R Entertainment
R Entertainment is a Scottsdale-based, full-service B2B entertainment company offering talent buying, venue management, event production, ticketing, and marketing/PR services to casinos, festivals, municipalities, and resorts across Arizona, Texas, New Mexico, and the Pacific Northwest.
- Company typePrivate
- Founded-
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What R Entertainment does
R Entertainment is a privately-held, full-service entertainment company headquartered in Scottsdale, Arizona, that delivers turnkey live-event services to enterprise clients including casinos, resorts, performing arts centers, festivals, master-planned communities, municipalities, and sports franchises. Its service portfolio spans talent buying, venue management, event production and consulting, ticketing services (delivered through a core partnership with RPM Ticketing), marketing and PR (via FleurComGroup), and sponsorship sales (via Troop 784 Agency). The company currently produces more than 100 concerts with routed dates across Texas, New Mexico, and Northern Arizona, and holds the exclusive management contract for the 3,200-capacity Pepsi Amphitheater at Fort Tuthill County Park in Flagstaff, Arizona, which it operates year-round. Its sub-brands include The Good Life Festival (a flagship culinary-and-music festival at Encanterra Country Club) and the Salt River Drive In at Salt River Fields.
The business operates without a proprietary technology platform; competitive advantage is built on principal-level industry relationships, primarily those of co-principal Reed Glick (a 30-year industry veteran with credits including Michael Jackson, The Who, and Red Hot Chili Peppers) and Kerry Dunne (former president/CEO of sports franchises and national league consultant). The team of 17+ includes a CFO/Operations GM who also serves as GM of Pepsi Amphitheater, two talent buyers, venue and production managers, and dedicated strategic-partnerships and sponsorship-sales staff. The go-to-market motion is exclusively high-touch direct enterprise sales, with a principal present at every event, and pricing is quote-based and not publicly disclosed. Geographic focus centers on the Southwest US (Arizona, Texas, New Mexico) with selected Pacific Northwest engagements, and the company has no disclosed external private equity or venture capital backing.
R Entertainment firmographics
Firmographics- Name
- R Entertainment
- Legal name
- R Entertainment
- Website
- https://r-entertainment.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R Entertainment is a Scottsdale-based, full-service B2B entertainment company offering talent buying, venue management, event production, ticketing, and marketing/PR services to casinos, festivals, municipalities, and resorts across Arizona, Texas, New Mexico, and the Pacific Northwest.
- Ownership category
- akta.pro rank
R Entertainment industry classification
Industry- Product category
- Live Entertainment Production Services
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO)
- akta.pro secondary industries
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
Keywords
Where R Entertainment is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
R Entertainment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Talent Buying: 30 years of talent-buying power with over 100 concerts currently in production. Negotiates competitive rates and secures routed dates across Texas, New Mexico, and Northern Arizona.
- Venue Management: Manages Pepsi Amphitheater at Fort Tuthill County Park in Flagstaff, Arizona with capacity of 3,200 (250 reserved seats), operating year-round seven days a week.
- Event Production & Consulting: Full range of services including marketing, contracting, social initiatives/PR, programming, production, vendor acquisition, accounting, and sponsorships. Serves special events, festivals, casino showrooms, hotels, resorts, performing arts centers, and master-planned communities.
- Ticketing Services: Through partnership with RPM Ticketing, delivers custom ticketing solutions including websites, on-site hardware, and reporting software.
- Sponsorship Sales: Sponsorship sales partners including Troop 784 Agency help secure corporate sponsorships for events and venues.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
R Entertainment product offering
Product offeringCore offering
R Entertainment is a full-service entertainment production company that books talent, produces special events and festivals, manages venues (including the Pepsi Amphitheater in Flagstaff, AZ), and delivers marketing, PR, ticketing, and sponsorship services to enterprise clients. The firm produces over 100 concerts annually across Texas, New Mexico, and Northern Arizona, and operates year-round seven days a week at its managed amphitheater with 3,200 capacity. Its core deliverable is turn-key entertainment execution with principal-level oversight at every engagement.
Product overview
R Entertainment is a full-service entertainment company operating as a unified service offering rather than a software platform. The company provides turn-key entertainment services including special event production, talent buying, ticketing, venue management, and marketing/PR. Key products include festival events (The Good Life Festival, Taco Festival, Scottsdale Culinary Festival, Wine and Food Experience), managed venues (Pepsi Amphitheater, Salt River Drive In), ticketing solutions (via RPM Ticketing partnership), and comprehensive venue/talent management services. The company serves festivals, casinos, resorts, performing arts centers, and master-planned communities across Texas, New Mexico, and Arizona.
Differentiator
Problem solved
Functional benefit
Brands
- The Good Life Festival: Festival produced by R Entertainment featuring lifestyle and entertainment experiences.
