What PEER 150 does

PEER 150 (legal name: The PEER 150) is a private, membership-based networking community founded in 2014 and headquartered in Portland, Oregon. The organization operates a national community of over 800 senior HR executives—including CHROs, Chief People Officers, VPs of HR, and other senior People & Culture leaders—distributed across 12-15 US regional chapters. Its core offerings are event-based rather than software-based: an annual National Summit (200-250 attendees), a Regional Dinner Series hosted at member company headquarters (40-60 attendees per event), The PDXYZ Conference in Portland (400-500 attendees across HR, Marketing, and Cybersecurity executives), the PEER of the Year Awards, and a virtual Webinar Series launched in 2020. Co-founders Brad Coen and Ryan Gabel established the organization as an "un-conference" alternative to traditional HR conferences, with a "Come As You Are" philosophy emphasizing intimate, peer-driven dialogue.

There is no proprietary technology platform underlying the community; member engagement is facilitated through Slack channels, LinkedIn, and a video content repository for recordings of virtual and in-person sessions. The organization has 1-10 employees, no disclosed venture capital or private equity backing, and operates as an independent private entity.

The business model is sponsorship-driven. Membership is completely free for qualified senior HR leaders, eliminating any direct revenue from the member base. Revenue is generated exclusively through flexible sponsorship packages sold to HR technology vendors, benefits providers, consulting firms, and adjacent service providers seeking year-round access to the senior HR executive audience. Named sponsors include Alight Solutions, Aon, Mercer, Lockton, O.C. Tanner, Rippling, HealthJoy, Evolution, Kunik, First Tech Federal Credit Union, and Health Action Council. Pricing for sponsorship packages is not publicly disclosed, and no revenue figures have been disclosed.

Name

PEER 150

Legal name

The PEER 150

Website

https://thepeer150.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

PEER 150 is a private, peer-driven networking community serving over 800 senior HR executives across 12-15 US regional chapters. Founded in 2014 in Portland, Oregon, it generates revenue through corporate sponsorships while offering free membership to senior HR leaders.

Ownership category

akta.pro rank

Product category

Executive Networking Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Hosting & Membership Platforms (MPACAJAF)

akta.pro secondary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Executive networking community
• HR leader networking
• Peer-driven events
• Professional networking events
• HR executive community

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Sponsorship Revenue: PEER 150 generates revenue through flexible sponsorship packages sold to organizations seeking access to senior HR executives. Sponsors receive year-round visibility, direct access to CHROs and senior HR leaders, and involvement in events including regional dinners, The PDXYZ, and the National Summit. The organization describes partnership opportunities as a year-round platform for thought leadership positioning.
2. Membership Fees: Membership to PEER 150 is completely free for qualified senior HR leaders. The organization states that membership benefits include exclusive access to all PEER 150 events, Slack and LinkedIn channels, video recordings of content, and connections with like-minded HR executives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PEER 150 operates a free, peer-driven networking community for senior HR, marketing, and business executives, offering membership-based access to in-person and virtual events including regional dinners, a national summit, the PDXYZ conference, webinar series, and the PEER of the Year Awards. The organization generates revenue primarily through sponsorship packages sold to HR technology and service providers seeking access to its 800+ member community.

Product overview

PEER 150 is a national peer-driven networking community for senior HR, marketing, and business executives founded in 2014. The organization operates as a single unified platform offering event-based networking experiences rather than a software product. Its core offerings include the Regional Dinner Series, Virtual Events & Webinars, PEER of the Year Awards, The PDXYZ Conference, and the annual National Summit. All membership is free, providing access to these events and community channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Regional Dinner Series Intimate evening networking events that bring together 40-60 senior HR leaders for private dining, workshops, site tours, and peer-led discussions hosted at member company headquarters across 12-15 regional chapters.
• Virtual Events & Webinars Peer-led webinar series and interactive roundtables launched in 2020 that keep senior HR leaders engaged on workplace topics between in-person events.
• PEER of the Year Awards Annual awards program that honors Chief Human Resources Officers and Chief People Officers driving innovation and workplace culture, recognizing both members and non-members, plus an outstanding PEER 150 community member.
• The PDXYZ Conference Premier 2.5-day peer-led business experience hosted in Portland, Oregon, uniting 400-500 senior HR, marketing, cybersecurity, and business leaders through cross-industry collaboration and cultural immersion.
• National Summit Annual 2.5-day premier retreat bringing together 200-250 top HR executives for dynamic speakers, interactive workshops, and headquarters site visits; relocated from the San Francisco Bay Area to Seattle in 2024 after nine years.
• Membership Program Free, application-based membership for qualified senior HR leaders that provides exclusive access to all PEER 150 events, Slack and LinkedIn member channels, and video recordings of in-person and virtual content.

