What Sfty does

Sfty (legal name: Sfty), branded as "sfty by Resideo," is a Norwegian SaaS and IoT company founded in 2016 in Oslo that develops connected safety management software for multifamily residential buildings, with primary focus on housing cooperatives (Borettslag and Sameier), student accommodation, senior living, social housing, and mixed-use buildings. The core platform comprises the sfty Sense multisensor (optical smoke detector with integrated temperature, humidity, and motion sensors certified to BS EN 14604:2005/AC:2008), the L1 water leak and frost sensor, the L5 Waterstop automatic shut-off valve, the sfty Control web dashboard for building administrators, and the sfty Resident mobile app. Devices communicate over a WiFi-based mesh network, enabling zone-based escalation of alerts to residents, property managers, and third-party alarm monitoring centers, with automated weekly status reporting intended to replace manual inspection cycles.

Sfty generates revenue through three streams: hardware sales of the connected sensors and valves, recurring IoT cloud subscriptions for monitoring and alerting, and professional installation services delivered via certified third-party partners. Distribution is sales-led, with dedicated enterprise sales teams in Norway and the UK conducting on-site inspections and tailored proposals, while the Resident App is distributed through iOS App Store and Google Play. Since 2023, Sfty has operated as a subsidiary of Resideo, a global comfort and security solutions company with 13,000 employees and $5 billion in annual revenue, gaining access to the ADI Global Distribution network serving 110,000+ professionals across 200+ warehouses. Geographic footprint includes Oslo (HQ), Bergen (2019), Trondheim (2024), and London (2024), with US market expansion announced for 2025.

Name

Sfty

Legal name

Sfty

Website

https://sfty.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sfty is a Norwegian IoT and software company providing connected smoke detection, water leak sensors, and remote monitoring dashboards for multifamily residential buildings, serving housing cooperatives, student, senior, and social housing operators in Norway and the UK as a subsidiary of Resideo.

Ownership category

akta.pro rank

Product category

Smart Building Safety IoT

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves) (HSAPAQAH)

akta.pro secondary industries

Water Leak Detection & Smart Shutoff Valve Systems (HSAHAGAA), Commercial Fire & CO Detection Systems (Small Business/Light Commercial) (HSAHAFAI)

Keywords

• Smart building safety
• Connected smoke detection
• Water leak monitoring
• Multifamily IoT platform
• Residential fire safety

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. IoT Cloud Subscription: Subscription-based recurring revenue from IoT cloud platform providing monitoring, alerts, and device management services for connected smoke detectors and water leak sensors.
2. Hardware Sales: Sale of smart devices including sfty Sense multisensors, water leak detectors, and water stop valves. Professional installation services are provided as part of the offering.
3. Professional Services: Installation services provided by third-party partners for smoke detectors and electrical equipment as regulated by local laws. Separate alarm monitoring agreements with monitoring centers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sfty provides an IoT-based smart building management platform that combines connected smoke detectors, water leak sensors, and automatic water shutoff valves into a wireless mesh network system. The platform is managed through the sfty Control Dashboard for building administrators and a Resident App for individual households, delivering 24/7 monitoring, real-time alerts, zone-based escalation, and integration with third-party alarm monitoring centers for multifamily residential properties.

Product overview

Sfty is a smart building management platform for multifamily housing (housing cooperatives, condominiums, student accommodation, senior living, and social housing). The platform consists of sfty Sense multisensor devices (smoke, temperature, humidity, motion detection), water leak detectors (L1), and automatic water shut-off valves (Waterstop L5), all connected via WiFi-based mesh network and managed through the sfty Control dashboard for building administrators and the sfty Resident App for individual households. The system provides 24/7 monitoring, automated alerts, and integration with third-party alarm monitoring centers for comprehensive fire and water damage protection.

Differentiator

Problem solved

Functional benefit

Products and services

• sfty Control Dashboard
• sfty Sense Multisensor Advanced optical smoke detector certified to BS EN 14604:2005/AC:2008 with integrated temperature, humidity, and motion sensors. Communicates via mesh-based radio and WiFi for building-wide smoke detection with zone-based escalation logic, deployed across housing cooperatives, senior living, and social housing properties.
• Water Leak Detector (L1) Combined water leak and frost sensor installed in bathrooms, under kitchen sinks, or near water heaters. Triggers audible alarm and app notifications with 15-minute escalation delay to neighbors in same shaft, and includes humidity data collection for drainage and insulation assessment.
• Waterstop (L5) Water Shut-off Valve Automatic water shutoff valve that stops water supply when a leak is detected, preventing extensive water damage. Professionally installed and controlled remotely via the sfty platform, integrated with Water Leak Detector (L1).
• sfty Resident App Mobile application for individual residents to monitor device status, receive real-time alerts for smoke and water leaks, manage security network settings, and access personal safety features including 'Help Me' personal safety alarm and 'Follow Me' location sharing. Available on iOS and Android.

Quantifiable outcome

• 3-minute escalation delay before neighbors are alerted to smoke alarms, preventing unnecessary evacuations
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Alarm.com: Alarm.com provides the cloud platform behind many third-party smart-home and multifamily security installations, including connected smoke, leak, and environmental sensors with managed monitoring services. It is a direct platform peer to sfty's IoT Control dashboard and monitoring integrations.
• SimpliSafe: SimpliSafe bundles connected intrusion, smoke, water leak, and temperature sensors with optional 24/7 professional monitoring for residential and small-business customers. Its end-to-end hardware-plus-monitoring-plus-app model closely mirrors sfty's recurring-revenue safety stack.

Emerging players

• YoLink: YoLink focuses on long-range, hub-based IoT water leak and environmental sensors for residential and light-commercial properties. It is an emerging direct competitor in the connected water-leak and shutoff valve category that sfty's Waterstop (L5) and L1 detectors target.
• Notion (by Alarm.com): Notion's multifunction smart-home sensors monitor water leaks, smoke, temperature, humidity, and motion via a hub-and-app architecture, sold into both residential and multifamily use cases. It is an emerging niche peer to sfty's all-in-one multisensor approach.
• Waxman / LeakSmart: LeakSmart (a Waxman brand) provides connected water leak detectors and automatic shutoff valves for residential and multifamily property managers — a direct category overlap with sfty's L1/L5 Waterstop product set for housing cooperatives and senior living.

Broad incumbents

• Kidde (Carrier): Kidde, owned by Carrier Global, is one of the largest manufacturers of residential smoke, CO, and combination detectors with growing connected (Wi-Fi) product lines. It is the most comparable legacy fire-safety hardware incumbent scaling into the IoT-connected space sfty occupies.
• Honeywell Home: Honeywell Home offers connected smoke/CO alarms, water leak detectors (Lyric/W1 Wi-Fi Water Leak Detector), and a smart-building app stack for residential and light-commercial users. Overlap with sfty is direct on the smoke and leak-detection use cases for multifamily housing.
• Vivint: Vivint offers professionally installed smart-home systems with smoke/CO, water, and environmental sensors bundled with monitoring. The professional-installation and recurring-monitoring model parallels sfty's enterprise field-sales approach for housing cooperatives.
• Google Nest: Google Nest's Protect smoke/CO alarm and Nest Detect sensors target the same connected home safety category as sfty, with app-based alerts and mesh-style interconnect. They compete as a brand-led consumer alternative to sfty's property-manager-focused deployments.
• Resideo: Resideo is sfty's parent company and a global provider of comfort and security solutions, including connected smoke/CO detectors, water leak sensors (the L1/L5 hardware sfty resells), and professional monitoring. It is the most directly comparable incumbent operating in the same multifamily/connected-safety category at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sfty-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sfty