What GunsInternational.com does

GunsInternational.com is an online marketplace founded in 2006 and headquartered in Tampa, Florida, that connects buyers and sellers of firearms and related items across the United States and Canada. The platform supports listings across rifles, shotguns, handguns, pistols, revolvers, NFA-regulated items (suppressors, SBRs, SBSs, full-auto), gun parts, accessories, and adjacent services such as gunsmithing, FFL dealers, hunting guides, shipping, and insurance. It is built on a web-based classifieds architecture with advanced faceted search (filtering by caliber, manufacturer, price, location), user registration and authentication, seller listing management tools, buyer tools (wish list, watch list, saved searches, inbox, buy-now tracking), and an integrated FFL dealer locator backed by the ATF FFL EzCheck verification system to support legally compliant interstate transfers. The company also exposes an API for programmatic third-party access to its listing data.

The business monetizes through two primary revenue streams: seller memberships and listing fees (annual subscription tiers with varying listing allowances) and featured-seller advertising placements for gun shops and dealers. Go-to-market relies on organic/SEO-driven direct website traffic, social media presence (Facebook, Instagram, X), and content/educational articles, with promotional emphasis on featured dealer banners. The platform serves two equally primary customer segments — firearms collectors and enthusiasts seeking rare, antique, and collectible arms, and licensed gun dealers/FFL holders seeking national buyer reach — alongside a secondary segment of sport shooters and hunters.

GunsInternational.com operates as a private, for-profit company with 11-50 employees and has been bootstrapped with no disclosed funding rounds, acquisitions, or leadership changes. Its competitive position rests on a network-effect-driven two-sided marketplace, 18+ years of accumulated listing taxonomy and SEO content, and an integrated FFL compliance layer that reduces friction for interstate commerce — a meaningful barrier given the regulatory complexity of firearms transfers. The company has no disclosed AI/ML capabilities and limited public financial data.

Name

GunsInternational.com

Website

https://gunsinternational.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

GunsInternational.com is a Tampa-based online marketplace, founded in 2006, that connects buyers and sellers of antique, collectible, and sporting firearms across the U.S. and Canada, monetizing through seller memberships, listing fees, and featured advertising.

Ownership category

akta.pro rank

Product category

Online Firearms Marketplace

NAICS

Sporting Goods Retailers (459110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Used Merchandise Retailers (45951)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Hunting, Shooting Sports & Archery Retail (CRAMABAK), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Online firearms marketplace
• Gun classifieds listings
• Antique collectible firearms
• FFL transfer network
• NFA firearms trading

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Seller Memberships and Listing Fees: Platform generates revenue from seller memberships and listing fees. Sellers pay to list firearms and related items on the marketplace.
2. Advertising and Featured Listings: Featured seller placements and advertising spots on the platform for gun shops and dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GunsInternational.com operates an online classifieds-style marketplace where individual sellers and licensed gun dealers list firearms, parts, accessories, and related services for sale. The platform connects buyers with sellers across rifles, shotguns, handguns, pistols, revolvers, NFA items, antique firearms, gun parts, and accessories, while facilitating legal interstate transfers through an integrated FFL dealer network. Revenue is generated primarily from seller membership subscriptions, listing fees, and featured seller advertising.

Product overview

GunsInternational.com operates a classifieds-style online marketplace for buying and selling firearms and related items. The platform enables individual sellers and gun dealers to list products across multiple categories including rifles, shotguns, handguns, pistols, revolvers, NFA items, gun parts & accessories, and services. The ecosystem includes buyer tools (wish lists, watch lists, saved searches), seller tools (listing management, memberships), and utility services like FFL dealer search and gun appraisals. The site provides an API for developer access.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Firearms Marketplace A classifieds-style online marketplace enabling private sellers and gun shops to list firearms for sale, connecting buyers with sellers across rifles, shotguns, handguns, pistols, revolvers, NFA items, gun parts, accessories, and services.
• Gun Appraisals

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ATF (Bureau of Alcohol, Tobacco, Firearms and Explosives)coreOthersIntegrated partnership for FFL license verification through the ATF FFL EzCheck system, allowing users to verify FFL dealer credentials directly through the GunsInternational platform to ensure legal compliance for firearm transfers.
• Various Featured Gun Dealers and ShopscoreChannel Partner/ Reseller/ DistributorFeatured advertising partnerships with gun shops and dealers including Puglisi Gun Emporium, Champlin Arms, Kevins Guns, Steve Barnett Fine Guns, Crosnoe Guns, Jackson Armory, Jaquas Fine Guns Inc., Griffin & Howe, Michael Murphy & Sons, Robin Hollow Outfitters, William Larkin Moore, Fred Baker Sporting, Sporting Shoppe, JoeSalter.com, Vintage Doubles, CSMC, Pacific Sporting Arms, Standard Manufacturing, Electronic Transfer, Mallards Guns, and Royal Sporting Arms. These dealers advertise on the platform and list inventory.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Guns.com: Online firearms retailer and marketplace connecting buyers with FFL dealers nationwide. Overlaps with GunsInternational.com's firearms listing and FFL transfer functionality, with a more retail-buyer-oriented experience.
• Armslist: Online classifieds marketplace for firearms, with both free and premium listing tiers and an FFL finder. Competes head-on with GunsInternational.com for private-party sellers and hobbyist collectors, with a particularly strong presence in local/regional firearms transactions.
• Kygunco: Kentucky-based online firearms marketplace and dealer offering new and used firearms listings with FFL transfer support. Comparable marketplace model and customer base focused on collectors and sport shooters.
• Classic Firearms: Online firearms marketplace featuring antique, vintage, and collectible firearms alongside modern sporting arms. Comparable inventory mix and collector audience, competing for the same antique/curio segment that GunsInternational.com emphasizes.
• AIM Surplus: Online retailer specializing in military surplus firearms, parts, and accessories. Comparable firearms-focused e-commerce model with enthusiast/collector customer overlap, though more niche on surplus/military inventory.
• GunBroker.com: The largest online firearms marketplace in the US, connecting private sellers, FFL dealers, and buyers across rifles, handguns, NFA items, and accessories. Most directly comparable to GunsInternational.com in product scope, marketplace model, and buyer/seller tools, with substantially greater scale.
• BudsGunShop.com: Large online firearms retailer with FFL transfer network and extensive inventory across rifles, handguns, and shotguns. Comparable in firearms e-commerce and FFL-enabled transaction model, though operates more as a direct retailer than a multi-seller marketplace.

Broad incumbents

• Bass Pro Shops / Cabela's: Dominant outdoor recreation and sporting goods retailer carrying firearms, hunting, and shooting sports merchandise in addition to broader outdoor categories. Broadly overlapping customer base of sport shooters and hunters, but operates omnichannel retail rather than a peer-to-peer marketplace.
• Sportsman's Guide: Online and catalog retailer offering firearms, ammunition, hunting gear, and outdoor products. Comparable in firearms e-commerce and sport-shooter/hunter customer base, though a single-retailer model rather than multi-seller marketplace.

Regional players

• Rock Island Auction Company: Premier firearms auction house specializing in antique, collectible, and rare firearms. Comparable customer base of collectors and enthusiasts, with an auction model that complements rather than directly competes with GunsInternational.com's classifieds marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GunsInternation
• Facebookfacebook.com/GunsInternational
• Instagraminstagram.com/gunsinternational

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GunsInternational.com