Quantifiable outcome

• Over 800 senior HR leaders connected through the PEER 150 network
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Alight SolutionscoreGTM or Marketing PartnerAlight Solutions is a leading cloud-based human capital technology and services provider for many of the world's largest organizations. They sponsor the PEER 150 National Summit and are described as providing valuable technologies and services that improve productivity for HR leaders.
• AoncoreGTM or Marketing PartnerAon is a global professional services firm providing risk consulting, insurance brokerage, and human capital solutions. They partner with PEER 150 at the National Summit with expertise in Risk Capital and Human Capital.
• EvolutioncoreStrategic or Co-development PartnerEvolution is a global coaching, consulting, and investment firm that partners with companies at all stages to drive long-term success through leadership development, culture, and DEI programs. They are a National Summit partner and Adele Rom, Senior Partner, conducted workshops at the 2024 summit.
• First Tech Federal Credit UnionminorGTM or Marketing PartnerFirst Tech Federal Credit Union is a credit union serving the technology community. They sponsor PEER 150 National Summit events.
• Health Action CouncilminorGTM or Marketing PartnerHealth Action Council is a national nonprofit, member-driven organization focused on creating healthier workplaces. They serve over 220 employer members representing over 2 million lives and partner with PEER 150 National Summit.
• HealthJoyminorGTM or Marketing PartnerHealthJoy helps more than 1,500 employers bring benefits strategies to life through their app. They are a National Summit partner providing healthcare benefits technology.
• KunikcoreStrategic or Co-development PartnerKunik makes work more human by helping forward-thinking employers boost employee retention and experience. Liz Gulliver, Co-Founder of Kunik, conducted a breakout workshop at the 2024 National Summit on 'The Hidden Formula for High Performance.'
• LocktoncoreGTM or Marketing PartnerLockton is the world's largest privately held independent insurance broker with 10,750+ associates in over 140 countries. They are the official partner for the PEER of the Year Awards ceremony at the 2024 National Summit.
• MercercoreGTM or Marketing PartnerMercer is a global consulting firm with 25,000 employees in over 130 countries providing advice on health, retirement, and HR. They partner with PEER 150 at the National Summit.
• O.C. TannercoreStrategic or Co-development PartnerO.C. Tanner helps organizations inspire and appreciate great work through cloud-based recognition technology. Ryan Jensen, Speaker & Workplace Culture Strategist at O.C. Tanner, was a featured speaker at the 2024 National Summit.
• RipplingminorGTM or Marketing PartnerRippling provides a unified platform for HR, IT, and finance operations. They sponsor the PEER 150 National Summit.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Conference Board: The Conference Board is a member-based business research and networking organization serving C-suite executives across functions, including a dedicated HR Council. It competes for the same senior executive audience and sponsorship wallet that PEER 150 targets.
• SHRM (Society for Human Resource Management): SHRM is the largest professional membership association for HR professionals globally, offering conferences, certifications, and content. It is a broader incumbent targeting HR practitioners at all levels, while PEER 150 focuses specifically on the senior CHRO/CPO peer segment.
• HR Executive's HR Technology Conference & Exposition: The HR Technology Conference is the largest annual event for HR technology buyers and vendors, attracting CHROs and HR leaders. It is a broader incumbent competing with PEER 150 for HR tech sponsor budgets and senior HR leader mindshare.
• YPO (Young Presidents' Organization): YPO is a global peer community of CEOs offering exclusive events, forums, and leadership development. While YPO focuses on CEOs rather than CHROs, it competes for the same executive time, sponsorship dollars, and event venue relationships that PEER 150 leverages.

Emerging players

• Vistage: Vistage runs peer advisory groups for CEOs and senior executives, monetized through membership and workshop fees. While its primary focus is CEO peer groups rather than HR, it operates a comparable curated-peer-network business model that could expand into the CHRO segment.
• Women in HR Tech Summit (UNLEASH): UNLEASH (formerly HR Tech World) runs global HR conferences and summits focused on senior HR decision-makers. It is an emerging platform player that, like PEER 150, targets CHROs with intimate leadership summits alongside larger conferences.

Direct peers

• DisruptHR: DisruptHR runs a global community of HR-focused events in an 'unconference' format, very similar in spirit to PEER 150's peer-driven model. It convenes HR leaders through locally-organized events and shares the same community-led, sponsor-supported GTM motion.
• i4cp: Institute for Corporate Productivity (i4cp) operates a peer-driven research and community network for senior HR and people leaders. Like PEER 150, it monetizes access to CHROs through corporate memberships and sponsorships and runs member events focused on workforce productivity and talent practices.
• Executive Networks: Executive Networks builds invitation-only peer communities and leadership development programs for senior executives, including HR leaders. It shares PEER 150's peer-network, sponsor-funded model and is one of the closest direct competitors in the senior HR peer space.
• Talent Board: Talent Board is a nonprofit community of talent acquisition leaders running benchmarking events and awards (CandE Awards). It overlaps directly with PEER 150's senior HR audience and uses a similar event-driven, sponsor-supported community model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thepeer150
• Facebookfacebook.com/thepeer150

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEER 150