What Barto AG does

Barto AG, founded in 2018 and headquartered in Sursee, Switzerland, operates a modular cloud-based digital farm management platform serving Swiss farmers. The platform is built on the 365FarmNet technology foundation, fully Swiss-localized and Swiss-operated since July 2025 following Barto's acquisition of 365FarmNet's Swiss operations. The system offers 21 Baustein modules plus a free core platform, organized around the Feldkalender (field calendar) and covering crop production (CropService, Fruchtfolge- und Anbauplanung, Suisse-Bilanz, Fertiplan, cantonal data exchange), livestock management (Rumiplan feed planning, Wiesen- und Auslaufjournal, TVD Rind, UFA Gallo Support), document management (MyDocs fenaco-LANDI, MyDocs LAVEBA-LANDI), and integrations with John Deere Operations Center, AGRIDEA, LANDOR, AGROLINE, and 17 feed suppliers. Data is hosted in Swiss data centers operated by Identitas AG (ISO 27001, SOC 2, GoodPriv@cy certified), with Agate login for farmer authentication.

The business model is freemium: the core platform and certain modules (MyDocs) are free, while premium modules are sold as annual subscriptions — CropService at CHF 39 per year (after a two-year free trial), Rumiplan at CHF 150 per year (after a 90-day free trial), and a new bundled Documentation Package combining five modules at a discounted price from July 2025. Distribution combines direct self-service via barto.ch with an extensive partner channel: 67 barto Kompetenz-LANDI agricultural cooperatives provide on-site setup, training, and support across all Swiss cantons, supplemented by fenaco-LANDI and LAVEBA-LANDI cooperative networks.

The company is owned by a consortium of Swiss agricultural organizations, with fenaco Genossenschaft acting as the primary strategic parent since late 2024 and LAVEBA Genossenschaft as a major shareholder since 2021. Other shareholders and partners include Identitas AG, Holstein Switzerland, Braunvieh Schweiz, Swissherdbook, Swissgenetics, Mutterkuh Schweiz, Swissmilk, and AGRIDEA. The operating geography is Switzerland-only, and the customer base consists entirely of small-to-medium Swiss farm operators across grassland/livestock, arable, specialized crops, and mixed farming segments.

Name

Barto AG

Legal name

Barto AG

Website

https://barto.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Barto AG operates a modular cloud-based digital farm management platform for Swiss farmers, offering 21 modules covering crop production, livestock management, and regulatory compliance on a freemium model. It distributes through 67 LANDI cooperatives and serves exclusively the Swiss SMB farm market.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Farm management software
• Smart farming platform
• Agricultural digitization
• Crop documentation tools
• Livestock management software

Headquarters

HQ city

Sursee

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freemium Core Platform: Core platform access is free, including the Feldkalender (field calendar) base module. This free tier enables broad adoption across Swiss farmers, with paid modules generating revenue from engaged users.
2. Paid Module Subscriptions: 21 paid modular 'Baustein' extensions (e.g., CropService at CHF 39/year after 2-year free trial, Rumiplan at CHF 150/year with 90-day free trial). Farmers select and pay for individual modules relevant to their operation type.
3. Documentation Package (Dokumentations-Paket): Bundle of five modules for efficient farm management documentation offered as a combined license pack at a discounted price, available from July 2025.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Barto AG operates a modular cloud-based digital farm management platform for Swiss agriculture, enabling farmers to plan, document, and analyse field work, livestock, and crop operations across 365 days. The platform offers a free core (Feldkalender field calendar) and over 20 paid add-on modules covering fertigation planning, crop protection, livestock feeding (Rumiplan), document management (MyDocs), cantonal data exchange, and machinery integration, with data hosted in Swiss data centres via Identitas AG.

Product overview

Barto AG offers a modular digital farm management platform for Swiss agriculture with over 20 individually bookable functions. The core platform includes the Feldkalender (Field Calendar) as the foundational module for field documentation. Document management is handled through MyDocs fenaco-LANDI and MyDocs LAVEBA-LANDI modules. Crop planning integrates with advisory services via CropService and LANDOR/AGROLINE. Livestock management includes Rumiplan for feed optimization, Wiesen- und Auslaufjournal for pasture tracking, and TVD Rind for cattle documentation. Additional modules cover crop rotation planning, cantonal data exchange, Suisse-Bilanz for nutrient balance, and Fertiplan for fertilization planning. A dedicated Advisory Portal serves consulting organizations. The platform operates on Swiss-specific adaptations of 365FarmNet technology with data hosted by Identitas AG in Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• barto Farm Management Platform
• Feldkalender (Field Calendar)
• MyDocs fenaco-LANDI
• MyDocs LAVEBA-LANDI
• CropService
• Rumiplan
• Wiesen- und Auslaufjournal (Pasture and Exercise Journal)
• TVD Rind (Cattle Traffic Documentation)
• Fruchtfolge- und Anbauplanung (Crop Rotation and Planting Planning)
• Datenaustausch Kantonssysteme (Cantonal System Data Exchange)
• Suisse-Bilanz
• Fertiplan
• barto App
• barto Advisory Portal

