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Newn

Full company profile

uuid0021v8x

Namestring
Newn
Legal namestring
株式会社newn
Websiteurl
newn.co
Company typeenum
Private
Founded yearint
2017
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersShibuya, Japan
HQ citystring
Shibuya
HQ countrystring
Japan
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
consumer brand operations, internet-based product creation, D2C e-commerce, online brand management, consumer goods retail
Industry1 code
PRIMARYTHAFAJAB
Single-Brand Virtual Restaurants
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Ghost Kitchens & Virtual Restaurant Brands
Product category
Consumer Brand Management
Social media profiles1 record
Cost components6 values
Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

newn is a Tokyo-based Japanese company that creates and operates consumer product brands using an internet-based manufacturing approach. The company designs and sells consumer products that integrate into daily life through online channels, handling packaging, shipping, advertising, billing, and customer notifications. It leverages e-commerce platforms and digital marketing to deliver lasting value to consumers while offering brand and business partnership opportunities.

Differentiator
Functional benefit
Problem solved
Partnership1 partner
1Mr.CHEESECAKE (株式会社Mr.CHEESECAKE)
Strategic tierMinorTypeOthers
Description

Mr.CHEESECAKE is listed as a partner with whom newn jointly manages and uses personal information data. The partnership involves shared use of personal data items including name, address, date of birth, family size, phone number, email address, occupation, and other profile information for purposes aligned with newn's data utilization objectives.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers8 records
1Oisix ra Daichi
TypeBroad incumbent
Description

Oisix ra Daichi is a leading Japanese D2C food brand operator (Oisix, Daichi, Radish Boya) built on subscription food delivery. Comparable to newn as a Japanese operator of multiple premium consumer food brands built on recurring direct customer relationships.

2Mr.CHEESECAKE
TypeDirect peer
Description

Mr.CHEESECAKE is a high-profile Japanese DTC premium cheesecake brand with which newn has a documented personal-data joint-use partnership; it functions as a flagship brand in newn's ecosystem, making it the most direct comparable.

3Tokyo Otaku Mode
TypeEmerging player
Description

Tokyo Otaku Mode is a Japanese-founded D2C company that built an online-first consumer brand globally around Japanese otaku culture. Comparable to newn as a Japanese internet-based D2C brand builder with international aspirations, though at a different scale.

4ZOZO
TypeBroad incumbent
Description

ZOZO is a major Japanese internet-fashion platform (ZOZOTOWN, ZOZOUSED, etc.) that scaled a D2C brand portfolio via internet-first retail. Comparable to newn as a Japanese internet-native brand operator, though at much larger scale and in fashion rather than food.

5BASE
TypeOthers
Description

BASE is a Japanese ecommerce platform that enables individuals and small brands to launch online stores. newn uses Shopify, and the broader Japanese D2C ecosystem relies on platforms like BASE, making it an adjacent enabling peer rather than a direct competitor.

6Sansan
TypeOthers
Description

Sansan is a Japanese internet-services company that scaled a major business around data capture and infrastructure (Eight, Contract One). Comparable to newn as a Japan-built internet services firm with sophisticated data handling, though operating in B2B SaaS rather than D2C brands.

7Mercari
TypeBroad incumbent
Description

Mercari is a Japan-founded internet consumer marketplace scaled via internet-native commerce. Comparable to newn as a Japanese internet-commerce business, though Mercari operates a C2C marketplace rather than owned DTC brands.

8Fablic
TypeDirect peer
Description

Fablic (FABRIC TOKYO) is a Japanese internet-native D2C apparel brand operator. Comparable to newn as a Japanese company building premium consumer brands through internet-based, data-driven direct-to-consumer models, though focused on custom menswear.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Newn

Consumer Brand Managementnewn.co

Newn firmographics

Firmographics
Name
Newn
Legal name
株式会社newn
Website
https://newn.co
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Newn industry classification

Industry
Product category
Consumer Brand Management
akta.pro industry
PRIMARYTHAFAJAB
Single-Brand Virtual Restaurants
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Ghost Kitchens & Virtual Restaurant Brands

Keywords

  • Consumer brand operations
  • Internet-based product creation
  • D2C e-commerce
  • Online brand management
  • Consumer goods retail

Where Newn is headquartered

Location

Headquarters

HQ city
Shibuya
HQ country
Japan
HQ region
Asia

Offices1 record

Markets served

Newn business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Newn product offering

Product offering

Core offering

newn is a Tokyo-based Japanese company that creates and operates consumer product brands using an internet-based manufacturing approach. The company designs and sells consumer products that integrate into daily life through online channels, handling packaging, shipping, advertising, billing, and customer notifications. It leverages e-commerce platforms and digital marketing to deliver lasting value to consumers while offering brand and business partnership opportunities.

