Richmond Wellbeing

What Richmond Wellbeing does

Richmind WA (formerly Richmond Wellbeing), founded in 1974 and headquartered at 29 Manning Road, Cannington, Western Australia, is a private non-profit and registered NDIS provider operating as Western Australia's largest mental health services provider. Its service portfolio spans supported accommodation (135 beds), community-based outreach (approximately 1,300 participants annually and 72,375 service delivery hours), and NDIS services covering Support Coordination (Levels 2 and 3) and Psychosocial Recovery Coaching, alongside specialised programs for youth (Momentum QP), Aboriginal communities (Moorditj Djerpin Wirrin, Koomba Moort), LGBTIQA+ people, and culturally diverse populations. Distinct sub-brands include MH Connext, Hearing Voices Network WA, Commonwealth Psychosocial Support, Albany Fellowship House, Individualised Community Living Strategy, the HeART & Soul art therapy program, and the Yellow Bench Project community initiative.

The organisation derives revenue from four streams: NDIS plan-managed services (the primary funding mechanism for support coordination and recovery coaching), government contracts and grants from the WA Mental Health Commission, WA Primary Health Alliance (PHN Program), Department of Communities Housing Authority, and LARU; tax-deductible donations processed via Stripe; and quote-based professional training (Trauma-informed De-escalation, Demystifying Mental Health, Bouncing Back, LGBTIQA+ Inclusive Practice, Hearing Voices Network Approach). Its technology stack consists of standard healthcare/NDIS management systems, with Elmo for HR, Stripe for payments, and Mapbox for maps; the only proprietary-style component is the Yellow Bench QR code linking physical bench locations to digital wellbeing resources.

Distribution combines sales-led referrals from GPs and mental health clinicians, self-service intake (1800 742 466, [email protected]), and community-led engagement through partnerships with Aboriginal Elders (Uncle Albert and Aunty Irene McNamara since 2012; Uncle Peter and Aunty Sandra Wilkes since 2018), local councils (City of Canning), and community organisations. The organisation holds a dense compliance profile — NDIS, NSMHS, QIC, QIP, LARU, Tier 3 Community Housing, and Rainbow Tick (first in WA, 2017) — and is led by CEO Adrian Munro and CFO Kate Dunne under Board Chair Stephanie Buckland, with no disclosed external ownership, venture funding, or M&A activity.

Name

Richmond Wellbeing

Legal name

Richmind WA

Website

https://rw.org.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Richmind WA is Western Australia's largest non-profit mental health services provider, delivering supported accommodation (135 beds), community outreach, NDIS support coordination, and specialised programs across Perth and regional WA. It serves people with psychosocial disabilities, including youth, Aboriginal, LGBTIQA+, and culturally diverse populations.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412), Emergency and Other Relief Services (62423)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Disability Services & Independent Living Support (BPAGACAG), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Mental health services
• Supported accommodation
• NDIS provider services
• Community outreach programs
• Psychosocial recovery support

Headquarters

HQ city

Bentley

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. NDIS Funded Services: Richmind WA operates as a registered NDIS provider delivering support coordination, specialist support coordination, and psychosocial recovery coaching services funded through participant NDIS plans. Services are delivered across Perth metropolitan area to NDIS participants with psychosocial disabilities.
2. Government Contracts and Grants: Funded by government bodies including the Mental Health Commission, Department of Communities Housing Authority, Australian Government PHN Program (commissioned by WA Primary Health Alliance), and Licensing and Accreditation Regulatory Unit (LARU). Services include supported accommodation, community-based outreach, and specific programs like Momentum QP.
3. Donations and Philanthropic Support: The organisation accepts tax-deductible donations (all donations over $2 are tax deductible) to support mental health services and programs. Donations help fund transformative, person-centred mental health services and specific initiatives like the HeART & Soul art therapy program.
4. Training Services: Professional training programs offered to organisations and workplaces including trauma-informed de-escalation, mental health first aid, LGBTIQA+ inclusive practice, and Hearing Voices Network approach training. Programs are offered as customisable courses with pricing provided upon enquiry.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Richmind WA provides mental health and wellbeing services across Western Australia, including recovery-focused supported accommodation, community-based outreach programs, NDIS-funded support coordination and psychosocial recovery coaching, and specialist programs for youth, Aboriginal, and LGBTIQA+ communities. Services are delivered through in-person residential and outreach settings, complemented by fee-for-service professional training programs and philanthropic fundraising for community initiatives such as the Yellow Bench Project and HeART & Soul art therapy.

