What Bric mate does

Bricmate Aktiebolag is a Swedish manufacturer and distributor of granite ceramics (granitkeramik / porcelain stoneware) founded in 2007 and headquartered at Odengatan 104 in Stockholm, with a third-party fulfillment warehouse in Hässleholm. The company operates as a subsidiary of Tapwell Group, a Swedish conglomerate whose sister brands include Tapwell, Haven, and Rooh. Its portfolio spans three core categories: interior floor and wall tiles, outdoor tiles for terraces, pool areas, and facades, and made-to-measure countertops for kitchens and bathrooms.

Products are dry-pressed from natural raw materials (feldspar, sand, clay) and fired at high temperature; since 2022, 100% of the assortment has been sourced from European producers in Italy and Spain, including Atlas Concorde, Ceramiche Keope, and Florim, with documented EPDs. Its proprietary 3D.Fit technology aligns surface relief with printed patterns to produce realistic natural-stone textures across series inspired by Gotland limestone (Norrvange), Catalan limestone (Stone Select), Baltic limestone (Runö), German Jura limestone (Jura Select), Portuguese Azul Valverde limestone (Azul), and Swedish marbles such as Kolmården and Glanshammar (Ekeberg marble). Outdoor formats are UV-stable, frost-proof, and slip-resistant.

Bricmate runs a hybrid go-to-market: B2C e-commerce on bricmate.se with Klarna checkout and home delivery via Schenker and DHL; an authorized retailer network; physical showrooms via partnerships with Makajo in Stockholm, Malmö, and Gothenburg; and a dedicated Architect & Project sales department with regional managers covering Stockholm/East, South, Gothenburg/West, and North, plus a Norway countertop sales contact. Countertop pricing is quote-based per surface, cutouts, and edge processing; tile pricing is per square meter, with shipping tiers at 764 kr (under 50 kg) and 1,250 kr (over 50 kg) including 25% VAT. Customers span hospitality (Hotell Styrsö, Hotell Skepparholmen, Hotell Högbo), F&B (Restaurang Stockholm), healthcare (a dental clinic in Finland), retail (a store on Birger Jarlsgatan), and residential developments (a Stockholm housing project and Villa Lidingö).

Name

Bric mate

Legal name

Bricmate Aktiebolag

Website

https://bricmate.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bricmate is a Stockholm-based Swedish manufacturer and distributor of granite ceramics (porcelain stoneware) for floors, walls, outdoor surfaces, and custom countertops, serving architects, property developers, homeowners, and a Nordic retailer network under Tapwell Group ownership.

Ownership category

akta.pro rank

Product category

Ceramic Tiles & Surfaces

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Porcelain stoneware tiles
• Ceramic floor tiles
• Ceramic wall tiles
• Ceramic countertops
• Outdoor ceramic tiles

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Floor & Wall Tiles: Sale of granite ceramic tiles for floors and walls in various formats. Products sold through retailers and direct e-commerce. Pricing per square meter varies by series and finish.
2. Product Sales - Countertops: Custom-measured and fabricated granite ceramic countertops tailored to each customer's needs. Pricing based on surface dimensions, cutouts for faucets/sinks, edge processing, and additional services like measuring and installation. Price comparable to other ceramic countertops on the market.
3. Shipping & Logistics: Delivery services within Sweden with third-party logistics. Freight costs calculated based on shipment weight: 764 SEK incl. VAT for shipments under 50kg, 1250 SEK incl. VAT for heavier shipments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bricmate manufactures and distributes granite ceramic (porcelain stoneware) surfaces across three product lines: interior floor & wall tiles, outdoor tiles, and custom-measured kitchen & bathroom countertops. Products are produced by partner manufacturers in Italy and Spain using proprietary 3D.Fit surface technology and sold via direct e-commerce, authorized retailers, and a dedicated architect & project sales department serving the Nordic region.

Product overview

Bricmate is a Swedish company founded in 2007, specialized in porcelain stoneware (granitkeramik) with Nordic design aesthetics. The product portfolio consists of three core product categories: (1) Granitkeramik Golv & Vägg for interior floor and wall tiles, (2) Granitkeramik Utomhus for outdoor applications, and (3) Granitkeramik Bänkskivor for custom-measured countertops. The company offers multiple design series inspired by natural stone including Marble (Kolmården, Glanshammar, Carrara Select, Statuario), Limestone (Norrvange, Stone Select, Runö, Jura Select, Limestone Select), Quartzite (D Quartzit, Z Quartzit), and Portuguese limestone (Azul). Surface technologies include 3D.Fit for realistic surface textures and Honed/Silk finishes for satin-matte appearances. Products are manufactured in Italy and Spain, with 100% of the range produced in Europe since 2022. The company also operates an Outlet section for discontinued products at reduced prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Granitkeramik Golv & Vägg (Porcelain Stoneware Floor & Wall Tiles) Porcelain stoneware tiles for interior floor and wall applications, available in multiple series inspired by marble, limestone and quartzite, with 3D.Fit surface technology and Matt, Honed, or Silk finishes. Sold per square meter directly via bricmate.se, through authorized retailers, and to architects and developers.
• Granitkeramik Utomhus (Outdoor Porcelain Stoneware Tiles) Porcelain stoneware tiles designed for outdoor applications including patios, terraces and pool areas. Frost-resistant, UV-stable, slip-resistant and maintenance-free, sized for Nordic climate conditions. Sold per square meter through bricmate.se and authorized retailers, including 20mm formats for pool edges and outdoor stairs.
• Granitkeramik Bänkskivor (Custom Porcelain Countertops) Custom-measured and fabricated porcelain countertops for kitchens and bathrooms, made to order based on customer specifications including cutouts for sinks, faucets and cooktops, plus edge processing and optional measuring and installation services. Quoted by retailer based on dimensions and finishes.
• Limestone Select Classic Honed + Matt 9mm 2026 launch expanding the Limestone Select Classic series for floor and wall use, available in both Honed (satin-matte) and Matt finishes at 9mm thickness.
• Limestone Select Classic Honed 12mm 2026 launch of the Limestone Select Classic series in 12mm countertop thickness with a Honed surface, extending the Limestone Select collection to kitchen and bathroom countertops.
• Kolmården Classic Honed 12mm 2026 launch of the Kolmården marble-inspired countertop series in 12mm thickness, featuring Bricmate's exclusive 3D.Fit Honed surface that combines a satin-matte finish with subtle pattern structures.

