Stenbolaget
- Company typePrivate
- Founded2005
- HeadquartersJohanneshov, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Stenbolaget firmographics
Firmographics- Name
- Stenbolaget
- Legal name
- Stenbolaget Sverige AB
- Website
- https://stenbolaget.se
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Stenbolaget industry classification
Industry- Product category
- Natural stone and paving products (building materials retail)
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Dimension Stone Mining and Quarrying (212311), Stone Mining and Quarrying (21231)
- SIC
- Cut Stone & Stone Products (3281), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)
- akta.pro primary industry
- Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)
- akta.pro secondary industries
- Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF), Limestone Quarrying (Industrial & Construction Grade) (IMAKAHAC), Aggregate Processing & Value-Added Products (Washing, Screening, Asphalt/Concrete Aggregates) (IMAKAHAH), Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI)
Keywords
Where Stenbolaget is headquartered
LocationHeadquarters
- HQ city
- Johanneshov
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Stenbolaget business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales (B2C & B2B): One-time sale of stone and paving products to both private consumers and professional customers through e-commerce and physical stores. Products include granite, slate, gneiss, granite ceramics, steel, concrete, limestone, and paving bricks. Separate pricing and terms for professional/contract customers via stenbolagetproffs.se.
- Delivery & Logistics Services: Delivery services including standard delivery with crane truck, PostNord parcel delivery, customer pickup from stores/warehouses, and time-specific delivery options with surcharges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing per square meter (m²) |
| Unit Pricing | Pay-as-you-go | Unit pricing per piece (st) |
| Unit Pricing | Pay-as-you-go | Unit pricing per running meter (lpm) |
| Unit Pricing | Pay-as-you-go | Bulk loose materials |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Stenbolaget product offering
Product offeringCore offering
Stenbolaget is Sweden's largest retailer of paving stones and natural stone for home and garden applications. It sells paving stones, granite and slate slabs, wall and retaining wall systems, stairs, curbs, pool stones, loose materials, and indoor stone tiles through its own e-commerce site, physical showrooms, and a separate B2B portal. Its own factory in Izmir, Turkey produces the proprietary Bergama Granit line, and the company supplements products with free consultation, a craftsman referral network, and online planning tools.
Product overview
Stenbolaget is Sweden's largest retailer of paving stones and natural stone (marksten och natursten), offering a comprehensive portfolio of outdoor and indoor stone products. The core offering includes outdoor flooring (marksten, granite slabs, slate, concrete slabs, granite ceramics, cobblestones), wall systems (retaining walls, freestanding walls, block walls), stairs, curbs, posts, pool stones, loose materials, and accessories. For indoor applications, they offer granite ceramics tiles (Nordic Stones collection), natural stone tiles (slate, limestone, marble), and stone treatment products. Their proprietary Bergama Granit collection is produced in their own factory in Izmir, Turkey. They supplement products with services including free consultation, a craftsman matching service (Hantverkshjälpen), and planning tools like the Murbyggare (wall calculator) and Golvväljare (floor selector). Products are available online with delivery throughout Sweden or for self-pickup at their stores.
Differentiator
Problem solved
Functional benefit
Brands
- Nordic Stones: An exclusive collection of granite ceramic tiles for indoor use, featuring various styles such as Slite, Alböke, Borghamn, Bräcke, and Sandby.
- Bergama Granit
- Hantverkshjälpen
Products and services
- Marksten (Paving Stones) Paving stones for outdoor surfaces including driveways, pathways, and patios, available in granite and concrete, sold primarily to Swedish homeowners and professional contractors.
- Granitplattor (Granite Slabs) Natural granite slabs for outdoor flooring applications, offering durability and timeless elegance for residential and commercial use.
- Skifferplattor (Slate Slabs) Natural slate slabs for outdoor use with unique natural patterns and textures, sold to homeowners and contractors.
- Betongplattor (Concrete Slabs) Concrete slabs for outdoor flooring available in various textures, colors, and sizes, sold to homeowners and contractors.
- Granitkeramik (Outdoor Porcelain) Outdoor porcelain and ceramic tiles known for practical surfaces, versatility, and a maintenance-free finish, sold to homeowners and contractors.
- Gatsten (Cobblestones)
- Marktegel (Paving Bricks)
- Murar (Wall Systems)
- Trappor (Stairs)
- Kantsten (Curbs)
- Stolpar & Plintar (Posts & Piers)
- Poolsten (Pool Stones)
- Lösmaterial (Loose Materials)
- Tillbehör & Verktyg (Accessories & Tools)
- Klinker/Granitkeramik (Indoor Tiles) Indoor porcelain and ceramic tiles from the Nordic Stones collection for bathrooms, kitchens, hallways, and living rooms.
- Natursten Inomhus (Natural Stone Indoor) Natural stone tiles including slate, limestone, and marble for indoor applications, sold to homeowners and contractors.
