The Victorian Cosmetic Institute

What The Victorian Cosmetic Institute does

The Victorian Cosmetic Institute (VCI) is a privately held, founder-led medical aesthetic clinic group founded in 2005 by Dr. Gavin Chan (MBBS) and headquartered in Lower Templestowe, Melbourne. It operates three physical clinic locations in the Melbourne metropolitan area and serves individual consumer patients seeking non-surgical cosmetic procedures. Its service offering is organised into three categories — face treatments (collagen stimulation, facial volume restoration, jawline slimming, skin tightening, wrinkle reduction), skin treatments (acne scarring, non-surgical facial rejuvenation, pigmentation, rosacea), and laser treatments — supported by a multi-laser technology stack comprising CO2, Erbium, Excel V+, Fotona, and Fraxel systems, plus VISIA skin imaging for objective baseline and outcome measurement.

VCI makes money primarily through one-time, quote-based medical aesthetic procedures administered by doctors, nurses, and skin therapists, with pricing determined per consultation after clinical assessment. A secondary revenue stream comes from an Australia-wide e-commerce storefront (shop.vci.com.au) selling skincare products categorised by skin type. The go-to-market is direct-to-consumer: prospective patients engage through the company website, educational blog content, the third-party HotDoc online booking platform, phone enquiries, or walk-in consultations. There are no disclosed B2B, enterprise, or institutional customer relationships, no published pricing list, and no subscription or membership programme. The company has no disclosed parent company, subsidiaries, funding rounds, or external institutional investors.

Name

The Victorian Cosmetic Institute

Legal name

Victorian Cosmetic Institute

Website

https://thevictoriancosmeticinstitute.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Victorian Cosmetic Institute is a private, founder-led medical aesthetic clinic group operating three locations in Melbourne, Australia, offering injectable, laser, skin, and liposuction treatments to individual consumer patients, supplemented by an Australia-wide e-commerce skincare store.

Ownership category

akta.pro rank

Product category

Medical Cosmetic Services

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Medical cosmetic treatments
• Injectable treatments
• Laser skin treatments
• Skin rejuvenation services
• Cosmetic dermatology

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Cosmetic Treatments: One-time medical aesthetic procedures including wrinkle reduction, facial volume restoration, laser treatments, and skin health procedures. Services are provided through consultations with cosmetic doctors, nurses, and skin therapists.
2. Skincare Products: Online retail of skincare products through their e-commerce platform shop.vci.com.au, shipping throughout Australia. Products are categorized by skin type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Victorian Cosmetic Institute provides non-surgical medical cosmetic treatments including injectable procedures (wrinkle reduction, facial volume restoration), advanced laser skin treatments (CO2, Erbium, Excel V+, Fotona, Fraxel), and skin health services (acne scarring, pigmentation, rosacea, rejuvenation). Services are delivered in-person at three Melbourne clinics by cosmetic doctors, nurses, and skin therapists. The company also operates an online skincare retail store shipping products Australia-wide.

