Morgan Taylor Homes

What Morgan Taylor Homes does

Morgan Taylor Homes, LLC is a privately held custom and semi-custom home builder founded in 2007, headquartered at 10045 E. Dynamite Blvd in Scottsdale, Arizona. The company operates across more than 18 Arizona communities — including Scottsdale, Phoenix, Sedona, Rio Verde, Bullhead City, Cave Creek, Carefree, New River, Casa Grande, Lake Havasu, and Anthem — and has expanded into Durango, Colorado. Its core offering spans fully custom homes via the Tailored sub-brand with in-house architects and designers, semi-custom homes built from a standard floor plan library (Aspen at 2,716sf from $550K, Geronimo at 3,176sf from $625K, Cassidy at 3,470sf from $749K), move-in ready spec homes, and build-on-your-lot services, with ADUs and RV garages as adjacent offerings. A centralized North Scottsdale Design Studio showcases thousands of finishes and fixtures for buyer selection, supported by a stated transparent all-in pricing model with no hidden fees or surprise change orders.

The business operates a hybrid go-to-market combining direct field sales through dedicated sales representatives, inside sales via phone and website, digital lead generation on Facebook, Instagram, Google, and Pinterest, and a realtor referral program paying 1% on custom plans and 2.5% on standard plans. Revenue is generated entirely through one-time home sales recognized at closing, with pricing tiers ranging from under $250K entry-level to over $1M premium homes. An affiliated subsidiary, Morgan Taylor Realty, provides licensed real estate agent services to buyers. The company holds Arizona contractor licenses ROC #241477 and #320145, was named the #1 Largest Phoenix-Area Custom HomeBuilder by the Phoenix Business Journal in 2018 on $45 million in Maricopa County sales, and has completed 1,500+ homes since inception. There is no disclosed venture capital, private equity, or parent company ownership, and the company operates as an independent regional builder.

Name

Morgan Taylor Homes

Legal name

Morgan Taylor Homes, LLC

Website

https://morgantaylorhomes.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Morgan Taylor Homes is a privately held custom and semi-custom home builder founded in 2007, operating across 18+ Arizona communities and Durango, Colorado, serving individual home buyers with Tailored fully custom homes, semi-custom floor plans, move-in-ready spec homes, build-on-your-lot services, and ADUs.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro industry

PRIMARYIMAFABAC

Custom Home Building

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYIMAFAAAB

Residential General Contracting (New Build)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/General Contracting & Construction Management

Keywords

• Custom home building
• Residential construction services
• Build on your lot
• Design studio selections
• Spec home sales

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Construction Home Sales: Primary revenue stream from selling newly constructed homes. Offers three models: spec/move-in ready homes, semi-custom homes from pre-designed floor plans with customization options, and fully custom Tailored homes built to buyer specifications. Revenue recognized at closing upon home delivery.
2. Lot Sales and Build-on-Your-Lot Services: Revenue from selling lots directly to buyers and providing comprehensive build-on-your-lot services including lot identification assistance, construction management, and design services
3. Realtor Referral Program: Revenue share arrangement where referring real estate professionals earn commissions (1% for custom plans, 2.5% for standard plans) when referred customers close on homes

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Morgan Taylor Homes is a custom and semi-custom single-lot homebuilder that sells newly constructed homes directly to individual buyers in Arizona and Colorado. Core offerings include fully custom homes (Tailored program), semi-custom homes from a standardized floor plan library, move-in ready spec homes, build-on-your-lot services, ADUs and RV garages, and an in-person North Scottsdale design studio for finish selection. Revenue is recognized at closing upon home delivery, with realtor referral commissions paid out as a secondary revenue share.

Product overview

Morgan Taylor Homes is a custom and semi-custom home builder operating in Arizona and Colorado since 2007. The company offers a portfolio of home building services including fully custom homes through its Tailored division, semi-custom homes using its library of standard floor plans (Aspen, Geronimo, Cassidy), move-in ready spec homes, and build-on-your-lot services. Additional offerings include ADUs and RV garages, a North Scottsdale design studio for finish selection, and a realtor referral program. The company targets buyers seeking semi-custom and fully custom homes with transparent pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Tailored: Tailored by Morgan Taylor Homes is the company's elevated custom home building experience division, providing fully custom home building services from land acquisition through move-in with in-house architects and designers.

