What Wicked Campers does

Wicked Campers is an Australian budget campervan and vehicle rental company founded in 1998 and headquartered in Brisbane, Queensland. It operates 11 depot locations across every Australian state and territory, with a fleet of 13 distinct vehicles spanning three categories: economy cars (Cairns depot only), 2–3 berth campervans (e.g., Mystery Machine series, Wicked Van, Aventus 2, Johnny Feelgood, Budget Mini Camper with rooftop tent), and 4WD off-road adventure campers (Desert Sands 4x4, D5, Grip 2-5 Berth). Vehicles are equipped with 12V electrical systems, lithium batteries, 200W solar panels, REDARC chargers, fridges, water pumps, and rooftop tents for off-grid self-sufficiency. The platform supports one-way hires between depots and unlimited kilometres on East Coast and Tasmania routes.

The company generates revenue primarily through daily rental fees (starting at $29/day in low season), with incremental streams from optional insurance upgrades (Cover Plus), relocation deals at $1/day, optional extras (GPS, child seats), and a secondary used-vehicle sales channel for retired fleet. Distribution is direct-to-consumer via a self-serve online booking engine, supported by 24/7 phone and WhatsApp support, an SEO-driven blog of road-trip and destination content, and partnerships with Overflow 4x4 Tours and CamperMate. Pricing is anchored by a 10% Price Beat Guarantee and a 10% Early Bird Discount for bookings made four or more months in advance.

Target segments include budget backpackers and gap-year travelers (primary), families, 4WD adventure tourists, and digital nomads / extended-stay travelers. The company is privately held with no disclosed investors, no parent entity, and no executive team information in the source data; ABN 35 640 465 643 confirms Australian registration. The business model is asset-heavy and tourism-cycle exposed, with fleet utilization (aided by the $1/day relocation program) and seasonal demand as the primary revenue drivers.

Name

Wicked Campers

Legal name

Wicked Campers

Website

https://wickedcampers.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Wicked Campers is an Australian budget campervan and 4WD rental company founded in 1998, operating 11 depots nationwide and serving backpackers, families, and adventure tourists with vehicles from $29/day.

Ownership category

akta.pro rank

Product category

Campervan Rental Services

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Campervan Rentals (Class B / Converted Vans) (THADAIAA)

akta.pro secondary industries

Off-Road / 4x4 Camper Rentals (Overland Rigs) (THADAIAH), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Campervan rental services
• Budget vehicle hire
• 4WD off-road rentals
• Road trip campervans
• Economy car hire

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental Fees: Daily rental fees for campervans, cars, and 4WD vehicles. Pricing varies by vehicle type, season, and rental duration. Longer hires and off-peak seasons offer lower daily rates.
2. Insurance/Excess Reduction: Optional Cover Plus upgrade to reduce excess from basic Cover One included in all hires. Additional fee for reduced liability.
3. Relocation Deals: $1 per day relocation fees for moving vehicles between depots. Budget-friendly option for travelers helping relocate vans.
4. Used Vehicle Sales: Sale of retired rental vehicles including Mystery Machine Hi-top 2 ($15,000) and Grip 2-5 Berth 4x4 ($25,000) with 6-month warranty.
5. Optional Extras: GPS, child seats, and other add-ons available during booking process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wicked Campers provides affordable campervan, 4WD, and economy car rentals across Australia. The company operates a fleet spanning from budget rooftop-tent mini campers starting at $29/day to fully-equipped 4WD off-road adventure campers for remote outback travel, with unlimited kilometres included on East Coast and Tasmania routes. Beyond rentals, the company sells retired fleet vehicles and offers $1/day relocation deals for moving vehicles between depots.