Quantifiable outcome

• First paperless farm inspection reported by farmer Benjamin Obrecht in Jenins GR
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• fenaco GenossenschaftflagshipStrategic or Co-development Partner · 1 December 2024Major Swiss agricultural cooperative increased its equity stake in Barto AG and made barto a standalone strategic business unit within fenaco. Provides funding and strategic direction. Key modules MyDocs fenaco-LANDI, CropService, AGROLINE Service, and LANDOR Services delivered through fenaco-LANDI network. Barto AG became a subsidiary of fenaco cooperative.
• LAVEBA GenossenschaftflagshipStrategic or Co-development Partner · 1 December 2024Eastern Swiss agricultural cooperative (St. Gallen) joined as a major shareholder and invested alongside fenaco to ensure barto's long-term development. Distributes MyDocs LAVEBA-LANDI document management module through its LANDI network.
• 365FarmNetcoreTechnology or Integration · 1 January 2018German smart farming platform provider whose technology forms the technical foundation of barto. The platform was helvetised (Swiss-adapted) for Swiss conditions. In mid-2024, barto announced full acquisition of the Swiss operations of 365FarmNet, making the platform fully Swiss-operated as of July 2025. Outside Switzerland, 365FarmNet is part of CLAAS Connect.
• Identitas AGcoreTechnology or IntegrationResponsible for Swiss agricultural data infrastructure and animal registry (BDTA/TVD). Provides data hosting in Swiss data centres with high security standards (ISO certified). Hosts the Agate login system used for farmer authentication. Barto extracts farm and user data from BDTA with farmer consent.
• LANDI Network (fenaco-LANDI & LAVEBA-LANDI)flagshipChannel Partner/ Reseller/ Distributor67 LANDI agricultural cooperatives serve as barto Kompetenz-LANDI (competence centres) providing local farmer support, onboarding, and training. Each LANDI offers group courses and individual barto training sessions. LANDI network is the primary face-to-face distribution and support channel across all Swiss cantons.
• AgrideacoreStrategic or Co-development PartnerSwiss Association for Development of Agriculture and Rural Areas. Co-developed Rumiplan feeding planning module with fenaco/UFA/melior. Also provides the barto advisory portal enabling advisors to create Suisse-Bilanz and Fertiplan plans for farmer clients. Key partner in agricultural extension services.
• UFA AG (fenaco)coreTechnology or IntegrationMajor Swiss feed mill (fenaco subsidiary). Supplies nutrient content data for 17 feed suppliers integrated into the Rumiplan feeding module. Rumiplan calculations based on Agroscope recommendations ('Grünes Buch'). Joint project partner in Rumiplan development.
• Robert Aebi Landtechnik AGcoreTechnology or IntegrationExclusive John Deere dealer in Switzerland enabling the integration between barto and John Deere Operations Center. Field boundaries, fertilizer applications, and machine-performed work are automatically synchronised from John Deere equipment into the barto field calendar.
• agridea (as co-development partner)coreTechnology or IntegrationCo-developed the Rumiplan feeding planning module alongside UFA AG and melior. Also provides the barto advisory portal (Beratungsportal) enabling agricultural advisors to create and share Suisse-Bilanz, Fertiplan, and Rumiplan plans with farmer clients.
• UFA AG (as feed technology partner)coreTechnology or IntegrationJoint project partner in Rumiplan development alongside AGRIDEA and melior. UFA AG supplies feed nutritional data integrated into the Rumiplan module for optimized dairy cow ration calculations using Agroscope recommendations.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Granular (Corteva): Farm management business software from Corteva. Provides FMIS, agronomy, and farm business planning for larger commercial farms. Broad incumbent with functionality overlapping Barto's field calendar and crop planning modules.
• Climate FieldView (Bayer): Industry-leading farm management platform from Bayer covering field data, agronomy, and decision support. Broad incumbent with similar crop production focus to Barto's Ackerbau-Betrieb modules, particularly across Europe.
• John Deere Operations Center: Global farm management platform from John Deere, integrated with Barto via Robert Aebi Landtechnik AG. Operates broadly in the same precision-ag / FMIS space covering field operations, machinery, and agronomy for commercial farmers worldwide.
• Trimble Ag (Ag Solutions / Trimble Connected Farm): Global incumbent in precision agriculture and farm management software. Provides farm management, machinery integration, and agronomy tools — directly comparable in scope to Barto's precision agriculture stack but broader portfolio.

Direct peers

• xFarm Technologies: European farm management platform offering FMIS, agronomy, and sustainability modules to farmers. Multi-country European presence with similar modular, freemium-style architecture targeting row-crop and livestock farmers.
• 365FarmNet (CLAAS Connect): German farm management platform whose technology historically powered Barto. Barto acquired Swiss operations in 2024 and operates the parallel CLAAS Connect outside Switzerland. Directly comparable FMIS architecture and modular offering.
• AgWorld (now part of Semios): Global farm management platform offering field planning, recordkeeping, and agronomic collaboration. Comparable modular SaaS model with cooperative/agronomist-led onboarding similar to Barto's LANDI network.

Emerging players

• AgriCircle: Swiss-headquartered farm management and agronomy platform with similar target market (Swiss farmers) and crop production focus. Direct overlapping go-to-market in Switzerland with comparable FMIS/decision-support functionality.
• Farmable: Mobile-first farm management app for crop and fruit producers with recordkeeping and scouting features. Emerging player with partial overlap to Barto's specialised crops and field documentation modules.

Regional players

• AgriHeures / Agrigestion (FR FMIS): French-language farm management software widely used by Swiss francophone farmers. Comparable FMIS product offering across the French-speaking Swiss cantons (Romandie) where Barto also operates via Julie Noirjean customer references.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/barto-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barto AG