Cassidy & Tate

What Cassidy & Tate does

Cassidy & Tate is an independent, privately held UK estate agency co-founded in 2011 by Stuart Cassidy and David Tate, headquartered in St Albans, Hertfordshire. The firm operates three physical branch offices (St Albans city centre, Marshalswick, and Wheathampstead) and provides a full-service residential property platform spanning sales, lettings, property management, land and new homes, commercial property, shared ownership, and mortgage advisory services. Its customer base is comprised of individual home buyers, sellers, buy-to-let landlords, and landowners/developers in the St Albans, Hertfordshire, home counties, and Greater London catchments.

Underlying technology is conventional estate-agency infrastructure rather than proprietary software: the firm uses the Vebra property listing platform, integrates with the three dominant UK property portals (Rightmove, Zoopla, On The Market), employs professional architectural photography and virtual tours, LED window displays in branches, and distributes marketing collateral via its own website plus social media channels (Facebook, Twitter, LinkedIn, YouTube). No APIs, SDKs, mobile applications, or AI features are disclosed. The company is a Propertymark member, The Property Ombudsman member, and Trading Standards Approved, with anti-money laundering compliance outsourced to Lifetime Legal.

The business model is primarily transaction-fee driven: commission on residential sales, transaction fees on land and new homes sales, and recurring rental income from full property management. Mortgage advice is delivered as a referral partnership with Knightsbridge Mortgages. Specific commission rates are not publicly disclosed. The firm has no external funding, no parent company, and no M&A activity, operating as a bootstrapped, owner-operated regional agency with approximately 18 named staff and revenue not publicly reported.

Name

Cassidy & Tate

Legal name

Cassidy and Tate Ltd.

Website

https://cassidyandtate.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Cassidy & Tate is an independent, owner-operated UK estate agency operating three branches in St Albans, Marshalswick, and Wheathampstead, delivering residential sales, lettings, property management, land and new homes, and mortgage advisory services to individual buyers, sellers, and landlords in Hertfordshire and Greater London.

Ownership category

akta.pro rank

Product category

Residential Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industries

Ranches & Livestock Properties Brokerage (BPAJADAB), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential estate agency
• Property sales
• Property lettings
• Property management
• Land and new homes

Headquarters

HQ city

St. Albans

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales Commission: Commission-based revenue from assisting vendors in the presentation, marketing and sale of residential properties, from valuations through to successful completions.
2. Lettings and Property Management: Ongoing lettings services for landlords and tenants including property management, tenant placement, and rent collection services.
3. Land Sales and Development: Specialist land department handling plot sales, development opportunities, and new homes sales with house builders and developers.
4. Mortgage Advisory Services: Partnership with Knightsbridge for mortgage advice and recommendations for buyers, re-mortgaging, and buy-to-let investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cassidy & Tate is an independent estate agency offering residential property sales, lettings, and full property management across Hertfordshire, the Home Counties, and Greater London. The firm runs a specialist Land and New Homes division handling development land, strategic land, equestrian and farm land, and new homes sales for developers and house builders. Services are delivered through three branch offices in St Albans, Marshalswick, and Wheathampstead, supported by professional photography, virtual tours, and listings on major UK property portals.

Product overview

Cassidy & Tate operates as an independent estate agency providing a comprehensive, integrated property services platform. The core offering centers on residential sales and lettings, supported by dedicated property management, land & new homes, and mortgage advisory divisions. The company delivers these services through a multi-office network across St Albans, Marshalswick, and Wheathampstead, combining traditional estate agency methods with contemporary digital marketing techniques. Key product lines include: Residential Sales (core platform), Lettings & Property Management (core platform), Land & New Homes (specialist division handling development land, equestrian/farm land, and new homes), Mortgage Quotations (via The Mortgage Store partnership), and Professional Photography (premium architectural photography and virtual tours for property marketing).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Full-service residential property sales for individual buyers and sellers including valuations, marketing, accompanied viewings, negotiations, and sales progression through to completion. Targets individual homeowners in St Albans, Hertfordshire, Home Counties, and Greater London.
• Lettings Comprehensive lettings services for landlords and tenants including tenant sourcing, referencing, tenancy agreements, and tenancy management. Targets individual landlords and prospective tenants in the St Albans area.
• Property Management Full property management for landlords including day-to-day tenant relations, maintenance coordination, and rent collection. Includes optional Rent Guaranteed scheme for peace of mind on rental income. Targets landlords and buy-to-let investors.
• Land and New Homes Specialist division handling development land acquisition and sales, strategic land, equestrian and farm land, and new homes sales working with developers and house builders across Hertfordshire. Targets landowners, developers, and house builders.
• Commercial Properties Sale and rental of commercial properties including office space, retail units, light industrial units, and warehouses. Targets businesses and individuals seeking commercial property in the Hertfordshire and Greater London area.
• Mortgage Advisory Service Independent mortgage advice and recommendations for buyers, re-mortgaging, and buy-to-let investments provided through the Knightsbridge Mortgages partnership. Delivered by a fully qualified Mortgage Advisor based in the Marshalswick office.
• Free Market Appraisals Independent expert property valuations using local market expertise across home counties and Greater London. Provided as a free service to prospective vendors.
• Rent Guaranteed Scheme Rent guarantee scheme for landlords providing protection on rental income. Available as an add-on to the firm's lettings and property management services.
• Shared Ownership Service Shared ownership property services assisting buyers in purchasing a share of a property and paying rent on the remaining portion. Targets first-time buyers and shared ownership purchasers.
• Relocation Services Staff relocation assistance for companies including property finding, moving company recommendations, and local area information. Targets companies relocating employees into the area.
• Professional Photography and Virtual Tours Premium architectural photography and virtual tour services for property marketing, delivered via a partnership with a professional freelance architectural photographer. Used to showcase vendor properties to best effect across portals, brochures, and online listings.