Product overview

Wicked Campers is a budget campervan and vehicle rental company operating a fleet of 13 distinct vehicle products across three categories: Economy Cars (1 product), Campervans (9 products spanning budget rooftop-tent campers to iconic painted vans), and 4WD Adventure Campers (3 products for off-road and outback travel). The portfolio ranges from budget-friendly economy options at ~$40/day to fully-equipped 4WD campers for remote Australian exploration. Beyond rentals, the company sells a limited selection of used campervans and offers $1/day relocation deals. All hires include a mattress, basic kitchen equipment, unlimited kilometres (East Coast and Tasmania), and 24/7 roadside assistance, with one-way hires available across 11 depot locations throughout Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Economy Cars Budget-friendly economy car rentals available exclusively from the Cairns depot. Includes 250km free per day, damage cover, and 24/7 roadside assistance. Drivers 18+ welcome.
• Budget Mini Camper Compact economy vehicle with a rooftop tent sleeping up to 3 people. Budget-friendly road trip option starting from $29/day in low season with 250km per day allowance and double bed.
• Johnny Feelgood Budget-friendly campervan popular with travelers, offering a step up in comfort with included fridge and kitchen equipment for self-contained road trips.
• Mystery Machine 2 Iconic Scooby-Doo-style painted 2-berth campervan with classic paintjob, double bed, and budget-friendly rates for East Coast road trips.
• Mystery Machine Hi-top 2 Hi-top version of the Mystery Machine campervan offering additional headroom, 2-berth configuration with double bed, and iconic retro paintwork.
• Mystery Machine 2-3 Larger variant of the Mystery Machine campervan sleeping 2-3 people, offering flexibility for small groups with a double bed configuration.
• Wicked Van 2 Compact 2-seater campervan offering an affordable option for solo travelers or couples, designed for sealed roads and popular East Coast routes.
• Wicked Van 2-3 Extended version of the Wicked Van accommodating 2-3 passengers, offering additional sleeping capacity for small groups or families.
• Wicked Hi-top 2 Hi-top conversion of the Wicked Van providing extra interior height for stand-up living, sleeping 2 people with a double bed layout.
• Aventus 2 2-berth campervan offering a balance of comfort and affordability for travelers seeking a self-contained road trip vehicle with kitchen facilities.
• Desert Sands 4X4 4WD vehicle designed for off-road and outback adventures, built to handle rugged terrain, remote tracks, and destinations inaccessible to standard 2WD campervans. Features solar panel, lithium battery, 12V fridge, rooftop tent, awning, water pump, and water tank.
• D5 4X4 Adventure Camper Adventure-spec 4WD camper designed for remote outback travel, combining off-road capability with self-contained living amenities for extended wilderness trips.
• Grip 2-5 Berth Off Road 4x4 Rugged off-road 4WD camper van accommodating 2-5 berth, built for adventure travelers exploring remote Australian terrain with durable construction and self-sufficiency features.
• Campervans for Sale Limited selection of used Wicked campervans sold directly, including the Mystery Machine Hi-top 2 (from $15,000) and Grip 2-5 Berth 4x4 (from $25,000), backed by a 6-month warranty.
• Campervan Relocation Deals Budget relocation program allowing travelers to hire a campervan for $1 per day to relocate vehicles between Australian depots, enabling nearly free road trips.

Quantifiable outcome

• Unlimited kilometres included standard on East Coast and Tasmania routes
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Overflow 4x4 ToursminorGTM or Marketing PartnerPartnership with Overflow 4x4 Tours for Victoria-based adventure experiences. Wicked Campers markets Overflow tours as an add-on experience for customers exploring Victoria in their rental vehicles. Joint marketing through Wicked specials page.
• CamperMateminorGTM or Marketing PartnerRecommended camping app partnership. Wicked Campers suggests customers use CamperMate to find free or cheap camps, positioning it as the easiest way to find camping spots during road trips.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Indie Campers: European-origin digital-first campervan rental platform expanding into Australia with peer-to-peer and fleet-based models. Targets younger, tech-savvy travelers with mobile-first booking — a competitive threat to Wicked's digitally legacy model.

Direct peers

• Britz: Major Australia/NZ campervan rental operator with broad fleet from budget to premium. Competes directly with Wicked in the Australian market across all states, with overlapping depots and similar one-way rental capabilities.
• Jucy: Trans-Tasman budget campervan rental brand (NZ and Australia) targeting backpackers and budget travelers. Closest direct competitor to Wicked on price point, target demographic, and one-way rental network across depots in major cities.
• Hippie Camper: NZ-based budget campervan rental brand with quirky painted ex-rental vehicles, closely mirroring Wicked's value proposition and aesthetic positioning for the backpacker market in Australia and New Zealand.
• Mighty Campers: Budget-focused campervan rental brand from Tourism Holdings Limited, positioned as a cheaper sibling to Britz and Maui. Directly competes with Wicked on price-sensitive backpacker customers in Australia and New Zealand.
• Maui: Premium Australia/NZ motorhome rental brand operated by Tourism Holdings Limited. Competes with Wicked for Australian road-trip customers, particularly the higher-end family and long-duration segments that Wicked's premium 4WD range also targets.
• Apollo Motorhomes: Established Australian RV rental and sales company with depots across Australia. Competes across budget, mid, and premium segments with both rental and retail offerings, overlapping with Wicked on Australian-wide one-way network.
• Spaceships: NZ-origin budget and 4WD campervan rental brand with Australia presence. Competes with Wicked on price, custom-painted quirky vehicle designs, and backpacker/budget traveler segment in Australia.

Broad incumbents

• Tourism Holdings Limited (THL): NZX-listed parent of Britz, Maui, Mighty, and other rental brands across Australia/NZ. As the largest incumbent in the trans-Tasman RV rental market, THL competes broadly with Wicked via multiple sub-brands at every price point.

Regional players

• DriveNow: Australian car rental operator that overlaps with Wicked's economy car rental product. Comparable in customer base and pricing for budget road-trip travelers, though without the campervan/4WD specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wickedcampers
• Xx.com/wickedcampers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicked Campers