Frisbii Germany GmbH

What Frisbii Germany GmbH does

Frisbii Germany GmbH is a privately-held European recurring billing and subscription management platform founded in 2015 and headquartered in Germany, operating across 30+ European countries and serving SaaS/Tech, Media/Entertainment, and Retail/eCommerce customers. The company was formed by consolidating four predecessor brands — Billwerk+ (DACH subscription management), plenigo (DACH media/publishing), Reepay (Nordic payment provider, acquired in November 2021), and Sofacto (Salesforce-native subscription app) — under a unified Frisbii brand launched in February 2025. The platform combines five core modules: Subscription Management (plan creation, pricing flexibility, billing automation, dunning), Payment Gateway (50+ local and global payment methods with PCI DSS 4.0 Level 1 compliance and 99.99% uptime), Revenue Insights (AI-powered predictive analytics for churn, retention, pricing, and acquisition), Frisbii App for Salesforce (native CRM-integrated billing), and E-Invoicing (Peppol-enabled compliance across 10+ European countries).

The underlying technology is cloud-based and API-first, processing 400,000+ transactions daily with 95%+ first-time acceptance rates, REST APIs, native SDKs, and a webhook system documented at frisbii.com/technical-resources. The platform holds PCI DSS 4.0 Level 1, SOC 2 Type 2, GDPR, and GoBD certifications, positioning it for regulated European enterprise buyers. Frisbii generates revenue through four streams: platform subscriptions (tiered by transaction volume), transaction-based payment processing fees (positioned at lower rates than Stripe), premium Revenue Insights subscriptions starting at €249/month, and e-invoicing add-ons. Go-to-market combines enterprise field sales with dedicated demo booking, self-serve free trial signup for SMBs, API-first positioning for technology leaders, and Salesforce AppExchange distribution. Regional sales and support infrastructure spans Germany, France, Denmark, and the UK, with the executive team led by CEO Gregory Herbert, CFO Olivia Senneville, COO Shina Sondhi, CTO Martyn Arbon, CPO David McGuinness, CMO Silke Hoersch, and CRO Tarmo Van der Goot.

Name

Frisbii Germany GmbH

Legal name

Frisbii Germany GmbH

Website

https://frisbii.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Frisbii Germany GmbH provides a recurring billing and subscription management platform for European SaaS, media, and retail businesses, combining subscription management, payment gateway (50+ methods), AI-powered Revenue Insights, a Salesforce-native app, and multi-country e-invoicing across 30+ European countries.

Ownership category

akta.pro rank

Product category

Recurring Billing & Subscription Management Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Recurring Billing & Subscription Payments Enablement (FSAMACAF)

akta.pro secondary industries

App Monetization & Subscription Management Platforms (BPAMADAI), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

• Recurring billing software
• Subscription management platform
• Payment gateway services
• Revenue analytics software
• E-invoicing solutions

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Management Platform: Core recurring billing platform subscription for subscription management, payment processing, and revenue analytics. Revenue from monthly/annual platform fees based on customer tier and transaction volume.
2. Payment Processing: Transaction-based fees from processing payments across 50+ payment methods. Lower fees than Stripe for merchants, generating revenue per transaction processed.
3. Revenue Insights Premium: Additional AI-powered analytics and predictive capabilities with volume-based pricing for connecting external data sources (CRM, marketing attribution, financial systems).
4. E-Invoicing Add-on: B2B e-invoicing services across European countries, automated invoice format transformation and delivery via Peppol and national platforms.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Frisbii Germany GmbH provides a unified recurring billing and revenue management platform for European businesses, combining subscription management, a multi-method payment gateway, AI-powered revenue analytics, a native Salesforce billing app, and multi-country e-invoicing. The platform automates the full subscription lifecycle — plan creation, usage-based and tiered pricing, recurring invoicing, dunning, payment processing, and revenue forecasting — and serves SaaS, media/publishing, and retail/eCommerce companies across 30+ European countries.

