MüV

What MüV does

MüV is a Florida-based retail medical cannabis dispensary brand operated by AltMed Florida (Alternative Medical Enterprises, LLC and Plants of Ruskin, LLC), which has been a subsidiary of Verano Holdings Corp. since the 2021 closing of the Verano-AltMed merger. The company serves qualified Florida medical marijuana patients across 40+ retail storefronts statewide, with additional operational history in Arizona through affiliate Agronomy Innovations' Coolidge cultivation facility. Its revenue model is direct-to-consumer: customers with valid Florida medical marijuana cards purchase products in-store, via statewide delivery, or through online ordering with express pickup. MüV licenses its brand and product formulations to operators in Ohio (Main Street Health) and Canada (Atlas Thrive, distributed nationally through Shoppers Drug Mart's 1,300+ store pharmacy chain), generating revenue from royalties on those partnerships. MüV also operates the Cabbage Club loyalty program and Refer-A-Friend referral scheme to drive patient retention and repeat purchase frequency.

MüV's product portfolio spans flower, vapes, edibles (including exclusive Wana Brands lines), pre-rolls, concentrates, tinctures, topicals, transdermal patches, transdermal gels, capsules, oral sprays, and metered-dose inhalers. The core proprietary technology is EnCaps, a patented encapsulation system that renders cannabinoids water-soluble for improved bioavailability, faster onset, and longer-lasting effects. EnCaps is protected by US and EU patents and incorporated across the company's transdermal and ingestible product formats. MüV's transdermal patch technology was developed in collaboration with the University of South Florida's Florida Center for Drug Discovery and Innovation, with patent-pending status for 72-hour sustained-release formulations in THC, CBD, and 1:1 ratio variants. Vertically integrated operations include a state-of-the-art Apollo Beach cultivation facility expanded to approximately 220,000 square feet by 2020 and third-party laboratory testing on every product, with Certificates of Analysis publicly accessible through a dedicated COA portal.

MüV's competitive position is anchored by one of only 13 Medical Marijuana Treatment Center (MMTC) licenses in Florida (license #MMTC-2017-0010), giving it vertically integrated cultivation, processing, and dispensing rights under a scarce regulatory framework. Despite operating fewer storefronts than several larger competitors, MüV captured the second-highest market share in Florida as of early 2020, with over 60,000 patients served at that point. The brand has received multiple industry awards including Best of Arizona medical cannabis awards (2016, 2017) and a Leafbuyer Award for Best Product Selection in Florida. Headcount scaled from founding in 2014 to over 500 employees statewide by May 2020, in parallel with the company's retail expansion. Across all geographies, MüV serves a single end customer segment: qualified medical marijuana patients in regulated US states, extended through licensing partnerships that monetize the brand internationally.

Name

MüV

Legal name

MÜV™ (brand/trademark of Verano Holdings Corp.)

Website

https://muvfl.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MüV is a Florida retail medical cannabis dispensary brand operating 40+ storefronts statewide under Verano Holdings Corp., serving qualified medical marijuana patients with flower, vapes, edibles, and transdermal patches featuring patented EnCaps encapsulation technology, plus licensed distribution in Canada and Ohio.

Ownership category

akta.pro rank

Product category

Medical Cannabis Retail / Dispensing

NAICS

All Other Health and Personal Care Retailers (456199), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Medical Cannabis Dispensaries (CRANAFAB)

akta.pro secondary industries

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

Keywords

• Medical cannabis dispensary
• Cannabis retail
• Cannabis extraction
• Cannabis product manufacturing
• Transdermal cannabis delivery

Headquarters

HQ city

Ruskin

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Dispensary Sales: In-store purchases at MÜV medical cannabis dispensaries across Florida. Customers purchase cannabis products including flower, vapes, edibles, pre-rolls, tinctures, topicals, and concentrates with valid Florida medical marijuana cards.
2. Cannabis Delivery: Statewide delivery service making products available to patients who cannot visit dispensaries in person. Delivery subject to identity/age verification and applicable legal requirements.
3. Product Licensing: Licensing agreements allowing other operators to use MÜV brand and product formulations (e.g., Ohio, Canada). Generates royalties through licensing partnerships.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MüV operates a vertically integrated medical cannabis dispensary business, selling a full portfolio of branded medical marijuana products (flower, vapes, edibles, pre-rolls, concentrates, tinctures, topicals, transdermal patches, transdermal gels, capsules, oral sprays, and metered dose inhalers) to qualified Florida patients through over 90 company-owned dispensary storefronts, statewide delivery, and online ordering with express pickup. The product line is differentiated by the proprietary EnCaps encapsulation technology for enhanced cannabinoid bioavailability.

Product overview

MÜV is a medical cannabis dispensary brand and product line operated by AltMed Florida (a subsidiary of Verano Holdings Corp.). The company offers a comprehensive portfolio of medical cannabis products across multiple delivery formats including flower, vapes, edibles, pre-rolls, concentrates, tinctures, topicals, transdermal patches, transdermal gels, capsules, oral sprays, and metered dose inhalers. The flagship proprietary technology is EnCaps™ - a patented encapsulation system that makes cannabinoids water-soluble for improved bioavailability. Products are available through physical dispensary locations across Florida, statewide delivery, and online ordering with express pickup. The company also operates a loyalty program called Cabbage Club. Through international licensing agreements, MÜV products are also distributed in Canada under the Atlas Thrive brand and in Ohio through Main Street Health partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• EnCaps: Proprietary medical cannabis encapsulation technology that makes cannabinoids water-soluble for improved absorption, onset time, and bioavailability. Available in transdermal patches, tinctures, transdermal gels, and capsules.
• Cabbage Club

