inray Industriesoftware
inray Industriesoftware is a German industrial software company (founded 1995, ~60-70 employees) that builds OPC-based middleware and cloud platforms (OPC Router, manubes, pronubes, Kepware Server) to connect machines, controllers, and IT systems for manufacturers in automotive, food & beverage, chemical/pharma, and logistics sectors.
- Company typePrivate
- Founded1995
- HeadquartersSchenefeld, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What inray Industriesoftware does
inray Industriesoftware GmbH is a German industrial software company founded in 1995 and headquartered in Schenefeld, Schleswig-Holstein. The company specializes in OPC (Open Platform Communications)-based middleware and industrial data communication software, targeting discrete and process manufacturers in mechanical and plant engineering, automotive and supplier industries, food and beverage, chemical/pharma/life sciences, and logistics/packaging/intralogistics. Its product suite — branded 'inray smart production' — comprises four modular components: OPC Router (central middleware connecting controllers, machines, and IT systems via 40+ plug-ins and standard interfaces including OPC UA, SAP, SQL, MQTT, and REST), manubes (a cloud platform for real-time production data visualization with no-code dashboards and workflow designers), pronubes (a platform for bidirectional IT/OT data orchestration released as v1.3 in May 2026), and Kepware Server (an OPC server with drivers for 300+ industrial protocols, distributed in Germany under a Preferred Distributor arrangement with Kepware/PTC). Together the products address connected, transparent, and data-driven production use cases for 24/7 industrial operation.
The company operates a multi-channel go-to-market: direct enterprise field sales in Germany (with dedicated team leadership for enterprise sales and management & sales), an international distribution partnership with Novotek Group (20 locations across 12 countries, ~200 employees), a certified system integrator network (CSP, SVA, ZewaTec, BS systems, it-novum), and structured training delivery through SVA Academy and it-novum. Revenue is generated through modular software product licenses (recurring), support subscriptions, training services, and Kepware distribution/license resale in Germany. Pricing is quote-based and not publicly disclosed, with freemium trial versions available for OPC Router, Kepware Server, and manubes. The company is owner-managed and led jointly by three managing directors (Sören Rose, Bo Biene, and Mike-Denis Elsen) since 2022, and reports 60-70 employees with no external investment or parent company. Customer logos include Volkswagen, STIHL, Beiersdorf, WAGO, Jungheinrich, Bayer Bitterfeld, Deutsches Milchkontor, HERMA, Hywax, Zimmer Group, and Horn & Bauer, indicating an enterprise customer base concentrated in German-speaking markets with international reach via distribution.
inray Industriesoftware firmographics
Firmographics- Name
- inray Industriesoftware
- Legal name
- inray Industriesoftware GmbH
- Website
- https://inray.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- inray Industriesoftware is a German industrial software company (founded 1995, ~60-70 employees) that builds OPC-based middleware and cloud platforms (OPC Router, manubes, pronubes, Kepware Server) to connect machines, controllers, and IT systems for manufacturers in automotive, food & beverage, chemical/pharma, and logistics sectors.
- Ownership category
- akta.pro rank
inray Industriesoftware industry classification
Industry- Product category
- Industrial Automation Software
- NAICS
- Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG)
- akta.pro secondary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where inray Industriesoftware is headquartered
LocationHeadquarters
- HQ city
- Schenefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
inray Industriesoftware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Product Licenses: Sale of proprietary software products including OPC Router, manubes, pronubes, and Kepware Server. Modular licensing allows customers to license only required interfaces and expand as needed.
- Training Services: Product training including basic and advanced courses, online and on-site formats. Provided directly and through partners it-novum and SVA.
- Support Services: Technical support via hotline (+49 4892-89008-20) and email ([email protected]). Includes direct TeamViewer support for troubleshooting.
