Voismart
- Company typePrivate
- Founded1998
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Voismart firmographics
Firmographics- Name
- Voismart
- Legal name
- VoiSmart Srl
- Website
- https://voismart.it
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Voismart industry classification
Industry- Product category
- Cloud Unified Communications & Telephony
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Telephone Interconnect Systems (7385), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industries
- VoIP Access & ITSP Services (HDAIAHAD), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Voice Calling (VoIP) Apps (BPAMACAC)
Keywords
Where Voismart is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Voismart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud VoIP PBX / Unified Communication Subscription: Monthly or annual subscription-based cloud telephony and unified communication services, priced per user/tenant with features like call routing, IVR, queues, analytics, and CRM/Teams integration.
- AI Assistant (VoiceBot & ChatBot): Subscription or usage-based AI conversational assistant services integrated with the PBX and omnichannel platform, supporting multilingual voice and text interactions 24/7.
- Guest WiFi / Captive Portal (inPiazza): Pricing varies based on network architecture, number of access points, authentication type, portal customization level, and additional features (analytics, advertising, CRM integration).
- Omnichannel Platform: Centralized multi-channel communication platform with AI agents, priced per tenant or per channel usage.
- Indoor Navigation (2Guide): QR-code-based indoor navigation solution for physical venues.
- Professional Services: From analysis to implementation, installation to system certification, training, and after-sales services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VoIP Cloud PBX - scalable per user |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Voismart product offering
Product offeringCore offering
VoiSmart sells a cloud-based unified communications and digital engagement platform anchored on its OrchestraNG VoIP PBX, complemented by AI Voicebot and Chatbot virtual assistants, an OmniCloudCX omnichannel engagement platform, and the inPiazza guest WiFi captive portal suite (including proximity marketing, Passpoint, location analytics, and the 2Guide indoor navigation solution). Offerings are sold as subscription services primarily to Italian enterprises, public administrations and SMEs, with optional professional services for deployment, certification, and training.
Product overview
VoiSmart offers a unified communication and digital engagement platform designed for Italian businesses and Public Administration. The core offering centers on Orchestra NG, a cloud-based VoIP PBX phone system, which forms the foundation for unified communications including chat, video collaboration, and softphone capabilities. This core is extended by AI-powered assistants (Voicebot and Chatbot) for automated customer service. Additionally, VoiSmart provides digital touchpoint solutions including Guest WiFi captive portal (inPiazza), Passpoint for seamless WiFi access, Indoor Navigation (2Guide) for wayfinding, Location Analytics for visitor flow monitoring, and School WiFi for educational institutions. An Omnichannel Customer Engagement Platform centralizes communication channels (WhatsApp, Telegram, email, SMS, social media). The portfolio serves diverse industries including airports, healthcare, retail, malls, education, and public administration.
Differentiator
Problem solved
Functional benefit
Brands
- OrchestraNG: Cloud PBX phone system for business communication
- inPiazza
- 2Guide
- OmniCloudCX
- VoiSmart Connect
Products and services
- OrchestraNG Cloud PBX Phone System
Quantifiable outcome
- 12 million WiFi users/year at ADR Aeroporti di Roma (~1 in 4 passengers in 2019), 1M+ impressions across 35+ splash advertising campaigns
- +3 more outcomes
Companies that use Voismart
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles5 records
Voismart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability6 records
Feature5 records
Voismart partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic and core.
- SCOPE Middle EaststrategicSCOPE Middle East is a strategic partner for inPiazza (VoiSmart Group) in the MEA region, extending VoiSmart's captive portal and WiFi digital engagement platform reach into the Middle East and Africa market.
- MicrosoftcoreVoiSmart PBX integrates with Microsoft Teams (direct routing), Microsoft Azure/Entra AD, and Office 365 address books. Azure AD and Google LDAP synchronization supported for enterprise identity management.
- GooglecoreGoogle LDAP and synchronization with Google address books; Google Classroom integration for School WiFi solution enabling students and staff to authenticate with school credentials.
- WhatsAppcoreWhatsApp Business integrated into the omnichannel platform and WiFi guest login; VoiceBot sends confirmation notifications via WhatsApp.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Voismart competitors and assessment
Company assessmentDirect peers
- 3CX: Global software-based PBX/UCaaS vendor headquartered in the UK with strong European footprint. Direct overlap on cloud PBX, softphone, and channel-led GTM that targets SMEs and mid-market.
