Orthocare On Demand

What Orthocare On Demand does

Orthocare On Demand is a healthcare technology platform that operates a dual-sided marketplace connecting patients in California with independent, board-certified, hospital-affiliated orthopedic surgeons for urgent orthopedic care. Founded in 2016/2017 by orthopedic surgeons and headquartered in Los Angeles, the company is organized through two legal entities: Healthcare On Demand, Inc., a Delaware corporation that operates the technology platform, and Ortho On Demand, P.C., a California professional corporation that provides the clinical services. The platform enables patients to search by orthopedic sub-specialty and location, submit visit requests, and receive a response from a surgeon within 20 minutes, 24/7. Care is delivered in person at participating surgeons' offices within approximately 50 miles of the patient's zip code across Southern California and the San Francisco Bay Area.

The underlying technology is a web platform supported by native iOS and Android provider applications that handle real-time availability updates, SMS-based patient-provider communication, and upfront payment processing. The company operates exclusively on a cash-pay basis, declining insurance, Medicare, Medicaid, and Medi-Cal, while accepting HSA, FSA, and HRA payments. Each participating surgeon sets their own bundled flat fee that covers the visit, x-rays, and a cast or splint, and no charge applies if the surgeon declines the case. For providers, Orthocare On Demand offers enrollment, practice management integration, and revenue cycle management services, targeting independent orthopedic practices seeking to capture urgent visits that would otherwise be lost to emergency rooms and after-hours urgent care centers.

The business model is essentially a technology-enabled marketplace facilitating direct patient-to-surgeon transactions, with the company acting as a technology intermediary rather than a billing entity for clinical services. Distribution is primarily organic through the company website, mobile apps, and a phone support line, with only minimal social media presence (a Facebook page). The company maintains HIPAA, COPPA, and CalOPPA compliance and operates without disclosed institutional funding, venture capital, or private equity investment.

Name

Orthocare On Demand

Legal name

Healthcare On Demand, Inc. and Ortho On Demand, P.C.

Website

https://orthocareondemand.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Orthocare On Demand is a California-based telemedicine marketplace connecting patients with independent, board-certified orthopedic surgeons for urgent orthopedic care on a cash-pay basis, operating across Southern California and the San Francisco Bay Area.

Ownership category

akta.pro rank

Product category

Urgent Orthopedic Care Marketplace

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372)

akta.pro primary industry

Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)

akta.pro secondary industry

Virtual Urgent Care & Triage Platforms (HLALABAB)

Keywords

• Urgent orthopedic care
• Telemedicine marketplace
• Orthopedic surgeon platform
• Same-day appointments
• Bundled fee healthcare

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fee-for-Service - Initial Exam: Patients pay a flat bundled fee directly to the orthopedic group for the Initial Exam. Each doctor sets their own price. Fee covers the physician visit, x-rays, primary intervention (cast or splint). Payment is collected upfront through the platform after the doctor accepts the visit request. The company acts as a technology intermediary connecting patients with independent Orthopedic Groups (Physicians are independent professionals solely responsible for their services).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Orthocare On Demand operates a dual-sided digital marketplace that connects patients with board-certified independent orthopedic surgeons for urgent musculoskeletal care on demand. Patients use the platform to locate the nearest available specialist, view transparent bundled pricing, prepay a flat fee, and be seen within a guaranteed 20-minute response window. Independent orthopedic practices use the provider platform and mobile app to publish real-time availability and capture urgent care visits outside normal office hours.

Product overview

Ortho Care on Demand is a dual-sided telemedicine platform consisting of a patient-facing portal for booking urgent orthopedic care and a provider-facing portal for orthopedic surgeons to manage their practice. The platform connects patients with board-certified, hospital-affiliated orthopedic surgeons in their local area for a bundled flat fee covering the visit, x-rays, and primary interventions (cast or splint). The service operates 24/7 and is available throughout Southern California, including Los Angeles, Orange County, San Francisco Bay Area, and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ortho Care on Demand Patient Platform Web-based platform that lets individual patients in Southern California search for nearby board-certified orthopedic surgeons, view bundled upfront pricing, prepay, and book same-day urgent care visits with a guaranteed 20-minute specialist response. Targeted at self-pay patients seeking an alternative to ER or urgent care for fractures, sprains, and other acute musculoskeletal injuries.
• Ortho Care on Demand Provider Platform Web portal for independent orthopedic surgeons and practices to publish real-time availability, accept patient referrals from the Orthocare marketplace, and access revenue cycle management support including claims filing and follow-up. Designed to help practices fill after-hours capacity lost to ER and urgent care channels.
• OCOD Provider Mobile App Mobile application for iOS and Android that allows enrolled orthopedic surgeons to update their real-time availability, receive patient matches, and manage urgent-care demand from their phone. Targeted at independent orthopedic providers participating in the Orthocare On Demand marketplace.

Quantifiable outcome

• Doctor responds within 20 minutes of visit request
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Solv Health: Solv is a marketplace that lets patients book same-day urgent care and telehealth visits and pay transparent prices. It competes with OCOD specifically for urgent care routing of musculoskeletal complaints, though it is not orthopedic-specialized.
• Zocdoc: Zocdoc is a doctor-appointment marketplace that lets patients search by specialty and insurance, view availability, and book instantly. It is a direct competitor on the patient-doctor matching layer of OCOD's offering, though broader in scope and insurance-centric.
• Sesame: Sesame is a cash-pay healthcare marketplace that lets patients search and book directly with providers across specialties at transparent upfront prices. It overlaps OCOD on the marketplace mechanics and self-pay value proposition for specialty care.
• OrthoLive: OrthoLive is a telehealth platform purpose-built for orthopedic and musculoskeletal care, connecting patients and orthopedic specialists virtually. It is the closest direct competitor to OCOD's orthopedic-specialized model, differing mainly by being video-first vs. OCOD's in-person routing.
• Mend: Mend is a patient engagement and telehealth platform widely adopted by orthopedic and specialty practices to deliver virtual visits, automated scheduling, and digital intake. It competes with OCOD on the provider-side telehealth stack for orthopedic groups.

Broad incumbents

• Amwell: Amwell is an enterprise telehealth platform that powers virtual visits for health systems and health plans, including specialty workflows. It is a broad incumbent that could embed orthopedic-specialized triage similar to OCOD at scale.
• Doctor On Demand (Included Health): Doctor On Demand, now part of Included Health, is a large general telemedicine incumbent offering on-demand urgent and behavioral care via video. It represents the broad incumbent OCOD would need to displace or differentiate against in virtual orthopedic care.

Emerging players

• SteadyMD: SteadyMD is a telehealth platform that pairs patients with dedicated providers for ongoing care across specialties, with a focus on concierge and cash-pay models. It is comparable on the cash-pay and specialty-focused positioning.

Others

• VSee: VSee provides telehealth infrastructure and workflow tools to health systems and practices, including in specialties. It is comparable as an enabling telehealth technology layer that could white-label similar orthopedic booking flows.
• Wheel: Wheel is a telehealth staffing and clinical workforce platform that connects clinicians with virtual care companies. It is an adjacent ecosystem enabler relevant to OCOD's provider acquisition and matching model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/orthocareondemand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthocare On Demand