MarVivo
MarVivo develops blue carbon and biodiversity conservation projects for marine-dependent coastal communities, anchoring its model on a 22,000-hectare mangrove project in Magdalena Bay, Mexico, and selling verified carbon and biodiversity credits to corporate and government buyers via a Carbon Streaming partnership.
- Company typePrivate
- Founded2019
- HeadquartersLa Paz, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MarVivo does
MarVivo is a private US-domiciled LLC (MarVivo LLC) founded in 2019 that develops blue carbon and biodiversity conservation projects anchored in marine-ecosystem-dependent coastal communities, with operational headquarters in the Magdalena Bay region of Baja California Sur, Mexico. Its core asset is the Magdalena Bay Blue Carbon Project, a mangrove conservation initiative covering 22,000 hectares that is expected to reduce approximately 22 million tCO2e over a 30-year project life and generate an equivalent volume of verified carbon and biodiversity credits under the VCS, CCB, and SD VISta standards, built on VM0007 and VM0033 methodologies. The company combines a proprietary Marine Asset Accounting Protocol (MAAP) and proprietary natural capital valuation models with environmental DNA (eDNA) biodiversity monitoring (via NatureMetrics) to identify, value, and track marine natural capital assets across country and local scales.
MarVivo generates revenue primarily through the sale of blue carbon credits, with a secondary biodiversity credit stream emerging under the CCB and SD VISta certifications, and routes sales through a partnership with Carbon Streaming to reach corporate and government buyers. Beyond credit generation, the company runs community programs — including the Blue Spaces environmental education curriculum (12 themes across local schools), Child Health Campaigns (reaching 134 families in collaboration with state and municipal health secretariats), ecotourism skill development, first aid training, and clean water access — designed to reduce pressure on marine ecosystems and secure long-term project durability. Customers are therefore two-sided: marine-ecosystem-dependent coastal communities served through welfare programs (not direct paying customers) and enterprise buyers (corporations and governments) sourcing verified offsets.
The company was founded by the creators of the first REDD+ forest carbon accounting methodology and developers of the Rimba Raya Biodiversity Reserve, giving it a credentialed talent and methodological foundation. Its go-to-market is hybrid: a community-led motion that builds trust with fishers and local leaders in Magdalena Bay, complemented by sales-led credit distribution through Carbon Streaming and event-driven engagement with government (CONANP) and NGO partners (UABCS, Mobula Conservation Project, Grupo Tortuguero, Great Whale Conservancy). Pricing is quote-based, multi-year contracted, and not publicly disclosed.
MarVivo firmographics
Firmographics- Name
- MarVivo
- Legal name
- MarVivo LLC
- Website
- https://marvivo.earth
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MarVivo develops blue carbon and biodiversity conservation projects for marine-dependent coastal communities, anchoring its model on a 22,000-hectare mangrove project in Magdalena Bay, Mexico, and selling verified carbon and biodiversity credits to corporate and government buyers via a Carbon Streaming partnership.
- Ownership category
- akta.pro rank
MarVivo industry classification
Industry- Product category
- Blue Carbon and Biodiversity Conservation Services
- NAICS
- Environmental Consulting Services (541620), Support Activities for Forestry (1153)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro industry
- Blue Carbon Removal (Mangroves, Seagrass, Salt Marsh)Energy, Utilities & Environment/Carbon & Climate Solutions (Carbon Markets, Offsets, CCS/CCUS)/Carbon Removal (DAC, BECCS, Biochar, Mineralization, Enhanced Weathering)Wetlands, Peatlands & Mangrove Restoration (Blue Carbon Restoration)Energy, Utilities & Environment/Carbon & Climate Solutions (Carbon Markets, Offsets, CCS/CCUS)/Carbon Project Development & Origination (Nature-based & Tech-based)Voluntary Carbon Offsets Trading (Verified Credits: VCM)Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Environmental Commodities Trading (Emissions Allowances, Offsets)Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation)Energy, Utilities & Environment/Carbon & Climate Solutions (Carbon Markets, Offsets, CCS/CCUS)/Carbon Project Development & Origination (Nature-based & Tech-based)Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon)Energy, Utilities & Environment/Carbon & Climate Solutions (Carbon Markets, Offsets, CCS/CCUS)/Carbon Credit Verification, Validation & MRV (VVBs, Auditing, Remote Sensing)Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification)Industrials, Manufacturing & Construction/Paper & Forest Products/Forest Management, Reforestation & Carbon Forestry Services
Keywords
Where MarVivo is headquartered
LocationHeadquarters
- HQ city
- La Paz
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
MarVivo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Blue Carbon Credit Sales: MarVivo generates revenue by developing blue carbon projects that reduce greenhouse gas emissions. The Magdalena Bay Blue Carbon Project is expected to reduce emissions by approximately 22 million tCO2e over 30 years and generate an equivalent amount of blue carbon credits, sold primarily through partnerships like Carbon Streaming. The project is registered under Verra's Verified Carbon Standard (VCS).
