Elite Speed Sports Performance

What Elite Speed Sports Performance does

Elite Speed Sports Performance, founded in 2012 and headquartered in Englewood, Colorado, is a privately held sports performance training company operating five facilities across the Denver metropolitan area. Its flagship Inverness location is a 150,000 sq. ft. Orthopedic Center of Excellence co-located with UCHealth's surgical, physical therapy, imaging, and orthopedic services, supplemented by the Southglenn, Lowry, DC Performance Center in Wheatridge (with 24-hour access), and the Elite Perform Co site in Arvada. The company delivers individualized one-on-one, semi-private (2-5:1 ratio), and team training (up to 12:1) using bio-mechanical movement analysis, sport-specific position coaching, Zybek Sports official combine-level timing systems, video and launch angle analysis, and Trackman launch monitors for golf. Performance specialists hold advanced degrees and certifications including CSCS, ISSA, NASM CES, FMS, USAW, and USATF, with backgrounds spanning ex-professional and NCAA athletes across multiple sports.

The core customer base spans competitive athletes from youth (ages 6-12) through professional prospects preparing for NFL Combine and Pro Day evaluations, alongside a secondary base of adult fitness clients, NCAA scholarship-track high school athletes, first responders pursuing tactical strength and conditioning, and athletes in post-operative rehabilitation through the Return to Performance program. Documented outcomes include 417+ high school athletes earning NCAA scholarships over eight years and six first-round draft picks across four major sports. Specialized sub-brands include Diamond Club Baseball for baseball-specific training and the JW5 mental performance partnership. The company also operates a Performance Specialist Certification program and maintains active internship pipelines.

Revenue is generated through multiple streams: a base Training Only Membership at $19.99/month, package-based private and semi-private training sessions (1 to 40 session packages with 24-month expiry), semi-private monthly auto-renew subscriptions, three tiers of online personal training programming (Elite Custom, Premier Performance, Basic Performance), certification course fees, supplementary e-commerce via Shopify, and referral partnerships with UCHealth and ancillary lifestyle vendors (Max Muscle supplementation, My Fit Foods meal delivery, Denver Test Prep tutoring). The go-to-market combines a consultative sales motion (free assessments and consultations) with event-driven programming around NFL Combine and Pro Day prep, supported by organic social media, content marketing, and partner referrals.

Name

Elite Speed Sports Performance

Legal name

Elite Speed Sports Performance

Website

https://elitespeedsp.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Speed Sports Performance is a private Colorado sports performance training company operating five Denver metro facilities, delivering individualized 1:1, semi-private, and team training for competitive athletes, plus NFL Combine prep, baseball instruction, tactical conditioning, and online programming.

Ownership category

akta.pro rank

Product category

Sports Performance Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Injury Prevention, Mobility & Prehab for Athletes (HSADAEAI), Sports-Specific Group Conditioning (HSADABAK), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

Keywords

• Sports performance training
• Athletic development programs
• NFL combine preparation
• Speed and strength training
• Fitness training services

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Membership Subscriptions: Training-only membership at $19.99/month with priority scheduling, nutrition coaching, and access to all training centers with a Sports Performance Specialist.
2. Private Training Sessions: One-on-one personalized training sessions available in packages from 1 to 40 sessions. Sessions expire 24 months from purchase date. Membership must be in effect.
3. Semi-Private Training Sessions: Small group training (2-5:1 athlete to coach ratio) available in 4 and 40 session packages. Also available as monthly auto-renew programs.
4. Online Personal Training Programming: Digital workout programs including Elite Custom Programming (fully customized with virtual check-ins), Premier Performance Programming (pre-written sport-specific programs), and Basic Performance Programming (cost-effective general fitness programs).
5. Return to Performance Certification: 2.5-day certification course for sports medicine/sports performance professionals covering injury recovery, post-op timelines, and training modifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Elite Speed Sports Performance is a Colorado-based fitness and athletic training company that provides individualized sports performance training to athletes of all ages and abilities. Core offerings include private (1:1) and semi-private (2-5:1) training, team training, NFL Combine/Pro Day preparation, baseball skills training through Diamond Club Baseball, post-operative Return to Performance rehabilitation, tactical athlete conditioning for first responders, and online personal training programming delivered via subscription.

Product overview

Elite Speed Sports Performance is a comprehensive sports performance training company offering a multi-tiered service portfolio centered around individualized athletic development. The core offerings include Private Training (1:1), Semi-Private Training (2-5:1), and Team Training, complemented by specialized programs such as NFL Combine/Pro Day Training, Baseball Skills Training via Diamond Club Baseball, Return to Performance rehabilitation services, and Online Personal Training Programming. The company also provides Tactical Athlete Strength & Conditioning for first responders. Service delivery is structured through various membership tiers including Training Only Membership ($19.99/month) and add-on session packages (Private, Semi-Private, and Semi-Private Auto-Renew options). Additional member benefits include supplementation discounts, meal delivery, tutoring, and mental performance training through JW5. The company operates across multiple Colorado locations (Inverness, Southglenn, Lowry, and DC Performance Center in Wheatridge) with facilities including 150,000 sq. ft. at Inverness and 36,000 sq. ft. indoor field house at Lowry.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Club Baseball: Professional-grade baseball instruction partnership offering private lessons, group training, camps, and performance coaching for players aged 6 through college and adult.
• Elite Perform Co
• DC Performance Center

