Maracay Homes
- Company typePrivate
- Founded1991
- HeadquartersPhoenix, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Maracay Homes firmographics
Firmographics- Name
- Maracay Homes
- Legal name
- Tri Pointe Homes, Inc.
- Website
- https://maracayhomes.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Maracay Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- Residential Building Construction (2361), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Maracay Homes is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
Maracay Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: Primary revenue from building and selling new homes to consumers across 12 states and 200+ communities.
- Mortgage Services: In-house mortgage financing solutions for home buyers.
- Insurance Services: Home insurance offerings as part of integrated home buying solutions.
- Title & Escrow Services: Title and escrow services to support the home closing process.
- Warranty Services: Home warranty coverage for buyers post-purchase.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Maracay Homes product offering
Product offeringCore offering
Maracay Homes is a residential homebuilder that designs, constructs, and sells newly built single-family homes to individual homebuyers. As a regional brand within the Tri Pointe Homes portfolio, it offers customizable home designs through Design Studios, the proprietary LivingSmart energy-efficient and smart-home technology package, and integrated home-buying solutions spanning mortgage financing, home insurance, title & escrow, and warranty coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- New Home Construction and Sales
- Design Studio Customization
Quantifiable outcome
- 93% Overall Customer Satisfaction based on three key measures: satisfaction with quality, builder commitment, and likelihood to recommend
Companies that use Maracay Homes
Customer profileSegments1 record
Ideal customer profiles1 record
Maracay Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maracay Homes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Bobby BerkcoreTri Pointe Homes partnered with Emmy-winning TV host, design expert, and author Bobby Berk to bring style and livability together in new homes. This exclusive collaboration offers ten curated Bobby Berk design collections, model homes showcasing each look, and the ability to shop Bobby Berk furnishings.
- EliantminorIndependent survey provider that collects customer satisfaction data from verified homeowners approximately 30 days after moving into their new homes, measuring three key metrics: overall satisfaction with quality, builder commitment, and likelihood to recommend.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
Maracay Homes competitors and assessment
Company assessmentDirect peers
- Shea Homes: Long-established Arizona-focused homebuilder (Scottsdale) with comparable move-up and luxury product; competes for the same Phoenix buyers, land positions, and trade contractor capacity.
- Meritage Homes: Scottsdale-headquartered public homebuilder with deep Phoenix market share; also emphasizes energy-efficient construction, making it a direct functional competitor to Maracay's LivingSmart positioning.
- Tri Pointe Homes: Maracay's parent company and largest operational peer; shares the same LivingSmart technology, Bobby Berk design collections, and integrated mortgage/title/insurance services while operating across 12 states.
- Toll Brothers: National luxury homebuilder with substantial Phoenix-Scottsdale operations; directly comparable in move-up/luxury price points, design-center customization, and Bobby Berk-style design partnerships.
- David Weekley Homes: Large private U.S. homebuilder with significant Phoenix-area operations; competes in similar price bands and similarly emphasizes customer satisfaction and design personalization.
- Taylor Morrison: Top-five U.S. public homebuilder with a major Phoenix-Scottsdale presence; competes directly with Maracay in move-up and luxury product across the same master-planned communities.
- KB Home: Public homebuilder with significant Phoenix presence targeting first-time and first-move-up buyers; comparable built-to-order model with in-house design studios and energy-efficiency offerings.
Broad incumbents
- D.R. Horton: Largest U.S. homebuilder with a dominant Phoenix-metro footprint; broad incumbent pressure on entry-level pricing, incentives, and finished-lot supply.
- Lennar: One of the largest U.S. public homebuilders with a major Phoenix presence; overlaps with Maracay across entry-level through move-up product, with materially greater scale and buying power.
- PulteGroup: Top-tier U.S. public homebuilder operating Centex, Pulte, and Del Webb brands in Phoenix; overlapping first-time, move-up, and 55+ product lines that compete for the same buyer segments as Maracay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Maracay Homes social profiles
Digital presenceMaracay Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maracay Homes leadership team
Management profileNumber of profiles
Maracay Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maracay Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maracay Homes
What does Maracay Homes do?
Maracay Homes is a residential homebuilder that designs, constructs, and sells newly built single-family homes to individual homebuyers. As a regional brand within the Tri Pointe Homes portfolio, it offers customizable home designs through Design Studios, the proprietary LivingSmart energy-efficient and smart-home technology package, and integrated home-buying solutions spanning mortgage financing, home insurance, title & escrow, and warranty coverage.
When was Maracay Homes founded?
Maracay Homes was founded in 1991. It employs 51 to 100 people.
Where is Maracay Homes based?
Maracay Homes is headquartered in Phoenix, United States, in the North America region.
How does Maracay Homes make money?
Five revenue lines are on record. New Home Sales are the primary driver. The others are mortgage Services, insurance Services, title & Escrow Services and warranty Services.
Who are Maracay Homes's main competitors?
Direct peers on record are Shea Homes, Meritage Homes, Tri Pointe Homes, Toll Brothers, David Weekley Homes, Taylor Morrison and KB Home. Broad incumbents are D.R. Horton, Lennar and PulteGroup.
Does Maracay Homes have an API?
No public API is recorded for Maracay Homes.
What industry is Maracay Homes in?
Maracay Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAC, Custom Home Building. Its NAICS code is 2361.