- Biodiversity Credit Revenue: Revenue may be generated through the sale of biodiversity credits under the Climate, Community & Biodiversity (CCB) Standards and SD VISta standards, integrated into the project's dual certification approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Blue carbon credits are sold on a per-tonne basis with pricing based on market rates and certification standards (VCS, CCB, SD VISta). |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
MarVivo product offering
Product offeringCore offering
MarVivo develops blue carbon and biodiversity conservation projects in marine-ecosystem-dependent coastal communities, using proprietary natural capital valuation models to identify and rank marine natural capital assets. The company generates and sells verified carbon and biodiversity credits from its flagship Magdalena Bay Blue Carbon Project, which preserves 22,000 hectares of mangroves and is expected to deliver approximately 22 million tCO2e of verified blue carbon credits over a 30-year project life. Supporting offerings include eDNA-based marine biodiversity monitoring and community welfare programs (environmental education, child health campaigns).
Product overview
MarVivo is a conservation organization (not a traditional software company) offering a portfolio of blue carbon and biodiversity conservation products and programs. The core offering is the Magdalena Bay Blue Carbon Project, one of the world's largest blue carbon conservation initiatives preserving 22,000 hectares of mangroves. The company is developing the proprietary Marine Asset Accounting Protocol (MAAP) platform for identifying and protecting marine natural capital assets. Supporting programs include eDNA biodiversity monitoring services, the Blue Spaces environmental education program, and Child Health Campaigns. The company operates on a project-based model where carbon credit sales fund community development programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Magdalena Bay Blue Carbon Project One of the world's largest blue carbon conservation projects, preserving and sustainably managing 22,000 hectares of mangroves in Magdalena Bay, Baja California Sur, Mexico. Generates verified blue carbon and biodiversity credits (under VCS, CCB, and SD VISta) sold to corporate and government buyers, with social co-benefits delivered through community programs.
- Marine Asset Accounting Protocol (MAAP) Proprietary protocol and platform that identifies marine natural capital assets at country and local scales, enabling efficient allocation of market capital for the perpetual protection of vital ecosystem services. Uses multiple layers of high-resolution spatial data to identify biodiversity and blue carbon hotspots with precision, paired with proprietary valuation models that weight and rank assets by economic value, environmental resilience, and community capacity.
- eDNA Biodiversity Monitoring Service Environmental DNA (eDNA) biodiversity assessment and monitoring service for the Magdalena Bay project area. Collects water and sediment samples at five sites and submits them to NatureMetrics laboratory for analysis, providing species composition and relative abundance data — including rare, cryptic, and difficult-to-observe organisms — and acting as an early-warning system for invasive species.
- Blue Spaces Environmental Education Program School-based environmental education program delivered to students in Magdalena Bay communities, providing daily classes across 12 ocean conservation themes plus professional skill development for older students. Designed to build long-term local stewardship of marine resources and to support CCB and SD VISta co-benefit outcomes.
- Child Health Campaigns Collaborative pediatric health initiative in Magdalena Bay communities, in partnership with state and municipal health secretariats. Includes pediatric medical records creation, medical consultations for children aged 4-12, clinical studies promotion, referral to specialized healthcare institutions (IMSS, ISSSTE), and cancer sign/symptom checklists. Reached 134 families in the initial campaign.
Quantifiable outcome
- 22 million tCO2e reduction over 30 years from the Magdalena Bay Blue Carbon Project
- +4 more outcomes
Companies that use MarVivo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
MarVivo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MarVivo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Carbon StreamingcoreCarbon Streaming serves as MarVivo's primary channel for selling blue carbon credits. The company directs corporate buyers to purchase credits from the Magdalena Bay Blue Carbon Project, which is expected to generate approximately 22 million tCO2e in verified carbon credits over 30 years.
- CONANP (Comisión Nacional de Áreas Naturales Protegidas)coreCONANP is Mexico's national protected areas agency. MarVivo's project coordinator Martha Lucia Calderon serves as the liaison between MarVivo and CONANP. The partnership involves project registration and validation under national and international standards, and the environmental education program was developed in collaboration with government bodies.
- Mobula Conservation ProjectminorAn NGO partner focused on mobula ray conservation, collaborating with MarVivo on marine biodiversity protection efforts in Magdalena Bay.
- Sea Turtle Health AssessmentminorA partner organization contributing to wildlife monitoring and sea turtle conservation programs within MarVivo's community science initiatives.
- Grupo Tortuguero de las CaliforniasminorA local NGO focused on sea turtle conservation in the Californias region, collaborating with MarVivo on turtle monitoring and community engagement programs.
- Great Whale ConservancyminorA conservation organization focused on whale protection, partnering with MarVivo on marine biodiversity monitoring in Magdalena Bay.
- UABCS (Universidad Autónoma de Baja California Sur)minorThe local university in Baja California Sur, collaborating with MarVivo on scientific research, biodiversity monitoring, and potentially curriculum development for environmental education programs.