Product overview

Victorian Cosmetic Institute is a single-location cosmetic medical clinic providing in-person treatments and an e-commerce platform. The core offering consists of three service categories: Face Treatments (collagen stimulation, volume loss, jawline slimming, skin tightening, wrinkle reduction), Skin Treatments (acne scarring, facial rejuvenation, pigmentation, rosacea), and Laser Treatments (CO2, Erbium, Excel V+, Fotona, Fraxel lasers for resurfacing and skin issues). A complementary online skincare store enables retail sales of skincare products throughout Australia. The company was founded in 2005 and is led by Dr Gavin Chan, offering measurement-driven care and anti-ageing treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Face Treatments Cosmetic treatments addressing facial concerns including collagen stimulation, facial volume loss, jawline slimming, skin laxity and tightening, and wrinkle reduction. Delivered to individual patients by cosmetic doctors and nurses at VCI clinics.
• Skin Treatments Medical skin treatments including acne scarring treatment, non-surgical facial rejuvenation, pigmentation consultation, and rosacea and capillaries management for individual patients.
• Laser Treatments Advanced laser technology treatments for skin rejuvenation, vascular issues, pigmentation, and skin resurfacing using multiple laser platforms (CO2, Erbium, Excel V+, Fotona, Fraxel) delivered to individual patients.
• CO2 Laser (Active FX Fractional) Fractional CO2 laser treatment for skin resurfacing and rejuvenation, administered by VCI practitioners to individual patients.
• Erbium Laser Erbium laser treatment for skin resurfacing applications, provided by VCI practitioners to individual patients.
• Excel V+ Laser (Vascular and Pigmentation Treatment) Excel V+ Laser system for vascular and pigmentation treatment and skin rejuvenation, delivered to individual patients.
• Fotona Laser Fotona laser platform used for various cosmetic treatments by VCI practitioners on individual patients.
• Fraxel Laser Fraxel laser treatment for skin resurfacing and rejuvenation, delivered to individual patients.
• Collagen Stimulation Treatments designed to stimulate natural collagen production in the skin, provided to individual patients.
• Facial Volume Loss Consultations Consultations and treatments addressing facial volume loss concerns for individual patients.
• Jawline Slimming Non-surgical treatment for jawline slimming and bruxism management, provided to individual patients.
• Skin Laxity & Skin Tightening Non-surgical skin tightening and lifting treatments delivered to individual patients.
• Wrinkle Consultations Consultations for wrinkle reduction treatments provided to individual patients.
• Acne Scarring Treatment Medical treatments for acne scar reduction and skin resurfacing, provided to individual patients.
• Non-Surgical Facial Rejuvenation Total facial rejuvenation treatments without surgery, delivered to individual patients.
• Pigmentation Consultation Consultations for skin pigmentation treatment provided to individual patients.
• Rosacea & Capillaries Treatment Treatment for facial redness, rosacea, and visible capillaries provided to individual patients.
• Freckle Removal Treatment Laser-based treatment for freckle removal, provided to individual patients.
• Skin Resurfacing Treatments Advanced skin resurfacing procedures for overall skin rejuvenation, delivered to individual patients.
• Online Skincare Store Online retail store selling VCI skincare products categorized by skin type, with shipping throughout Australia to individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HotDoccoreTechnology or IntegrationHotDoc provides online medical appointment booking integration, allowing patients to conveniently schedule consultations with VCI practitioners through their platform. This partnership enables streamlined booking experiences for patients seeking cosmetic medical treatments.
• Sandhurst DigitalminorImplementation/ SI/ Consulting PartnerDigital agency responsible for website development and maintenance, providing technical support for the clinic's digital presence and e-commerce operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Galderma: Major aesthetics and skincare product manufacturer (Restylane, Sculptra). Functions as a key supplier to clinics like VCI and shapes the procedural aesthetic market through R&D and clinical education.

Broad incumbents

• Allergan Aesthetics (AbbVie): Global leader in aesthetic injectables (Botox, Juvederm) supplying products to clinics like VCI. Adjacent ecosystem participant rather than direct competitor, but a key upstream supplier and category shaper.

Direct peers

• Results Laser Clinic: Multi-location Australian clinic chain specialising in laser hair removal, skin treatments, and cosmetic injectables. Comparable service categories and target customer, with a heavier emphasis on laser-led treatments.
• Australian Skin Clinics: National network of cosmetic and skin clinics providing injectables, laser, and skin treatments. Comparable in service mix and mid-premium positioning, with multi-state presence across Melbourne and other capitals.
• Clear Skincare Clinics: Australian chain operating 60+ clinics offering injectables, laser, and skincare treatments. Comparable in core offering and customer base, with a similarly broad service menu and DTC marketing model.
• Cosmos Clinic: Australian cosmetic clinic group offering injectables, laser, and skin rejuvenation with a doctor-led model. Comparable in clinical positioning, multi-clinic footprint, and aesthetic procedure focus.
• Laser Clinics Australia: Largest Australian cosmetic clinic chain offering injectables, laser, and skin treatments across a national footprint. Directly comparable service menu, customer demographic, and pricing tier to VCI, but with significantly greater scale and capital backing.
• The Cosmetic Clinic: New Zealand-founded cosmetic clinic chain with Australian presence offering injectables, laser hair removal, and skin treatments. Comparable service portfolio, positioning, and clinic-based delivery model.
• Rejuvenation Clinics of Australia: Cosmetic clinic group offering injectables, skin treatments, and laser services across multiple Australian locations. Comparable in medical-grade positioning and integrated service model.

Emerging players

• Esteem Cosmetic Studio: Boutique Australian cosmetic clinic offering injectables and skin treatments. Comparable in service mix and premium positioning, but smaller scale than VCI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/viccosmeticinst

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Victorian Cosmetic Institute