Women Riders World Relay

What Women Riders World Relay does

Women Riders World Relay (WRWR) is a mission-driven, female-led mobile platform that connects women motorcycle riders globally through a digital baton relay format. Originally founded in 2019 as a UK Community Interest Company (C.I.C.), the organization ran the first-ever world motorcycle relay, connecting more than 20,000 women riders across 102+ countries. In 2025 the entity was restructured and re-domiciled as WRWR, LLC in California, USA, after the founders determined the not-for-profit structure was unsustainable for full-time paid operators; the original C.I.C. has since been closed.

The core product is the WRWR App, a free mobile application built on Google Cloud infrastructure with GDPR-compliant data handling (EEA-stored, encrypted in transit and at rest) and third-party identity verification provided by Sum Sub. The app's defining mechanic is a virtual baton pass system: riders scan phones at real-world meetups to record handoffs, earn tiered points (250 for first pass, 100 for new connections, 500 for international passes), complete challenges across four facets (Riding, Mechanics, Community, Industry), and progress through leaderboards, location mapping, gear ratings, maintenance reminders, and digital collector cards. A country-by-country Ambassador network, with one appointed lead per country in 100+ countries, drives distribution, event organization, and local community building.

The business operates on a freemium consumer model with limited monetization: optional ID verification at £1–2 per user, merchandise sales through a Shopify storefront, future premium features, branded sponsored challenges for motorcycle industry brands, and prospective anonymized aggregate data licensing. Distribution is direct-to-consumer via QR code download (qrkit.co/WRWR), with the app soft-launched in September 2025 and the next global relay scheduled for January 1, 2026 – January 1, 2027.

Name

Women Riders World Relay

Legal name

WRWR, LLC

Website

https://womenridersworldrelay.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Women Riders World Relay operates a free mobile app and annual digital baton relay connecting 20,000+ women motorcyclists across 100+ countries. It monetizes via optional ID verification fees, merchandise, sponsored challenges, and prospective anonymized data licensing to motorcycle brands.

Ownership category

akta.pro rank

Product category

Women Motorcycling Community Platform

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Customized & Personalized Fan Gear Retail (CRAMAOAJ), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

Keywords

• Women motorcycling community
• Motorcycle relay events
• Female rider network
• Mobile community app
• Motorcycle merchandise shop

Headquarters

HQ city

Congleton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. App Verification Fees: Optional paid verification feature for users who want a verified badge. The verification fee is expected to be between £1-£2 per user to cover third-party verification costings.
2. Merchandise Sales: E-commerce shop selling WRWR merchandise including apparel and accessories. Revenue from physical goods sales through their Shopify storefront.
3. Future Premium Features: Paid premium features may be added in the future, though the relay itself and core app functions will always remain free of charge.
4. Branded Sponsor Challenges: Unique branded sponsored challenges designed to drive physical riders to sponsor products or services. Provides brands with customizable ways to engage women riders beyond traditional advertising.
5. Anonymized Industry Data: Collective anonymized data on women riders (riding preferences, gear choices, event attendance, mechanical skills) to be shared with the industry. Non-identifiable data only.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Women Riders World Relay operates a mobile app-based global digital baton relay that connects women motorcyclists across 100+ countries through in-person meetups, virtual baton passes, rider challenges, leaderboards, and community features. The company also sells branded apparel and accessories through a Shopify e-commerce shop. Optional ID verification and future premium features provide monetization alongside a freemium core experience.

Product overview

Women Riders World Relay (WRWR) operates primarily through its WRWR App—a mission-driven, female-led mobile platform connecting women riders globally. The core offering is the digital baton relay system, complemented by rider challenges across four facets (Riding, Mechanics, Community, Industry), leaderboards with country and individual rankings, location mapping for finding nearby riders and events, a gear rating system, maintenance reminders, and collector cards celebrating notable women in motorcycling. The company also maintains an e-commerce Shop for merchandise. The app is free to users with optional premium features potentially coming in the future, and the relay runs from January 2026 to January 2027.

Differentiator

Problem solved

Functional benefit

Brands

• WRWR App: A mission-driven, female-led global riding movement app designed by women riders for women riders, featuring virtual baton pass, rider challenges, leaderboards, community feeds, location mapping, sponsor challenges, rated gear, global stats, maintenance reminders, and collector cards.

