Coach Net

What Coach Net does

Coach-Net is a privately held RV motor club founded in 1987 and headquartered in Lewisville, Texas, providing subscription-based technical and roadside assistance, plus a suite of protection products, exclusively for the recreational vehicle market. Its core offering, branded 24/7 Protect, comes in a Premier tier (Towable $179/year, Coach $249/year) sold directly and an Ultimate tier distributed exclusively through RV dealers; both extend coverage to the member, spouse, dependent children under 24, and all personal vehicles owned, rented, borrowed, or leased. The dealer channel is also the principal route to market for the company's protection products: Hazard Protect (tire and wheel), Finish Protect (paint and fabric), Asset Protect (GAP coverage), and RV Protect (service agreements).

The operating backbone is a managed network of over 40,000 roadside assistance providers and 15,000 RV repair and service locations across the United States and Canada, with limited Mexico support. Calls are routed via a 24/7 hotline staffed by RVIA-, RVDA-, and ASE-certified technicians, supplemented by Caller Locator technology for pinpointing member location during emergencies. Coach-Net maintains a third-party service-provider platform (Pinnacle Providers) for onboarding and account management, and a member portal plus mobile app for signup, renewal, and account administration.

The business model is primarily recurring membership subscriptions underwritten at point of sale or via direct online/phone purchase, complemented by dealer-distributed protection products. The company operates a multi-entity structure (Coach-Net RV, Inc. and Coach-Net Motor Club, Inc. for California), remains privately held with no external investment, and runs with a workforce in the 101-250 range.

Name

Coach Net

Legal name

Coach-Net RV, Inc.

Website

https://coach-net.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Coach-Net is a privately held, RV-only motor club founded in 1987, providing subscription roadside assistance and dealer-distributed protection products (tire, paint, GAP) for RV owners across the United States and Canada.

Ownership category

akta.pro rank

Product category

RV Roadside Assistance Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

RV Parks & Motorhome Resorts (THAMAJAA)

Keywords

• RV roadside assistance
• Recreational vehicle protection
• Tire wheel protection
• Paint fabric protection
• GAP asset coverage

Headquarters

HQ city

Lewisville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. RV Roadside Assistance Membership: Annual subscription membership fees for RV roadside assistance coverage. Plans include Premier (Towable $179, Coach $249) and dealer-exclusive Ultimate plan. Membership covers member, spouse, and dependent children, plus all personal vehicles owned, rented, borrowed, or leased.
2. Hazard Protect Tire & Wheel Protection: Comprehensive tire and wheel protection program offering sign-and-drive service (no reimbursement needed). Covers tire replacements, wheel damage repairs, and unlimited tire changes. Sold as standalone product or extension of roadside assistance.
3. Finish Protect Paint & Fabric Protection: Interior and exterior surface protection for RVs including leather, vinyl, carpet, fabric, windshield, awnings, body panels, end caps, wheels, and headlight lenses. Sold through participating dealers at point of sale.
4. Asset Protect GAP Coverage: Guaranteed Asset Protection that closes the financial gap between insurance payout and remaining loan balance when an RV is declared a total loss. Only available through participating dealers at point of sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Coach-Net operates an RV motor club providing 24/7 RV technical and roadside assistance memberships (Premier Towable, Premier Coach, and dealer-exclusive Ultimate plans) along with subscription-style vehicle protection products including tire and wheel protection (Hazard Protect), paint and fabric protection (Finish Protect), and Guaranteed Asset Protection (Asset Protect). Services are delivered through a directly managed network of 40,000+ roadside assistance providers and 15,000 RV repair facilities across the United States and Canada, with sign-and-drive service and unlimited towing as standard member benefits.

Product overview

Coach-Net is an RV Motor Club and service provider offering a suite of protection products and roadside assistance services tailored for RV owners. The core offering is the 24/7 Protect program, available in Premier and Ultimate tiers, providing 24/7 RV Technical and Roadside Assistance with extensive coverage including towing, tire assistance, lockouts, and mobile mechanic services. This is complemented by specialized protection add-ons: Hazard Protect for tire and wheel coverage, Finish Protect for paint and fabric protection, and Asset Protect for GAP coverage. Additionally, RV Protect offers service agreements for new and used RVs. The company operates a network of over 40,000 roadside assistance providers and 15,000 RV repair facilities throughout the United States and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• 24/7 Protect: 24/7 RV Technical and Roadside Assistance service providing comprehensive coverage including towing, tire assistance, fuel delivery, battery boosts, lockouts, mobile mechanic, and emergency trip interruption up to $2,000.
• Hazard Protect
• Finish Protect
• Asset Protect

