DriveNow
- Company typePrivate
- Founded2003
- HeadquartersCamberwell, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
DriveNow firmographics
Firmographics- Name
- DriveNow
- Legal name
- DriveNow
- Website
- https://drivenow.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DriveNow industry classification
Industry- Product category
- Travel Rental Marketplace
- NAICS
- Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Ground Mobility Aggregators (THAKAAAJ)
- akta.pro secondary industries
- Self-Drive Car Rental (THADAAAF), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where DriveNow is headquartered
LocationHeadquarters
- HQ city
- Camberwell
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
DriveNow business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Affiliate/Referral Revenue: DriveNow operates as a comparison and booking platform that connects customers with rental car, campervan, and truck rental suppliers. The company earns revenue through referral commissions from partner rental companies when bookings are completed. No booking fees or service charges are passed to customers.
- Car Leasing Bookings: Facilitates European car leasing through partnerships with Car-2-Europe (Citroën, DS, Peugeot) and TT Travel (Renault) programs, earning referral fees for bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Car Rental - Economy to Luxury vehicles |
| Unit Pricing | Pay-as-you-go | Airport Car Rental |
| Unit Pricing | Pay-as-you-go | Campervan/Motorhome Rental |
| Unit Pricing | Pay-as-you-go | European Car Leasing |
| Unit Pricing | Pay-as-you-go | Commercial Truck/Ute/Van Hire |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
DriveNow product offering
Product offeringCore offering
DriveNow is an online vehicle rental comparison and booking marketplace that aggregates live pricing from 20+ rental brands across Australia, New Zealand, and other countries. The platform enables travelers to search, compare, and book cars, campervans, motorhomes, trucks/utes/vans, and European car leases in a single interface with real-time rates, a proprietary GRID view comparison tool, and no booking fees.
Product overview
DriveNow is an Australian-owned vehicle rental comparison and booking platform that operates multiple interconnected services. The core offering consists of a comparison marketplace that aggregates pricing and availability from major car rental brands (Avis, Budget, Hertz, Europcar, Thrifty, Sixt, and regional providers) and campervan brands (Apollo, Britz, Maui, Mighty, JUCY). The platform features the proprietary DriveNow GRID comparison tool for filtering vehicles by size, features, brand quality, price and conditions. Additional services include European car leasing through French manufacturers, one-way relocation rentals from $1/day, truck/ute/van commercial hire, and an affiliate referral program. The platform serves customers across Australia, New Zealand, Canada, USA, UK, France, Germany, and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Hire Comparison and Booking Car rental comparison and booking platform that aggregates pricing from multiple car rental brands including Avis, Budget, Hertz, Europcar, Thrifty and others, allowing customers to compare rates and book vehicles across Australia and internationally at airport and city locations.
- Campervan and Motorhome Hire Comparison
Quantifiable outcome
- Live pricing from rental partners with no added charges
- +2 more outcomes
Companies that use DriveNow
Customer profileSegments5 records
Ideal customer profiles4 records
DriveNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DriveNow partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered core.
- AVIScoreMajor international car rental brand available through DriveNow's comparison platform for car and truck hire.
- BudgetcoreBudget car rental brand available for car, truck, and commercial vehicle hire through DriveNow.
- HertzcoreGlobal car rental brand partnered with DriveNow for car and truck hire comparisons.
- EuropcarcoreInternational car rental brand available through DriveNow for car and truck hire.
- ThriftycoreCar rental brand available through DriveNow for car and commercial vehicle hire.
- AlamocoreCar rental brand available through DriveNow for airport and city car hire.
- NationalcoreCar rental brand partnered with DriveNow for car hire comparisons.
- EnterprisecoreCar rental brand available through DriveNow for airport and city locations.
- SIXTcorePremium car rental brand available through DriveNow for car hire.
- Bargain Car RentalscoreBudget-focused car rental brand available through DriveNow.
- DollarcoreValue car rental brand available through DriveNow.
- East Coast Car RentalscoreAustralian regional car rental brand partnered with DriveNow.
- Everything FleetcoreFleet management car rental brand available through DriveNow.
- ApollocorePremium campervan and motorhome rental brand available through DriveNow for self-drive touring.
- BritzcoreCampervan and motorhome rental brand available through DriveNow.
- MauicoreLuxury motorhome rental brand available through DriveNow.
- MightycoreCampervan rental brand available through DriveNow.
- JUCY AustraliacoreCampervan and minivan rental brand available through DriveNow.
- Spaceships CamperscoreCompact campervan rental brand available through DriveNow.
- Star RVcoreRV rental brand available through DriveNow.
- Travellers AutobarncoreBudget campervan rental brand available through DriveNow.
- CruisincoreCampervan rental brand available through DriveNow.
- CampermancoreCampervan rental brand available through DriveNow.
- Let's GocoreBudget campervan rental brand available through DriveNow.
- RedspotcoreCar rental brand available through DriveNow.
- No BirdscoreCar rental brand available through DriveNow.
