EatSleepRIDE
EatSleepRIDE is a Toronto-based mobile app company serving individual motorcycle riders worldwide with GPS ride tracking, community-shared route discovery, group ride coordination, and an AI-powered crash detection subscription (CRASHLIGHT) priced at $49 per year.
- Company typePrivate
- Founded2011
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What EatSleepRIDE does
EatSleepRIDE is a Toronto-based mobile application company that builds software for motorcycle riders. Founded in 2011 and based at the DMZ incubator at Toronto Metropolitan University, the company operates a freemium consumer app available globally on iOS and Google Play that combines GPS ride tracking, community-shared route discovery, group ride coordination, live location sharing, and gamified riding challenges. Its core technology stack is smartphone-based: ride metrics (distance, speed, lean angle, elevation) are captured via the device's built-in sensors, and an AI-driven crash detection module branded CRASHLIGHT processes sensor streams in the background to differentiate real crashes from false positives and dispatch location-tagged alerts to designated safety contacts.
The company's revenue model rests on a single paid SKU — a CRASHLIGHT annual subscription priced at US$49 — layered on top of a free core app that drives user acquisition, content contributions (routes, points of interest), and engagement through challenges like Ride Out UK and Manitoba By Motorcycle. A small merchandise arm (T-shirts) and brand-sponsorship partnerships (Guardian Bell, Yamaha Motor Europe, Royal Enfield, Bosch, Voom, Riders Share, Amazon, CSC) contribute modest co-marketing and affiliate income. The company has disclosed approximately $332,000 in cumulative funding across the Canada Media Fund (2012), DMZ (2013), VentureOut (2017), and Techstars (2018), and operates with an 11–50 person team led by co-founders Marina Mann (CEO) and Alex Crookes (CTO).
EatSleepRIDE firmographics
Firmographics- Name
- EatSleepRIDE
- Legal name
- EatSleepRIDE
- Website
- https://eatsleepride.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EatSleepRIDE is a Toronto-based mobile app company serving individual motorcycle riders worldwide with GPS ride tracking, community-shared route discovery, group ride coordination, and an AI-powered crash detection subscription (CRASHLIGHT) priced at $49 per year.
- Ownership category
- akta.pro rank
EatSleepRIDE industry classification
Industry- Product category
- Motorcycle Safety and Community Mobile Application
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)
- akta.pro secondary industries
- E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL), Motorbike Taxi & Two-Wheeler Ride-Hailing (THAIAGAG), Bikeshare (Dockless) (TLAFAMAF)
Keywords
Where EatSleepRIDE is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
EatSleepRIDE business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium CrashLight Subscription: Annual subscription upgrade for US$49/year providing AI-powered crash detection and emergency notification features. This is the primary revenue-generating product tier.
- ESR Shop Merchandise: Sale of branded merchandise including T-shirts to support the platform and fund new feature development.
- Freemium Core Platform: Free app with core features (ride tracking, route discovery, group rides, challenges) drives user acquisition and premium upsell opportunity for CrashLight.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Core App - ESR app with core ride tracking and community features |
| Subscription | Annual | CrashLight Premium Upgrade - AI crash detection with emergency notifications |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
EatSleepRIDE product offering
Product offeringCore offering
EatSleepRIDE provides a freemium mobile application for motorcycle riders that combines GPS ride tracking, community-shared route discovery, real-time group ride coordination, and an AI-powered crash detection service called CRASHLIGHT. The core app is free, while CRASHLIGHT premium crash detection is offered as a US$49/year subscription that notifies safety contacts automatically when a crash is detected using smartphone sensors.
Product overview
EatSleepRIDE is a mobile app platform for motorcycle riders combining social community features with practical riding tools. The core ESR App is free and includes GPS tracking, route exploration (Twist & Go), ride recording with metrics (speed, lean angle, elevation), live location sharing, private group rides, and community magazine content. CRASHLIGHT is a premium add-on ($49/year) providing AI-powered crash detection using smartphone sensors, automatically notifying safety contacts of accidents. The platform also features gamified challenges partnered with motorcycle companies where riders earn points and prizes. The ESR Shop sells branded merchandise to support the platform.
Differentiator
Problem solved
Functional benefit
Brands
- CRASHLIGHT: AI-powered motorcycle crash detection technology that monitors rides using smartphone sensors and alerts safety contacts in the event of a crash.
Products and services
- EatSleepRIDE (ESR) Mobile App Free mobile app for motorcycle riders that delivers GPS ride tracking, community-shared route discovery, real-time group ride coordination, live tracking sharing, ride recording with metrics (distance, speed, lean angle, elevation), gamified challenges, and access to the ESR Magazine. Used by individual motorcycle riders globally on iOS and Android.
- CRASHLIGHT Premium Crash Detection Subscription add-on (US$49/year) within the ESR app that uses AI to analyze smartphone sensor data to detect motorcycle crashes, differentiate real crashes from false alarms, and automatically notify designated safety contacts with location and personal details. Targeted at individual motorcycle riders who want automatic crash detection without additional hardware.
- ESR Shop (Branded Merchandise) Online e-commerce store at eatsleepride.com/store selling branded EatSleepRIDE merchandise including T-shirts to support platform development and fund new features.
Quantifiable outcome
- Crash detection at US$49/year - most affordable motorcycle crash detection available via mobile device
Companies that use EatSleepRIDE
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
EatSleepRIDE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
EatSleepRIDE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- AmazonminorAmazon partnership involves affiliate/monetary contributions for completed transactions through the Amazon partner program, supporting the independent technology company.