- Salt River Drive In
Products and services
- Talent Buying
- Special Event Production
Companies that use R Entertainment
Customer profileNamed customers34 records
Segments6 records
Ideal customer profiles4 records
R Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
R Entertainment partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- RPM TicketingcoreStrategic partnership providing custom ticketing solutions including websites, on-site hardware, and reporting software tailored to each event. RPM Ticketing enables R Entertainment to offer comprehensive ticketing services as part of their full-service entertainment offering.
- FleurComGroupsupportingPublic relations firm providing PR services through team members Cynthia Dunne and Claire Bice. Supports marketing and communications for R Entertainment and their events.
- Troop 784 AgencysupportingSponsorship sales agency providing sponsorship sales support through team members Tricia Janison and Elizabeth Giron. Helps secure corporate sponsorships for events and venues.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
R Entertainment competitors and assessment
Company assessmentEmerging players
- INVNT: Experiential event agency producing brand activations, festivals, and corporate events. Smaller and brand-led, but competes for similar enterprise event production and special-event RFPs.
Direct peers
- TBA Agency: Talent buying agency serving casinos, performing arts centers, and corporate clients with concert and entertainment booking. Directly competes with R Entertainment in the casino and PAC buyer channels.
- Danny Wimmer Presents: Independent festival production company producing major rock/metal festivals (Sonic Temple, Welcome to Rockville). Directly comparable as a non-corporate full-service festival and event production firm.
- The Bowery Presents: Independent venue operator and talent buyer (Brooklyn Steel, Webster Hall, Music Hall of Williamsburg) that books, promotes, and operates its own venues — a similar venue-management-plus-talent-buying model to R Entertainment, though concentrated on the Northeast.
- Messina Touring Group: Independent talent buying, production, and management firm serving casinos, fairs, and festivals nationwide. Closely mirrors R Entertainment's casino showroom, talent-routing, and festival production offerings.
- C3 Presents: Austin-based full-service entertainment company (now part of Live Nation) that produces major festivals (ACL, Lollapalooza) and books talent across Texas. Closest direct analog in geography and full-service talent-buying / event-production model.
Broad incumbents
- Nederlander: Long-established theater and venue operator (Pantages, PNC Bank Arts Center) that also promotes concerts. Competes with R Entertainment's venue management and performing-arts-center programming lines.
- Spectra (Spectra Experiences): Comcast subsidiary providing venue management, ticketing, and event services to arenas, theaters, and convention centers. Directly overlaps with R Entertainment's venue management and ticketing service offerings at larger scale.
- AEG Presents: One of the world's largest concert promoters and venue operators (Coachella, Staples Center). Competes for the same casino, festival, and touring talent-buying RFPs as R Entertainment but at vastly larger scale.
- Live Nation Entertainment: Global live-entertainment leader operating Ticketmaster, House of Blues venues, and festival/touring businesses. The dominant incumbent against which every independent talent buyer and venue operator is benchmarked.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
R Entertainment social profiles
Digital presenceR Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
R Entertainment leadership team
Management profileNumber of profiles
Profiles20 records
R Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R Entertainment
What does R Entertainment do?
R Entertainment is a full-service entertainment production company that books talent, produces special events and festivals, manages venues (including the Pepsi Amphitheater in Flagstaff, AZ), and delivers marketing, PR, ticketing, and sponsorship services to enterprise clients. The firm produces over 100 concerts annually across Texas, New Mexico, and Northern Arizona, and operates year-round seven days a week at its managed amphitheater with 3,200 capacity. Its core deliverable is turn-key entertainment execution with principal-level oversight at every engagement.
Is R Entertainment a public or private company?
R Entertainment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R Entertainment founded?
R Entertainment was founded in -1. It employs 11 to 50 people.
Where is R Entertainment based?
R Entertainment is headquartered in Scottsdale, United States, in the North America region.
How does R Entertainment make money?
Five revenue lines are on record. Talent Buying is the primary driver. The others are venue Management, event Production & Consulting, ticketing Services and sponsorship Sales.
Who are R Entertainment's main competitors?
INVNT is listed as an emerging player. Direct peers are TBA Agency, Danny Wimmer Presents, The Bowery Presents, Messina Touring Group and C3 Presents. Broad incumbents are Nederlander, Spectra (Spectra Experiences), AEG Presents and Live Nation Entertainment.
Does R Entertainment have an API?
No public API is recorded for R Entertainment.
What industry is R Entertainment in?
R Entertainment's product category is Live Entertainment Production Services. Its primary akta.pro industry code is HSACAHAO, Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling), with a secondary code of HSACAHAA, Live Music Booking (Bands, Soloists, DJs). Its NAICS code is 711 and its SIC code is 7990.