Mr Cheesecake

What Mr Cheesecake does

Mr. Cheesecake (株式会社Mr. CHEESECAKE) is a Tokyo-based, privately held premium dessert brand founded in December 2018 by Michelin-trained chef Koji Tamura. The company designs, produces, and sells restaurant-quality cheesecakes and adjacent baked goods (tiramisu, financiers, snowball cookies, Basque cheesecake, and ice products) for at-home and gifting consumption, leveraging a proprietary flourless water-bath baking technique that produces a dual-texture product (baked top, rare bottom) and a temperature-responsive flavor system engineered for optimal taste across frozen, semi-frozen, and thawed serving states.

The core product line centers on the signature Mr. CHEESECAKE Classic (3,996 JPY bag / 4,779 JPY box), complemented by flavored variants (Raspberry Lime, Caramel Earl Grey, Fine Green Tea, Peach Raspberry seasonal) and 4-cube assortment packs. All production is centralized at the Shimoyama/Nishioyama Kitchen facility, and the company sells through a Shopify-based direct e-commerce site, the MILK REWARDS loyalty program, eGIFT digital gifting, and rotating "Your City" popups across Japan.

Distribution has scaled from online-only to a five-store permanent footprint: Gransta Tokyo (first permanent store, Sept 2024), Haneda Airport Terminal 1 (Feb 2025), the GINZA SIX flagship with cafe and 6,930 JPY dessert course (Apr 2025), Hysan Place Hong Kong (first overseas store, Nov 2025), and Nagoya Sakae (first Tokai-region store, Jun 2026). The customer base is fully consumer/DTC, segmented into premium gift buyers, transit-hub travelers, and seasonal limited-edition collectors, with no disclosed B2B or wholesale channel. Cumulative sales exceeded 1,000,000 units in late 2025; revenue, headcount, and funding are not publicly disclosed, indicating an internally funded, founder-controlled growth model.

Name

Mr Cheesecake

Legal name

株式会社Mr. CHEESECAKE

Website

https://mr-cheesecake.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Mr. Cheesecake is a Tokyo-based premium DTC dessert brand founded in 2018 by Michelin-trained chef Koji Tamura, producing signature flourless water-bath cheesecakes and baked goods for at-home gifting and consumption. It sells through e-commerce, a loyalty program, nationwide popups, and five permanent stores across Japan and Hong Kong.

Ownership category

akta.pro rank

Product category

Premium Cheesecakes

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Bakery Products (2050), Ice Cream & Frozen Desserts (2024), Sugar & Confectionery Products (2060)

akta.pro industry

PRIMARYTHAFAFAC

Cake Shops & Custom Celebration Cakes

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYCRADACAE

Ice Cream & Refrigerated Desserts

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

SECONDARYCRAHAGAC

Bread & Pastry Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFAGAA

Ice Cream & Gelato Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

Keywords

• Premium cheesecakes
• Japanese confectionery
• Artisan baked goods
• Gift desserts
• Specialty pastries

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Online Store: Direct e-commerce sales of cheesecakes, tiramisu, financier pastries, snowballs, and ice products shipped nationwide. Products sold in bag (casual) and box (gift) formats. Online exclusive products include ice items and seasonal flavors.
2. Physical Retail Stores: Sales at permanent store locations including GINZA SIX flagship (with cafe and dessert course), Gransta Tokyo, Haneda Airport, and Nagoya Sakae stores. Each location offers store-exclusive products and formats. In-store dining available at flagship locations.
3. Popup Store Sales: Temporary store operations across Japan in department stores and retail locations, offering signature products and exclusive popup-only flavors such as Strawberry.
4. International Store (Hong Kong): Permanent retail store in Hong Kong at Hysan Place, Causeway Bay, serving local customers with signature products and region-exclusive flavors.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Mr. CHEESECAKE designs, manufactures, and sells premium Japanese cheesecakes and complementary baked goods (tiramisu, financiers, snowballs, restaurant-style ice) under its own brand. Products are sold directly to consumers through the company-owned e-commerce store, four permanent retail stores in Japan plus one in Hong Kong, and a nationwide popup store program, with gifting (noshi, gift boxes, eGIFT) as a core purchase occasion.

