Getranke Oase

What Getranke Oase does

Getränke Oase is a privately-held German beverage retailer headquartered in Hamm, Westfalen, and operated by the family-owned Gebr. Schürmann GmbH & Co. KG, with Thomas Schürmann and Michael Schürmann serving as managing directors. The company sells beverages across all major categories — water, beer (including non-alcoholic), soft drinks, juices and spritzers, wine, sparkling wine, and spirits — through a combination of brick-and-mortar beverage specialist markets and an own-fleet home delivery service. It is a member of the 'Die Getränkekönner' cooperative network of approximately 600 beverage specialist retailers across Germany, which provides collective purchasing power and shared marketing.

The business runs a Shopware-based e-commerce storefront at shop.getraenke-oase.de that supports online ordering, customer accounts, age verification for alcohol purchases, and SSL-secured checkout. Delivery is fulfilled regionally by the company's own fleet with scheduled time windows and tiered delivery fees (€4.75 for 2–9 crates, €2.95 for 10–19 crates, free at 20+ crates). The company also operates a 50% return policy for sealed products within 7 days at participating stores, a WhatsApp-based weekly prospectus service powered by Sendinblue, an email newsletter, and active social media accounts. Payment options include cash, EC card, SEPA direct debit, and invoice.

Revenue is generated primarily through one-time retail transactions on beverage sales, augmented by transaction-based delivery fees and bottle deposit (Pfand) charges, with PAYBACK loyalty point issuance (1 point per €2 spent) serving as a customer retention mechanism. The company also maintains private-label brands including the 'Hausmarke' cola line and the regional 'Stadt Hamm' sparkling wine, and is GDPR-compliant with an appointed external data protection officer. No revenue figures, headcount, store count, or funding history are publicly disclosed.

Name

Getranke Oase

Legal name

Gebr. Schürmann GmbH & Co. KG

Website

https://getraenke-oase.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Getränke Oase is a family-owned German beverage retailer in Hamm that sells water, beer, soft drinks, wine, and spirits through its own physical stores and a Shopware-powered online shop with regional home delivery, operating as a member of the 600-store 'Die Getränkekönner' cooperative network.

Ownership category

akta.pro rank

Product category

Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Beverage retail
• Home delivery service
• Online beverage shop
• Alcoholic beverages
• Non-alcoholic beverages

Headquarters

HQ city

Hamm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Retail Sales: Primary revenue from selling beverages (water, beer, soft drinks, juices, wine, sparkling wine, spirits) through physical retail stores and online shop. Products are sold in various packaging formats including crates, bottles, and multipacks. Revenue is generated through one-time product transactions with end consumers.
2. Home Delivery Service: Revenue from home delivery service with tiered delivery fees based on order quantity. Orders of 20+ crates receive free delivery, creating incentive for larger orders. Additional revenue from bottle deposit (Pfand) charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Getränke Oase is a German beverage specialist retailer selling a full assortment of water, beer (alcoholic and non-alcoholic), soft drinks, juices and spritzers, wine, sparkling wine, and spirits through brick-and-mortar markets, a Shopware-based online shop, and a proprietary home delivery service. The business operates under the 'Die Getränke­könner' network of around 600 beverage specialist stores in Germany and also offers private-label lines such as Hausmarke Cola and Stadt Hamm sparkling wine.

Product overview

Getränke Oase is a German beverage retailer operating a chain of beverage specialty markets under the 'Getränkekönner' network (600+ stores). The company offers a unified offering comprising an online e-commerce shop (built on Shopware) and a home delivery service using their own fleet. The core product portfolio encompasses water, beer (regular and non-alcoholic), soft drinks, juices/schitzers, wine, sparkling wine (Sekt), and spirits. The company provides additional services including PAYBACK loyalty points, a 50% return policy at participating stores, WhatsApp-based promotional prospectus delivery, and newsletter subscriptions. The business operates physical retail locations alongside the digital platform.

Differentiator

Problem solved

Functional benefit

Brands

• Hausmarke (Getränke Oase private label): Getränke Oase's own private-label beverage brand, including products such as 'Cola trifft Lakritz' and 'Cola trifft Mokka', produced and distributed under the Hausmarke label.
• Stadt Hamm (own-label sparkling wine)

