What Alder Properties does

Alder Properties, Inc. is a privately held residential property management and real estate sales company founded in 1984 by Jim Alder in Reno, Nevada. It serves tenants, individual property owners, and investor owners across Reno, Sparks, Carson City, and Northern Nevada, managing a portfolio of single-family homes, duplexes, condos, and townhomes and representing buyers and sellers of residential real estate. With a small licensed team anchored by founder Jim Alder and senior property managers Don Johnson and Scott Taylor (each managing well over 100 properties), and supported by team member Linda Church, the firm operates as a regional services business with long-tenured client relationships, many spanning 30 years or more.

The firm's core product surface is a dual-service offering: (1) recurring property management, including tenant screening, rent collection, 24/7 emergency maintenance, and lease enforcement, and (2) brokerage services for residential sales, with a stated specialization in IRS 1031 tax deferred exchange transactions for investors. Operations run on AppFolio Property Manager, which powers tenant and owner self-service portals (online rent payment, maintenance requests, financial statements, tax documents) accessible via web and mobile apps; MLS integration provides listing distribution across the Northern Nevada market; and Mapbox supplies map visualization on listing detail pages.

The revenue model combines recurring managed-services fees (a percentage of collected rent from property owners), transactional brokerage commissions on completed sales, and ancillary fees (e.g., a $40 rental application fee). Distribution is direct-to-consumer via the firm's website, MLS, and professional referrals, supplemented by memberships in the National Association of Realtors, the Reno Sparks Association of Realtors, and HUD Fair Housing affiliations. The company is founder-owned, has no disclosed institutional or venture funding, no parent entity, and no subsidiaries.

Name

Alder Properties

Legal name

Alder Properties, Inc.

Website

https://alderproperties.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Reno, Nevada-based residential property management and real estate sales firm serving tenants, owners, and investors in Reno, Sparks, Carson City, and Northern Nevada since 1984, using AppFolio-powered portals and MLS listings.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential property management
• Real estate brokerage
• Rental property services
• Tenant screening
• 1031 exchange services

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Ongoing property management services to landlords and investors including tenant screening, rent collection, maintenance, and portfolio management. Revenue generated through management fees from property owners.
2. Real Estate Sales Commission: Real estate sales and brokerage services for buyers and sellers of residential properties. Earns commissions on completed transactions for homes, condos, townhomes, and investment properties.
3. Rental Income Management: Collection of rent from tenants and disbursement to property owners according to their directions. May include security deposits, animal deposits, and cleaning fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Alder Properties is a property management and real estate sales company serving the Reno/Sparks and Northern Nevada residential market. It manages a portfolio of single-family homes, duplexes, condos, and townhomes on behalf of property owners and investors (covering tenant screening, rent collection, maintenance, and lease enforcement), and represents buyers and sellers in residential real estate transactions, including IRS 1031 tax deferred exchange transactions. Services are delivered through AppFolio-powered online tenant and owner portals.

Product overview

Alder Properties operates as a property management and real estate sales company offering a unified suite of services for the Reno/Northern Nevada market. The core offering combines Property Management Services (managing single-family homes, duplexes, condos, and townhomes) with Real Estate Sales Services (representing buyers and sellers of residential properties). These services are delivered through integrated Online Portals: the Online Tenant Portal and Online Owner Portal (both powered by AppFolio), which enable online rent payments, maintenance requests, financial reporting, and communication. The company also provides an MLS Property Search for browsing available rentals and homes for sale across Northern Nevada communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Comprehensive property management for single-family homes, duplexes, condos, and townhomes in the Reno/Sparks area, including tenant screening, rent collection, maintenance and repair services, and lease enforcement. Designed for property owners and investors seeking to minimize vacancies, maximize retention, and optimize rental revenue and cash flow.
• Real Estate Sales Services Real estate buying and selling representation for residential properties ranging from entry-level to luxury homes, townhomes, condos, and apartments. Includes targeted market research, negotiation, and IRS 1031 tax deferred exchange transactions for investors. Designed for buyers, sellers, and real estate investors in Northern Nevada.
• Online Tenant Portal Cloud-based tenant portal powered by AppFolio enabling online rent payment, maintenance request submission, proof of insurance upload, and seamless communication with property management. Available via web and mobile apps on iOS and Android. Designed for residential tenants of Alder Properties-managed rental units.
• Online Owner Portal Cloud-based owner portal powered by AppFolio providing 24/7 access to financial statements, monthly summaries, year-end tax statements, online payment capabilities for owner contributions and reserves, document access, and enhanced communication tools. Designed for property owners and investors whose rental units are managed by Alder Properties.
• MLS Property Search MLS-enabled property search tool allowing prospective tenants and buyers to browse available residential rentals and homes for sale in Reno, Sparks, Carson City, and Northern Nevada communities. Supports filtering by property type (residential/commercial), city, price range, beds, baths, pet policies, and move-in date. Designed for prospective tenants, home buyers, and investors in Northern Nevada.

Quantifiable outcome

• Many clients have worked with the company for over 30 years
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Association of Realtors (NAR)coreOthersProfessional association membership providing access to industry resources, standards, and network for real estate professionals.
• Reno Sparks Association of Realtors (RSAR)coreOthersLocal professional association membership connecting the company with the Reno/Sparks real estate community and market resources.
• MLS (Multiple Listing Service)coreTechnology or IntegrationMLS integration enabling property listings for both sales and rentals across Reno, Sparks, Carson City, and Northern Nevada communities.
• HUD Fair HousingminorOthersCompliance partnership ensuring adherence to federal fair housing regulations and standards.
• AppFoliocoreTechnology or IntegrationProperty management software platform powering the tenant portal (for rent payment, maintenance requests, communication, renters insurance) and owner portal (for financial statements, payments, document access). Provides mobile apps for iOS and Android.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Chase International: Regional brokerage with strong Reno/Tahoe presence offering residential sales and property management; directly comparable in service mix and Northern Nevada geography.
• Sierra Realty: Local Reno/Northern Nevada residential real estate firm offering buyer and seller representation in the same geography.
• Ferrari-Lund Real Estate: Long-established Reno/Sparks residential brokerage and property management company; competes head-to-head for the same owner/investor and tenant base.
• Krch Realty: Reno-area residential brokerage serving buyers and sellers in the same Northern Nevada metros; comparable GTM via licensed agent representation.
• Dickson Realty: Reno-based residential real estate brokerage and property management firm serving the same Northern Nevada market with overlapping buy/sell and rental management services and a comparable local, relationship-driven model.

Others

• AppFolio: Cloud property management software vendor whose platform Alder relies on; an ecosystem/enabling participant rather than a competitor, but functionally defines the technology baseline against which Alder's offering is compared.

Broad incumbents

• Keller Williams Realty: National franchise with Reno-area offices providing residential brokerage services that overlap directly with Alder's buyer/seller representation.
• RE/MAX Professionals: National real estate franchise operating in Reno/Sparks; competes for the same residential buyer/seller pool with a broader brand and network reach.
• Coldwell Banker Select Real Estate: National brokerage franchise with significant Reno/Northern Nevada agent presence; offers overlapping residential sales and property management services as part of a much broader national portfolio.
• Berkshire Hathaway HomeServices: Large national brokerage brand active in the Reno market, offering residential sales representation comparable to Alder's brokerage services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlderProperties
• LinkedInlinkedin.com/company/alder-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alder Properties