- Kepware Distribution: As Preferred Distributor for Kepware products in Germany, distributes Kepware Server licenses along with project consulting and German-speaking support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | OPC Router free demo available |
| Freemium | Pay-as-you-go | Kepware Server trial available |
| Freemium | Pay-as-you-go | manubes trial account available |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
inray Industriesoftware product offering
Product offeringCore offering
inray Industriesoftware develops and sells proprietary industrial software (OPC Router, manubes, pronubes) and distributes Kepware Server, providing OPC-based middleware and cloud platforms that connect controllers, machines, and IT systems for real-time production data collection, visualization, and bidirectional IT/OT orchestration. The modular product suite addresses Industry 4.0 connectivity, transparency, and data-driven production for manufacturing enterprises.
Product overview
inray Industriesoftware offers a modular solution suite called 'inray smart production' for industrial digitalization, consisting of four core products: OPC Router (central data hub for connecting controllers, machines, and IT systems), manubes (cloud platform for real-time production data visualization and monitoring), pronubes (bidirectional data flow platform connecting IT and OT for data-driven production), and Kepware Server (OPC server for connectivity with 300+ industrial protocols). The products work together to enable connected production (data basis), transparent production (context and visibility), and data-driven production (decisions and automation).
Differentiator
Problem solved
Functional benefit
Brands
- manubes: Cloud platform for digital production management that integrates and structures production data and visualizes it in real time.
- pronubes
- OPC Router
Products and services
- OPC Router Central communication middleware platform for Industry 4.0 projects that connects controllers, machines, and IT systems via standard interfaces. Offers over 40 plug-ins for OPC UA, SAP, SQL, MQTT, REST, and other protocols with no-code drag-and-drop configuration, serving as a manufacturer-independent data hub for production environments.
- manubes Cloud platform for digital production management that integrates, structures, and visualizes production data in real time. Includes Datamodel Designer, Page Designer, and Workflow Designer for no-code configuration of responsive dashboards, enabling monitoring and control of central processes across lines and locations.
- pronubes Platform for bidirectional industrial data flows that orchestrates data from production into central systems for evaluation and control, while also feeding orders, plans, and specifications back into production lines. Platform-independent with real-time event distribution, supporting data-driven production.
- Kepware Server OPC server providing stable connectivity for industrial environments with drivers for over 300 industrial protocols, enabling standardized OPC UA-based data exchange for Industry 4.0 and IoT infrastructure. Deployed at 75,000+ locations worldwide and distributed in Germany by inray.
Quantifiable outcome
- Zero error rate in data transmission
- +3 more outcomes
Companies that use inray Industriesoftware
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
inray Industriesoftware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
inray Industriesoftware partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Novotek GroupcoreLong-standing international distribution partner for inray products. Novotek Group celebrated its 40th anniversary in Malmö with approximately 20 locations in 12 countries and about 200 employees. Co-presents at industry events and provides local sales and support for inray solutions internationally.
- CSP (董道甫)coreSystem integrator implementing inray smart production solutions at customer sites from integration through rollout.
- SVA SystemvertriebcoreSystem integrator and training partner. SVA Academy provides training on inray products alongside implementation services.
- ZewaTecminorSystem integrator specializing in industrial automation implementations using inray solutions.
- BS systemsminorSystem integrator partner providing implementation services for inray smart production solutions.
- it-novumcoreSystem integrator and training partner. Provides relevant basic knowledge and skills for implementing inray products. Conducts training courses tailored to specific requirements.
- it-novum (Training)coreTraining partner providing basic and advanced training on inray products. Training courses teach skills needed to implement specific requirements in customer companies.
- SVA AcademycoreTraining partner alongside SVA Systemvertrieb. Provides training courses on inray products with focus on practical implementation skills.
- Kepware (PTC)coreAs Preferred Distributor for Kepware products in Germany, inray distributes Kepware Server licenses. Provides license sales, project consulting, deployment support, German-speaking support by phone and email, and individual training.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
inray Industriesoftware competitors and assessment
Company assessmentEmerging players
- Skkynet (Cogent DataHub): Vendor of industrial middleware including DataHub and Cloud Broker for OPC/MQTT connectivity. Smaller niche player with overlapping middleware functionality to OPC Router, primarily focused on real-time industrial data tunneling.
