Rossman Law Group, PLLC

What Rossman Law Group, PLLC does

Rossman Law Group, PLLC is a Boise, Idaho-based plaintiff-side litigation firm founded in 2015 by Eric S. Rossman, a practitioner since 1992 (B.B.A. Boise State 1989; J.D. University of Idaho 1992). The firm concentrates on three core practice areas — personal injury (auto, truck, motorcycle, premises liability, product liability, wrongful death), medical malpractice (surgical errors, delayed diagnosis, birth injuries, pharmaceutical malpractice), and employment law (discrimination, harassment, wrongful termination, whistleblower retaliation, wage claims). It maintains six physical offices across the Treasure Valley (Boise, Eagle, Garden City, Meridian, Middleton, Nampa) with dedicated geo-targeted landing pages and content marketing infrastructure anchored at rossmanlaw.com.

The firm's service offering is built around aggressive trial-ready representation; founder Eric Rossman has reportedly tried 100+ cases to verdict and recovered more than $500 million for clients over his career, including a $13.5 million medical malpractice verdict described as the largest ever by an Idaho-based lawyer. Beyond the founder, the team includes Erica S. Phillips (employment law, medical malpractice; former Idaho Supreme Court clerk) and Mallam Prior (trial lawyer across med-mal, employment, and personal injury; former insurance defense counsel; past Chair of the Idaho State Bar Health Law Section). Sub-practice niches extend into mass-tort-adjacent work (Roundup/Non-Hodgkin's Lymphoma, defective drugs such as Effexor and Paxil, prescription drug birth defects, foster care abuse) alongside specialized med-mal areas (stroke misdiagnosis, cerebral palsy, physician negligence) and employment sub-areas (disability discrimination, FMLA).

The business model is a direct-to-consumer professional services firm operating primarily on contingency fee arrangements for personal injury and med-mal matters, with free initial consultations as the top-of-funnel entry point. Acquisition channels split between organic SEO/content (25+ practice-area pages), referral pipelines from former clients and peer attorneys, and occasional judge-driven referrals. Revenues, case volumes, and fee economics are not publicly disclosed; the firm is privately held with no parent company, funding, or external investment, and exhibits no proprietary technology platform or disclosed AI/ML capability. Geographic scope is described as Idaho and the western United States with federal court admission, including the Ninth and D.C. Circuits.

Name

Rossman Law Group, PLLC

Legal name

Rossman Law Group, PLLC

Website

https://rossmanlaw.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rossman Law Group, PLLC is a Boise, Idaho-based plaintiff-side litigation firm representing individuals in personal injury, medical malpractice, and employment law matters across Idaho and the western United States.

Ownership category

akta.pro rank

Product category

Plaintiff-Side Personal Injury Law

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury litigation
• Medical malpractice law
• Employment law services
• Wrongful death representation
• Plaintiff-side law firm

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Personal Injury: The firm represents clients in personal injury, medical malpractice, and employment law cases. Based on industry norms for plaintiff-side personal injury firms, services are likely provided on a contingency fee basis where fees are earned only if compensation is recovered.
2. Legal Services - Employment/Wage Claims: Employment law services including wage claims, discrimination, harassment, wrongful termination, and whistleblower retaliation cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rossman Law Group, PLLC is a plaintiff-side litigation firm representing individuals and families in personal injury (auto, truck, motorcycle, premises liability, product liability, wrongful death), medical malpractice (birth injuries, surgical errors, misdiagnosis, pharmaceutical malpractice), and employment law (discrimination, harassment, wrongful termination, wage claims, whistleblower retaliation) matters. The firm offers free initial consultations and operates through six Idaho offices, handling cases under contingency fee arrangements where compensation is recovered for the client.