- Alpha Car HirecoreAustralian car rental brand available through DriveNow.
- Andy's Auto RentalscoreAustralian car rental brand available through DriveNow.
- GoCheapcoreBudget campervan rental brand available through DriveNow.
- Mighty LitecoreCompact campervan rental brand available through DriveNow.
- Tasmania CamperscoreRegional campervan rental brand for Tasmania available through DriveNow.
- Campervan VillagecoreCampervan rental brand available through DriveNow.
- Awesome CamperscoreCampervan rental brand available through DriveNow.
- Indie CamperscoreCampervan rental brand available through DriveNow.
- Maui ElitecorePremium luxury motorhome rental brand available through DriveNow.
- Car-2-Europe (Citroën, DS, Peugeot)coreFrench car leasing program for non-European nationals. Tax-free buy-back program allowing tourists to lease brand new French vehicles at discounted rates with comprehensive insurance included.
- TT Travel (Renault)coreRenault Eurodrive car leasing program for non-European tourists through the French government tax incentive scheme.
- Avis TruckscoreCommercial truck, ute, and van rental brand available through DriveNow.
- Budget TruckscoreCommercial vehicle rental brand for trucks, utes, and vans available through DriveNow.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
DriveNow competitors and assessment
Company assessmentDirect peers
- Rentalcars.com: Rentalcars.com (owned by Booking Holdings) is a global car rental comparison and booking platform that aggregates inventory from major rental brands. It is the largest direct competitor to DriveNow in the car rental aggregator category, with similar affiliate revenue model and broader global reach.
- DiscoverCars: DiscoverCars is a car rental comparison platform that operates globally, including Australia, and partners with many of the same suppliers as DriveNow. It is a directly comparable aggregator with similar pricing comparison and affiliate commission business model.
- Carrentals.com: Carrentals.com, owned by Tripadvisor, is a car rental comparison and booking platform connecting customers with rental suppliers. It is a leading direct competitor in the car rental aggregator space with comparable supplier breadth and consumer-facing comparison UI.
- AutoSlash: AutoSlash is a US-based car rental discount and comparison platform that tracks rates and coupons across rental brands. It is a comparable niche aggregator focused on delivering the lowest available rental prices to consumers.
- Holiday Autos: Holiday Autos is a long-standing international car rental aggregator offering comparison and booking across multiple rental brands. It is directly comparable to DriveNow in business model and supplier relationships, particularly in European markets.
- Motorhome Republic: Motorhome Republic is a dedicated campervan and motorhome rental comparison platform that aggregates suppliers globally, including Australia. It is a directly comparable specialist in the campervan aggregation vertical that DriveNow also serves.
Broad incumbents
- Kayak: Kayak is a major travel metasearch engine owned by Booking Holdings that includes car rental comparison alongside flights, hotels, and packages. It is a broader incumbent that competes with DriveNow specifically in the car rental aggregation vertical.
- Skyscanner: Skyscanner is a leading travel metasearch engine that compares flights, hotels, and car rentals. Its car rental vertical competes directly with DriveNow for travel shoppers, though it operates as a broader multi-category platform.
- Momondo: Momondo is a travel metasearch and comparison platform (owned by KAYAK/Booking Holdings) that includes car rental comparison. It competes with DriveNow for leisure travel shoppers doing comparison-based car rentals.
- Expedia: Expedia is a major online travel agency that bundles car rental comparison alongside flights and hotels. While it is a broader incumbent, its car rental aggregator offering competes directly with DriveNow for the same self-drive traveler customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DriveNow social profiles
Digital presenceDriveNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
DriveNow leadership team
Management profileNumber of profiles
DriveNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DriveNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DriveNow
What does DriveNow do?
DriveNow is an online vehicle rental comparison and booking marketplace that aggregates live pricing from 20+ rental brands across Australia, New Zealand, and other countries. The platform enables travelers to search, compare, and book cars, campervans, motorhomes, trucks/utes/vans, and European car leases in a single interface with real-time rates, a proprietary GRID view comparison tool, and no booking fees.
Is DriveNow a public or private company?
DriveNow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DriveNow founded?
DriveNow was founded in 2003. It employs 11 to 50 people.
Where is DriveNow based?
DriveNow is headquartered in Camberwell, Australia, in the Oceania region.
How does DriveNow make money?
Two revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are car Leasing Bookings.
Who are DriveNow's main competitors?
Direct peers on record are Rentalcars.com, DiscoverCars, Carrentals.com, AutoSlash, Holiday Autos and Motorhome Republic. Broad incumbents are Kayak, Skyscanner, Momondo and Expedia.
Does DriveNow have an API?
No public API is recorded for DriveNow.
What industry is DriveNow in?
DriveNow's product category is Travel Rental Marketplace. Its primary akta.pro industry code is THAKAAAJ, Car Rental & Ground Mobility Aggregators, with a secondary code of THADAAAF, Self-Drive Car Rental. Its NAICS code is 532111 and its SIC code is 7510.