Direct peers
- Highbyte: US-based vendor of Industrial Hub, an IIoT software for modeling, contextualizing, and publishing plant-floor data. Closely comparable to manubes and pronubes in purpose and architecture, serving similar manufacturing customers.
- Proxia Software: European MES/MES-like vendor with comparable manufacturing execution focus, particularly in process industries. Direct overlap in target verticals and IT/OT integration positioning.
- Software AG: German-based enterprise middleware and integration vendor (webMethods, Cumulocity IoT). Comparable as a DACH-rooted industrial data integration and IoT platform competitor with overlapping MES/IIoT ambitions.
- COPA-DATA: Austrian/German industrial software vendor offering zenon SCADA/MES platform with similar IT/OT integration capabilities. Directly competes with inray's OPC Router and manubes in machinery, automotive, and food/beverage verticals across DACH region.
Broad incumbents
- PTC: Owner of Kepware (which inray distributes in Germany) and ThingWorx IIoT platform. Serves as both a parent/partner and a competitor across the broader industrial connectivity and MES stack.
- Rockwell Automation: Offers FactoryTalk suite including FactoryTalk Gateway, View, and Historian for industrial connectivity and visualization. Comparable platform breadth to inray's smart production stack but at much larger scale.
- Siemens Digital Industries: Provides SIMATIC, WinCC, and MindSphere industrial software portfolio. Competes broadly in OPC connectivity, SCADA, and MES with significantly greater scale and bundling power in the German Mittelstand.
- AVEVA: Global industrial software leader offering CONNECT/PI System for plant data contextualization and visualization. Overlaps with manubes functionality and competes for the same enterprise manufacturing IT/OT integration budget.
Others
- Novotek Group: Long-standing inray distribution partner (20 locations, 12 countries) that also sells its own industrial software portfolio. Included as a distribution/channel partner and adjacent industrial software provider rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
inray Industriesoftware social profiles
Digital presenceinray Industriesoftware compliance and trust
Trust signalCompliance2 records
inray Industriesoftware financial estimates
Financial estimateRevenue estimate
Valuation estimate
inray Industriesoftware leadership team
Management profileNumber of profiles
Profiles7 records
inray Industriesoftware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
inray Industriesoftware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about inray Industriesoftware
What does inray Industriesoftware do?
inray Industriesoftware develops and sells proprietary industrial software (OPC Router, manubes, pronubes) and distributes Kepware Server, providing OPC-based middleware and cloud platforms that connect controllers, machines, and IT systems for real-time production data collection, visualization, and bidirectional IT/OT orchestration. The modular product suite addresses Industry 4.0 connectivity, transparency, and data-driven production for manufacturing enterprises.
Is inray Industriesoftware a public or private company?
inray Industriesoftware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was inray Industriesoftware founded?
inray Industriesoftware was founded in 1995. It employs 11 to 50 people.
Where is inray Industriesoftware based?
inray Industriesoftware is headquartered in Schenefeld, Germany, in the Europe region.
How does inray Industriesoftware make money?
Four revenue lines are on record. Software Product Licenses are the primary driver. The others are training Services, support Services and kepware Distribution.
Who are inray Industriesoftware's main competitors?
Skkynet (Cogent DataHub) is listed as an emerging player. Direct peers are Highbyte, Proxia Software, Software AG and COPA-DATA. Broad incumbents are PTC, Rockwell Automation, Siemens Digital Industries and AVEVA. Novotek Group is listed as an others.
Does inray Industriesoftware have an API?
No public API is recorded for inray Industriesoftware.
What industry is inray Industriesoftware in?
inray Industriesoftware's product category is Industrial Automation Software. Its primary akta.pro industry code is HDAEACAG, Managed File Transfer (MFT) & B2B/EDI Integration, with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 51321.