Quantifiable outcome

• Completed sale and purchase in 5.5 weeks
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Rennie Grove Hospice CareminorGTM or Marketing PartnerCassidy & Tate are proud sponsors of Rennie Grove, a local hospice organization providing specialist care for patients with life-limiting illnesses and support for their families.
• St Albans City Football ClubminorGTM or Marketing PartnerCommunity sponsorship of the local football club, supporting grassroots sport in the St Albans area.
• St Columba's CollegeminorGTM or Marketing PartnerSponsorship of St Columba's College, an independent school in St Albans.
• Lifetime LegalcoreImplementation/ SI/ Consulting PartnerThird-party provider conducting anti-money laundering checks on behalf of Cassidy & Tate. Lifetime Legal contacts clients once they have agreed to instruct the agency or had an offer accepted, charging £60 (incl. VAT) for these compliance checks.
• Knightsbridge MortgagescoreChannel Partner/ Reseller/ DistributorPartnership with Knightsbridge (020 7629 9966) for providing independent mortgage advice and recommendations. Amar Shingadia, Mortgage Advisor, operates from the Marshalswick office providing residential, buy-to-let, and remortgage advice.
• Property Portals (Rightmove, Zoopla, On The Market)coreTechnology or IntegrationDistribution partnerships with major UK property portals for property marketing and listings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Purplebricks: Hybrid online estate agency offering lower-commission sales and lettings services across the UK. Not a direct product match given Cassidy & Tate's full-service positioning, but competes for the same vendors and landlords on price and is a structural threat to commission economics in the local market.

Others

• Rightmove: UK's largest property portal, listed as a core distribution partner for Cassidy & Tate. Included as an enabling platform rather than a competitor, but materially shapes the agency's lead flow, marketing economics and competitive landscape.

Direct peers

• Foxtons: London-centric estate agency chain with overlapping full-service sales, lettings and property management offerings. Comparable in transactional model and reliance on portal-driven lead generation, though operating at significantly larger scale and primarily in prime London markets that overlap with Cassidy & Tate's Greater London reach.
• Chestertons: London-focused estate agency with growing home counties presence offering sales, lettings and property management. Comparable premium, relationship-led model targeting similar high-value residential stock and overlapping landlord and buyer segments.
• Belvoir: UK-wide network of franchised estate and lettings agencies offering sales, lettings and property management. Comparable multi-service model with similar dependence on local branch expertise and portal distribution, and overlap in the home counties residential market.
• Hunters Property Group: UK-wide estate agency franchise providing residential sales, lettings and property management. Comparable full-service model targeting similar suburban and home counties markets, competing for the same vendor and landlord relationships.
• Hamptons: Premium UK estate and lettings agency with strong coverage in affluent home counties including Hertfordshire. Competes directly with Cassidy & Tate for vendors, landlords and buyers in St Albans and surrounding towns using a similar full-service, branch-led model.

Broad incumbents

• Connells Group: One of the UK's largest estate agency networks with extensive residential sales, lettings and mortgage services. Comparable full-service offering but with substantially larger scale, national footprint and brand spend competing for the same local market share.
• Knight Frank: International property consultancy with a strong UK residential agency business covering prime and suburban markets. Comparable in serving high-value home counties catchments with sales, lettings and property management, and competes for the same vendor and landlord pool as Cassidy & Tate.
• Savills: Global real estate services firm with UK residential sales, lettings and property management arms. Comparable in offering premium, full-service estate agency in affluent UK markets including Hertfordshire and the home counties, though Savills operates at far greater scale and with broader advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cassidyandtate
• Facebookfacebook.com/cassidyandtate
• LinkedInlinkedin.com/company/cassidy-and-tate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassidy & Tate