What identitas AG does

Identitas AG is a Bern, Switzerland-based IT company that develops and operates database-driven applications for legally mandated animal identification, registration, and traceability in Switzerland. Founded in 1999 as TVD AG and renamed Identitas AG in 2006, the company runs the national TVD/BDTA animal traffic database for livestock (cattle, sheep, goats, pigs, and poultry), the Amicus dog registry administered on behalf of all 26 Swiss cantons, and Anis, a voluntary companion-animal registry. Supporting modules include the TVD-App and Amici-App mobile applications, Equidenpass for equine identification, Labelbase for label organizations, Agateway for data exchange, FaBe PSM for plant-protection specialist permits, and the GVE-Rechner livestock-unit calculator. The Tierstatistik platform exposes anonymized open data on registered animals across species.

The platform architecture is .NET-based, hosted in the company's own ISO 27001-certified Swiss data center. Revenue is generated through four streams: government base mandates with the Swiss Confederation and cantons (funded via the Federal Office of Agriculture), other commercial services to the Confederation, fee-based cantonal dog registration services, and open-market commercial services to food processors (Bell SA, Micarna SA), agricultural organizations (Swissgenetics, Proviande, Producteurs Suisse de Lait), veterinarians, and individual pet owners. The Swiss Confederation is the majority shareholder through OFAG, alongside 17 minority shareholders from livestock and meat industry associations, giving the company a hybrid government-commercial ownership structure. The company's positioning is operational and compliance-driven rather than technology-led; ~110 staff deliver and maintain the national registry, with the 2025 annual profit reported at approximately CHF 255,000.

Name

identitas AG

Legal name

Identitas AG

Website

https://identitas.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Identitas AG is a Swiss IT company that develops and operates the legally mandated national databases for livestock registration, cantonal dog registration, and voluntary companion-animal registration, serving the Swiss Confederation, all 26 cantons, food industry, and pet owners.

Ownership category

akta.pro rank

Product category

Animal identification and traceability software

NAICS

Support Activities for Animal Production (11521), Support Activities for Animal Production (1152), Veterinary Services (541940)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF)

akta.pro secondary industries

Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH), Veterinary Analytics, Reporting & Business Intelligence (HLAMAMAH), Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Health Certification, Compliance & Traceability Support (Movement Certs, QA Programs) (AFACALAI)

Keywords

• Animal traceability software
• Livestock registration databases
• Pet registration platforms
• Agricultural data systems
• Animal identification software

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Confederation Mandate (Mandat de base Confédération): Non-commercial services for animal traffic database operation funded by government compensation based on actual services provided or agreed flat rates. The Federal Office of Agriculture (OFAG) collects fees.
2. Canton Mandate (Mandat de base Cantons): Non-commercial services for dog registration (Amicus) with fee-for-service character.
3. Other Confederation Services: Commercial services provided to the Swiss Confederation.
4. Commercial Market Services: All other commercial services on the open market including food distributors, animal production organizations, veterinarians, and pet owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Identitas AG develops, hosts, and operates the Swiss national animal identification and traceability infrastructure, including the legally mandated TVD / BDTA livestock database, the Amicus dog registration database, and the Anis voluntary pet database. In addition it runs the Equidenpass equine passport service, the Agateway data exchange layer, the Tag4Farm GPS alp-tracking service, mobile applications (TVD-App, Amici-App, e-transit-App), and the open-data Tierstatistik animal statistics platform, all delivered from an ISO 27001-certified in-house data center.

Product overview

identitas AG operates a platform-plus-modules architecture for Swiss animal data management. The core products include TVD (Tierverkehrsdatenbank), a legal animal movement database for livestock; Amicus, the cantonal dog registration database; and Anis, a voluntary companion animal database. Supporting modules include the TVD-App and Amici-App mobile applications, Equidenpass for equid passports, AnimalTracing for animal tracking, Agateway for data exchange, Labelbase for label organizations, GVE-Rechner for livestock unit calculations, and FaBe PSM for plant protection permits. The recently launched Tag4Farm provides GPS tracking for alpine grazing management. All products are interconnected through shared databases, with BDTA (French name for TVD), Amicus, and Anis forming the foundation for the open data Tierstatistik platform.

Differentiator

Problem solved

Functional benefit

Brands

• TVD (Tierverkehrsdatenbank): Animal traffic database for livestock (cattle, sheep, goats, pigs, poultry)
• Amicus
• Anis
• Tag4Farm
• Labelbase
• Tierstatistik