Product overview

Frisbii is a unified recurring billing platform for European businesses, combining the products of Billwerk+, plenigo, Reepay, and Sofacto. The platform provides an integrated suite of five core modules: Subscription Management (automated recurring billing and pricing flexibility), Payment Gateway (50+ payment methods with EU compliance), Revenue Insights (AI-powered predictive analytics for retention, pricing, and acquisition), App for Salesforce (native Salesforce CRM integration), and E-invoicing (country-specific compliance across 10 European countries). The Frisbii App for Salesforce and E-invoicing extend the core platform's capabilities for specific use cases. Frisbii serves SaaS & Tech, Media & Entertainment, and Retail & eCommerce industries across 30+ European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Frisbii App for Salesforce: The first and only subscription management solution built exclusively for Salesforce, automating billing-related workflows within the Salesforce environment.
• Frisbii E-Invoicing
• Revenue Insights

Products and services

• Subscription Management Subscription management software that automates recurring billing, manages subscription plans and pricing, and provides detailed insights for sustainable revenue growth. Supports flexible pricing models from fixed to usage-based, smart promotions, and real-time analytics.
• Payment Gateway Payment service provider offering 50+ local and global payment methods, EU-compliance, easy integration with web shops or websites, and quick setup. Features 99.99% uptime, PCI DSS Level 1 certification, and acquirer agnostic support.
• Revenue Insights AI-powered analytics suite providing predictive capabilities for retention, pricing, and acquisition. Features churn prediction, pricing simulation, and acquisition forecasting with dashboards for MRR, ARR, and customer lifetime value. Starts at €249/month.
• Frisbii App for Salesforce The first and only subscription management app built exclusively for Salesforce. Centralizes all sales and payment processes within Salesforce CRM, providing automated billing, subscription management, dunning, and cash collection.
• E-invoicing Compliant e-invoicing solution covering France, Germany, Poland, Belgium, Italy, Austria, Netherlands, Denmark, Sweden, and Finland. Automates invoice format transformation, Peppol network delivery, and country-specific compliance requirements including KSeF for Poland.

Quantifiable outcome

• Reduced manual labor by 50%
• +8 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative integration through Frisbii App for Salesforce - the first and only subscription management solution built exclusively for Salesforce. Automates billing workflows within Salesforce CRM including invoicing, renewals, and payment tracking.
• ShopifycoreTechnology or IntegrationNative eCommerce integration for Shopify merchants enabling seamless checkout and subscription management for online stores.
• HubSpotcoreTechnology or IntegrationCRM integration connecting Frisbii billing data with HubSpot for marketing automation and customer journey tracking.
• WooCommercecoreTechnology or IntegrationNative plugin integration for WooCommerce WordPress eCommerce platform enabling subscription management for online merchants.
• MagentocoreTechnology or IntegrationNative integration for Magento eCommerce platform supporting subscription billing for enterprise merchants.
• PeppolcoreTechnology or IntegrationPeppol network partnership for pan-European e-invoice delivery using EN 16931 standard across Belgium, Denmark, Austria, Netherlands and other Peppol-connected countries.
• SEPA Direct DebitcoreTechnology or IntegrationEuropean SEPA Direct Debit scheme supported across Eurozone for recurring and one-time B2B/B2C payments.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Recurly: Subscription management and recurring billing platform for enterprise and mid-market digital businesses, with dunning and revenue analytics similar to Frisbii's Revenue Insights.
• Bold Commerce: Subscription and checkout platform built for eCommerce platforms like Shopify, paralleling Frisbii's native Shopify and WooCommerce subscription-billing integrations.
• Maxio: Combines Chargify (subscription billing) and SaaSOptics (revenue recognition); targets SaaS companies with subscription billing + analytics similar to Frisbii's core + Revenue Insights combination.
• Paddle: Merchant-of-record billing and payments platform for SaaS and digital product sellers; overlaps with Frisbii in handling taxes, invoicing, and global subscription payments.
• Zuora: Enterprise subscription management and recurring billing platform with revenue recognition; competes with Frisbii in the larger end of the subscription-billing market.
• Stripe Billing: Stripe's subscription-billing product competes directly with Frisbii on recurring billing; customer testimonials explicitly position Frisbii as a 'lower-fee' alternative to Stripe.
• Chargebee: Subscription billing and revenue management platform serving SaaS, eCommerce, and media with global coverage. Closest direct competitor to Frisbii's core subscription management and pricing-experimentation capabilities.
• Sticky.io: Subscription billing and recurring payment platform focused on eCommerce and DTC brands, overlapping with Frisbii's Retail & eCommerce customer segment.

Emerging players

• Mollie: European payment processor offering local payment methods and increasingly bundled recurring/subscription features, making it the closest European regional alternative to Frisbii's gateway-plus-billing pitch.

Broad incumbents

• Adyen: Global payments platform expanding into subscription and recurring payments for enterprise merchants; competes with Frisbii's payment gateway and bundled billing offerings at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Frisbii-Video
• Facebookfacebook.com/FrisbiiPlatform
• LinkedInlinkedin.com/company/billwerkplus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frisbii Germany GmbH