Name

Centro kakel och klinker

Legal name

Centro Kakel & Klinker AB

Website

https://centro.se

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Home Centers (444110)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

akta.pro secondary industries

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Ceramic tile distribution
• Building materials retail
• Waterproofing systems
• Interior design tiles
• Construction materials supply

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tile and Clinker Product Sales: Sale of ceramic tiles, clinker, granite ceramics, and related installation products through physical retail stores and pro stores across Sweden.
2. Building Chemistry Product Sales: Sale of proprietary adhesive, grout, sealant, waterproofing, and leveling products (FF System, Centro Pro System, and general building chemistry) through professional distribution channels.
3. Professional Account Sales: Business customers (professional tilers, construction companies) receive account-based pricing and access to Centro Online portal for order management, invoices, and order history.
4. Customer Club - Centro Kundklubb: Free customer loyalty program for businesses with 1-10 employees, earning points on purchases at Centro and Beijer Byggmaterial. Points can be redeemed in a product shop with over 5,000 products, for education, and events. Not a direct revenue stream but drives customer retention and cross-purchasing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Centro Kakel & Klinker AB is Sweden's largest distributor and retailer of ceramic tiles, clinker, and granite ceramics, operating 20 physical stores nationwide. The company sells building chemistry products including proprietary wet room waterproofing systems (FF System and Centro Pro System) for professional tilers, complemented by exclusive distribution partnerships with Mutina, Kaufmann, Kerakoll, and Pavigrés (P21 Fifteen). It serves both consumers through retail showrooms and consultation studios, and professional customers (tilers, construction firms, architects, property developers) through dedicated Pro stores, account programs, and regional project sales teams.

Product overview

Centro Kakel & Klinker AB is Sweden's largest tile and ceramics retailer with 20 stores nationwide. The company operates as a specialized distributor of ceramic tiles (kakel for walls, klinker for floors) and granite ceramics, supplemented by proprietary waterproofing systems (FF System and Centro Pro System) for professional installers. Centro serves both retail consumers and trade professionals through its Centro (showroom), Centro Studio (consultation), and Centro Pro (trade-focused) concepts. The portfolio includes exclusive partnerships with Kerakoll (Italian grouts/sealants in 50 colors), Mutina (designer tiles from Italy), Kaufmann (handcrafted German ceramics), and P21 Fifteen (Scandinavian-focused tiles developed with Pavigres). Collections are organized by aesthetic themes including limestone, concrete, marble, natural stone, terrazzo, travertine, wood-look, and metal-look ceramics, plus outdoor-specific 2cm granite ceramics. Professional services include project sales for construction companies and architects, plus a customer club for trade professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Centro Concept Lab: Inspiring environment for architects to explore tile and ceramic materials, offering freedom to experiment with materials, formats and expressions
• Centro Creativity
• Centro Project

Products and services

• Kakel (Wall Tiles) Ceramic wall tiles in various formats, colors, and textures for indoor applications including kitchens, bathrooms, and living spaces.
• Klinker (Floor Tiles) Ceramic floor tiles designed for indoor use, available in multiple finishes including matte, semi-gloss, and structured surfaces.
• Granitkeramik (Granite Ceramics) High-performance ceramic tiles suitable for both indoor and outdoor applications, featuring frost resistance and durability for Nordic climates.
• FF System - Wet Room Waterproofing System Proprietary wet room waterproofing system including membranes (M-1 Membran, M-10 Secure, M-Diffusionsöppet, M-Folie), adhesives, and sealing products with full technical documentation and compliance with BBV 26:1 standards.
• Centro Pro System - Wet Room Waterproofing System Own waterproofing system for wet rooms, providing professional-grade products including TM#2K 2-Component, TM#1 Ångspärr, TM#10 Tätmembran, TM#F Folie, and related installation products with full documentation.
• Kerakoll Grouting and Sealing Products Italian-made decorative grout and silicone sealants available in 50 colors, including Fugabella Color, Silicone Color, and Fugalite Invisibile for ceramic surfaces.
• Mutina Designer Tiles Designer tile collections created in collaboration with renowned architects and designers such as Patricia Urquiola and Ronan Bouroullec, featuring unique formats, textures, and patterns.
• Kaufmann Handcrafted Ceramics Handcrafted ceramic tiles from Germany, combining traditional craftsmanship with contemporary design, including 3D-effect tiles and custom furniture applications.
• P21 Fifteen Exclusive Tile Series Exclusive series of ceramic and clinker tiles in carefully selected colors for the Scandinavian market, developed by Centro in close collaboration with Pavigrés.
• Centro Collections - Curated Tile Assortment Curated tile collections organized by aesthetic themes: Kust (limestone), Mark (concrete), Moln (marble), Sten (natural stone), Grus (terrazzo), Sand (travertine), Berg (decorative), Lera (traditional), Fält (granite ceramics), Skog (wood), Lava (metal), and Outdoor 2cm.
• Centro Studio Consultation Service Studio concept offering personal consultation and appointment booking services for customers planning renovation projects, including inspiration, advice, order coordination, and delivery at 5 Studio locations across Sweden.
• Centro Project - Large-Scale Project Sales Dedicated project sales division targeting construction companies, architects, and property developers for large-scale material packages with documented performance for wet areas, facades, outdoor spaces, and industrial environments, served by regional sales teams.
• Centro Concept Lab - Architect Material Exploration Creative space for architects to explore the full ceramic product range, experiment with materials, formats, and expressions, with expert guidance and sample ordering services.
• Centro Kundklubb - Professional Customer Loyalty Program Free customer loyalty program for professional businesses with 1-10 employees, offering points on purchases at Centro and Beijer Byggmaterial, redeemable in a product shop with over 5,000 products, for education, and events.