- PhilanthropieceminorA philanthropic organization listed as a MarVivo partner, likely contributing funding or programmatic support to community development initiatives.
- PRIMAminorPRIMA (likely a local organization) is listed among MarVivo's partners, contributing to community programs and conservation efforts in the Magdalena Bay region.
- NatureMetricscoreNatureMetrics is the laboratory partner for MarVivo's eDNA analysis program. Water and sediment samples collected at 5 sites around Magdalena Bay are sent to NatureMetrics for eDNA analysis to identify species composition and relative abundances.
- Secretaría de Salud (State and Municipal Health Secretariats of Baja California Sur)minorState and municipal health secretariats collaborate with MarVivo on child health campaigns, providing medical professionals and referring children to specialized healthcare facilities (IMSS, ISSSTE) when needed. Key collaborators include Dr. Rocío Lepe Torres, Dr. José Luis Urías Corrales, and Dr. Marcelino Monreal.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MarVivo competitors and assessment
Company assessmentDirect peers
- Veritree: Nature-based solutions platform that combines mangrove restoration, monitoring technology, and verified credit issuance with corporate sponsorships. Comparable blue carbon restoration and credit-issuance business model.
- Carbonext: Brazilian nature-based carbon project developer focused on forest conservation and restoration credits serving corporate buyers. Comparable nature-based carbon origination and corporate channel model.
- South Pole Group: Large voluntary carbon market project developer and advisory firm originating credits across nature-based, tech-based, and community-based project categories. Comparable as a developer of verified carbon assets serving corporate ESG buyers.
- Moss.Earth: Brazilian nature-based carbon developer focused on Amazon forest conservation with corporate ESG buyers. Comparable nature-based carbon origination serving voluntary market demand.
- re.green: Brazil-focused company developing large-scale mangrove and native species reforestation for blue carbon and nature-based credit issuance. Closely comparable as a for-profit blue carbon developer monetizing mangrove assets.
- Eden Reforestation Projects: Large-scale mangrove and native species restoration organization producing verified carbon credits in partnership with local communities globally. Comparable community-led mangrove restoration and credit origination model.
- Carbon Streaming Corporation: Public carbon credit streaming company that provides upfront capital to project developers in exchange for future credit deliveries. MarVivo's channel partner of record and structurally comparable as a blue carbon monetization counterparty.
Emerging players
- Pachama: Carbon credit marketplace and project verification platform listing nature-based credits including forestry and blue carbon projects. Comparable as a buyer-facing channel for blue carbon credits, though operating as marketplace rather than developer.
Others
- BeZero Carbon: Carbon credit ratings and analytics firm covering nature-based, blue carbon, and engineered removal categories. Comparable ecosystem participant that materially affects voluntary market pricing and buyer confidence.
- Sylvera: Independent ratings provider for voluntary carbon credits across nature-based and tech-based project categories. Comparable ecosystem participant influencing buyer pricing and project credibility for blue carbon credits like MarVivo's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MarVivo social profiles
Digital presenceMarVivo compliance and trust
Trust signalCompliance5 records
MarVivo financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarVivo leadership team
Management profileNumber of profiles
Profiles11 records
MarVivo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarVivo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarVivo
What does MarVivo do?
MarVivo develops blue carbon and biodiversity conservation projects in marine-ecosystem-dependent coastal communities, using proprietary natural capital valuation models to identify and rank marine natural capital assets. The company generates and sells verified carbon and biodiversity credits from its flagship Magdalena Bay Blue Carbon Project, which preserves 22,000 hectares of mangroves and is expected to deliver approximately 22 million tCO2e of verified blue carbon credits over a 30-year project life. Supporting offerings include eDNA-based marine biodiversity monitoring and community welfare programs (environmental education, child health campaigns).
Is MarVivo a public or private company?
MarVivo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarVivo founded?
MarVivo was founded in 2019. It employs 11 to 50 people.
Where is MarVivo based?
MarVivo is headquartered in La Paz, Mexico, in the Latin America region.
How does MarVivo make money?
Two revenue lines are on record. Blue Carbon Credit Sales are the primary driver. The others are biodiversity Credit Revenue.
Who are MarVivo's main competitors?
Direct peers on record are Veritree, Carbonext, South Pole Group, Moss.Earth, re.green, Eden Reforestation Projects and Carbon Streaming Corporation. Pachama is listed as an emerging player. Others are BeZero Carbon and Sylvera.
Does MarVivo have an API?
No public API is recorded for MarVivo.
What industry is MarVivo in?
MarVivo's product category is Blue Carbon and Biodiversity Conservation Services. Its primary akta.pro industry code is EUABAFAI, Blue Carbon Removal (Mangroves, Seagrass, Salt Marsh), with a secondary code of EUABABAG, Wetlands, Peatlands & Mangrove Restoration (Blue Carbon Restoration). Its NAICS code is 541620 and its SIC code is 8731.