Products and services

• Custom Home Building (Semi-Custom & Fully Custom) Semi-custom and fully custom home building services offered across Arizona and Colorado. Buyers can select from a library of pre-designed floor plans with finish customization (semi-custom) or work with in-house architects and designers for fully personalized layouts and finishes. Pricing is fixed as an all-in number before construction begins.
• Move-in Ready / Spec Homes Pre-constructed, move-in ready single-family homes offered in various Arizona and Colorado communities. Buyers can purchase and occupy the home without waiting through a construction timeline.
• Build On Your Lot End-to-end build-on-your-lot service for buyers who already own land or need help identifying and securing a lot. Includes lot identification assistance, design selection at the North Scottsdale design studio, and full construction management with transparent all-in pricing before breaking ground.
• Tailored by Morgan Taylor Homes (Fully Custom Division) Elevated fully custom home building program providing complete personalization from land acquisition through move-in. Buyers work with in-house architects and designers on custom floor plans, finishes, and design details.
• Floor Plans (Aspen, Geronimo, Cassidy) Standard semi-custom floor plan catalog including The Aspen (2,716sf, starting at $550,000), The Geronimo (3,176sf, starting at $625,000), and The Cassidy (3,470sf, starting at $749,000). Available as starting points for semi-custom builds.
• ADUs & RV Garages Accessory Dwelling Units (ADUs) and RV garage designs with hook-ups for boats, cars, trucks, trailers and RVs. Sold as standalone accessory structures alongside primary home builds.
• North Scottsdale Design Studio Physical design studio in North Scottsdale, AZ showcasing thousands of unique finishes, fixtures, and upgrade options with a dedicated design team assisting buyers in making selections for their custom or semi-custom home.
• Realtor Referral Program Non-exclusive partnership program for licensed real estate professionals. Referrers earn 1% commission on custom plans and 2.5% on Morgan Taylor standard plans when referred customers close. Commission paid at close of escrow or within 30 days of second construction draw; referrals must order within 6 months.

Quantifiable outcome

• 1,500+ homes completed since founding in 2007
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Realtor Referral PartnerscoreChannel Partner/ Reseller/ DistributorNon-exclusive program for licensed real estate professionals that refers customers to Morgan Taylor Homes. Referrers earn 1% commission on custom plans and 2.5% on Morgan Taylor standard plans. Commission processed upon close of escrow or within 30 days of second construction draw. Referrals must order within 6 months.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Tri Pointe Homes: Top-10 US homebuilder with significant AZ operations through Maracay and other brands. Comparable to Morgan Taylor on product mix in AZ but with broader national footprint and stronger land-bank position.
• Taylor Morrison: One of the largest US homebuilders with deep Phoenix and AZ operations across multiple brands and price tiers. Offers personalization through its Design Center concept; overlaps with Morgan Taylor's semi-custom and move-in ready product but at significantly greater scale.
• Shea Homes: Major AZ-focused production and semi-custom builder with extensive communities across the Phoenix metro. Comparable to Morgan Taylor on semi-custom / personalization, but operates at materially larger scale and through master-planned communities.
• David Weekley Homes: Large private US homebuilder active in Phoenix with semi-custom offerings and Design Center experience. Comparable to Morgan Taylor on semi-custom model and design studio concept, but operating across many more metros.
• Meritage Homes: National production homebuilder with strong AZ presence and energy-efficient home positioning. Overlaps with Morgan Taylor on move-in ready and semi-custom offerings in the Phoenix metro, though at much larger scale and with a more standardized product.
• Toll Brothers: National luxury homebuilder with significant Phoenix and Scottsdale presence offering fully custom and quick-delivery options. Larger scale, broader geographic footprint, and similar premium buyer targeting — competes with Morgan Taylor on luxury custom but operates much more broadly.

Direct peers

• VIP Homes: AZ custom home builder serving the Phoenix metro and Scottsdale with custom and semi-custom offerings. Comparable to Morgan Taylor in product positioning, target segment, and AZ-specific geographic focus.
• Camelot Homes: Long-standing AZ custom home builder with a North Scottsdale design center and focus on custom and semi-custom homes in the Phoenix metro. Comparable to Morgan Taylor in semi-custom/semi-custom offerings, design studio experience, and emphasis on transparent pricing.
• Cullum Homes: Phoenix-based custom and semi-custom home builder serving Scottsdale, Paradise Valley, and surrounding AZ luxury markets. Directly comparable to Morgan Taylor in product mix (custom + semi-custom), geographic focus on the Phoenix metro, and target buyer profile (affluent move-up and luxury).
• Maracay Homes: A division of Tri Pointe Homes focused on the Phoenix market, offering flexible floor plans with personalization options. Comparable to Morgan Taylor's semi-custom segment in target buyer, AZ geography, and customizable plan library.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=_aB3QyplzgM
• Facebookfacebook.com/morgantaylorhomes
• Instagraminstagram.com/mtaylorhomes
• Pinterestpinterest.com/mtaylorhomes
• LinkedInlinkedin.com/company/morgan-taylor-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan Taylor Homes