Quantifiable outcome

• Products registered in environmental assessment systems (Basta, SundaHus, Byggvarubedömningen, Svanens Husproduktportal) ensuring compliance with sustainable building standards.
• +1 more outcomes

Named customers6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• MutinaflagshipTechnology or IntegrationMutina is a leading Italian tile, clinker, and mosaic brand known for innovation and design collaborations with renowned designers such as Ronan & Erwan Bouroullec, Patricia Urquiola, Konstantin Grcic, and others. Centro is the sole distributor of Mutina's products in the Nordic market. The partnership provides Centro with access to high-design, exclusive tile collections not available elsewhere in Sweden.
• KaufmannflagshipTechnology or IntegrationKaufmann is a German manufacturer of hand-produced ceramic tiles known for combining traditional craftsmanship with contemporary design. Their products include tiles for fireplaces, bar counters, tables, and furniture, as well as wall coverings with distinctive 3D effects. Centro is the sole distributor of Kaufmann products in the Swedish market.
• KerakollflagshipTechnology or IntegrationKerakoll is an Italian manufacturer of high-performance grouts and sealants for ceramic surfaces. Founded in 1968 in Sassuolo (Italy's ceramic district), Kerakoll is known for innovation, quality, and environmental responsibility. Centro is the exclusive partner for Kerakoll's decorative grout and sealing products (50 colors) in the Swedish market.
• P21 Fifteen / PavigréscoreStrategic or Co-development PartnerP21 Fifteen is an exclusive series of tile and clinker plates in carefully selected colors for the Scandinavian market. Developed by Centro in close collaboration with Pavigrés, a Portuguese tile manufacturer. Centro serves as the exclusive distributor of P21 Fifteen products.
• Beijer ByggmaterialcoreGTM or Marketing PartnerPartnership with Beijer Byggmaterial for the Centro Kundklubb customer loyalty program. Customers earn points on purchases at both Centro and Beijer Byggmaterial. The program also includes approximately 250 point partners. Beijer serves as the platform provider for the loyalty program registration.
• Beijer Byggmaterial (Point Shop)minorChannel Partner/ Reseller/ DistributorThe Centro Kundklubb point shop offers over 5,000 products from Beijer Byggmaterial that customers can purchase with earned points.
• Stark Group (Parent company)coreOthersCentro Kakel & Klinker AB is part of Stark Group, a Nordic construction materials group. Stark Group has adopted Science Based Targets for climate action in line with the Paris Agreement, and the group has committed to UN Global Compact principles. Centro shares the sustainability goals and climate commitments of its parent company.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Byggmax: Swedish discount home improvement retailer with growing tile and bathroom offerings. Competes on price and convenience in the lower-mid tile segment where Centro's premium positioning is most exposed.
• K-Rauta: Nordic home improvement chain owned by Kesko. Sells ceramic tiles, sanitary, and building chemistry alongside a broad assortment; competes for both B2C and contractor customers across Sweden.
• Ahlsell: Large Nordic technical distribution group selling installation materials, tools, and building chemistry to professional installers. Overlaps directly with Centro's Pro offering and adhesive/chemical portfolio.
• Beijer Byggmaterial: Major Swedish building materials chain and Centro's customer club partner. Competes in adjacent tile/ceramics SKUs while serving a much broader contractor and DIY audience; overlaps heavily with Centro's Pro channel.
• Saint-Gobain Distribution Nordic: Nordic arm of Saint-Gobain's distribution business selling tiles, building chemistry, and interior solutions. Competes on technical/adhesive products and large-project specifications.
• Optimera: Norwegian/Swedish building materials distributor serving contractors with tiles, tools, and installation products. Direct competitor in the professional channel and a likely consolidation reference.

Regional players

• Flügger: Danish-headquartered paints and surface-treatment retailer with Nordic stores. Adjacent competitor for renovation-project baskets and store-based design consultations in the Nordics.
• Woody Bygghandel: Norwegian building materials retailer serving consumers and professionals. Comparable Nordic retail/wholesale model though primarily Norwegian; useful peer for cross-Nordic expansion benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/centrokakel
• LinkedInlinkedin.com/company/3607699
• Instagraminstagram.com/centrokakel

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro kakel och klinker