- Voom (by Zurich Insurance)minorVoom motorcycle insurance partnership providing special offers or referral arrangements for ESR users needing motorcycle insurance coverage.
- Riders ShareminorRiders Share motorcycle rental platform partnership offering ESR users access to motorcycle rentals through the partner program.
- CSC ( Motorcycle Safety)minorCSC (presumably Motorcycle Safety organization) partnership supporting rider training and safety initiatives with ESR community reach.
- Guardian BellcoreGuardian Bell is the presenting sponsor for the Ride Out UK challenge and free CRASHLIGHT crash detection for UK riders. Key promotional partner for motorcycle safety gamification campaigns.
- Yamaha Motor EuropeminorYamaha Motor Europe, UK catalogue provides grand prize (GBP 1000 gift certificate for motorcycle gear) for Ride Out UK challenge winners, supporting the ESR gamification and challenge program.
- Royal EnfieldminorRoyal Enfield partnered with ESR for SyncRIDE for Safety promotion, offering ESR users chances to win trips to Royal Enfield Slide School flat track training in US or Europe.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
EatSleepRIDE competitors and assessment
Company assessmentBroad incumbents
- Garmin (zūmo / inReach): Major navigation and safety hardware maker with motorcycle-specific GPS units (zūmo) and satellite safety communicators (inReach). Comparable on motorcycle routing, tracking, and SOS/safety — but with hardware-based detection versus ESR's smartphone-only approach.
- Polaris (Ride Command): Connected vehicle platform for Polaris powersports (including Indian Motorcycle) with GPS route planning, ride recording, and group ride features. Comparable in motorcycle ride tracking and group coordination, but OEM-tied.
- Waze: Crowdsourced navigation app with motorcycle mode and route sharing. Overlaps on route discovery and live tracking but is general-purpose rather than motorcycle-specialized.
- TomTom (Rider / GPS motorcycle navigation): Established GPS navigation vendor with a dedicated motorcycle product line (TomTom Rider). Comparable in motorcycle-specific route navigation and tracking, but distributes via dedicated hardware rather than a phone-only app.
- Harley-Davidson (H.O.G. / Harley App): Harley Owners Group mobile experience with ride planning, community features, and motorcycle event coordination. Comparable on the community and route-sharing dimension for motorcyclists, scoped to a single brand's riders.
- Apple (Crash Detection via iPhone / Apple Watch): Apple Crash Detection on iPhone 14+ and Apple Watch detects severe crashes and notifies emergency contacts. A direct substitute for ESR's CrashLight feature on the same hardware, bundled free with the OS.
- Google Maps (motorcycle mode): Default mobile navigation with motorcycle routing and basic location sharing. A free, ubiquitous substitute for ESR's route discovery and live tracking, though lacking motorcycle-specific community and crash detection.
- BMW Motorrad (Connected App): OEM-branded connected app for BMW motorcycle owners providing ride recording, navigation, and vehicle telemetry. Comparable on motorcycle-specific ride tracking and community, but tied to a single OEM's installed base.
Direct peers
- Rever: Motorcycle ride-tracking app that records trips, tracks mileage, and offers community challenges. Direct competitor in motorcycle GPS, ride recording, and gamification — same core product category, similar target customer (motorcyclists).
- SPOT (SPOT X / Globalstar): Satellite-based personal safety and SOS devices used by motorcyclists for off-grid tracking and emergency notification. Direct competitor in rider safety/SOS, differentiated by satellite rather than cellular/smartphone delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EatSleepRIDE social profiles
Digital presenceEatSleepRIDE financial estimates
Financial estimateRevenue estimate
Valuation estimate
EatSleepRIDE leadership team
Management profileNumber of profiles
Profiles2 records
EatSleepRIDE funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EatSleepRIDE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EatSleepRIDE
What does EatSleepRIDE do?
EatSleepRIDE provides a freemium mobile application for motorcycle riders that combines GPS ride tracking, community-shared route discovery, real-time group ride coordination, and an AI-powered crash detection service called CRASHLIGHT. The core app is free, while CRASHLIGHT premium crash detection is offered as a US$49/year subscription that notifies safety contacts automatically when a crash is detected using smartphone sensors.
Is EatSleepRIDE a public or private company?
EatSleepRIDE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EatSleepRIDE founded?
EatSleepRIDE was founded in 2011. It employs 11 to 50 people.
Where is EatSleepRIDE based?
EatSleepRIDE is headquartered in Toronto, Canada, in the North America region.
How does EatSleepRIDE make money?
Three revenue lines are on record. Premium CrashLight Subscription is the primary driver. The others are ESR Shop Merchandise and freemium Core Platform.
Who are EatSleepRIDE's main competitors?
Broad incumbents on record are Garmin (zūmo / inReach), Polaris (Ride Command), Waze, TomTom (Rider / GPS motorcycle navigation), Harley-Davidson (H.O.G. / Harley App), Apple (Crash Detection via iPhone / Apple Watch), Google Maps (motorcycle mode) and BMW Motorrad (Connected App). Direct peers are Rever and SPOT (SPOT X / Globalstar).
Does EatSleepRIDE have an API?
No public API is recorded for EatSleepRIDE.
What industry is EatSleepRIDE in?
EatSleepRIDE's product category is Motorcycle Safety and Community Mobile Application. Its primary akta.pro industry code is CRACASAM, E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services), with a secondary code of CRACASAL, E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts). Its SIC code is 3751.