Flourish Australia

Name

Flourish Australia

Legal name

RichmondPRA Limited

Website

https://flourishaustralia.org.au

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Mental health services
• NDIS support provider
• Psychosocial disability support
• Community mental health
• Peer support workforce

Headquarters

HQ city

New Lambton

HQ country

Australia

HQ region

Oceania

Offices44 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. NDIS Funding: Flourish Australia is a leading provider of NDIS packages for people with mental health support needs, receiving government funding through the National Disability Insurance Scheme.
2. Government Grants and Contracts: Core funding from federal and state government sources for mental health services and community support programs.
3. Donations and Major Gifts: Philanthropic contributions from individuals, trusts, and foundations providing significant financial donations for mental health support services and research.
4. Bequests: Legacy gifts through wills left by supporters to support mental health recovery services.
5. Workplace Giving: Regular donations processed directly from employees' pre-tax income through employer workplace giving programs.
6. Fundraising: Community fundraising activities including fun runs, sausage sizzles, sporting events, art exhibitions and bake days.
7. Service Fees: Fees for specialized mental health support services provided to individuals and families.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Flourish Australia delivers community-based mental health support services including NDIS-funded support, supported independent living, employment services, and specialized recovery programs for people with complex mental health issues and psychosocial disabilities. Services are delivered through a network of 50+ offices across NSW, Queensland, and South Australia by the largest peer workforce in Australian mental health, employing over 200 staff with lived experience of mental health challenges.

Product overview

Flourish Australia offers a comprehensive portfolio of mental health support services centered around recovery-oriented care. The core offerings include NDIS Support Services, Supported Independent Living, and Employment Services, which are complemented by specialized programs such as the Women and Children's Program (now in its 15th year) and the Peer Workforce program (Australia's largest peer workforce with over 200 peer workers). Key service hubs include Buckingham House in Surry Hills, offering Day Program, Connect & Thrive, and Community in Motion activities. Additional offerings include Community Businesses as social enterprises, Workplace Mental Health Training, Panorama Magazine (quarterly publication with 35,000+ readers), the Flourish Connect Participant Portal (co-designed digital platform), and PhysiCards health initiative. The organization supports over 6,300 people annually across NSW and Queensland through 43+ service locations.

Differentiator

Problem solved

Functional benefit

Products and services

• NDIS Support Services
• Supported Independent Living (SIL)
• Employment Services
• Inclusive Employment Australia (IEA)
• Women and Children's Program
• Buckingham House (Surry Hills)
• Peer Workforce Program
• Community Businesses
• Workplace Mental Health Training
• Flourish Connect Participant Portal
• Peer Workforce Framework
• Social Citizenship Framework

Quantifiable outcome

• Over 90% of families maintain safe and stable homes two years after completing the Women and Children's Program
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered strategic, core and minor.

• Uraah InnovationsstrategicStrategic or Co-development Partner · 1 January 2025Partnership with Uraah Innovations and Cultural healing to support cultural healing workshops on Kamilaroi Country in Moree, including language learning, traditional food sharing, storytelling, and medicine preparation.
• Cultural HealingstrategicStrategic or Co-development Partner · 1 January 2025Collaboration to deliver cultural healing workshops designed to support mental health recovery through cultural connection for First Nations peoples.
• Órama Institute for Mental Health & WellbeingstrategicStrategic or Co-development Partner · 23 February 2021Partnership between the Órama Institute and Flourish Australia aimed at improving mental health services through research collaboration and academic partnership.
• OzHarvestcoreStrategic or Co-development PartnerOzHarvest partners with Buckingham House kitchen to provide surplus food that is transformed into nutritious meals each day for everyone who accesses Flourish Australia services. This partnership supports both meal provision and environmental sustainability.
• ACON's Pride in Diversity and Pride in Health and Wellbeing ProgramsstrategicStrategic or Co-development PartnerFlourish Australia is a member of ACON's programs aimed at becoming better as an employer and service provider for LGBTIQA+ community members.
• NSW Department of Communities and Justice (DCJ)coreImplementation/ SI/ Consulting PartnerDCJ refers families to the Women and Children's Program and works with Flourish Australia on family reunification and child safety outcomes.
• RSPCAminorChannel Partner/ Reseller/ DistributorRSPCA animal shelter partners with Flourish Australia to provide volunteer opportunities for participants at their animal shelter, helping with animal care and socialization.
• Moree TAFEminorChannel Partner/ Reseller/ DistributorTAFE partnerships provide educational pathways for Flourish Australia participants, including courses in Conservation and Ecosystem Management.
• CentrelinkminorImplementation/ SI/ Consulting PartnerGovernment agency that works with Flourish Australia to support participants with enrollment and paperwork for education and training programs.
• Australian Psychosocial Alliance (APA)strategicStrategic or Co-development PartnerAlliance of leading community mental health organisations. Flourish Australia is a member, contributing to national policy advocacy and sector development.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Beyond Blue: Australia's most recognised mental health awareness and support organisation. Comparable in mental health mission, peer support content, and advocacy footprint, though primarily an information/referral body rather than direct service provider.
• headspace (National Youth Mental Health Foundation): Australia's flagship youth mental health service network with hundreds of centres. Overlaps with Flourish Australia's youth programming and NDIS-funded supports but operates at much larger national scale with government backing.
• Mission Australia: Large national community services organisation delivering housing, homelessness, and mental health supports. Comparable in non-profit community-services model and government contracting, though broader in scope.
• Anglicare Australia: Federated national network of Anglican community service organisations delivering disability, mental health, and community support. Comparable as large non-profit community provider with NDIS offerings, though broader mission.

Direct peers

• Mind Australia: One of Australia's largest community-managed mental health providers, offering recovery-focused support, housing, and NDIS services across multiple states. Directly comparable in scale, mission, and service mix to Flourish Australia.
• Wellways Australia: Mental health and disability support provider with similar NDIS, housing, and community participation offerings. Comparable in service breadth and recovery-oriented approach.
• Neami National: Community mental health provider delivering psychosocial support, housing, and suicide prevention across Australia. Closely comparable to Flourish Australia in peer-led recovery model and NDIS service delivery.
• SANE Australia: National mental health organisation providing information, peer-led support, and advocacy for people with complex mental health issues. Comparable in lived-experience focus and national mental health mission.
• Richmond Wellbeing (Richmond Fellowship WA): Western Australian community mental health provider sharing the historical Richmond Fellowship lineage with Flourish Australia. Offers peer support, NDIS services, and recovery-focused programs in a comparable model.

Others

• Black Dog Institute: Australia's leading mental health research institute affiliated with UNSW. Comparable in mental health mission and partnerships with Flourish Australia's research collaborations (e.g., Órama Institute), though operates as research/clinical institute rather than direct service provider.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FlourishAus
• YouTubeyoutube.com/channel/UC91zHo8xuoFA4I9jczEgLEw
• Facebookfacebook.com/FlourishAus
• LinkedInlinkedin.com/company/2644963
• Instagraminstagram.com/flourishaus

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flourish Australia