What Johnson Orthodontics does

Johnson Orthodontics is a single-location orthodontic practice headquartered in Colorado Springs, Colorado, founded in 2005 by Dr. Warren Johnson. The practice provides comprehensive teeth-straightening treatments including traditional braces, Damon self-ligating braces, Invisalign clear aligners, and Smile Express, an accelerated limited-visit Invisalign-based offering. It also operates the Rising Stars Kids' Club, a complimentary early-intervention monitoring program for children ages 5-12. Two in-house board-certified orthodontists (Dr. Johnson and Dr. Andrea Font) deliver care supported by treatment coordinators, dental assistants, and administrative staff.

The practice is built on third-party orthodontic technology rather than proprietary platforms. The technology stack includes the iTero Element digital scanner from Align Technology for impression-free scanning, Damon self-ligating bracket systems from Ormco, Invisalign clear aligners and ClinCheck-style digital treatment preview from Align Technology, and modern sterilization infrastructure. Practice is affiliated with the Smile Doctors network while remaining independently owned and operated.

Johnson Orthodontics runs a sales-led, direct-to-consumer go-to-market targeting individual patients and families. Patient acquisition channels include the practice website with online booking, social media presence (Facebook, Instagram, YouTube), phone/text inquiries, virtual consultations, a formal dentist referral program, and community engagement. Pricing is publicly disclosed and structured as interest-free monthly subscription plans at $129/month for braces and $159/month for Invisalign, with $0 down and no credit check required. The practice is in-network with all major insurance carriers including Aetna, Anthem, Delta Dental, Cigna, Medicaid, and Tricare, supporting the large military-family population in Colorado Springs. The practice achieved 2025 Diamond Invisalign Provider status and has accumulated 1,588 patient reviews averaging 5 stars, with recognition as "Best of the Springs" by the local community.

Name

Johnson Orthodontics

Legal name

Johnson Orthodontics

Website

https://coloradospringsorthodontics.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Johnson Orthodontics is a single-location orthodontic practice in Colorado Springs, Colorado, founded in 2005, providing braces, Invisalign, Smile Express, and the Rising Stars Kids' Club to children, teens, adults, and military families in Colorado Springs and surrounding communities.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Clear Aligner Orthodontics (HLABABAD), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Early Interceptive Orthodontics (Phase I) (HLABABAF), Orthodontic Emergency & Repair Services (HLABABAL)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Traditional dental braces
• Pediatric orthodontic monitoring
• Emergency orthodontic care

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Full-service orthodontic practice providing braces, Invisalign aligners, and Smile Express treatments. Revenue generated through one-time treatment fees, monthly payment plans, and insurance billing. Treatment costs range from approximately $129/month for braces to $159/month for Invisalign, with Smile Express at roughly half the cost of comprehensive treatment.
2. Insurance Billing: In-network provider with all major insurance carriers including Aetna, Anthem, Delta Dental, Cigna, Medicaid, Tricare, and many others. Bills insurance directly and manages claim filing for patients.
3. Rising Stars Kids' Club Program: Complimentary membership program for children ages 5-12 that monitors jaw growth and tooth development, creating a pipeline for future orthodontic patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Johnson Orthodontics is a single-location orthodontic practice in Colorado Springs, CO that provides teeth-straightening treatments including Invisalign clear aligners, traditional braces and Damon self-ligating braces, the Smile Express accelerated aligner program, and the Rising Stars Kids' Club early orthodontic monitoring program for children ages 5-12. All treatments are delivered under the supervision of two board-certified orthodontists using digital scanning and treatment-planning technology, with financing and insurance billing handled in-network.

Product overview

Johnson Orthodontics is a single-location orthodontic practice offering a comprehensive suite of teeth-straightening treatments. The core offerings consist of traditional braces and Damon self-ligating braces (under the Braces product), clear aligner treatments including standard Invisalign® and the accelerated Smile Express® program, and the Rising Stars Kids' Club for early childhood orthodontic monitoring. All treatments are delivered at a single Colorado Springs facility led by two board-certified orthodontists.

Differentiator

Problem solved

Functional benefit

Brands

• Rising Stars Kids' Club: Early orthodontic monitoring program for children ages 5-12 that helps guide developing smiles for optimal health and alignment as children grow. Includes complimentary consultations, growth monitoring appointments, annual x-rays, and rewards points.