Product overview

Richmind WA is Western Australia's largest mental health services provider offering a comprehensive portfolio of mental health and wellbeing services. The organization operates as a multi-service platform consisting of: core residential services (Supported Accommodation including Momentum QP for youth); community-based outreach services (MH Connext, Hearing Voices Network WA, Individualised Community Living Strategy, Commonwealth Psychosocial Support, Moorditj Djerpin Wirrin for Aboriginal community members); NDIS services (Support Coordination, Specialist Support Coordination, and Psychosocial Recovery Coaching); professional training programs (Trauma-informed De-escalation, Demystifying Mental Health, Bouncing Back, LGBTIQA+ Inclusive Practice, Hearing Voices Network training); and community initiatives (The Yellow Bench Project and HeART & Soul art therapy program). The organization serves diverse populations including Aboriginal and Torres Strait Islander peoples, culturally diverse communities, and LGBTIQA+ individuals, with services delivered across Perth metro and regional Western Australia.

Differentiator

Problem solved

Functional benefit

Brands

• HeART & Soul: A creative art therapy program for participants accessing Richmind WA services, including workshops led by professional artists and exhibitions
• Momentum QP
• Moorditj Djerpin Wirrin
• MH Connext
• Commonwealth Psychosocial Support
• Hearing Voices Network WA
• Koomba Moort
• Albany Fellowship House
• Individualised Community Living Strategy
• The Yellow Bench Project