Products and services

• Getränke Oase Online Shop E-commerce platform (shop.getraenke-oase.de) built on Shopware that lets consumers browse a full beverage catalog, manage customer accounts, place orders, and arrange home delivery across the company's delivery area.
• Lieferservice (Home Delivery Service) Proprietary home delivery service using Getränke Oase's own delivery fleet, offering scheduled time windows, in-apartment delivery, bottle deposit (Pfand) return, payment on delivery, and tiered delivery fees with free delivery on orders of 20 or more crates.
• Water (Wasser) Water product line including still water (Classic, Medium, Naturell), flavored water, and healing water (Heilwasser), sold in crates, bottles, and multipacks to end consumers.
• Beer (Bier) Beer product line covering Pils, Weizen, Helles, Land-/Kellerbier, Export/Lager/Märzen, Alt/Dunkel/Schwarzbier, Kölsch, Craft/Specialty, and Light beer varieties.
• Non-alcoholic Beer (Bier alkoholfrei) Non-alcoholic beer varieties including Pils, Biermisch, Land-/Kellerbier, Malz, and Weizen.
• Softdrinks Soft drink line including Cola/Kolamix, Limonade, Fassbrause, Bittergetränke, Eistee, Mate, and Energy drinks.
• Juice and Spritzer (Saft/Schorle) Juice and spritzer line including Schorle, Apfelsaft, Orangensaft, Multisaft, and other juices and nectars.
• Wine (Wein) Wine selection including white wine, rosé wine, red wine, apple wine, and non-alcoholic wine.
• Sparkling Wine and Co. (Sekt & Co.) Sparkling wine and sparkling beverages including Sekt, Prosecco, Champagne, mixed drinks, and non-alcoholic sparkling wine. Includes the regional private-label 'Stadt Hamm' sparkling wine.
• Spirits (Spirituosen) Spirits selection including Anis, Aperitif, Aquavit, Brandy/Weinbrand, Cognac, Gin, Grappa, Korn, Likör, Obstbrand, Rum, Tequila, Whisky, and Vodka.
• Hausmarke Private Label (Hausmarke Cola) Getränke Oase's own private-label beverage line, including Cola trifft Lakritz (Cola meets Licorice) and Cola trifft Mokka (Cola meets Mocha), distributed exclusively through Getränke Oase.
• Herman Beverages Herman brand soft drinks and juices including Kola, Apfelschorle aus Direktsaft, Rhabarber-Erdbeer-Schorle, Waldmeister, Himbeer-Kirsch, Orange, Zitrone, and Kräuter varieties.
• Rücknahme-Geld-zurück Service Return-for-refund service allowing customers to return up to 50% of purchased beverages within 7 days at participating Getränke Oase stores, provided items are sealed and in original condition.
• Email Newsletter Subscription Email newsletter service that notifies subscribers about new products and special offers at Getränke Oase.
• WhatsApp Prospectus Service Free automated weekly promotional prospectus delivered via WhatsApp, powered by Sendinblue, containing current offers and new products from Getränke Oase.

Quantifiable outcome

• Customers can return up to 50% of purchased beverages within 7 days if sealed and in original condition
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PAYBACKcoreGTM or Marketing PartnerPAYBACK is a major German loyalty program. Getränke Oase participates as part of the 'Getränkekönner' network, allowing customers to earn 1 PAYBACK point per €2 spent. Regular bonus point campaigns such as 5x points on purchases drive customer engagement.
• Die Getränkekönner NetworkcoreStrategic or Co-development PartnerGetränke Oase belongs to the 'Getränkekönner' (Beverage Experts) network comprising 600 beverage specialist stores across Germany. This network provides collective marketing power, purchasing synergies, and brand credibility.
• Shopware AGcoreTechnology or IntegrationShopware AG (Ebbinghoff 10, 48624 Schöppingen) provides the e-commerce platform powering shop.getraenke-oase.de. The platform includes analytics, cookie consent management, and customer account functionality.
• REIMEDIA GmbHminorImplementation/ SI/ Consulting PartnerREIMEDIA GmbH implemented and maintains the Shopware-based online shop for Getränke Oase.
• KMB Media Werbeagentur GmbHminorImplementation/ SI/ Consulting PartnerKMB Media (Full-Service Werbeagentur from Hamm and Hagen) is credited for website design and implementation, including imagery and graphics.
• AGAD GmbHminorOthersAGAD GmbH (Waldring 43-47, 44789 Bochum) serves as the appointed Data Protection Officer (Datenschutzbeauftragter) for Getränke Oase, ensuring GDPR compliance.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Getränkeschuermann.de: Additional online beverage retail arm of the Schürmann family business, listed in the company's footer links. Operates as a parallel beverage retail site with overlapping product catalog and supplier relationships.
• Flaschenpost: Germany's largest digital beverage delivery service, offering beer, water, soft drinks, wine, and spirits with rapid same-day delivery. Directly competes with Getränke Oase's home delivery service in overlapping German metropolitan areas, with a similar multi-category beverage catalog and crate-based pricing.
• Durstexpress: German online beverage delivery service (now part of Flaschenpost/Dr. Oetker group) offering beer, water, soft drinks, wine, and spirits with scheduled delivery. Concepts closely mirror Getränke Oase's e-commerce + delivery model, making it a direct channel competitor in the same addressable market.
• Schürmann's Genusswelten: Sibling brand of Getränke Oase under Gebr. Schürmann GmbH & Co. KG — a specialty beverage and gourmet retail concept by the same parent company. Shares inventory, supplier relationships, and customer base with Getränke Oase, providing direct within-group comparison.

Emerging players

• Bringmeister: Berlin-based online grocery and beverage delivery service (backed by Edeka). Offers beer, wine, water, and soft drinks alongside broader grocery, competing with Getränke Oase on the digital delivery axis in urban areas.

Broad incumbents

• REWE Getränke: Beverage retail division of REWE Group, one of Germany's largest grocery retailers. Competes with Getränke Oase across both physical retail and home delivery, with much broader assortment and pricing power.
• Trinkgut: German beverage specialist retail chain owned by the REWE Group, operating ~200 beverage markets with home delivery. A broad incumbent in the same beverage specialty retail category as Getränke Oase, with greater scale and group purchasing power.
• Lidl Discounter Beverage Assortment: Lidl's heavy promotional pricing on beer, wine, and water crates creates the most aggressive price benchmark in German beverage retail. Not a direct channel peer, but defines the competitive floor Getränke Oase must clear to justify its specialist positioning.
• Edeka Getränkeabteilung: Beverage sections of Edeka, Germany's largest grocery retailer group. Offers wide beverage assortment including beer, wine, spirits, and soft drinks at highly competitive prices, directly competing with Getränke Oase on price and convenience.

Others

• Shop Apotheke / B2B Beverage Wholesalers: German beverage wholesale distributors serving restaurants and retail. Not a direct competitor on retail, but a comparable channel player for understanding supplier economics and category trends relevant to Getränke Oase's procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getranke Oase