- Bergama Granit (Proprietary Granite Brand)
- Nordic Stones (Exclusive Indoor Collection)
- Beklädnadssten (Cladding Stone)
- Hantverkshjälpen (Craftsman Referral Service)
- Gratis Rådgivning (Free Consultation)
- Presentkort (Gift Cards)
Quantifiable outcome
- 100% of production machines powered by renewable electricity since January 2021
- +1 more outcomes
Companies that use Stenbolaget
Customer profileSegments2 records
Ideal customer profiles2 records
Stenbolaget technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stenbolaget partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PostNordminorPostNord handles lighter parcel deliveries under 20kg for Stenbolaget's e-commerce orders. Customers can select delivery dates, time slots, and choose between home delivery or pickup at local service points. PostNord provides SMS notifications and tracking for these shipments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Stenbolaget competitors and assessment
Company assessmentBroad incumbents
- Wienerberger: Global manufacturer of clay building materials, including paving bricks (marktegel) and facade systems. Stenbolaget carries marktegel in its assortment, and Wienerberger competes in the premium paving segment for the same Swedish B2B and B2C buyers.
- BAUHAUS Sverige: Large Swedish DIY and home improvement retailer carrying paving stones, natural stone, and outdoor structures alongside a much wider assortment. Overlaps with Stenbolaget on stone and outdoor products but competes as a broad-line generalist rather than a stone specialist.
- Beijer Byggmaterial: Major Swedish building materials retailer serving both consumers and professionals. Sells paving stones, concrete products, and aggregates across many locations, competing for the same B2B/contract and DIY customers as Stenbolaget but as part of a much broader portfolio.
- Marshalls: UK-listed leader in landscape and hard landscaping products, including natural stone paving, concrete pavers, and walling. Comparable product portfolio, brand-led positioning, and B2B/B2C dual channel, though it primarily serves the UK market and only loosely competes with Stenbolaget geographically.
Direct peers
- Naturstenskompaniet: Swedish importer and supplier of natural stone for building, landscaping, and interior applications. Competes with Stenbolaget in granite, limestone, and slate SKUs for both residential and commercial projects in the Swedish market.
- Benders: Swedish manufacturer and supplier of concrete and natural stone products for outdoor construction, including paving stones, retaining walls, and roof tiles. Direct overlap with Stenbolaget's core marksten, mur, and kantsten categories, and a primary domestic competitor in Sweden.
- Starka: Swedish producer of concrete products including paving stones, walls, and infrastructure elements. Sells through both trade and consumer channels in Sweden, directly competing with Stenbolaget's concrete and stone assortment for the same B2C and B2B customers.
- Stonecenter: Swedish online and showroom retailer of natural stone products (granite, slate, limestone, marble) for indoor and outdoor use. Closely comparable in assortment, target customer (homeowners and small contractors), and e-commerce-led GTM to Stenbolaget.
- Flis & Design (Flisexpressen): Swedish tile and natural stone retailer offering indoor and outdoor tiles, natural stone, and installation accessories. Competes with Stenbolaget on indoor tiles and the Nordic Stones collection, and on showroom-plus-e-commerce delivery model.
Others
- PostNord (as delivery partner / ecosystem): Stenbolaget's listed logistics partner for parcel deliveries under 20kg, providing nationwide reach for lighter SKUs. Not a competitor but an ecosystem enabler whose service quality and pricing directly affect Stenbolaget's customer experience and unit economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stenbolaget social profiles
Digital presenceStenbolaget compliance and trust
Trust signalCompliance10 records
Stenbolaget financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stenbolaget leadership team
Management profileNumber of profiles
Profiles1 record
Stenbolaget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stenbolaget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stenbolaget
What does Stenbolaget do?
Stenbolaget is Sweden's largest retailer of paving stones and natural stone for home and garden applications. It sells paving stones, granite and slate slabs, wall and retaining wall systems, stairs, curbs, pool stones, loose materials, and indoor stone tiles through its own e-commerce site, physical showrooms, and a separate B2B portal. Its own factory in Izmir, Turkey produces the proprietary Bergama Granit line, and the company supplements products with free consultation, a craftsman referral network, and online planning tools.
Is Stenbolaget a public or private company?
Stenbolaget is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stenbolaget founded?
Stenbolaget was founded in 2005. It employs 101 to 250 people.
Where is Stenbolaget based?
Stenbolaget is headquartered in Johanneshov, Sweden, in the Europe region.
How does Stenbolaget make money?
Two revenue lines are on record. Product Sales (B2C & B2B) is the primary driver. The others are delivery & Logistics Services.
Who are Stenbolaget's main competitors?
Broad incumbents on record are Wienerberger, BAUHAUS Sverige, Beijer Byggmaterial and Marshalls. Direct peers are Naturstenskompaniet, Benders, Starka, Stonecenter and Flis & Design (Flisexpressen). PostNord (as delivery partner / ecosystem) is listed as an others.
Does Stenbolaget have an API?
No public API is recorded for Stenbolaget.
What industry is Stenbolaget in?
Stenbolaget's product category is Natural stone and paving products (building materials retail). Its primary akta.pro industry code is IMAKAHAD, Granite Quarrying & Dimension Stone Fabrication, with a secondary code of IMAKAHAF, Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication. Its NAICS code is 327991 and its SIC code is 3281.