Products and services

• Supported Accommodation

Quantifiable outcome

• 135 beds provided across supported accommodation services
• +4 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Anglicare WAcoreStrategic or Co-development PartnerPartnership with Anglicare WA for delivery of Momentum QP Youth Mental Health and AOD Homelessness Service. Multi-partner collaboration providing comprehensive support for young people experiencing mental health challenges and homelessness.
• Cyrenian HousecoreStrategic or Co-development PartnerPartnership with Cyrenian House for delivery of Momentum QP Youth Mental Health and AOD Homelessness Service. Collaboration addresses alcohol and other drug concerns alongside mental health support.
• Royal Perth Bentley GroupcoreStrategic or Co-development PartnerPartnership with Royal Perth Bentley Group for delivery of Momentum QP Youth Mental Health and AOD Homelessness Service. Multi-disciplinary collaboration for youth mental health support.
• City of CanningmajorStrategic or Co-development PartnerCity of Canning provided generous support instrumental in making the HeART & Soul 2026 Art and Wellbeing Exhibition possible. Hosts exhibition venue at Richmind WA Cannington offices.
• C&C ConveyancingminorGTM or Marketing PartnerLocal Bunbury business hosting HeART & Soul artwork as part of the Roaming Hearts Exhibition Artwork Trail.
• Solstice FinanceminorGTM or Marketing PartnerFamily-owned finance brokerage hosting HeART & Soul artwork as part of the Roaming Hearts Exhibition Artwork Trail in Bunbury.
• HHG Legal GroupminorGTM or Marketing PartnerLong-established WA law firm with 100+ year history hosting HeART & Soul artwork as exhibition partner.
• Jem's Hair StudiominorGTM or Marketing PartnerBunbury hair studio with 30+ years experience hosting HeART & Soul artwork as part of exhibition.
• Office of Don Punch MLAminorGTM or Marketing PartnerMember of Parliament for Bunbury supporting the HeART & Soul Roaming Hearts Exhibition as venue host.
• The Lord Forrest HotelminorGTM or Marketing PartnerBest Western Plus Hotel in Bunbury hosting HeART & Soul artwork for the exhibition.
• Bunbury Geographe Chamber of Commerce and IndustryminorGTM or Marketing PartnerChamber supporting the HeART & Soul exhibition and promoting local business community engagement.
• LJ Hooker BunburyminorGTM or Marketing PartnerReal estate agency in Bunbury supporting the HeART & Soul exhibition as artwork host.
• Uncle Albert and Aunty Irene McNamara (Elders)coreStrategic or Co-development PartnerFour Whadjuk Nyoongar-based Elders providing cultural guidance and support for over a decade (since 2012). They were the first Elders to work with Richmind WA and have transformed the organisation's cultural knowledge and practices.
• Uncle Peter and Aunty Sandra Wilkes (Elders)coreStrategic or Co-development PartnerElders working with Richmind WA since 2018 through the Looking Forward project. Provide cultural guidance, mentoring, and support across metropolitan service sites.
• Aboriginal Community Controlled Organisations (ACCOs)majorStrategic or Co-development PartnerCollaboration with local Aboriginal Community Controlled Organisations to provide integrated, connected care. Part of the Working Together Walking Together reconciliation framework.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ruah Community Services: Western Australian community services organisation offering integrated mental health, housing, and homelessness services with peer-led recovery models. Operates across Perth and regional WA, mirroring Richmind WA's integrated supported-accommodation-plus-outreach model and competing for overlapping government and NDIS contracts.
• Cyrenian House: Western Australian non-profit delivering mental health, alcohol and other drug (AOD), and homelessness services. Direct delivery partner with Richmind WA on the Momentum QP Youth Mental Health and AOD Homelessness Service, sharing the same target population, funding channels (Mental Health Commission, PHN), and operating geography.
• Anglicare WA: Major Western Australian community services non-profit providing mental health, housing, and family support services across the same metro and regional WA footprint. Co-delivers the Momentum QP program alongside Richmind WA and competes for the same NDIS and state-funded contracts.
• Neami National: National community mental health non-profit delivering psychosocial rehabilitation, supported accommodation, and peer support across Australia. Closely comparable to Richmind WA in service mix, recovery-led philosophy, and NDIS service offering, but with a national rather than single-state footprint.

Broad incumbents

• Mind Australia: Australia's largest community-managed mental health service provider, offering psychosocial support, NDIS services, and supported accommodation nationally. Overlaps directly with Richmind WA's psychosocial recovery and supported accommodation lines but at substantially greater scale and geographic reach.
• Mission Australia: National community services non-profit delivering mental health, homelessness, and housing support across Australia. Comparable to Richmind WA's supported accommodation and community-based service lines, with overlapping NDIS and government funding sources but a multi-state operating model.
• Life Without Barriers: Large national NDIS-registered provider delivering disability, mental health, and community services across Australia. Competes with Richmind WA in NDIS psychosocial recovery coaching, support coordination, and community-based mental health delivery but operates at much broader scale.
• Salvation Army Western Australia: Major national non-profit delivering homelessness, mental health, AOD, and community support services with a significant Western Australian footprint. Comparable to Richmind WA across supported accommodation, AOD, and community mental health but at substantially larger national scale.
• St Vincent de Paul Society WA: Western Australian arm of a national community services network delivering homelessness support, housing, and welfare assistance. Competes with Richmind WA's community-based outreach and supported accommodation services for overlapping client cohorts and government funding.

Emerging players

• Wungening Aboriginal Corporation: Western Australian Aboriginal community-controlled organisation delivering culturally safe mental health, AOD, and family services. Directly comparable to Richmind WA's Moorditj Djerpin Wirrin program and an increasingly strong competitor for Aboriginal-specific mental health commissioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RW_wellbeing

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richmond Wellbeing