Rhino Trade Insurance

What Rhino Trade Insurance does

Rhino Trade Insurance is a UK-based insurance broker (trading style of Rhino Protect Limited, FCA Firm Reference 772055) specialising in trade insurance for self-employed tradespeople and micro-SMBs across builders, plumbers, electricians, gas engineers, bricklayers, carpenters, heating engineers, gardeners, installers, and fitters. The product architecture is modular: Public Liability Insurance (£1M-£5M coverage) and a bundled Tradesman Insurance form the core, with nine add-on modules including Employers Liability, Tools, Legal Expenses (up to £50,000), Tax Enquiry, Personal Accident, Income Protection, Professional Indemnity, Contractors All Risks, and Gadget Insurance. The technology layer is a self-serve online quoting platform that delivers quotes in under 60 seconds without requiring personal information upfront, backed by in-house underwriting, claims, compliance, and sales teams, plus UK-based phone and chat support six days a week.

The business model is subscription/recurring premium-based with both monthly (no interest fees) and annual payment options, plus a £14 annual Direct Debit administration fee that covers mid-term adjustments. Go-to-market is product-led growth: digital-first self-serve online conversion supplemented by inside sales for complex cases, amplified through multi-channel marketing spanning Fix Radio, The Bald Builders sponsorship, social media across Instagram/Facebook/LinkedIn/Twitter/TikTok, content marketing via a 36+-page blog, and the #TEAMRHINO community initiative. Distribution is single-country UK (domiciled in Thurmaston, Leicester), and customer concentration is intentionally fragmented across thousands of individual tradespeople rather than concentrated in enterprise accounts. The company has received multi-year industry recognition (Insurance Times Gold 2022, UK Broker Awards Highly Commended 2022 & 2023, Insurance Times Marketing Campaign of the Year 2024) and is led by CEO Troy Stevens with Director Steve Wade (20+ years insurance experience) and Marketing Director Joel Clyne.

Name

Rhino Trade Insurance

Legal name

Rhino Protect Limited

Website

https://rhinotradeinsurance.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhino Trade Insurance is a UK-based FCA-regulated insurance broker offering modular trade insurance — Public Liability, Employers Liability, Tools, Legal Expenses, and more — to self-employed tradespeople and small trade businesses across the UK via a digital self-serve platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Thurcaston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Premiums: Rhino Trade Insurance operates as an insurance broker offering trade insurance products including Public Liability, Employers Liability, Tools Insurance, Legal Expenses, Personal Accident, Income Protection, Professional Indemnity, and Tax Enquiry Insurance. Revenue generated through annual premiums and monthly payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rhino Trade Insurance is a UK-based insurance broker that sells modular trade insurance products to self-employed tradespeople and small trade businesses, with Public Liability Insurance as the flagship offering and optional add-ons including Employers Liability, Tools, Legal Expenses, Tax Enquiry, Personal Accident, Income Protection, Professional Indemnity, Contractors All Risks, and Gadget Insurance. The offering is delivered through a digital-first platform enabling sub-60-second online quotes and instant policy document delivery, supported by UK-based phone and chat service teams.

Product overview

Rhino Trade Insurance is a UK-based trade insurance broker offering a modular insurance platform with a core Tradesman Insurance product. The portfolio centres on Public Liability Insurance as the primary offering, supplemented by multiple optional add-on modules including Employers Liability Insurance (required by law for businesses with staff), Tools Insurance, Legal Expenses Insurance (providing up to £50,000 legal defence coverage), Tax Enquiry Insurance, Personal Accident Insurance, Income Protection Insurance, Professional Indemnity Insurance, Contractors All Risks Insurance, and Gadget Insurance. Products are tailored to specific trades including builders, electricians, plumbers, gas engineers, bricklayers, heating engineers, carpenters, glaziers, gardeners, installers, fitters, and porch erectors. The platform is accessed via online quote and purchase with instant document delivery, complemented by UK-based phone and chat customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Liability Insurance Core insurance product covering compensation, legal fees, and property repairs if accidental injury or property damage is caused to third parties during trade work. Coverage limits available from £1 million to £5 million. Pricing starts from £5.21 per month.
• Tradesman Insurance Comprehensive multi-risk insurance package tailored for self-employed tradespeople, combining Public Liability with additional covers based on individual business needs.
• Employers Liability Insurance Statutorily required insurance covering compensation costs if an employee becomes ill or injured due to work activities, protecting businesses from claims brought by staff. Available from £77 per year for tradespeople.
• Professional Indemnity Insurance Coverage for claims where a client suffers financial loss due to professional advice, designs, or specifications provided by the tradesperson.
• Contractors All Risks Insurance Combined coverage for contractors protecting against property damage, third-party liability, and equipment losses on construction projects.
• Tools Insurance Coverage for tools and equipment against theft, loss, or damage while in transit or temporarily stored in vehicles, protecting tools essential for trade work.
• Legal Expenses Insurance Financial protection against legal costs up to £50,000, covering legal defence, court proceedings, and associated fees including jury service.
• Tax Enquiry Insurance Support and coverage for costs incurred defending against HMRC tax enquiries, disputes, or IR35 reclassification challenges.
• Personal Accident Insurance Lump-sum compensation for accidental injuries preventing work, including hospital benefits and accidental death coverage. Available from under £7.50 per month.
• Income Protection Insurance Ongoing income replacement benefit during recovery period after illness or injury prevents the policyholder from working.
• Gadget Insurance Coverage for mobile phones, tablets, and electronic devices against accidental damage, theft, or breakdown.

