Gruppo Unica Immobiliare

What Gruppo Unica Immobiliare does

Gruppo Unica Immobiliare, operated by Unirete Srl, is a Turin-based collective real estate brokerage network founded prior to 2016 and built around 35+ independent partner agencies across Piedmont, Lombardy, Liguria, France, Monaco, and Paris. The company positions itself not as a franchise but as a "collective operating system" (sistema collettivo di operatività) in which member agencies retain their own brand identity while gaining access to a shared database of 3,000+ properties, cross-territorial mandate acquisition, and a differentiated "EXTRA LARGE" exclusive mandate model under which a single seller appointment activates all network agencies simultaneously. Its core products are the UNICA Network membership, the EXTRA LARGE exclusive mandate service, the immobili.unicaimmobili.com property portal, and a partner agency directory; the underlying technology stack is provided by the third-party Gestim property management platform.

The business model combines two revenue streams: recurring membership/subscription fees paid by partner agencies to access the network, brand seal, database, and training; and commission sharing on transactions where one agency acquires the mandate and another closes the deal, plus commissions on the portal-facilitated deals. GTM is entirely channel-partner driven: agencies apply to join, gain the network seal for local brand reinforcement, and participate in cross-agency referrals. The end-side customer base served through the network consists of private residential buyers and sellers (primary), commercial property seekers (offices, warehouses, retail, industrial), and vacation property buyers in mountain, coastal, and countryside destinations. Distribution relies on organic social (Facebook, Instagram, LinkedIn, Pinterest), partner referrals, the owned portal, and partner testimonials.

The company is privately held with €37,500 paid-in capital, a headquarters staff of 1–10, no disclosed external funding or M&A, and GDPR-compliant data handling. Ownership appears independent with no parent or holding company, and no management team details are publicly disclosed. Reported outcomes emphasize partner retention (13+ year tenures), exponential turnover growth reported by partners such as Studio Immobiliare Di Stefano, and continued network expansion including international markets, indicating stable operating momentum rather than venture-backed scaling.

Name

Gruppo Unica Immobiliare

Legal name

Unirete Srl

Website

https://unicaimmobili.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Gruppo Unica Immobiliare (Unirete Srl) is a Turin-based collective real estate agency network uniting 35+ independent partner agencies across Northwest Italy, France, Monaco, and Paris. It operates a shared 3,000+ property database and an exclusive "EXTRA LARGE" mandate model.

Ownership category

akta.pro rank

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission Sharing: Partner agencies share commissions on property transactions facilitated through the network. When one agency acquires a listing and another closes the deal, commissions are shared among network participants.
2. Partner Network Membership: Agencies pay to join and maintain membership in the Unica network, gaining access to brand identity, shared database, training, and the exclusive mandate system.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Gruppo Unica Immobiliare operates as a collective operating system for independent real estate agencies, uniting 35+ partner agencies under a shared brand while preserving their autonomy. The company provides partner agencies access to a shared property database of over 3,000 listings, cross-territorial collaboration capabilities, and an exclusive 'EXTRA LARGE' mandate system where a single property appointment activates all network agencies. Additionally, the company operates an online property listing portal (immobili.unicaimmobili.com) that serves individual buyers, sellers, and businesses seeking residential, commercial, and vacation properties across Italy, France, and Monaco.

Product overview

Gruppo Unica Immobiliare operates as a collective real estate agency network (sistema collettivo di operatività) rather than a traditional franchise or simple network. The offering consists of the UNICA Network platform connecting affiliated real estate agencies, the immobili.unicaimmobili.com property listing portal with over 3,000 shared properties, and the EXTRA LARGE exclusive mandate service. Partner agencies maintain their individual brand identity while gaining access to shared databases, exclusive listings, and cross-territorial collaboration across 30+ Italian locations and international markets including France and Monaco.

Differentiator

Problem solved

Functional benefit

Products and services

• UNICA Network Membership A collective real estate agency network membership that allows partner agencies to maintain their brand identity while accessing a shared property database of over 3,000 listings, exclusive mandate opportunities, and cross-agency collaboration across Italy, France, Monaco, and Paris. Designed for independent real estate agencies seeking scale without franchise constraints.
• EXTRA LARGE Exclusive Mandate An exclusive property mandate service where a single agency appointment activates all 35+ partner agencies within the Unica network, rather than requiring traditional exclusive agreements with individual agencies. The service protects commissions and multiplies acquisition opportunities for property sellers by exposing the listing to the entire network simultaneously.
• Unica Property Portal (immobili.unicaimmobili.com) An online property listing portal featuring over 3,000 shared properties across the Unica partner network, with search capabilities for residential, commercial, vacation, and luxury properties throughout Italy, France, and Monaco. Serves individual buyers, sellers, and businesses seeking to search listings from the entire partner network.

Quantifiable outcome

• 3,000+ properties available through shared database
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

28 partnerships are on record, tiered core.

