Beyond Brands
- Company typePrivate
- Founded2019
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beyond Brands does
Beyond Brands GmbH is a Munich-based, founder-owned D2C consumer brands company that develops and operates its own skincare brands end-to-end, including product development, design, marketing, sales, and shipping. The company was founded in 2019 and currently runs two sub-brands: FACES OF FEY, launched in 2019 and positioned as the German market leader in home microneedling with study-based, vegan, active-ingredient skincare formulations; and MEN'S FACES, launched in 2022 to address male skincare and beard care with a premium positioning. The firm distinguishes itself from marketing agencies and e-commerce aggregators by building brands and products fully in-house.
The underlying product technology is centered on study-based skincare formulations that combine scientific research with natural ingredients to deliver active-ingredient cosmetics without questionable substances, marketed through a holistic, vegan-skincare narrative. Distribution is entirely direct-to-consumer through owned brand-specific e-commerce storefronts (faces-of-fey.de and mens-faces.de), with sales shipped directly to customers across 29 countries in Europe and Switzerland. An Amazon Partner Program affiliate arrangement supplements owned-channel reach, and organic social presence spans Facebook, Instagram, Pinterest, and YouTube.
The business model is D2C product sales with no disclosed pricing structure, no B2B or wholesale channels, and no physical retail. Revenue is generated through one-off purchases of skincare and microneedling products from a long-tail of individual consumers. The company is bootstrapped with no external funding or parent company, operates with a stated team of seven employees, and is GDPR-compliant. Its stated customer base exceeds 200,000 across the two brands.
Beyond Brands firmographics
Firmographics- Name
- Beyond Brands
- Legal name
- Beyond Brands GmbH
- Website
- https://beyond-brands.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Beyond Brands industry classification
Industry- Product category
- D2C Skincare and Microneedling Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Beyond Brands is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Beyond Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- D2C Product Sales: The company generates revenue through direct-to-consumer sales of their proprietary skincare brands (FACES OF FEY and MEN'S FACES) via their online stores. Products include microneedling tools and high-quality active ingredient cosmetics.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Beyond Brands product offering
Product offeringCore offering
Beyond Brands GmbH develops and operates direct-to-consumer (D2C) consumer skincare brands, most notably FACES OF FEY (women's skincare/microneedling) and MEN'S FACES (men's skincare/beard care). The company conceives, formulates, brands, markets and ships its own skincare and microneedling products directly to end consumers through proprietary e-commerce stores, with a presence across 29 European countries including Switzerland.
Product overview
Beyond Brands GmbH is a D2C (Direct-to-Consumer) Consumer Brands company based in Munich, Germany, specializing in brand development and building. The company operates two skincare sub-brands: FACES OF FEY (established 2019) and MEN'S FACES (launched 2022). FACES OF FEY is a high-quality active ingredient cosmetics brand that combines scientific formulations with natural ingredients, positioning itself as a holistic approach to vegan skincare. It is the market leader in home microneedling in Germany. MEN'S FACES extends this premium cosmetics line with products specifically designed for male skin and beard care, maintaining the same high-quality formulation standards.
Differentiator
Problem solved
Functional benefit
Brands
- FACES OF FEY: High-quality active skincare brand combining science and nature with study-based formulations, vegan and healthy care for holistic skin care approach. Market leader in microneedling for home use since 2019.
- MEN'S FACES
Products and services
- FACES OF FEY FACES OF FEY is a women's skincare brand offering active-ingredient cosmetics, at-home microneedling tools and serums targeted at consumers seeking study-based, vegan and cruelty-free skincare routines.
- MEN'S FACES MEN'S FACES is a men's grooming brand offering skincare, beard care and microneedling products aimed at male consumers seeking vegan, study-based grooming solutions.
Companies that use Beyond Brands
Customer profileSegments2 records
Ideal customer profiles2 records
Beyond Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Beyond Brands partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Beyond Brands competitors and assessment
Company assessmentBroad incumbents
- Beiersdorf AG: German multinational behind NIVEA, Eucerin, and La Prairie. Operates broadly across skincare with overlapping science-backed positioning and far greater scale, distribution, and R&D resources.
- CeraVe: L'Oréal-owned skincare brand positioned around ceramides and dermatologist-developed formulations. Overlaps with Beyond Brands' 'study-based' and skin-barrier-focused positioning at significantly larger scale.
- L'Oréal: World's largest beauty company with skincare portfolios (CeraVe, La Roche-Posay, SkinCeuticals). Comparable science/derm skincare category but with vastly greater scale, marketing budgets, and retail distribution.
Direct peers
- The Ordinary (DECIEM): Science- and ingredient-focused D2C skincare brand under DECIEM/Estée Lauder. Highly comparable value proposition (clinical actives, transparent formulations, no-frills positioning) and D2C distribution model.
- Bulldog Skincare: UK-based men's natural skincare D2C brand offering face, shave, and beard products. Direct peer to MEN'S FACES in men's grooming category and online distribution.
- Dr. Pen: Global D2C brand specializing in at-home microneedling pens and accessories. Closely comparable to Beyond Brands' FACES OF FEY in product category, D2C model, and home-use microneedling positioning.
- Dermaroller: German-headquartered home microneedling specialist offering dermarollers and skincare serums. Direct competitor to FACES OF FEY in the same at-home microneedling category and overlapping DACH customer base.
- The INKEY List: Affordable, ingredient-led D2C skincare brand owned by Unilever. Comparable science-led, transparent-formulation positioning and direct-to-consumer sales approach.
- Paula's Choice: Research-driven D2C skincare brand emphasizing no-frills, evidence-based formulations. Comparable to Beyond Brands in study-based positioning, ingredient transparency, and direct online sales.
Emerging players
- Tiege Hanley: D2C men's skincare subscription brand offering simplified routines for men. Comparable to MEN'S FACES in targeting male skincare consumers via direct online channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Beyond Brands compliance and trust
Trust signalCompliance1 record
Beyond Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Brands leadership team
Management profileNumber of profiles
Profiles2 records
Beyond Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Brands
What does Beyond Brands do?
Beyond Brands GmbH develops and operates direct-to-consumer (D2C) consumer skincare brands, most notably FACES OF FEY (women's skincare/microneedling) and MEN'S FACES (men's skincare/beard care). The company conceives, formulates, brands, markets and ships its own skincare and microneedling products directly to end consumers through proprietary e-commerce stores, with a presence across 29 European countries including Switzerland.
Is Beyond Brands a public or private company?
Beyond Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beyond Brands founded?
Beyond Brands was founded in 2019. It employs 1 to 10 people.
Where is Beyond Brands based?
Beyond Brands is headquartered in Munich, Germany, in the Europe region.
How does Beyond Brands make money?
One revenue line is on record: D2C Product Sales.
Who are Beyond Brands's main competitors?
Broad incumbents on record are Beiersdorf AG, CeraVe and L'Oréal. Direct peers are The Ordinary (DECIEM), Bulldog Skincare, Dr. Pen, Dermaroller, The INKEY List and Paula's Choice. Tiege Hanley is listed as an emerging player.
Does Beyond Brands have an API?
No public API is recorded for Beyond Brands.
What industry is Beyond Brands in?
Beyond Brands's product category is D2C Skincare and Microneedling Products. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAGAD, Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging). Its NAICS code is 45612.