Quantifiable outcome

• 60-second quote process
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Band of BuilderscoreStrategic or Co-development Partner · 11 February 2026Rhino Trade Insurance partnered with Band of Builders to support tradespeople across the UK. United by a shared mission to make life easier for those in construction. Partnership allows Rhino customers to donate to Band of Builders when taking out or renewing their insurance.
• Defence Discount Service (DDS)minorGTM or Marketing Partner · 12 August 2020Partnership with Defence Discount Service, the only official MoD discount service. Supporting UK armed forces, veterans, and armed forces community.
• The Bald BuilderscoreGTM or Marketing Partner · 30 July 2020Sponsorship of The Bald Brunch show on Fix Radio, featuring Brad and Sam from The Bald Builders comedy duo. Partnership includes social media collaboration across YouTube, Instagram, and Facebook.
• Fix RadiocoreGTM or Marketing Partner · 28 July 2020Rhino Trade Insurance partnered with Fix Radio, the UK's only radio station exclusive for tradespeople. Partnership includes sponsorship of The Bald Brunch show, brand mentions, and exclusive content. Listened to by builders, carpenters, electricians, plumbers, painters, decorators, plasterers and more nationwide via DAB, website, and app.
• Sterling Training & Assessment ServicesminorGTM or Marketing Partner · 10 July 2020Rhino Trade Insurance partnered with Sterling Training & Assessment Services, one of the UK's largest training and assessment providers for Gas Engineers.
• ICPAminorGTM or Marketing Partner · 1 January 2020Partnership with ICPA, an accounting company, offering additional benefits to customers.
• Home Pro, Honest Traders, Fair TradesminorGTM or Marketing Partner · 21 October 2019Rhino Trade Insurance became the preferred insurance provider for Home Pro, Honest Traders and Fair Trades in the tradesman sector.
• Toolbox AppsminorGTM or Marketing PartnerPartnership network includes Toolbox Apps, Membership Organisations and Chambers of Commerce in servicing and insuring tradespeople across the country.
• QAccountingminorGTM or Marketing PartnerPartnership with QAccounting providing accounting services support for sole traders and self-employed tradespeople. QAccounting helps with tax compliance and business financial management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adrian Flux: UK specialist broker offering tailored cover for niche professions including tradespeople, with strong direct-to-consumer brand — comparable specialist-broker positioning and breadth of optional add-on covers.
• QuoteRight (Quoteline Direct): UK online broker arranging trade, liability and contractor insurance for self-employed professionals — comparable digital quote-and-bind journey and self-employed trade target customer.
• Premierline: UK commercial insurance broker for small businesses and trades, offering liability, tools and related covers via direct and partner channels — comparable customer profile and product set to Rhino.
• Kingsbridge Contractor Insurance: UK insurance broker specifically targeting contractors and trades, providing Professional Indemnity, Public Liability and IR35/tax protection — overlaps directly with Rhino's professional indemnity and tax-enquiry modules.
• Tradesmen Saver: UK specialist insurance broker focused on self-employed tradespeople, offering Public Liability, Employers Liability, Tools cover and similar modules — the closest head-to-head competitor to Rhino in the UK trade-insurance niche.
• Coversure: UK high-street and online insurance broker network providing commercial and personal cover, including trades — overlaps Rhino's broker-led distribution model and small-trade customer base.
• Simply Business: UK online insurance broker serving small businesses and sole traders, including trades, with multi-carrier quoting — competes directly with Rhino on price-led online acquisition in the same SMB tradesperson segment.

Broad incumbents

• Markel UK: UK specialist insurer and broker serving trades and contractors with liability, tools and contractors' all-risks products — comparable underwriting expertise in trade segments but at a much larger scale.
• Hiscox UK: Established UK insurer/broker providing Professional Indemnity, Public Liability and small-business cover — competes with Rhino for trades customers needing PI and liability cover but operates a much broader portfolio.
• Direct Line for Business: UK commercial insurance arm of a major general insurer, offering liability, tools and business cover to trades — competes on price and brand scale against Rhino with a broader, non-trades-focused portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RhinoTrade
• Facebookfacebook.com/RhinoTradeInsurance
• LinkedInuk.linkedin.com/company/rhino-trade-insurance
• Instagraminstagram.com/rhinotradeinsurance
• TikToktiktok.com/@rhinotradeinsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino Trade Insurance