MFactor Meetings
MFactor Meetings is a founder-owned, San Carlos-based corporate event management firm that plans and executes incentive trips, sales kick-offs, user conferences, and board meetings for enterprise clients, with groups ranging from 20 to 5,000 attendees globally.
- Company typePrivate
- Founded2003
- HeadquartersSan Carlos, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MFactor Meetings does
MFactor Meetings is a full-service corporate meetings and incentive travel planning company founded in 2003 by Kim Kondo and headquartered in San Carlos, California. The firm designs and executes multi-day corporate events for enterprise and mid-market clients, with documented capability to handle groups ranging from 20 attendees (board meetings, intimate VIP events) to 5,000 attendees (user conferences, large-scale sales kick-offs). Service scope spans site selection, registration management, on-site program operation, hotel room block and travel coordination, and final reconciliation, supported by an event management and registration technology platform with Cvent-era expertise. The company positions a "Return on Experience" (ROX) framework as its service philosophy, supplementing professional event execution with creativity-driven program design.
The company extends its core offering through several branded modules and wholly-owned subsidiaries. RebuildU Health is a wellness initiative offering wellness event add-ons, personalized retreats, and corporate wellness content, intended to integrate health and well-being into corporate culture. Dvine Connections is a wine-country experiences subsidiary that supplies differentiated destination programming content for incentive trips. Registration Rescue (marketed as Website & Registration) is offered as a stand-alone registration management service line. A Virtual Meetings offering has been added to serve remote participation needs. The firm has won five SITE Crystal Awards (including the 2024 Grand Prize Par Excellence Award, the industry's top incentive travel honor) and four BizBash Event Style Awards, including decade-best designations.
Commercially, MFactor operates a B2B professional services model with custom-quoted pricing tied to event scope, location, attendee count, and customization; billing is structured around multi-year contracts. The go-to-market motion is enterprise field sales supplemented by word-of-mouth referrals and industry reputation, with no resellers or distribution partners. Headcount is in the 11-50 range and no external funding has been disclosed, indicating the firm is founder-owned and bootstrapped. The privacy policy identifies MFactor as "a Direct Travel Company," suggesting an affiliation with a larger travel management organization, though the exact corporate relationship is not formally stated.
MFactor Meetings firmographics
Firmographics- Name
- MFactor Meetings
- Legal name
- MFactor Meetings
- Website
- https://mfactormeetings.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MFactor Meetings is a founder-owned, San Carlos-based corporate event management firm that plans and executes incentive trips, sales kick-offs, user conferences, and board meetings for enterprise clients, with groups ranging from 20 to 5,000 attendees globally.
- Ownership category
- akta.pro rank
MFactor Meetings industry classification
Industry- Product category
- Corporate Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Meeting & Conference Planning & Coordination (HSACADAA)
- akta.pro secondary industries
- Customer/User Conferences & Client Advisory Boards (THAHAMAD), Internal Meeting & Workshop Management (THAHAIAA), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
Keywords
Where MFactor Meetings is headquartered
LocationHeadquarters
- HQ city
- San Carlos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MFactor Meetings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Event Management Services: Full-service corporate meetings and incentives destination management company providing end-to-end event planning services including site selection, registration management, onsite program operation, and final reconciliation. Revenue is generated through professional service fees for event planning and management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event solutions tailored to client needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
MFactor Meetings product offering
Product offeringCore offering
MFactor Meetings is a full-service corporate meetings and incentive destination management company that plans and executes events for groups of 20 to 5,000 attendees, including sales kick-offs, incentive trips, user conferences, board meetings, and customer events. Service offerings cover end-to-end event production: site selection, registration management (Registration Rescue), onsite program operation, virtual meeting support, and final reconciliation, complemented by a proprietary wellness initiative called RebuildU Health.
Product overview
MFactor Meetings is a full-service corporate meetings and incentive destination management company offering a unified suite of event management services. The core offering includes Incentives & Meetings (corporate events from 20-5,000 people), supplemented by specialized modules including Website & Registration (Registration Rescue), RebuildU Health wellness initiative, and Virtual Meetings. The company also emphasizes its Return On Experience (ROX) strategic approach as a differentiator. Services span company meetings, customer events, incentive programs, board meetings, sales kick-offs, and user conferences.
Differentiator
Problem solved
Functional benefit
Brands
- RebuildU Health: MFactor's Wellness Initiative Program designed to inspire resilience, encourage an integrated approach to employee health and well-being, and help facilitate a mindful environment within company culture.
