The Greenfield Group

What The Greenfield Group does

The Greenfield Group is a small, privately held real estate services firm headquartered in Boca Raton, Florida, founded in 1992 by Bill Greenfield. Per available firmographic data, the company provides property management, development solutions, brokerage, and leasing services, positioning it as a boutique provider in the South Florida commercial and/or residential real estate market. Its operating scale is minimal, with stated headcount of 1-10 employees, and its leadership team comprises founder Bill Greenfield, Chief Operating Officer George Ligeti, and Vice President Brian Stenberg.

No product portfolio, pricing model, customer roster, technology stack, or revenue model is disclosed in the source material. The only operational data point of note is a significant digital presence gap: the firm's website at greenfieldgrp.com currently displays a default cPanel hosting error page rather than company content, indicating a hosting misconfiguration, site neglect, or an unmaintained web property. No marketing channels, partnerships, awards, certifications, regulatory actions, M&A activity, or funding history are documented. Taken together, the available evidence describes a long-tenured but currently low-visibility owner-operated boutique whose operational health cannot be substantiated from public sources alone.

Name

The Greenfield Group

Website

https://greenfieldgrp.com

Company type

Private

Founded year

1992

Headcount range

11–50 employees

Short description

The Greenfield Group is a Boca Raton-based real estate services firm founded in 1992, providing property management, development solutions, brokerage, and leasing services to clients in South Florida.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Property management services
• Real estate development
• Commercial brokerage
• Leasing services
• Property consulting

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

The Greenfield Group provides property management, real estate development solutions, and brokerage and leasing services. The firm is based in Boca Raton, Florida, and operates as a small full-service real estate services provider for property owners, investors, and tenants. The company was founded in 1992 and supports clients across the property lifecycle from development through ongoing management and leasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Day-to-day management of real estate assets for property owners, including oversight of operations, maintenance, and tenant relations. Targeted at owners of commercial and/or residential properties in the Boca Raton, Florida market.
• Real Estate Development Solutions Development advisory and execution services for real estate projects, supporting owners and investors through the development lifecycle. Targeted at property owners, developers, and investors.
• Brokerage and Leasing Services Real estate brokerage and leasing services facilitating property sales, lease negotiations, and tenant placement. Targeted at property owners, prospective tenants, and investors in the South Florida market.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• FirstService Residential: Large North American residential property management company that competes with The Greenfield Group's property management vertical through managed communities, HOA and high-rise services across Florida.
• Greystar Real Estate Partners: Global leader in rental housing operations and investment, including single-family rental (SFR) management — directly comparable to The Greenfield Group's property management offering and raising the competitive bar on operational scale and institutional landlord relationships.
• Coldwell Banker (Anywhere Real Estate): Established national brokerage brand with strong Florida presence providing residential sales, leasing and property management services that compete with The Greenfield Group's offerings, though as part of a much larger franchise portfolio rather than as a Boca-focused specialist.
• Compass: National technology-enabled real estate brokerage platform with significant presence in South Florida, offering residential brokerage, leasing and adjacent services that broadly overlap with The Greenfield Group's offerings at much greater scale and with proprietary tech.
• Douglas Elliman: National residential brokerage and property management firm with deep South Florida and Boca Raton exposure, operating at meaningfully greater scale than The Greenfield Group across overlapping brokerage, leasing and management services.
• Berkshire Hathaway HomeServices: National brokerage franchise network offering residential sales, leasing and property management services that overlap with The Greenfield Group's verticals, typically via independently owned franchises in Boca Raton and South Florida.

Direct peers

• Premier Estate Properties: Boca Raton-based luxury residential real estate firm focused on luxury brokerage, new development sales and management in the same Palm Beach County corridor as The Greenfield Group, with directly overlapping services and customer base.
• Illustrated Properties / EWM Realty International: South Florida-focused real estate brokerage with significant presence in Palm Beach/Boca Raton, providing residential sales, leasing and property management services directly comparable to The Greenfield Group's core offering.
• Lang Realty: Long-standing independent real estate brokerage and property management firm headquartered in Boca Raton/Delray Beach, FL, offering the same integrated residential brokerage, leasing, new development and property management service mix that The Greenfield Group provides in the same South Florida micro-market.

Regional players

• The Keyes Company: Florida-based independent real estate brokerage and affiliated services company serving South Florida and other FL markets, comparable in service mix (brokerage, property management, development) but with broader regional scale than The Greenfield Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Greenfield Group