Products and services

• TVD (Tierverkehrsdatenbank / BDTA) The mandated Swiss national database for individual livestock registration and movement reporting, covering cattle, sheep, goats, pigs, and poultry; used by federal and cantonal authorities and livestock producers.
• TVD-App Mobile application for on-the-go recording and reporting of livestock movements and data into the TVD/BDTA national database.
• Amicus Mandatory dog registration database administered by Identitas AG on behalf of the Swiss cantons, providing legal identification and ownership records for every registered dog in Switzerland.
• Amici-App Mobile companion application for Amicus that allows dog owners to manage their pet's registration, view records, and handle administrative tasks via smartphone.
• Anis Voluntary online registration database for companion animals including cats, rodents, birds, and fish, enabling owners to record animals and aid lost-pet recovery.
• Equidenpass (Equine Passport) Passport issuance and management service for equids (horses, ponies, donkeys, mules, and hinnies), supporting identification and traceability.
• AnimalTracing Cross-database tracing service that allows users to track and identify animals across the Swiss animal registration systems (TVD, Amicus, Anis).
• Agateway Gateway service for standardized animal data exchange and interface management between Identitas platforms and external systems (e.g., agricultural software).
• e-transit-App Mobile application for electronic animal transit and movement reporting, designed for use during animal transport.
• Labelbase Database for label organizations to manage and track labeled animal products and programs in line with their quality-mark requirements.
• GVE-Rechner (Livestock Unit Calculator) Online calculator tool for livestock units (GVE / Grossvieheinheit) for sheep and goats, enabling farmers to compute standardized animal-unit equivalents.
• FaBe PSM (Special Permits for Plant Protection Products) Permits and certification system (Fachbewilligungen) for the handling and use of plant protection products, supporting regulatory compliance.
• Tag4Farm GPS tracking and location monitoring service for farm animals during alpine grazing seasons, providing location alerts, animal activity notifications, and location-sharing capabilities for farmers.
• Tierstatistik (Animal Statistics Open Data Portal) Open Data portal providing anonymized animal statistics and downloadable datasets across cattle, equids, sheep, goats, dogs, and cats, used by public-sector analysts, researchers, and the general public.

Quantifiable outcome

• National coverage of registered animals including cattle, equids, sheep, goats, pigs, and poultry
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Barto AGminorStrategic or Co-development PartnerJoint venture founded in 2017 for agricultural data management solutions. Identitas AG holds stake in this partnership.
• SwissgeneticscoreStrategic or Co-development PartnerCooperative for cattle breeding genetics. Shareholder of Identitas AG and strategic partner for cattle breeding data integration.
• Bell SAcoreStrategic or Co-development PartnerMajor Swiss meat processor. Shareholder of Identitas AG and customer for traceability data services.
• Micarna SAcoreStrategic or Co-development PartnerMeat processing company. Shareholder of Identitas AG with strategic interest in food traceability.
• SQS (Swiss Association for Quality and Management Systems)minorOthersCertification partner for ISO 27001 information security management system certification.
• rubmedia AGminorImplementation/ SI/ Consulting PartnerDesign and implementation partner for websites and digital communications. Located in Köniz, Switzerland.
• ProviandecoreStrategic or Co-development PartnerSwiss meat industry coordination organization. Shareholder of Identitas AG since 2025 (via Donat Schneider as Director).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Förster-Technik: German provider of livestock identification, RFID solutions, and animal management software primarily for German and DACH markets. Comparable to Identitas in livestock identification technology, operating as a regional European peer rather than Swiss-mandated database operator.
• British Cattle Movement Service (BCMS) / DEFRA: UK government body operating the Cattle Tracing System (CTS), the mandatory national livestock movement database. Closest structural analogue to Identitas' TVD/BDTA, serving as a regional (UK) peer with similar regulatory mandate and single-country scope.

Others

• Barto AG: Swiss agricultural data management joint venture founded in 2017 in which Identitas AG holds a stake. Closely related entity providing farm management data integration—comparable to Identitas in agricultural data infrastructure, but as a JV partner rather than competitor.

Peers

• Irish Cattle Breeding Federation (ICBF): Irish not-for-profit providing the national cattle breeding database and traceability infrastructure for Ireland. Comparable as a government-linked livestock identification and data services organization at a regional level with a similar cooperative-sector shareholder structure.

Direct peers

• Datamars: Global provider of livestock identification, RFID ear tags, and traceability solutions for cattle, sheep, and pigs. Comparable to Identitas in its livestock identification and traceability focus, though operating at a broader international scale and as a hardware/technology vendor rather than government-mandated database operator.

Emerging players

• Afimilk: Israeli-headquartered dairy farm management and cow monitoring solutions provider serving European dairy markets including Switzerland. Comparable to Identitas in dairy-specific data and farm management software, but focused on commercial dairy operations rather than government-mandated traceability.
• Cainthus (now part of Ever.Ag): Computer-vision based livestock identification and monitoring company. Tangentially comparable to Identitas in animal identification technology and data analytics, though focused on visual AI identification rather than RFID/regulatory database systems.
• smaXtec: Austrian/German agri-tech company offering intraruminal sensor technology for dairy cattle monitoring and health detection. Comparable to Identitas in livestock data and increasingly in traceability, though focused on real-time individual animal sensor data rather than regulatory database operation.
• Provet (Nordhealth): Swiss veterinary practice management software used widely in Switzerland. Comparable to Identitas in animal health data IT infrastructure serving Swiss veterinarians, but focused on practice-level clinical workflow rather than national animal registration.

Broad incumbents

• Allflex Livestock Intelligence (MSD Animal Health / Merck Animal Health): World-leading livestock identification and monitoring solutions provider, including RFID tags, visual tags, and increasingly digital herd management. Direct overlap with Identitas in livestock identification and traceability, but operates globally as part of a large animal health portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/identitasAG
• LinkedInlinkedin.com/company/identitas-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about identitas AG