Products and services

• Private Training (1:1) One-on-one training sessions with a Sports Performance Specialist including full bio-mechanical movement analysis, sport-specified movement pattern coaching, strength training, and individualized program design with regular progress assessments, intended for athletes seeking maximum personalization.
• Semi-Private Training (2-5:1) Segmented small-group training with a maximum 5:1 athlete-to-coach ratio, scheduled within age and ability-specific hours and offering individualized program design while leveraging peer dynamics, intended for athletes seeking personalization at lower cost than 1:1.
• Team Training Sport-specific team performance training utilizing team sport synergy, with detailed performance programs designed to meet team objectives and trainer ratios held at a maximum of 12:1, intended for organized sports teams and squads.
• NFL Combine/Pro Day Training Elite-level NFL combine and Pro Day preparation with athlete-to-trainer ratios not exceeding 5:1, position-specific training by NFL veterans, in-house Zybek Sports timing systems for combine testing, and film review, intended for professional football prospects preparing for evaluation events.
• Baseball Skills Training (Diamond Club Baseball) Professional-grade baseball instruction delivered through Diamond Club Baseball at Elite Perform Co in Arvada, CO, including hitting, pitching, fielding, speed and agility, video analysis, launch angle data, mental performance training, and recruiting services, intended for baseball players from youth (ages 6-12) through college and professional levels.
• Return to Performance Complete post-operative rehabilitation and return-to-sport services using a multidisciplinary team of Return to Performance Specialists, physical therapists, and orthopedic partners, covering injury recovery timelines, post-op training modifications, and preventative care, intended for athletes recovering from sports injuries.
• Online Personal Training Programming Digital subscription-based workout programs accessible via phone, tablet, or computer at train.elitespeedsp.com, including Elite Custom Programming (fully customized with virtual check-ins), Premier Performance Programming (pre-written sport-specific programs), and Basic Performance Programming (cost-effective general fitness), intended for remote athletes and general fitness consumers.
• Tactical Athlete Strength & Conditioning Police and fire-specific strength and conditioning programs including Candidate Physical Ability Test (CPAT) preparation, Firefighter Combat Challenge training, and accelerated return to duty programs, intended for first responders and tactical athlete candidates.

Quantifiable outcome

• 417 high school athletes earned NCAA scholarships in 8 years
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UCHealthcoreStrategic or Co-development PartnerIntegrated sports medicine and sports performance partnership providing Total Performance Recovery Program. UC Health provides priority scheduling for athletes, with on-site medical facilities at Inverness including surgical center, PT, imaging, and orthopedic services.
• Diamond Club BaseballcoreChannel Partner/ Reseller/ DistributorProfessional baseball instruction partnership at Elite Perform Co in Arvada, CO. Diamond Club Baseball delivers hitting, pitching, fielding, speed & agility, and mental performance training under one roof. Every athlete receives personalized development roadmap.
• Max Muscle South MetrominorGTM or Marketing PartnerSports supplementation partner offering 20% discount for Elite Speed members. Provides supplements for active lifestyle, joint support, natural testosterone boosters, brain health, collagen, MCT oils, and nutrition planning services.
• My Fit FoodsminorGTM or Marketing PartnerMeal delivery partnership providing nutritional support for Elite Speed members through healthy meal options.
• Denver Test PrepminorGTM or Marketing PartnerTutoring and exam preparation partner offering 20% off initial tutoring package for Elite Speed members.
• JW5 (Mental Performance Training)coreStrategic or Co-development PartnerMental performance training partnership providing elite mindset coaching from former professional athlete. Services include 1on1 coaching, team sessions, virtual programs, and YouTube content with college and professional athletes. 10% discount for Elite Members.
• Zybek SportscoreTechnology or IntegrationIn-house timing systems provider for NFL Combine preparation. Zybek Sports provides official combine-level measurement equipment for testing and evaluation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Parabolic Performance: Parabolic Performance is a Colorado-based sports performance training facility with NFL Combine preparation and speed/strength coaching, offering direct regional competition to Elite Speed's Denver-metro base.
• EXOS: EXOS (formerly Athletes' Performance) is the largest U.S. operator of multi-location human performance facilities serving professional athletes, youth, and tactical populations, with integrated sports medicine—an identical core offering to Elite Speed's flagship Inverness model.
• D1 Training: D1 Training is a national franchise of sports performance training centers offering semi-private strength, speed, and agility programs to youth and adult athletes—an overlapping customer base and program structure.
• Athletic Lab: Athletic Lab operates sport-science-driven performance training for youth through professional athletes using bio-mechanical testing and speed/strength coaching—an almost identical methodology and customer mix to Elite Speed.
• Velocity Sports Performance: Velocity Sports Performance runs multi-site athletic performance centers focused on speed, strength, and combine prep, directly mirroring Elite Speed's NFL Combine and youth sports mix.

Broad incumbents

• IMG Academy: IMG Academy is a large incumbent sports academy combining boarding school, training, and performance services for elite athletes, including NFL Combine prep—a much broader platform whose performance training division is the most relevant comparator.
• F45 Training: F45 Training is a global franchise of functional group training facilities adjacent to Elite Speed's semi-private and adult fitness offering, competing for adult wellness spend but not for elite athletes.

Others

• Teambuildr: Teambuildr provides digital programming and athlete-management software used by performance coaches and trainers—an enabling technology peer rather than a direct training competitor.
• UCHealth Sports Medicine: UCHealth is Elite Speed's integrated medical partner (orthopedic, imaging, PT, surgical) and an adjacent sports medicine provider, illustrating an ecosystem collaborator more than a competitor.

Emerging players

• Ignite Performance Training: Ignite provides sport-specific strength and conditioning, speed training, and combine prep programs—competing for the same youth and high school athlete segment in the Colorado market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EliteSpeedSp
• Facebookfacebook.com/EliteSpeedSP
• Instagraminstagram.com/elitespeedsp
• LinkedInlinkedin.com/company/elite-speed-sports-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Speed Sports Performance