Rainbow Riders

What Rainbow Riders does

Rainbow Riders is a Denmark-based digital development agency founded in 2006, operating as a privately-held, bootstrapped firm with a 1-10 person stable team. The company delivers custom web applications, native and hybrid mobile apps, e-commerce platforms (WordPress/WooCommerce and Shopify including headless Hydrogen/Oxygen builds), ERP/CRM/membership systems, and complex third-party integrations for large Danish enterprises and institutions. Its technology stack centers on Laravel (PHP) and Vue.js for web, native iOS/Android plus Flutter/React Native for mobile, alongside deep specialization in the Danish payment and SaaS ecosystem (Vipps MobilePay, Frisbii/Billwerk/Reepay, e-conomic, Dinero, Navision, Adyen, MobilePay). Notable marquee clients include Røde Kors, ILLUM, TV2, Copenhagen Airports, Københavns Universitet, and Statens Naturhistoriske Museum.

The business operates on a professional services model with project-based fixed-price and time-and-materials engagements, typically structured as multi-year contracts, with no public pricing disclosed. Revenue streams include full-cycle custom development, integration and consulting services (Notion, Monday.com, MAKE), and a proprietary Digital Gift Card Platform that charges merchants zero transaction fees with instant payouts — the only listed product with a transaction-fee revenue mechanic. Go-to-market is direct, contact-driven, and geographically constrained to Denmark, supported by an extensive case-study portfolio and a suite of official platform partner certifications (Notion Consulting Partner, Monday.com Certified, MAKE Silver, Vipps MobilePay Official Integrator, Frisbii specialist) that function as primary credibility signals.

The company's competitive position rests on long-tenured team cohesion (continuous collaboration since 2006), dense integration expertise across the Danish payment stack, and partner-channel leverage. Operating margins and revenue predictability are constrained by the small team size and project-based model; AI/ML is not part of the current offering, positioning the firm as a traditional bespoke development agency rather than a technology-product company.

Name

Rainbow Riders

Legal name

Rainbow Riders

Website

https://rainbowriders.dk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Rainbow Riders is a Denmark-based digital development agency (founded 2006) that builds custom web applications, mobile apps, e-commerce platforms, and third-party integrations for large Danish enterprises and institutions, including nonprofits, retailers, universities, and media companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Valby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Custom Development Services: Full-cycle application development from specification to post-launch support. Project-based engagements for web applications, mobile apps, ERP/CRM systems, e-commerce stores, and membership management platforms. Revenue generated through fixed-price project quotes and time-and-materials engagements.
2. Integration and Consulting Services: Specialized integration services connecting third-party platforms with client infrastructure. Includes Frisbii/Billwerk subscription integrations, Vipps MobilePay implementations, and MAKE automation consulting.
3. Gift Card Platform: Digital gift card platform providing transaction-fee-free gift card sales to merchants. Platform handles issuance, delivery, and QR code redemption with instant payouts to merchants.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rainbow Riders is a Danish digital development agency that builds custom web applications, mobile apps, e-commerce stores, and integration solutions for large Danish companies. The firm operates as a certified partner/integrator for Monday.com, MAKE, Notion, Vipps MobilePay, and Frisbii, and also operates a proprietary digital gift card platform offering zero transaction fees with instant payouts to merchants.