Products and services

• MüV Medical Cannabis Dispensary (Retail Service) A medical cannabis dispensary offering a full range of medical marijuana products including flower, vapes, concentrates, tinctures, topicals, and more for qualified Florida patients with a valid medical marijuana card.
• MüV Cannabis Delivery (Statewide) Statewide delivery service making medical cannabis products accessible to patients who cannot visit dispensaries in person, subject to identity/age verification and applicable legal requirements.
• MüV Flower Cannabis flower products available in Indica, Sativa, and Hybrid strains for qualified medical cannabis patients.
• MüV Vapes Vape cartridges and pens offering smoke-free cannabis consumption in various formulations and potency levels.
• MüV Edibles Cannabis-infused edible products including Wana Soft Chew edibles and other ingestible cannabis preparations.
• MüV Pre-Rolls Pre-rolled cannabis joints offering convenient, ready-to-use flower products.
• MüV Concentrates High-potency cannabis concentrates for patients needing macro-dosing options.
• MüV Tinctures Liquid cannabis extracts with EnCaps technology available in THC, CBD, and 1:1 ratios for smoke-free delivery.
• MüV Transdermal Patches 72-hour transdermal patches delivering controlled cannabis doses through the skin, available in THC, CBD, and 1:1 ratios with EnCaps technology.
• MüV Transdermal Gels Topical gel formulations with EnCaps technology for transdermal cannabis delivery in THC, CBD, and 1:1 ratios.
• MüV Capsules Encapsulated cannabis products with patent-pending EnCaps formulations for precise dosing.
• MüV Topicals Topical cannabis preparations for localized application.
• MüV Oral Sprays Metered-dose oral spray cannabis products for precise sublingual administration.
• MüV Metered Dose Inhalers Inhaler-based cannabis delivery products providing metered dosing.
• Cabbage Club Rewards Program Customer loyalty program allowing patients to earn points per dollar spent, unlock tiered discounts (Ruby and Diamond tiers), and access members-only rewards including birthday gifts, priority access to new products, and early sale access.
• Atlas Thrive - Powered by MüV (Licensed Product Line) MüV-branded cannabis products (transdermal patches, gels, tinctures, and capsules with EnCaps technology) licensed to Canadian partner Atlas Biotechnologies for distribution in Canada via Shoppers Drug Mart.

Quantifiable outcome

• Second highest market share in Florida despite having fewer locations than competitors
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Shoppers Drug MartcoreChannel Partner/ Reseller/ Distributor · 23 September 2020Canada's largest pharmacy chain with 1,300+ stores nationwide. Distribution partner for Atlas Thrive - Powered by MÜV products in Canadian market.
• Wana BrandscoreStrategic or Co-development Partner · 9 September 2020Exclusive licensing agreement allowing AltMed Florida to produce and distribute Wana Edibles at MÜV Medical Cannabis Dispensaries in Florida. Wana is America's No. 1 edible brand. Partnership brings alternative consumption forms to Florida patients following edible regulations approval.
• Plants of Ruskin, LLCcoreStrategic or Co-development Partner · 2 August 2017Partnership combining AltMed Enterprises' award-winning medical cannabis products with Plants of Ruskin's multi-generational agricultural experience. Plants of Ruskin holds Florida MMTC license. Combined entity operates as AltMed Florida.
• University of South Florida (USF)coreStrategic or Co-development Partner · 6 August 2015Research partnership with Florida Center for Drug Discovery and Innovation at USF to develop transdermal cannabis patch capable of delivering steady, controlled, smoke-free dose of non-psychoactive CBD through patients' skin.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Trulieve: Largest Medical Marijuana Treatment Center licensee in Florida with the highest store count and dispensary footprint. Direct competitor in the same Florida medical cannabis retail market, with comparable vertical integration and product breadth.
• Curaleaf: Multi-state cannabis operator with significant Florida retail presence among the state's leading MMTC licensees. Competes directly with MüV in Florida dispensary sales and operates cultivation, processing, and branded product lines similar to MüV's vertical model.
• Green Thumb Industries: Multi-state cannabis operator with retail, cultivation, and branded consumer product lines including Florida dispensary presence. Comparable vertical operating model and consumer-brand strategy to MüV.
• Fluent Cannabis Care: Florida-based vertically integrated cannabis operator holding an MMTC license and operating dispensaries and cultivation across the state. Direct Florida retail competitor with overlapping flower, vape, and edible product categories.
• Surterra Wellness: Florida-licensed MMTC operating dispensaries and cultivation across the state, with a parallel medical-patient focus and branded cannabis product line. Competes with MüV in the same Florida medical cannabis consumer segment.
• Ayr Wellness: Multi-state cannabis operator with Florida dispensary operations following its acquisition of Liberty Health Sciences. Competes in the same Florida medical cannabis retail segment with vertically integrated operations.

Broad incumbents

• Verano Holdings: Multi-state cannabis operator and parent company of MüV following its acquisition of AltMed. Operates dispensaries and cultivation across multiple states under multiple brands, providing the corporate context in which MüV operates.
• MedMen: Multi-state cannabis retail operator with premium dispensary positioning similar to MüV's Apple Store-like retail experience. Operates retail and branded products across multiple state-legal markets though with limited Florida exposure.
• Cresco Labs: Multi-state cannabis operator with wholesale, retail, and branded product operations. Overlap with MüV in branded cannabis consumer products and multi-state cultivation strategy, though limited Florida presence.

Emerging players

• Wana Brands: Leading cannabis edible brand that entered Florida through an exclusive licensing agreement with AltMed Florida/MüV. Comparable branded consumer product focus, though Wana specializes in edibles rather than full dispensary retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/muv_fl
• Facebookfacebook.com/muvdispensary
• Instagraminstagram.com/muv.fl
• LinkedInlinkedin.com/company/muvdispensary

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MüV