Cavalier

What Cavalier does

Cavalier, Inc. is a privately held, B2B janitorial and sanitary supplies distributor headquartered in Norfolk, Virginia. The company sources, packages, and resells a broad catalog of cleaning chemicals, equipment, paper products, liners, skin and personal care items, food service supplies, and facility maintenance goods to commercial, institutional, and federal customers. Its product portfolio is anchored by manufacturer relationships with Karcher, Cascades, IPC Eagle, Boardwalk, Multi-Clean, O-Cedar, and Aluf Plastics, supplemented by a proprietary sub-brand, Veteran Brand, which markets NSM and SHML approved cleaning chemicals for federal buyers.

The firm's go-to-market combines direct field sales (phone, email, website), an e-commerce catalog storefront, and a multi-channel federal procurement footprint spanning GSA Advantage (contract GS-07F-9224S), DOD E-mall, FEDMALL, SuperServmart Norfolk, and the Ability One program. Membership in the NISSCO buying group since 2008 provides collective purchasing power and operational benchmarks, and has produced multiple industry awards including NISSCO Distributor of the Year (2011) and President's Club induction (2012). Cavalier also pursues an education-led positioning through affiliations with ISSA, IEHA, HFI, EPA Design for the Environment, and Green Clean Schools.

Revenue is generated on a transactional, pay-as-you-go basis with wholesale pricing for commercial buyers and contracted rates under government schedules; no subscription, recurring service, or proprietary technology revenue stream is present. The operating model is that of a traditional regional institutional distributor differentiated primarily by federal contracting access, green-cleaning certification posture, and educational content rather than proprietary technology or software.

Name

Cavalier

Legal name

Cavalier, Inc.

Website

https://cavalierva.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1–10 employees

Short description

Cavalier, Inc. is a privately held Norfolk, Virginia-based B2B distributor of janitorial, sanitary, and facility maintenance supplies serving federal, commercial, educational, and healthcare customers through direct sales, an e-commerce catalog, and multi-channel government procurement contracts.

Ownership category

akta.pro rank

Product category

Janitorial Supplies Distribution

NAICS

Other Commercial Equipment Merchant Wholesalers (42344), Paper and Paper Product Merchant Wholesalers (4241)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Cleaning Tools, Mops, Brooms & Brushes Distribution (CRAOAGAD)

Keywords

• Janitorial supplies distribution
• Commercial cleaning products
• Cleaning equipment supply
• Government procurement cleaning
• Green cleaning chemicals

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Janitorial Supplies Sales: Cavalier Inc. generates revenue through the sale of janitorial supplies, cleaning equipment, chemicals, paper products, and related items to commercial, institutional, and government customers. The company offers products across multiple categories including cleaning products, cleaning solutions, and cleaning education.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Cavalier, Inc. is a B2B janitorial supplies distributor that sells cleaning chemicals, equipment, paper products, liners, skin and personal care items, food service supplies, facilities and grounds products, and office supplies to government, educational, healthcare, and commercial facility customers. The company combines product distribution with cleaning systems, education, and environmentally innovative ("green") cleaning solutions. Sales occur through direct sales (phone, email), a proprietary e-commerce catalog storefront, and federal procurement channels including GSA Advantage, DOD E-mall, FEDMALL, and Ability One.

Product overview

Cavalier is a janitorial supplies distributor offering a comprehensive portfolio of cleaning products, cleaning systems, and cleaning education services. The company operates primarily as a B2B e-commerce catalog distributor, providing environmentally innovative cleaning products and best-practice procedures for facility maintenance. The core offerings include Chemicals (disinfectants, sanitizers), Cleaning Equipment (vacuums, floor machines), Paper Products (tissues, towels), Skin & Personal Care products, Food Service supplies, Facilities & Grounds maintenance items, Office supplies, and Liners. Cavalier also provides Government Procurement Services through GSA Advantage, SuperServmart, FEDMALL, and Ability One channels. The company emphasizes cleaning education and certification through partnerships with green cleaning innovators.

Differentiator

Problem solved

Functional benefit

Brands

• Veteran Brand: Cleaning chemicals product line available through GSA, DOD E-mall and SuperServmart Norfolk. NSM & SHML Approved Cleaning Products and Equipment.