Products and services

• WRWR App Mission-driven, female-led mobile app connecting women motorcycle riders globally via a digital baton relay, rider challenges, leaderboards, community feeds, location mapping, gear rating, maintenance reminders, and collector cards. Free to users with optional ID verification.
• WRWR Shop E-commerce storefront selling WRWR-branded apparel and accessories to supporters of the women riders movement, with international shipping and multi-currency support.
• Optional ID Verification Optional in-app paid verification (£1–£2) processed by third-party provider Sum Sub that displays a verified badge on user profiles to support safer in-person meetups.
• Branded Sponsor Challenges Customizable sponsored in-app challenges sold to motorcycle industry brands to drive engagement with women riders, offered as an alternative to traditional advertising.

Quantifiable outcome

• 20,000+ women riders connected in the 2019/2020 relay across 102+ countries
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ACU (Auto-Cycle Union)minorOthersUK motorsport governing body listed as a supporter of WRWR. ACU is the official controller of motorcycle sport in the United Kingdom.
• MotoGirlminorOthersUK-based women-focused motorcycle media and community platform listed as a supporter of WRWR.
• Mach1MotominorOthersMotorcycle lifestyle brand and community listed as a supporter of WRWR.
• Women Riders NowminorOthersWomen riders media platform listed as a supporter of WRWR.
• Motorcycles and MisfitsminorOthersMotorcycle community and media platform listed as a supporter of WRWR.
• NyasminorOthersListed as a supporter of WRWR on the website.
• WIMA (Women in Motorcycling Association)minorOthersGlobal women in motorcycling association listed as a supporter of WRWR.
• Sum SubcoreTechnology or IntegrationThird-party ID verification provider contracted in the EU to manage ID verification for app users. WRWR uses Sum Sub to process verification of ID documents (passports, driver's licenses). WRWR does not see or handle ID documents themselves - only receives confirmation of verification status.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EatSleepRIDE: Motorcycle community and ride-tracking app with a broader general-rider audience, social features, and challenges. Comparable in core mobile-app community mechanic but operates at a larger scale in the general motorcycle market.
• Strava: Massive global activity-tracking and community platform used by cyclists and motorcyclists for route logging, segments, and social challenges. Comparable as a community/segment/leaderboard mechanic but serving a far broader athletic audience.

Direct peers

• WIMA (Women in Motorcycling Association): Global non-profit association dedicated to women motorcyclists with national chapters across multiple countries. Already a listed supporter of WRWR, WIMA shares the women-rider advocacy mission and community-building model.
• The Female Motorcyclist Association: Large online community groups for female riders centered on connection, ride events, and gear discussion. Comparable as a women-rider community hub, though primarily organized via social platforms rather than a dedicated app.
• MotoLady: Online media platform and community for women motorcyclists covering gear, riding tips, and rider profiles. Comparable as a content-and-community-driven women-rider brand with similar editorial and empowerment focus.
• MotoGirl: UK-based women-focused motorcycle media and community platform covering events, gear, and rider stories. Already a listed WRWR supporter; comparable in mission, geography, and audience.
• Women on Wheels: Women-focused motorcycle riding community primarily operating in India with chapters, rides, and empowerment-focused events. Closely comparable to WRWR's mission of connecting female motorcyclists globally and addressing women-specific gear and safety gaps.
• REVER: Motorcycle social and route-tracking app offering ride logging, community challenges, and gamification across global rider communities. Directly comparable to WRWR as a mobile-first motorcycle community platform, though REVER serves a general rider base rather than a women-focused niche.
• Women Riders Now: Established women-riders media publication with reviews, community content, and event coverage. Listed WRWR supporter; comparable as a women-focused motorcycle content and community destination.

Emerging players

• Motorcycles and Misfits: Motorcycle community and media platform listed as a WRWR supporter, with content focused on inclusive and non-traditional riders. Comparable as a community-driven motorcycle media brand adjacent to WRWR's mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WRWR2019
• YouTubeyoutube.com/@WRWRApp
• Facebookfacebook.com/WRWR2019
• LinkedInlinkedin.com/company/wrwr
• Instagraminstagram.com/wrwrapp
• TikToktiktok.com/@womenridersworldrelay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women Riders World Relay