Quantifiable outcome
- Managed thousands of events and serviced over 100,000+ guests
- +1 more outcomes
Companies that use MFactor Meetings
Customer profileSegments3 records
Ideal customer profiles2 records
MFactor Meetings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MFactor Meetings partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Direct Travel CompanycoreMFactor Meetings is identified as a Direct Travel Company in their privacy policy. This appears to be a parent company or corporate affiliation relationship, indicating MFactor is part of a larger travel management organization.
- RebuildU HealthcoreRebuildU Health is MFactor's proprietary wellness initiative program. MFactor has developed this wellness brand to integrate health and well-being into corporate events and company culture. The program empowers leaders to take care of themselves, their teams, and clients, creating environments centered around wellness.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
MFactor Meetings competitors and assessment
Company assessmentDirect peers
- HelmsBriscoe: HelmsBriscoe is a global hotel sourcing and meetings management firm serving corporate clients, comparable to MFactor's site selection, registration management, and meeting logistics services.
- BCD Meetings & Events: BCD Meetings & Events is one of the largest global corporate meeting, incentive, and event management firms, directly comparable to MFactor in core service offering (corporate meetings, incentives, conferences) and target customer (enterprise clients).
- PRA Destination Management: PRA is a destination management and corporate event services company providing on-the-ground event services and incentive travel, overlapping directly with MFactor's incentive and corporate event offerings.
- ConferenceDirect: ConferenceDirect is a full-service meeting planning and hotel sourcing company serving corporate and association clients, directly comparable to MFactor's meeting planning and site selection services.
- Global DMC Partners: Global DMC Partners is a network of destination management companies serving corporate meeting and incentive needs worldwide, directly comparable in incentive travel and DMC services.
- Spear One (Incentive Travel): Spear One is a corporate event and incentive house serving similar enterprise clients with global incentive travel, directly comparable to MFactor's incentive division.
- Maritz Global Events: Maritz Global Events is a long-established corporate events and incentive travel company serving large enterprises with meetings, incentives, and conferences comparable to MFactor's core service mix.
- Eventive Incentives: Eventive Incentives is a boutique incentive and corporate event planning firm serving enterprise clients with similar sales kick-offs, incentives, and conferences to MFactor.
Broad incumbents
- Direct Travel: Direct Travel is a large corporate travel management company linked to MFactor as a "Direct Travel Company" in its privacy policy, representing a broader incumbent in corporate travel and meetings.
Emerging players
- Cvent: Cvent is an event management technology platform (registration, attendee management) that MFactor specifically names as a core expertise area; Cvent is both a tool MFactor uses and a partial competitor for technology-led event services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MFactor Meetings social profiles
Digital presenceMFactor Meetings financial estimates
Financial estimateRevenue estimate
Valuation estimate
MFactor Meetings leadership team
Management profileNumber of profiles
Profiles1 record
MFactor Meetings subsidiaries and ownership
Company hierarchySubsidiaries2 records
MFactor Meetings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MFactor Meetings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MFactor Meetings
What does MFactor Meetings do?
MFactor Meetings is a full-service corporate meetings and incentive destination management company that plans and executes events for groups of 20 to 5,000 attendees, including sales kick-offs, incentive trips, user conferences, board meetings, and customer events. Service offerings cover end-to-end event production: site selection, registration management (Registration Rescue), onsite program operation, virtual meeting support, and final reconciliation, complemented by a proprietary wellness initiative called RebuildU Health.
Is MFactor Meetings a public or private company?
MFactor Meetings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MFactor Meetings founded?
MFactor Meetings was founded in 2003. It employs 11 to 50 people.
Where is MFactor Meetings based?
MFactor Meetings is headquartered in San Carlos, United States, in the North America region.
How does MFactor Meetings make money?
One revenue line is on record: corporate Event Management Services.
Who are MFactor Meetings's main competitors?
Direct peers on record are HelmsBriscoe, BCD Meetings & Events, PRA Destination Management, ConferenceDirect, Global DMC Partners, Spear One (Incentive Travel), Maritz Global Events and Eventive Incentives. Direct Travel is listed as a broad incumbent. Cvent is listed as an emerging player.
Does MFactor Meetings have an API?
No public API is recorded for MFactor Meetings.
What industry is MFactor Meetings in?
MFactor Meetings's product category is Corporate Event Management Services. Its primary akta.pro industry code is HSACADAA, Meeting & Conference Planning & Coordination, with a secondary code of THAHAMAD, Customer/User Conferences & Client Advisory Boards. Its NAICS code is 561920.