• Agofim Immobili & FinanzecoreChannel Partner/ Reseller/ DistributorPartner agency in the Unica real estate network, operating in the Turin area, providing residential and commercial property services to clients.
• Bertola ImmobiliarecoreChannel Partner/ Reseller/ DistributorPartner agency in Cuneo area, part of Unica network since 2016 or earlier, providing property intermediation services.
• Camperi ImmobiliarecoreChannel Partner/ Reseller/ DistributorFirst partner agency in Cuneo to join Unica in 2016. Armando Camperi has been a champion for the network's value in professional collaboration.
• Chiusano & C. (Multiple Locations)coreChannel Partner/ Reseller/ DistributorMulti-location partner with offices in Liguria, Milan, and Turin, demonstrating network's geographic expansion capabilities.
• Compagnia Immobiliare (Collegno & Grugliasco)coreChannel Partner/ Reseller/ DistributorPartner agencies in Turin metropolitan area serving local residential and commercial property markets.
• Eurocasa ImmobiliarecoreChannel Partner/ Reseller/ DistributorPartner agency in Rivalta di Torino, providing property services within the Unica network.
• Fiminter ImmobilicoreChannel Partner/ Reseller/ DistributorPartner agency with multiple locations in Turin and Bardonecchia, specializing in mountain resort properties.
• Haston & Aston AssociaticoreChannel Partner/ Reseller/ DistributorPartner agency in Turin area within the Unica network.
• Immo TorinocoreChannel Partner/ Reseller/ DistributorPartner agency specializing in Turin property market within the Unica network.
• Internau MonferratocoreChannel Partner/ Reseller/ DistributorPartner agency in Asti area, serving the Monferrato wine region property market.
• Isit - Istituto Sviluppo Immobiliare TorinesecoreChannel Partner/ Reseller/ DistributorPartner institute specializing in real estate development in the Turin area within the Unica network.
• Key ImmobiliarecoreChannel Partner/ Reseller/ DistributorPartner agency in Turin area within the Unica network.
• Maltese Real EstatecoreChannel Partner/ Reseller/ DistributorPartner agency in Turin area, part of the Unica real estate network.
• Martinetto ImmobiliarecoreChannel Partner/ Reseller/ DistributorPartner agency in San Francesco al Campo (Turin area), part of Unica network.
• Mosso Studio Tecnico ImmobiliarecoreChannel Partner/ Reseller/ DistributorPartner agency combining technical expertise with real estate services in the Turin area.
• Nigris Soluzioni ImmobiliaricoreChannel Partner/ Reseller/ DistributorPartner agency since 2011 (13+ years), located in Caselle Torinese. Known for high-quality training and skills in real estate intermediation through network collaboration.
• Nuova Rete CasacoreChannel Partner/ Reseller/ DistributorPartner agency in Chieri area within the Unica network.
• Pernigotti ImmobilicoreChannel Partner/ Reseller/ DistributorPartner agency in Moncalieri area within the Unica network.
• Perrone Immobiliare Spaces to becoreChannel Partner/ Reseller/ DistributorPartner agency benefiting from network added value in agency acquisition with fundamental support in customer relations. Active testimonial advocate for Unica.
• Promo Gest Studio ImmobiliarecoreChannel Partner/ Reseller/ DistributorPartner agency in Turin area within the Unica network.
• Rita Miccoli ImmobiliarecoreChannel Partner/ Reseller/ DistributorPartner agency testimonial advocate stating that network collaboration offers clients more opportunities in buying and selling properties.
• Salerno GroupcoreChannel Partner/ Reseller/ DistributorPartner agency within the Unica network operating in the Turin area.
• Sim Moccagatta Studio ImmobiliarecoreChannel Partner/ Reseller/ DistributorPartner agency since Unica's founding, established in 1994. Testimonial partner emphasizing professionalism and seriousness of network partners.
• Studio Data Servizi ImmobiliaricoreChannel Partner/ Reseller/ DistributorPartner agency in Turin area providing real estate services within the Unica network.
• Vercelli Studio ImmobiliarecoreChannel Partner/ Reseller/ DistributorPartner agency in the Turin area within the Unica network.
• Vianelli ImmobilicoreChannel Partner/ Reseller/ DistributorPartner agency in the Turin area within the Unica network.
• Violante RealtycoreChannel Partner/ Reseller/ DistributorPartner agency in Pino Torinese, serving the hill areas of Turin within the Unica network.
• ZB ImmobiliarecoreChannel Partner/ Reseller/ DistributorPartner agency in Genoa serving the Ligurian market within the Unica network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century 21 Italy: Italian affiliate of the global Century 21 real estate franchise; comparable to Unica as a network of independently owned brokerages sharing brand, listings, and referrals.
• Tecnocasa: Italy's largest real estate franchise network with hundreds of affiliated agencies operating under a shared brand and referral system; closely comparable to Unica's model of partner agencies sharing mandates and brand identity across multiple territories.
• Engel & Völkers Italy: International real estate franchise with Italian operations focused on premium and cross-border property transactions; comparable to Unica's reach into France/Monaco and its multi-territory mandate model.
• Re/Max Italia: International real estate franchise with a strong Italian presence; operates a comparable network of affiliated brokerages sharing listings, brand, and referrals across geographies.
• Gabetti: Italian real estate brokerage network with affiliated agencies offering residential and commercial property services; comparable to Unica as a multi-agency network leveraging shared listings and cross-territorial referrals.
• Coldwell Banker Italy: Italian arm of the global Coldwell Banker real estate franchise network; comparable to Unica as a multi-agency network with shared brand identity, training, and cross-territorial property referrals.
• Frimm: Italian real estate network providing shared MLS-style property database and collaboration tools among independent agencies; directly comparable to Unica's shared property database and partnership-based network model.

Broad incumbents

• Immobiliare.it: Italy's leading online real estate listing portal; broader incumbent in the same real estate services space, serving as the dominant property discovery channel against which Unica's network competes.
• Casa.it: Established Italian real estate portal offering property listings and agency directories; broader incumbent competing for consumer property search traffic alongside the Unica network portal.
• Idealista: Major European real estate portal with strong Italian presence; competes for the consumer property-search audience that Unica's network portal targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unicaimmobili
• LinkedInlinkedin.com/company/unica-immobiliare
• Instagraminstagram.com/gruppo_unica
• Pinterestpinterest.it/unicaimmobili

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Unica Immobiliare