Quantifiable outcome

• Near 20 m² without repetition for Norrvange series
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TapwellcoreOthersPart of Tapwell Group which includes Tapwell, Haven, and Rooh. Tapwell Group promotes responsible and environmentally friendly business practices with focus on sustainability integrated throughout the group's operations.
• HavenminorOthersPart of Tapwell Group alongside Tapwell and Rooh.
• RoohminorOthersPart of Tapwell Group alongside Tapwell and Haven.
• MakajocoreChannel Partner/ Reseller/ DistributorShowroom partnership with Makajo locations in Stockholm (Brännkyrkagatan 82), Malmö (Nordenskiöldsgatan 6), and Gothenburg (Barlastgatan 2/Amerikahuset) where Bricmate products are displayed.
• SchenkerminorOthersFreight carrier used for home deliveries to customers within Sweden.
• DHLminorOthersFreight carrier used for home deliveries to customers within Sweden.
• KlarnaminorOthersPayment provider offering Klarna Pay Later, Klarna Pay Now & Klarna Slice It payment options for online purchases.
• TEBOminorStrategic or Co-development PartnerExpert collaboration for cutting instructions and tips for 20mm granite ceramics for pool edges and steps. Joint technical guidance document produced.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cosentino: Spanish global producer of Silestone quartz, Dekton sintered stone, and Sensa natural stone surfaces. A broad incumbent in the same premium countertop and architectural surfacing category as Bricmate, with much larger scale and a global distribution network that competes for the same architectural specifications.
• Marazzi: Italian ceramic tile manufacturer with broad European and global distribution. Comparable to Bricmate as a large-scale porcelain tile producer that competes in the same Nordic architectural specification market via distributors and dealer networks.
• Porcelanosa: Spanish global manufacturer of ceramic tiles, bathroom, and kitchen surfaces. Broad incumbent that competes with Bricmate across floor/wall tile and countertop categories and has established direct presence in Scandinavian specifier and developer accounts.
• Caesarstone: Global manufacturer of engineered quartz and porcelain surfaces for kitchens, bathrooms, and commercial projects. Comparable to Bricmate on the custom countertop side and on specification-driven sales to architects and developers, though it operates at significantly larger scale globally.

Direct peers

• Neolith (TheSize): Spanish manufacturer of large-format sintered stone surfaces for flooring, walls, countertops, and outdoor use. Directly comparable to Bricmate in large-format porcelain category, target specifier audience, and outdoor/indoor use case positioning.
• Mosa: Dutch premium ceramic tile manufacturer focused on architectural specifications and sustainability (Cradle to Cradle certified). Comparable to Bricmate as a design-led, sustainability-credentialed tile brand targeting architects and large projects in Europe.
• Laminam: Italian producer of large-format porcelain slabs for flooring, cladding, and countertops, including outdoor applications. Closely comparable to Bricmate in product (porcelain stoneware slabs and tiles) and in marketing them through design-led architectural channels.
• Florim: Italian manufacturer of porcelain stoneware tiles and large-format slabs, including outdoor products, with strong European and US distribution. Comparable to Bricmate both as a producer in the same supply chain (referenced in Bricmate's EPDs) and as a competing premium porcelain brand.
• Lundhs: Norwegian supplier of natural stone slabs and cut-to-size products for architecture, interiors, and countertops across the Nordics. Most directly comparable to Bricmate as a Nordic premium stone/surface brand selling to architects, developers, and homeowners in overlapping Swedish/Norwegian markets.

Regional players

• Stenbolaget: Swedish retailer and supplier of natural stone, tiles, and countertops focused on the Swedish market. Comparable to Bricmate as a Nordic regional surface retailer serving both consumers and trade customers in the same channels and product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bricmate
• LinkedInlinkedin.com/company/bricmate-ab
• Instagraminstagram.com/bricmate
• Pinterestse.pinterest.com/bricmate

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bric mate