Products and services

• Janitorial Supplies Master product category encompassing chemicals, cleaning supplies, equipment, liners, matting, paper products, receptacles, and restroom supplies for commercial and government facility maintenance customers.
• Chemicals Cleaning chemicals including absorbents, bleach, car/truck wash, carpet care, chemical dispensers/equipment, deodorants, and disinfectants/sanitizers for various commercial cleaning applications.
• Cleaning Equipment Commercial cleaning equipment including burnishers, dryers, extractors, floor machines, pressure washers, specialty equipment, cleaning equipment parts, and vacuum cleaners for facility maintenance.
• Paper Products Paper supplies including tissues, toilet seat covers and dispensers, and towels for commercial and industrial restrooms.
• Liners Waste can liners including low density, high density, specialty, bio-hazard, and colored options in various sizes and roll configurations.
• Skin and Personal Care Personal hygiene and skin care items including dispensers, lotion, moisturizers, sanitizers, shampoo, soap, wipes, and personal care accessories for commercial restrooms and facilities.
• Food Service Food service supplies including beverage supply, food items, aprons, bags, beverage dispensers, bowls, and bussing equipment for commercial kitchens and food service operations.
• Facilities and Grounds Facility maintenance supplies, grounds maintenance, lighting, safety equipment, and tools/hardware for commercial building and property upkeep.
• Office Office supplies including furniture, general office supplies, and office technology products for facility and administrative use.
• Government Procurement Services Distribution of NSM & SHML approved cleaning products and equipment, including the Veteran Brand sub-line, via GSA Advantage (contract GS-07F-9224S), GSA Schedule, DOD E-mall, FEDMALL, SuperServmart, and Ability One channels for federal and DoD buyers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• NISSCO Buying GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2008Cavalier Inc. joined NISSCO (National Institutional and Sanitary Supply Co-Op) in 2008. NISSCO is a buying group that provides distributors with collective purchasing power, marketing support, and industry resources. Cavalier has been recognized multiple times by NISSCO with awards including Distributor of the Year (2011), Spirit Award (2009), Key Achievement Award (2010), and President's Club induction (2012).
• KarcherminorChannel Partner/ Reseller/ DistributorKarcher is a manufacturer of cleaning equipment represented by Cavalier Inc. Products include burnishers, dryers, extractors, floor machines, pressure washers, specialty equipment, and vacuum cleaners.
• CascadesminorChannel Partner/ Reseller/ DistributorCascades is a manufacturer of paper products represented by Cavalier Inc. Products include tissue, paper towels, and dispensers, many with environmental certifications.
• IPC EagleminorChannel Partner/ Reseller/ DistributorIPC Eagle is a manufacturer of commercial cleaning equipment represented by Cavalier Inc.
• BoardwalkminorChannel Partner/ Reseller/ DistributorBoardwalk is a manufacturer of janitorial supplies including tissue, paper products, and cleaning supplies represented by Cavalier Inc.
• Multi-CleanminorChannel Partner/ Reseller/ DistributorMulti-Clean is a manufacturer of specialty cleaning chemicals and cleaners represented by Cavalier Inc.
• O-CedarminorChannel Partner/ Reseller/ DistributorO-Cedar is a manufacturer of mops, dust mops, and floor care products represented by Cavalier Inc.
• Aluf PlasticsminorChannel Partner/ Reseller/ DistributorAluf Plastics is a manufacturer of can liners and plastic products represented by Cavalier Inc.
• Healthy Facilities Institute (H.F.I.)minorStrategic or Co-development PartnerH.F.I. is an educational organization focused on healthy facility cleaning practices. Cavalier shares educational content from H.F.I. with customers and was invited to join their Vendor Advisory Board in 2012.
• ISSA (International Sanitary Supply Association)minorStrategic or Co-development PartnerISSA is the international trade association for the cleaning industry. Cavalier maintains membership and shares ISSA resources as part of their cleaning education initiatives.
• Green Clean Schools (Healthy Schools Campaign)minorStrategic or Co-development PartnerGreen Clean Schools is an initiative promoting green cleaning practices in schools. Cavalier supports and shares information about this initiative as part of their educational focus.
• IEHA (International Executive Housekeepers Association)minorStrategic or Co-development PartnerIEHA is an association for executive housekeepers and facility managers. Cavalier shares IEHA educational resources with customers.
• EPA Design for the Environment (D.F.E.)minorStrategic or Co-development PartnerEPA's Design for the Environment program helps identify products that are safer for human health and the environment. Cavalier offers D.F.E. certified products.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brady Industries: Family-owned janitorial and foodservice supplies distributor serving the Western U.S. Closely comparable as a regional JanSan distributor with a similar product mix of chemicals, paper, equipment, and liners.
• Waxie Sanitary Supply: Large West Coast janitorial and sanitary supply distributor. Comparable as a multi-category JanSan distributor with a strong green-cleaning and education emphasis, similar to Cavalier's value proposition.
• Imperial Dade: One of the largest North American janitorial, foodservice, and packaging distributors. Directly comparable as a multi-category B2B JanSan distributor serving commercial, institutional, and government accounts.
• PJP Marketplace: Mid-Atlantic based Janitorial Products Plus janitorial supplies distributor. Closely comparable in geography and in the mix of chemicals, paper, equipment, and cleaning tools distributed to commercial accounts.

Broad incumbents

• Bunzl: Global distribution and outsourcing company whose North American operation includes a large janitorial/sanitation supplies segment. Comparable at the category level but operates at materially greater scale and breadth than Cavalier.
• Vestis: Uniform services and workplace supplies company (spun out of Aramark) that includes janitorial and sanitary supplies distribution. Broader incumbent with overlapping B2B facility-supply customers but a much wider portfolio.

Others

• Karcher: Manufacturer of commercial cleaning equipment that Cavalier distributes. Comparable only as a partner in the same product category; relevant as a peer because cleaning-equipment manufacturers and distributors address the same end customers.
• NISSCO: National Institutional and Sanitary Supply Co-Op, the buying group Cavalier has belonged to since 2008. Not a competitor but a directly comparable ecosystem participant whose member profile mirrors Cavalier's mid-sized distributor position.

Market position

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/CavalierInc
• YouTubeyoutube.com/JanitorialSuppliesVA
• Facebookfacebook.com/CavalierInc
• LinkedInlinkedin.com/company/2779394

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cavalier