Product overview

Rossman Law Group, PLLC is a law firm providing legal services through three core practice areas: Personal Injury, Employment Law, and Medical Malpractice. The firm offers specialized sub-practice areas under each category, including commercial truck accidents, spinal cord injuries, stroke malpractice, cerebral palsy, foster care abuse, Non-Hodgkin's lymphoma (Roundup cases), disability discrimination, whistleblower retaliation, wage claims, physician negligence, pharmaceutical malpractice, defective drugs, product liability, and wrongful death claims. The firm represents clients throughout Idaho with offices in Boise, Eagle, Garden City, Meridian, Middleton, and Nampa.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals and families injured by negligence, including auto, motorcycle, and truck accidents, slip and fall and premises liability, defective products, and wrongful death claims. Specializations within this practice include commercial truck/18-wheeler accidents, spinal cord injuries, cerebral palsy (birth injury-related), foster care abuse, and product liability. Intended for injured plaintiffs in Idaho and nationally referred matters.
• Employment Law Legal Services Plaintiff-side representation for employees in workplace discrimination, sexual harassment, retaliation, wrongful termination, unpaid wages and commissions, FMLA violations, disability discrimination, and whistleblower retaliation matters. Intended for individual employees who have suffered violations of state and federal employment statutes.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence by physicians, surgeons, nurses, hospitals, and pharmaceutical companies. Specializations include stroke misdiagnosis, cerebral palsy/birth injury, physician negligence across specialties, pharmaceutical malpractice, defective drugs (including Non-Hodgkin's lymphoma / Roundup cases), and prescription drug birth defects. Intended for patients and families harmed by medical errors in Idaho and nationwide.

Quantifiable outcome

• Over $500 million recovered for clients through trial or settlement
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• Mass Tort Nexus: Mass-tort case acquisition and co-counsel network that supplies Roundup, Talcum, and similar claims to smaller plaintiff firms; comparable because Rossman actively handles Roundup/Non-Hodgkin's cases and likely receives mass-tort referrals from similar aggregators.

Direct peers

• Premier Law Group: Washington-based plaintiff injury firm emphasizing truck/auto accidents and settlements; direct comp on regional-plaintiff PI go-to-market, location-page SEO, and contingency model.
• Wilhite & Associates: Mid-size plaintiff personal injury firm with a contingency model and multi-jurisdiction reach; benchmark peer for understanding small-to-mid-market PI firm unit economics against Rossman's Treasure Valley footprint.
• Parker & McConkie Personal Injury Lawyers: Utah-based personal injury firm with a multi-office regional footprint and strong trial advocacy profile; competes with Rossman for cross-state western U.S. plaintiff work and uses a similar SEO + free-consultation motion.
• Craig Swapp & Associates: Boise-based plaintiff personal injury firm serving Idaho and surrounding states; pursues auto, trucking, and injury cases on contingency and is the most directly comparable Idaho competitor fighting for the same Treasure Valley referral and organic-search clients.
• Hepworth Holzer, LLP: Boise-headquartered plaintiff firm with a national complex-injury and mass-tort practice; overlaps directly with Rossman's medical malpractice and catastrophic injury work and competes for multi-state case referrals.
• The Carlson Law Firm: Regional plaintiff personal injury firm with multiple offices and an aggressive advertising motion; closely matches Rossman's multi-office, multi-practice-area structure and contingency fee model.

Regional players

• Gee & Zhang, LLP / Idaho Employment Lawyers: Idaho-focused employment law practice for plaintiffs; closely comparable on the employment-law service line Rossman offers (discrimination, retaliation, wage claims, FMLA, whistleblower).

Broad incumbents

• Morgan & Morgan: Largest U.S. plaintiff-side personal injury firm with nationwide advertising scale; operates a similar contingency-fee model across auto, premises liability, and mass-tort matters, making it the dominant direct competitor for high-value cases Rossman Law Group would also pursue.

Emerging players

• Mary Alexander & Associates, P.C. Plaintiff personal injury and employment firm in California with a strong settlements/verdicts reputation; useful as a comp for plaintiff-side mix of PI plus employment rights — overlapping with Rossman's employment-law practice area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-rossman-law-group-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rossman Law Group, PLLC