Product overview

Rainbow Riders is a Danish digital development agency (since 2006) offering a comprehensive suite of professional services rather than a single unified software product. The portfolio includes Custom Development (full-cycle application development), Frisbii Integration (subscription payment systems), WordPress Services, Notion Consulting, Monday.com Implementation, Mobile App Development (iOS, Android, PWA), Vipps MobilePay Integration, MAKE Automation, Design & UX, Digital Gift Card Platform, and Shopify Development. These services operate as standalone professional offerings that can be combined for client projects—e.g., Custom Development often incorporates various integration services (payment, SMS, newsletter, ERP), and Notion Consulting delivers workflow solutions alongside integrations with existing software tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Development Full-cycle custom application development from specification to post-launch support, including e-commerce stores, ERP systems, CRM systems, accounting applications, and membership management platforms for large Danish companies.
• Integration Services Third-party integration services covering ERP systems, payment solutions, SMS gateways, newsletter platforms, and custom API integrations to automate workflows and unify data across systems.
• Frisbii Integration Subscription payment system integration and optimization based on Frisbii (Billwerk/Reepay), including custom landing pages, self-service portals, checkout statistics, subscription analytics, and migration services.
• WordPress Services Custom WordPress development including custom themes, plugins, WooCommerce e-commerce solutions, SEO optimization, security, maintenance, and training.
• Notion Consulting Custom Notion workspace development and implementation, delivering tailored solutions within 2-4 weeks including digital workspaces, integrated tech stacks, and strategic consulting for organizations.
• Monday.com Implementation Certified Monday.com partner services including custom setup, onboarding, tailored workflows, integrations, ongoing support and training.
• Mobile App Development Native iOS and Android apps, hybrid apps (Flutter/React Native), and Progressive Web Apps with app store publishing assistance.
• Vipps MobilePay Integration Official Vipps MobilePay integrator services for invoice and subscription payment solutions via direct API integration, accounting platforms, or e-commerce plugins.
• MAKE Automation MAKE Silver Partner offering consulting, workflow automation, and migration solutions with visual workflow builder and 1000+ app integrations.
• Design and UX User-centered design services including UI design, UX design, app design, web design, wireframing, prototyping, and design systems.
• Digital Gift Card Platform Complete digital gift card solution with custom branding, digital and physical delivery, QR code redemption, multi-language support, zero transaction fees, and instant payouts to merchants.
• Shopify Development Custom Shopify theme development, app integrations, API solutions, and headless commerce using Hydrogen and Oxygen frameworks with Storefront and Admin APIs.

Quantifiable outcome

• Full-cycle delivery from specification to post-launch support
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• MAKE (formerly Integromat)coreTechnology or IntegrationMAKE Silver Partner offering consulting, workflow automation, and migration solutions. Services include process analysis, automation implementation, and data migration from other platforms to MAKE with focus on data integrity and minimal downtime.
• Monday.comcoreTechnology or IntegrationCertified Monday.com partner providing implementation services including custom setup and onboarding, tailored workflow design, integrations with existing tools, and ongoing support and training.
• NotioncoreTechnology or IntegrationNotion Consulting Partner delivering custom workspace development within 2-4 weeks. Services include digital workspace creation, integrated tech stack setup, automations, and strategic consulting for organizations.
• Vipps MobilePaycoreTechnology or IntegrationOfficial Vipps MobilePay integrator helping organizations implement invoice and subscription payment solutions. Provides invoicing setup, recurring payment configuration, API integration, and support for Danish payment infrastructure.
• Frisbii (Billwerk/Reepay)coreTechnology or IntegrationSpecialized Frisbii integration partner offering subscription payment system implementations, ChartMogul connectors, self-service portals, landing pages, checkout analytics, and migration services from other payment providers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Trifork: Danish-headquartered technology company providing custom software development and system integration services with a broader portfolio and significantly larger headcount.
• Accenture Denmark: Global systems integrator with a sizable Danish practice that absorbs large custom development and integration programmes away from boutique agencies like Rainbow Riders.
• Valtech: Global digital agency with a Danish practice delivering custom development, integrations, and commerce work for large enterprises, competing with Rainbow Riders on the largest projects.
• Netcompany: Large Danish-origin IT consultancy with a significant custom development and integration practice, representing the scaled incumbent Rainbow Riders is benchmarked against.

Direct peers

• Nodes: Danish digital commerce agency with deep Laravel and Shopify Plus expertise, serving Nordic enterprise brands on custom web and integration projects of similar scope to Rainbow Riders.
• Adapt: Danish design and development agency with a similar profile of custom web applications, platform integrations, and mobile app delivery for Danish B2B clients.
• Peytz & Co: Danish Umbraco and web development agency, comparable in size and target market, offering custom web builds and platform integrations to Danish enterprises and public-sector clients.
• Iteam: Nordic nearshore software development firm that competes directly with Rainbow Riders for custom web, mobile, and integration work for enterprise clients, with overlapping Laravel/PHP capabilities.
• Itoo: Copenhagen-based digital agency offering custom web development, CMS implementations, and integration services to Danish enterprises across comparable verticals.

Regional players

• Creuna: Nordic digital agency headquartered in Norway with Danish operations, offering comparable custom development, CMS, and integration services across the Scandinavian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rainbowriders

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Riders