What id3as does

id3as is a privately-held London-based company operating under the Norsk brand, delivering a live streaming workflow platform to the streaming media sector and adjacent enterprise use cases. The company reports providing professional services and consultancy alongside its software products; its 1-10 employee headcount and absence of disclosed funding rounds suggest a bootstrapped, lean operating profile.

The Norsk platform centers on two complementary products: Norsk Engine, a low-code broadcast-grade live media workflow server, and Norsk Studio, a no-code visual workflow builder layered on top of the engine. Supporting modules include Norsk Manager for fault-tolerant infrastructure control, Norsk Visualizer for real-time workflow monitoring, and the Norsk SDK for custom line-of-business application development. The platform supports HLS, DASH, and WebRTC streaming formats, and integrates hardware-accelerated encoding across Nvidia NVENC, NETINT Quadra, AMD Alveo MA35D, and Intel processors. Native integration with OpenTelemetry, Fluent Bit, Docker, Kubernetes, and an OpenAPI-defined interface positions the product as a plumbing layer for enterprise streaming operations. Reported scale is more than 100,000 live events per year.

The business model combines a freemium self-serve tier (with 20-minute media session limits) for evaluation, an annual per-channel subscription priced from $2,000/year for Norsk Studio, a $10,000 Kick Start implementation package paired with per-channel licensing, and custom multi-year enterprise plans that include premium support and access to Engine source code. Go-to-market blends product-led growth (self-serve trial) with enterprise field sales and an API-first developer motion. Named reference customers span media/broadcasting (G&L/Geißendörfer & Leschinsky) and financial services (NASDAQ OMX). A technology integration partnership with Nvidia supports NVENC-based hardware acceleration on the platform. Customer segments include broadcasters and media companies, large enterprises with internal and external streaming needs, and developers building custom streaming applications on the Norsk SDK.

Name

id3as

Legal name

id3as

Website

https://id3as.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

id3as operates the Norsk brand, providing a low-code/no-code live streaming workflow platform (Norsk Engine and Norsk Studio) for broadcasters, streaming service providers, and enterprises needing fault-tolerant custom live media workflows.

Ownership category

akta.pro rank

Product category

Live Streaming Workflow Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

akta.pro secondary industries

Game Backend & LiveOps Platforms (BaaS/Analytics/Hosting) (BPAMAKAL), Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• Live streaming software
• Media workflow server
• Video encoding platform
• Broadcast workflow builder
• Streaming infrastructure management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Norsk Studio Subscription: Annual subscription licensing for Norsk Studio platform with per-channel pricing. Includes unlimited usage with no minimum annual commitment for the standard tier.
2. Norsk Studio Kick Start: One-time implementation and training service ($10,000) plus annual per-channel licensing ($2,000/year per concurrent channel). Five days of development team assistance for integration and onboarding.
3. Custom Enterprise Plans: Tailored enterprise agreements including premium support, access to Norsk Engine SDK, and Studio source code. Pricing determined through direct sales engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

id3as (operating as Norsk) develops and sells live streaming workflow software that lets organizations design, deploy, control, and monitor custom, fault-tolerant live media workflows. Its flagship offerings are Norsk Engine (a low-code live media workflow server) and Norsk Studio (a no-code visual workflow builder), supported by Norsk Manager for infrastructure control, Norsk Visualizer for monitoring, and the Norsk SDK for developer integration.

Product overview

Norsk is a live streaming software platform consisting of multiple integrated products. Norsk Engine serves as the core low-code live media workflow server, with Norsk Studio providing a no-code visual workflow builder on top of it. Norsk Manager handles infrastructure scaling and fault tolerance, while Norsk Visualizer enables real-time workflow monitoring and the Norsk SDK provides developer access for building custom media applications. The platform supports streaming more than 100,000 live events per year across HLS, DASH, and WebRTC formats with DRM, recording, and multi-CDN capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Norsk Studio

Quantifiable outcome

• Fault-tolerant infrastructure recovery in approximately 1 second during major cloud outages (compared to days for competitors)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

One partnership is on record.

• NvidiacoreTechnology or IntegrationNvidia provides GPU-based encoding acceleration through NVENC technology, which Norsk supports for optimized video encoding performance in live streaming workflows.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wowza Streaming Engine: Wowza is a long-standing live streaming workflow server sold as software/on-prem licensing to broadcasters and enterprises. It is one of the closest direct comparables to Norsk Engine in low-code stream ingestion, transcoding and HLS/DASH packaging.
• Dolby.io Streaming (formerly Millicast): Dolby.io offers low-latency WebRTC-based real-time streaming with SDKs for developers building interactive live experiences. It competes with Norsk on sub-second latency live workflows for media and enterprise customers.
• Mux: Mux delivers a developer-first live and on-demand video API including Live, Video and Data products. It shares Norsk's developer/PLG-led GTM and targets product/engineering teams building custom streaming experiences at scale.
• Bitmovin: Bitmovin provides a video encoding and player platform supporting HLS, DASH, WebRTC and CMAF workflows. Like id3as/Norsk, it sells to broadcasters, streaming services, and enterprises needing custom, scalable live video pipelines.
• Zixi: Zixi provides a software-defined video platform for broadcast-grade live contribution and distribution, with fault-tolerance and multi-CDN handoffs. Overlaps with Norsk Manager's resilience and multi-format packaging story for tier-1 broadcasters.

Regional players

• LiveU: LiveU specializes in live video transmission and remote production workflows for broadcasters and sports. While primarily bonded cellular hardware-led, its cloud-based LiveU Studio competes with Norsk Studio's source-switching and live-to-VOD workflow.

Emerging players

• Ant Media Server: Ant Media provides a low-latency live streaming server (WebRTC/HLS) sold via subscription and self-hosted licensing. It competes with Norsk Engine in the SMB/dev tier for low-code live workflow deployment.
• api.video (by Zencoder/Ericsson): api.video is a developer-first live and on-demand video API provider with SDKs and live streaming infrastructure. It targets the same dev-led customer profile as Norsk Engine for embedded live video in line-of-business applications.
• Red5 Pro: Red5 Pro offers a WebRTC-based low-latency live streaming server with SDKs and cloud/on-prem deployment. Comparable to Norsk in supporting hardware-accelerated encoding and real-time live workflows at broadcast scale.

Broad incumbents

• AWS Elemental (MediaLive/MediaPackage): AWS Media Services provide cloud-native live encoding, packaging and origination that overlap directly with Norsk's HLS/DASH packaging and resilient multi-region delivery value prop. As a hyperscaler incumbent, it sets the price-performance benchmark Norsk competes against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about id3as