Product overview

Mr. CHEESECAKE is a Japanese gourmet cheesecake brand founded by Michelin-trained chef Koji Tamura, offering restaurant-dessert-style cheesecakes that can be enjoyed at different temperatures. The product portfolio centers on the signature Mr. CHEESECAKE Classic cheesecake (available in Bag and Box formats) complemented by seasonal flavors (Peach Raspberry, Raspberry Lime, Caramel Earl Grey, Fine Green Tea), the Rich Tiramisu, and specialty items like Basque Cheesecake and CREAMY BAKED CHEESECAKE bite-sized cakes. Extended offerings include FINANCER and SNOWBALL baked goods, BLEND TEA pairing products, and custom-designed spoons. The brand operates through online store sales, four permanent stores in Japan (GINZA SIX flagship, GRANSTA TOKYO, Haneda Airport, Nagoya Sakae), one overseas store in Hong Kong, and popup stores nationwide. Supporting services include the eGIFT digital gifting system and MILK REWARDS loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Mr. CHEESECAKE Classic / Bag Signature Mr. CHEESECAKE with vanilla, lemon, and tonka bean aromas in a casual cooler bag format, sold at 3,996 JPY (tax included). Designed for personal consumption or gifting, with flavor and texture that vary across frozen, semi-frozen, and fully thawed states.
• Mr. CHEESECAKE Classic / Box Signature Mr. CHEESECAKE in a premium gift box format with noshi-compatible packaging, sold at 4,779 JPY (tax included). Targets formal gifting occasions such as oseibo, birthdays, and ceremonial events.
• Mr. CHEESECAKE assorted 4-Cube Standard Cube-format assortment of four signature flavors (Classic, Raspberry Lime, Caramel Earl Grey, Fine Green Tea) priced at 5,076 JPY, offering a tasting set in noshi-eligible packaging.
• Mr. CHEESECAKE Peach Raspberry Limited-time summer cheesecake combining peach flesh with raspberry and vanilla, priced at 4,644 JPY, inspired by Peach Melba. Available from July 4 through July 31, 2026 at stores and online.
• Mr. CHEESECAKE Raspberry Lime Core exotic flavor combining raspberry with kaffir lime leaves (combava), coconut cream, vanilla, and rose, finished with lime juice for bright acidity.
• Mr. CHEESECAKE Fine Green Tea Core flavor featuring shaded, hand-picked, stone-ground Yame matcha from Hoshino Tea Garden in Fukuoka, paired with vanilla and extra virgin olive oil for a clear, refined taste.
• Mr. CHEESECAKE Caramel Earl Grey Core flavor inspired by French crepes suzette, combining caramel-like brown sugar with vanilla and Earl Grey-infused cream, finished with orange juice for elegant aroma.
• RICH TIRAMISU Original Tiramisu with coffee, cacao, and hojicha flavors in a mousse-like light texture with dacquoise and biscuit sans farine layers. Alcohol-free recipe using mascarpone and rich cream; priced at 4,212 JPY (bag) and 4,860 JPY (box).
• Mr. CHEESECAKE Ice (6-piece set) Restaurant-style dessert ice set of three flavors (Cheesecake, Pistachio with Sicilian pistachio/caramel/matcha, and Kiyomi Mikan citrus with sansho pepper). Six pieces per set, online exclusive at 3,888 JPY plus 660 JPY materials fee and shipping.
• FINANCIER Vanilla Tonka Almond financiers with rich nutty texture made from caramelized butter, almond powder, vanilla, and tonka bean. Sold in 5-piece (1,998 JPY) and 10-piece (3,780 JPY) formats.
• FINANCIER Caramel Hojicha Almond financiers flavored with deep-roasted Japanese hojicha tea and caramel, where cream is carefully extracted with hojicha before making caramel for a rich, aromatic profile.
• FINANCIER Lemon Almond financiers with Meyer lemon jam and aromatic margao for refreshing citrus notes.
• SNOWBALL Vanilla Tonka Light, crumbly snowball cookies made with almond powder and French wheat flour, inspired by the Classic flavor with vanilla and tonka bean.
• SNOWBALL Earl Grey Light, crumbly snowball cookies flavored with Earl Grey through bergamot-infused tea powder.
• Mr. CHEESECAKE & Tea Gift set pairing a Classic cheesecake with the original BLEND TEA (Shizuoka black tea, semi-fermented hojicha, rooibos, bergamot, hassaku, rosemary; 20g / 8 bags). Priced at 6,723 JPY, tax included.
• Mr. CHEESECAKE Peach Raspberry & Classic Set Seasonal gift set combining the limited Peach Raspberry summer flavor with the Classic signature cheesecake, designed for summer gifting.
• CREAMY BAKED CHEESECAKE (Gransta Tokyo package) Bite-sized baked cheesecake with rich cheese aroma, moist texture, and Parmesan Reggiano incorporated in the dough and sprinkled on top. Available in 4-piece Gransta Tokyo limited package; ranked 7th in Tokyo Station Limited Souvenir Sweets 2026 ranking, with cumulative sales exceeding 200,000 units.
• Mr. CHEESECAKE Custom Spoon (2-piece set) Custom-designed serving spoon developed with craftsmen in Ishikawa Prefecture, featuring an ultra-thin 0.3mm tip and flat shape to minimize friction and maximize flavor delivery. Made of saturated polyester (Tritan) reinforced with glass fiber.
• Mr. CHEESECAKE eGIFT Digital gift service enabling senders to deliver Mr. CHEESECAKE products electronically to recipients via email or social media without needing the recipient's physical address; recipients receive a redemption URL.
• MILK REWARDS Membership Program Loyalty program where customers earn Milk points from purchases at the official online store and permanent stores; points are redeemable for products and perks, with birthday and anniversary benefits.
• Dessert Course at GINZA SIX Four-course plated dessert experience with two drinks designed by Chef Koji Tamura, served in the GINZA SIX flagship cafe. Priced at 6,930 JPY per person (tax and service included), reservation required, available weekends only.