- Wildix: Italy-headquartered UCaaS/PBX vendor selling cloud telephony and collaboration to SMBs and enterprises across Europe. Closest direct peer to VoiSmart in geography, product scope, and SMB/mid-market GTM.
- Sangoma Technologies: Public Canadian company providing UCaaS, PBX, SIP trunking and contact-center solutions globally. Comparable on the PBX/UCaaS core and on telephony-adjacent product breadth (including WiFi-adjacent offerings).
- Mitel: Established global UCaaS/PBX vendor with strong European public-sector and enterprise installed base. Comparable on the cloud PBX and unified communications portfolio targeting mid-market and large enterprise.
Broad incumbents
- Microsoft (Teams Phone): Default enterprise communications incumbent via Teams Phone and Operator Connect. Strongest structural threat to VoiSmart's PBX wedge, especially given VoiSmart's Microsoft Teams direct routing integration.
- RingCentral: Leading global cloud UCaaS/contact-center incumbent serving enterprise and mid-market with cloud PBX, omnichannel and AI capabilities. Competes head-on with VoiSmart on PBX and increasingly on AI VoiceBot/omnichannel at the upper end of the market.
- Cisco (Webex Calling): Cisco's cloud calling/UCaaS offering within the Webex suite. Comparable on cloud PBX and on the broader UC portfolio; relevant given VoiSmart's Cisco/Meraki WiFi compatibility.
- 8x8: Global UCaaS and contact-center-as-a-service vendor with integrated cloud PBX, omnichannel and AI/analytics. Overlaps with VoiSmart on PBX and with the omnichannel/AI CX stack.
Emerging players
- Talkdesk: Cloud contact-center-as-a-service vendor with strong AI agent/virtual agent capabilities. Most relevant overlap with VoiSmart's OmniCloudCX omnichannel platform and AI VoiceBot/ChatBot offerings in the CX layer.
Others
- Purple (WiFi marketing): UK-based guest WiFi, captive portal and location analytics vendor. Closest comparable on the inPiazza WiFi/proximity-marketing portion of VoiSmart's portfolio across retail, hospitality, and venue customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Voismart compliance and trust
Trust signalCompliance4 records
Voismart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voismart leadership team
Management profileNumber of profiles
Profiles1 record
Voismart subsidiaries and ownership
Company hierarchySubsidiaries1 record
Voismart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voismart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voismart
What does Voismart do?
VoiSmart sells a cloud-based unified communications and digital engagement platform anchored on its OrchestraNG VoIP PBX, complemented by AI Voicebot and Chatbot virtual assistants, an OmniCloudCX omnichannel engagement platform, and the inPiazza guest WiFi captive portal suite (including proximity marketing, Passpoint, location analytics, and the 2Guide indoor navigation solution). Offerings are sold as subscription services primarily to Italian enterprises, public administrations and SMEs, with optional professional services for deployment, certification, and training.
Is Voismart a public or private company?
Voismart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Voismart founded?
Voismart was founded in 1998. It employs 11 to 50 people.
Where is Voismart based?
Voismart is headquartered in Milano, Italy, in the Europe region.
How does Voismart make money?
Six revenue lines are on record. Cloud VoIP PBX / Unified Communication Subscription is the primary driver. The others are AI Assistant (VoiceBot & ChatBot), guest WiFi / Captive Portal (inPiazza), omnichannel Platform, indoor Navigation (2Guide) and professional Services.
Who are Voismart's main competitors?
Direct peers on record are 3CX, Wildix, Sangoma Technologies and Mitel. Broad incumbents are Microsoft (Teams Phone), RingCentral, Cisco (Webex Calling) and 8x8. Talkdesk is listed as an emerging player. Purple (WiFi marketing) is listed as an others.
Does Voismart have an API?
Yes. The platform is described as 'API-ready' and supports integration with CRM, PMS, marketing automation, hotel management, and loyalty systems. The Captive Portal allows writing WiFi-collected data to customer systems (CRM, etc.) and enabling user access with CRM credentials. Advanced APIs and integration modules are available for synchronizing data, contacts, appointments, and workflows with third-party software. Chatbot and voicebot integrations with APIs and external data sources are supported for automating and optimizing workflows.
What industry is Voismart in?
Voismart's product category is Cloud Unified Communications & Telephony. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of HDAIAHAD, VoIP Access & ITSP Services. Its NAICS code is 5182 and its SIC code is 7385.