Products and services

• Invisalign Aligners Invisalign Aligners are nearly invisible, removable clear aligners that straighten teeth through custom-made aligners changed weekly under orthodontist supervision. Offered to children, teens, and adults seeking orthodontic correction, with the practice operating as a 2025 Diamond Invisalign Provider.
• Braces Traditional metal braces and self-ligating Damon Braces use high-tech brackets and archwires to straighten teeth; the Damon system uses doors instead of traditional brackets to hold the wire, reducing friction and treatment time. Offered to children, teens, and adults needing full orthodontic correction.
• Smile Express Smile Express combines Invisalign clear aligners with orthodontist oversight and remote care technology to deliver professional results with only 2 in-office visits, completed in as little as 6 months at roughly half the cost of comprehensive treatment. Targeted at adults seeking cosmetic adjustments with minimal office visits.
• Rising Stars Kids' Club Complimentary membership program for children ages 5-12 that monitors jaw growth and tooth development through consultations, growth monitoring, annual x-rays, and 6-month appointments with the orthodontist. Designed to identify early orthodontic issues and create a long-term patient relationship through adolescence.
• Emergency Orthodontic Care Emergency orthodontic services for issues such as broken braces, loose bands, poking wires, lost or broken retainers, and mouth sores, with guidance on temporary fixes until the patient can visit the office. Targeted at existing orthodontic patients of the practice.

Quantifiable outcome

• Treatment completed in as little as 6 months with Smile Express option
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Align Technology (Invisalign)coreTechnology or IntegrationJohnson Orthodontics is a 2025 Diamond Invisalign Provider, indicating a significant partnership with Align Technology for providing Invisalign clear aligners. As a Diamond provider, they demonstrate high volume expertise in treating patients with Invisalign products.
• Smile Doctors NetworkcoreStrategic or Co-development PartnerJohnson Orthodontics is a member of the Smile Doctors network of leading orthodontists. The practice is independently owned and operated by licensed orthodontists but operates under the Smile Doctors brand. © Copyright 2026 Smile Doctors. All rights reserved.
• iTero (Align Technology)coreTechnology or IntegrationUses iTero Element scanner for digital impressions, eliminating traditional gooey impressions. The iTero scanner provides a sneak peek at future smile outcomes and ensures precise aligner fit.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile Doctors: Smile Doctors is the parent orthodontic network of which Johnson Orthodontics is an independently owned affiliated practice. It is the most direct peer given shared branding, supplier agreements, and operating model across its network of orthodontic clinics.

Broad incumbents

• Pacific Dental Services: Pacific Dental Services supports a large network of dental practices with integrated specialty services including orthodontics. Comparable as a broad dental services incumbent with practice support infrastructure analogous to what Smile Doctors provides Johnson Orthodontics.
• Heartland Dental: Heartland Dental is one of the largest dental support organizations (DSOs) in the U.S., supporting hundreds of dental offices including orthodontic services. Comparable as a broad incumbent in the same dental services category with overlapping patient base and multi-location model.
• Great Expressions Dental Centers: Great Expressions Dental Centers is a multi-location DSO offering general dentistry and specialty services including orthodontics. Comparable as a broad incumbent in dental services with in-network insurance participation and patient financing offerings similar to Johnson Orthodontics.
• Western Dental & Orthodontics: Western Dental is a large dental and orthodontic care provider serving insured and uninsured patients across multiple states. Comparable as a broad incumbent in orthodontics with strong in-network insurance participation (including Medicaid) overlapping with Johnson Orthodontics' payer mix.
• Imagen Dental Partners: Imagen Dental Partners is a DSO that partners with dental practices to provide operational support while preserving clinical autonomy. Comparable as a broad dental services incumbent with an orthodontic-relevant affiliate practice model similar in spirit to the Smile Doctors network.
• Aspen Dental: Aspen Dental is a large DSO operating hundreds of dental practices across the U.S., providing general and specialty dental services. Comparable as a broad incumbent dental services platform with overlapping orthodontic offerings in a multi-location, in-network insurance model.

Emerging players

• Candid Co. Candid is a direct-to-consumer clear aligner company competing with traditional orthodontic practices for mild-to-moderate adult cases. Comparable as an emerging player in the same orthodontic end market with overlapping patient demand, though operating through a remote-care model rather than an in-office practice.
• SmileDirectClub (legacy brand): SmileDirectClub pioneered the direct-to-consumer clear aligner model targeting mild cosmetic cases at lower price points. Comparable as an emerging/legacy player competing for the same adult orthodontic patient funnel at the value end of the market.

Others

• Align Technology (Invisalign): Align Technology manufactures Invisalign clear aligners and iTero scanners, which Johnson Orthodontics uses extensively (Diamond Provider status). Comparable as a key supplier/technology partner rather than a competitor, but its commercial terms and product roadmap directly shape Johnson Orthodontics' economics and clinical capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/johnsonorthodontics
• Facebookfacebook.com/ColoradoSpringsOrtho
• Instagraminstagram.com/johnson_orthodontics
• LinkedInlinkedin.com/company/johnson-orthodontics-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson Orthodontics