Quantifiable outcome

• Cumulative sales exceeded 1,000,000 units since 2018 founding
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• YouChaminorGTM or Marketing Partner · 4 July 2026YouCha is featured as recommended pairing partner for Peach Raspberry seasonal product. Their Meigui flower black tea (with Rosa rugosa) is recommended to accompany the seasonal cheesecake flavor, emphasizing floral aroma compatibility.
• YAICHI (Hong Kong)coreChannel Partner/ Reseller/ Distributor · 28 November 2025YAICHI serves as the reservation platform partner for Hong Kong store product pre-orders. Customers reserve products online through YAICHI system for pickup at Hysan Place location. Handles logistics coordination for the overseas market.
• negu inc.coreStrategic or Co-development Partner · 4 April 2025negu inc., led by Kenta Nagai and Nozomi Tsuruta, serves as space and element designers for all Mr. Cheesecake retail locations. Designed flagship GINZA SIX store with 'deliciousness enhancement' (oishii wo shitsuraeru) concept, incorporating Japanese tatami room aesthetics and hospitality elements into retail space. Also designed Gransta Tokyo and Haneda Airport stores.
• Karimoku FurniturecoreStrategic or Co-development Partner · 13 September 2024Karimoku Furniture, a leading Japanese wood furniture manufacturer, custom-produces display fixtures and furniture for all Mr. Cheesecake stores. Created 'large vessel' and 'large box' display concepts incorporating smooth curves and natural wood materials. Production uses integrated wood materials with environmental consideration and craftsmanship quality.
• newn Co., Ltd.minorOthersnewn is identified in the privacy policy as a joint data utilization partner for customer information management. Listed as part of personal information joint use arrangements.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• RINGO (BAKE Inc.): Premium Japanese cheesecake brand operated by BAKE Inc., famous for its custard apple-shaped baked cheesecake sold across transit hubs and department stores. Directly competes in the same premium travel-souvenir and gifting category.
• LeTAO: Hokkaido-based premium Japanese confectionery brand famous for its double-fromage cheesecake. Directly comparable premium Japanese cheesecake brand with physical retail, souvenir-channel distribution, and strong gifting orientation.
• PABLO: Japanese cheesecake specialist known for its cheese tarts and premium baked cheese desserts. Directly comparable as a Japanese-born premium cheesecake brand with both physical retail and DTC channels, competing in the same gifting and souvenir occasion space.
• Uncle Tetsu's Cheesecake: Japanese-origin Japanese cheesecake chain with international franchise presence. Directly comparable as a Japanese-origin premium cheesecake brand with global retail expansion, targeting similar tourist and gifting occasions.
• Qu'il Fait Bon: Premium Japanese patisserie specializing in seasonal fruit tarts with multiple retail locations. Comparable as a premium Japanese dessert brand operating in the same occasion-based gifting and personal indulgence space.

Emerging players

• Kiri Cheese Tart (now Oh My Cheese): Japanese cheese tart brand operating in mall and retail locations. Comparable as a Japanese premium cheese-forward dessert brand targeting similar impulse-purchase and gifting consumer occasions, though smaller scale and less premium positioning.

Regional players

• Tokyo Banana (Jewels Co., Ltd.): Iconic Tokyo souvenir confectionery brand, dominant in the Tokyo Station and airport travel-souvenir channel. Comparable as a competing brand in the same Japanese travel-souvenir sweets ranking and transit-retail occasion.

Broad incumbents

• Yoku Moku: Long-established premium Japanese-Western confectionery brand famous for its Cigare cookies and gifting assortments. Broader incumbent in the same premium Japanese gifting confectionery space with deeper distribution and longer heritage.
• Dominique Ansel Bakery Japan: International premium dessert bakery with Japan presence, known for cronuts and chef-driven signature creations. Comparable as a chef-led premium dessert brand with flagship experiential retail and international expansion ambitions.
• Henri Charpentier: Premium Japanese-French patisserie with cafe and retail locations. Broader incumbent operating in the same premium French-influenced Japanese dessert space, with comparable chef-driven origin story and gifting positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mrcheesecake_TK
• Instagraminstagram.com/mr.cheesecake.tokyo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Cheesecake