Products and services

• 24/7 Protect Premier Plan 24/7 RV Technical and Roadside Assistance membership providing all-inclusive coverage including unlimited towing with no mileage cap, tire assistance, battery boosts, lockouts, mobile mechanic dispatch, winching/extrication, fuel delivery, emergency trip interruption up to $2,000, and travel/concierge services. Covers the member, spouse, dependent children ages 24 and under, and all personal vehicles (motorcycles to motor homes). For individual RV owners across the United States and Canada.
• 24/7 Protect Ultimate Plan Dealer-exclusive enhanced RV roadside assistance plan including all Premier coverage plus Key and Key Remote Replacement, Windshield Repair (up to 6 inch chips/cracks), and Courtesy Mobile Mechanic service (once per year). Must be obtained from a participating RV dealership. For individual RV owners purchasing new units at participating dealerships.
• Hazard Protect Comprehensive RV tire and wheel protection program offering 2 RV tire replacements and 2 auto tire replacements per year (including mounting, balancing, valve stems, sales tax, and labor), wheel damage repair up to $300 per event with a $600 annual cap, unlimited tire repairs, in-campground service, and Sign & Drive coverage with no deductibles or reimbursements. For individual RV owners, sold through participating dealers and direct quote request.
• Finish Protect Interior and exterior surface protection for RVs covering leather, vinyl, carpet, fabric, windshield (chips/cracks under 6 inches), vinyl awnings, body panels, end caps, factory wheels, and headlight lenses. Sold through participating dealers at point of sale. For individual RV owners purchasing new units.
• Asset Protect Guaranteed Asset Protection (GAP) that covers the financial gap between the insurance settlement and the remaining loan balance when an RV is declared a total loss. Available for both new and used units through participating dealers at point of sale. For individual RV owners financing their RV purchase.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• RV Dealalers (Multiple)coreChannel Partner/ Reseller/ DistributorCoach-Net partners with RV dealerships and manufacturers to provide roadside assistance programs that are sponsored with the purchase of new units. Dealers sell Coach-Net memberships at point of sale, and the Ultimate plan is dealer-exclusive. Coach-Net has access to most manufacturers' Authorized Service Centers lists.
• AirMedminorStrategic or Co-development PartnerAirMed provides 24/7 travel assistance services for Coach-Net members who are hospitalized more than 150 miles from home within the United States or Canada.
• Vehicle Rental Partners (Hertz, Avis, Enterprise, Budget)minorGTM or Marketing PartnerMember discount program providing Coach-Net members with vehicle rental discounts from major rental companies including Hertz, Avis, Enterprise, and Budget.
• TicketsatWorkminorGTM or Marketing PartnerTravel and entertainment discount program offering Coach-Net members savings on movies, hotels, shows, concerts, theme parks, and sporting events.
• Campground PartnersminorGTM or Marketing PartnerCoach-Net has partnered with campgrounds across the U.S. and Canada to provide camping discounts to its members. Members are also covered while in commercial campgrounds up to 100 feet off maintained roads.
• AutolandminorGTM or Marketing PartnerCar buying service available to Coach-Net members providing hassle-free vehicle purchasing with access to available manufacturer incentives. No obligation and available regardless of where the member buys.
• Service Provider NetworkcoreStrategic or Co-development PartnerCoach-Net manages its own network of 40,000+ roadside assistance providers and 15,000 RV repair and service locations throughout the US and Canada. Network includes medium and heavy duty towing providers for all sizes of RVs. Coach-Net evaluates provider performance and customer service regularly.
• Pinnacle ProviderscoreImplementation/ SI/ Consulting PartnerThird-party platform for Coach-Net service providers to manage their accounts and access the Coach-Net network. Service providers can login or apply to become a partner through pinnacleproviders.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Family Motor Coach Association (FMCA): FMCA is a membership association for motorhome and RV owners that bundles roadside assistance, travel benefits, and member services — directly overlapping with Coach-Net's core membership and emergency-service value proposition for the RV segment.
• Better World Club: Better World Club is an alternative motor club offering nationwide roadside assistance including RV/motorcycle coverage on annual memberships, directly competing with Coach-Net for consumer-direct roadside subscriptions.
• Good Sam Roadside Assistance: Operated by Camping World, Good Sam is the most direct competitor to Coach-Net, offering RV-specific roadside assistance, tire and travel protection products, and a parallel dealer-channel distribution model serving RV owners across the US.

Broad incumbents

• GEICO Roadside Assistance: GEICO includes roadside coverage across auto and RV insurance policies, competing indirectly for the RV owner's emergency-service wallet through a heavily digital, low-cost distribution model.
• Progressive Insurance: Progressive offers RV-specific insurance with optional roadside and tire coverage, leveraging a broad insurance distribution platform to cross-sell protection products that overlap with Coach-Net's Hazard Protect and Asset Protect GAP offerings.
• AAA (American Automobile Association): AAA is the largest US motor club offering roadside assistance, including RV and motorhome coverage as part of broader Premier/Plus memberships. While not RV-specialized, AAA competes directly for RV owner roadside wallet share via extensive branch networks and RV-certified providers.
• National General Insurance (Allstate): National General specializes in RV and specialty vehicle insurance with bundled roadside and tire protection, directly overlapping with Coach-Net's protection-product suite and dealer-channel go-to-market approach.
• Allstate Roadside Services: Allstate bundles roadside assistance (towing, tire, lockout, fuel) into motor club and insurance products that can be applied to RVs. As a broad incumbent with national scale, it competes on price and convenience for RV owners seeking a multi-line provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coach_net

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coach Net