.
- Avomi Fliq 4in1 Prefilled Pod Vape Kit Unique four-pod prefilled pod kit allowing users to switch between four flavours, with mesh coil technology and a rechargeable battery.
- Vaporesso DOJO Blast 30K Pro Prefilled Pod Kit High-capacity prefilled pod kit with a 1200mAh battery and digital display, including two 2ml pods and two 8ml refill containers for extended everyday use.
- Vaporesso DOJO Blast 10K Prefilled Pod Kit Rechargeable prefilled pod kit with a 1000mAh battery and an 8ml refill container, delivering up to 10,000 puffs per device.
- Vaporesso Xros 6 Pod Vape Kit Feature-packed pod kit with an 1800mAh battery, bright interactive display, and rapid 10-minute charging for daily vaping.
- Oxva Xlim Go Lite Pod Vape Kit Pocket-friendly pod kit with a 1000mAh battery, up to 30W of power, and a sleek vibrant finish for everyday vaping.
Companies that use Vapouriz Ltd
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Vapouriz Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vapouriz Ltd partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- AvomicoreAvomi is a vaping brand whose products (Avomi Fliq 4-in-1, Avomi Cliq, Avomi Pro) are exclusively distributed through Vapouriz. Vapouriz offers exclusive bundle deals on Avomi products.
- Vampire VapecoreVampire Vape is a major e-liquid brand whose products including Bar Salts, Koncept range, and Heisenberg are distributed through Vapouriz.
- Double DripcoreDouble Drip is a premium e-liquid brand whose Crystal Mist and full range of shortfills are distributed through Vapouriz.
- Pocket FuelcorePocket Fuel is a Vapouriz-owned or exclusive e-liquid brand offering 50/50 and shortfill e-liquids, available exclusively through Vapouriz.
- Nordic SpiritminorNordic Spirit nicotine pouches are distributed through Vapouriz as part of their harm reduction product range.
- VaporessocoreVaporesso is a major vape hardware brand whose Xros series, Dojo Blast, and other products are distributed through Vapouriz.
- SMOKcoreSMOK is a leading vape hardware brand whose starter kits, pod systems, and mods are distributed through Vapouriz.
- InnokincoreInnokin is a respected vape hardware brand whose devices are distributed through Vapouriz.
- OXVAcoreOXVA is an innovative vape hardware brand whose Xlim series and other products are distributed through Vapouriz.
- GeekVapecoreGeekVape is a leading vape hardware brand whose sub-ohm kits, tanks, and mods are distributed through Vapouriz.
- VooPoocoreVooPoo is a major vape hardware brand whose Argus series and other devices are distributed through Vapouriz.
- UwellcoreUwell is a respected vape hardware brand whoseCaliburn and other pod systems are distributed through Vapouriz.
- AspirecoreAspire is a long-established vape hardware brand whose devices and coils are distributed through Vapouriz.
- Elf BarcoreElf Bar is a major prefilled pod and disposable vape brand whose products are distributed through Vapouriz.
- Lost MarycoreLost Mary is a popular prefilled pod and disposable vape brand whose products are distributed through Vapouriz.
- ShopifycoreVapouriz operates on Shopify's e-commerce platform, using Shopify's checkout, analytics, and marketing tools.
- CloudflarecoreCloudflare provides CDN and security services for vapouriz.co.uk, optimising performance and protecting against threats.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Vapouriz Ltd competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Vapouriz Ltd social profiles
Digital presenceVapouriz Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vapouriz Ltd leadership team
Management profileNumber of profiles
Vapouriz Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vapouriz Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vapouriz Ltd
What does Vapouriz Ltd do?
Vapouriz is a UK-based vape retailer and e-liquid manufacturer that produces its own branded e-liquid ranges (Vapouriz Premium, Vapouriz 50/50, and Pocket Fuel) in dedicated Surrey facilities and distributes them alongside third-party e-liquid and hardware brands through its vapouriz.co.uk online store and a network of seven flagship retail stores and franchises. The company targets UK adult vapers with e-liquids in 10ml and shortfill formats, pod kits, box mods, tanks, coils, and nicotine pouches, supported by next-day UK delivery and multi-buy pricing.
Is Vapouriz Ltd a public or private company?
Vapouriz Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vapouriz Ltd founded?
Vapouriz Ltd was founded in 2012. It employs 101 to 250 people.
Where is Vapouriz Ltd based?
Vapouriz Ltd is headquartered in Normandy, United Kingdom, in the Europe region.
How does Vapouriz Ltd make money?
Three revenue lines are on record. E-Liquid Sales are the primary driver. The others are vape Hardware Sales and nicotine Products.
Does Vapouriz Ltd have an API?
No public API is recorded for Vapouriz Ltd.
What industry is Vapouriz Ltd in?
Vapouriz Ltd's product category is Vaping Products & E-Liquids. Its primary akta.pro industry code is CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail), with a secondary code of CRADAJAG, E-liquids & Nicotine Salts Manufacturing & Brands. Its NAICS code is 459991.