Differentiator

Problem solved

Functional benefit

Companies that use Newn

Customer profile

Segments1 record

Ideal customer profiles2 records

Newn technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Newn partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Mr.CHEESECAKE (株式会社Mr.CHEESECAKE)minorOthersMr.CHEESECAKE is listed as a partner with whom newn jointly manages and uses personal information data. The partnership involves shared use of personal data items including name, address, date of birth, family size, phone number, email address, occupation, and other profile information for purposes aligned with newn's data utilization objectives.

Recent moves3 records

Expansion highlights2 records

Newn competitors and assessment

Company assessment

Broad incumbents

  • Oisix ra Daichi: Oisix ra Daichi is a leading Japanese D2C food brand operator (Oisix, Daichi, Radish Boya) built on subscription food delivery. Comparable to newn as a Japanese operator of multiple premium consumer food brands built on recurring direct customer relationships.
  • ZOZO: ZOZO is a major Japanese internet-fashion platform (ZOZOTOWN, ZOZOUSED, etc.) that scaled a D2C brand portfolio via internet-first retail. Comparable to newn as a Japanese internet-native brand operator, though at much larger scale and in fashion rather than food.
  • Mercari: Mercari is a Japan-founded internet consumer marketplace scaled via internet-native commerce. Comparable to newn as a Japanese internet-commerce business, though Mercari operates a C2C marketplace rather than owned DTC brands.

Direct peers

  • Mr.CHEESECAKE: Mr.CHEESECAKE is a high-profile Japanese DTC premium cheesecake brand with which newn has a documented personal-data joint-use partnership; it functions as a flagship brand in newn's ecosystem, making it the most direct comparable.
  • Fablic: Fablic (FABRIC TOKYO) is a Japanese internet-native D2C apparel brand operator. Comparable to newn as a Japanese company building premium consumer brands through internet-based, data-driven direct-to-consumer models, though focused on custom menswear.

Emerging players

  • Tokyo Otaku Mode: Tokyo Otaku Mode is a Japanese-founded D2C company that built an online-first consumer brand globally around Japanese otaku culture. Comparable to newn as a Japanese internet-based D2C brand builder with international aspirations, though at a different scale.

Others

  • BASE: BASE is a Japanese ecommerce platform that enables individuals and small brands to launch online stores. newn uses Shopify, and the broader Japanese D2C ecosystem relies on platforms like BASE, making it an adjacent enabling peer rather than a direct competitor.
  • Sansan: Sansan is a Japanese internet-services company that scaled a major business around data capture and infrastructure (Eight, Contract One). Comparable to newn as a Japan-built internet services firm with sophisticated data handling, though operating in B2B SaaS rather than D2C brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

Newn social profiles

Digital presence

Newn financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Newn leadership team

Management profile

Number of profiles

Profiles1 record

Newn funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Newn M&A and investment

M&A and investment

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newn

What does Newn do?

newn is a Tokyo-based Japanese company that creates and operates consumer product brands using an internet-based manufacturing approach. The company designs and sells consumer products that integrate into daily life through online channels, handling packaging, shipping, advertising, billing, and customer notifications. It leverages e-commerce platforms and digital marketing to deliver lasting value to consumers while offering brand and business partnership opportunities.

Is Newn a public or private company?

Newn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Newn founded?

Newn was founded in 2017. It employs 11 to 50 people.

Where is Newn based?

Newn is headquartered in Shibuya, Japan, in the Asia region.

Who are Newn's main competitors?

Broad incumbents on record are Oisix ra Daichi, ZOZO and Mercari. Direct peers are Mr.CHEESECAKE and Fablic. Tokyo Otaku Mode is listed as an emerging player. Others are BASE and Sansan.

Does Newn have an API?

No public API is recorded for Newn.

What industry is Newn in?

Newn's product category is Consumer Brand Management. Its primary akta.pro industry code is THAFAJAB, Single-Brand Virtual Restaurants.

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