LemonGO

Customer Intelligence Softwarelemonapp.com.br

LemonGO is a Brazilian AI software company that analyzes customer behavior and automates personalized sales campaigns for retail, B2B, and banking clients across Brazil.

Company typePrivate
Founded2017
HeadquartersCaxias Do Sul, Brazil
Headcount11–50
GTM typeB2B and B2C
OfferingSoftware

What LemonGO does

LemonGO (legal name: LemonGo; also operating as "Lemon Go") is a privately held Brazilian software company specializing in AI-powered customer intelligence and sales management. Founded in 2017 and headquartered in Caxias do Sul, Rio Grande do Sul, with a secondary presence at Instituto Caldeira in Porto Alegre, the firm develops a platform that classifies customers into 11+ behavioral profiles, recommends products, identifies purchase-ready leads, and automates recurring marketing campaigns. The product suite is organized into modular components covering customer hyper-personalization, product intelligence (price elasticity, basket analysis, lifecycle), recurring automated actions, a sales-team mobile/desktop application, and a hot-lead identification feature.

The underlying technology processes structured customer and transaction data through proprietary algorithms, with the company claiming analysis of more than 450,000 customer profiles and over 12 terabytes of data monthly, alongside a stated 96% accuracy rate in customer revenue forecasting. LemonGO positions itself as the "AI brain" overlaying clients' existing CRM systems, supported by partnerships with NVIDIA (compute infrastructure), Instituto Caldeira and InovaTiva (innovation hubs), AGS (technology), and BRDE (regional development bank financing).

The company operates a subscription-based, quote-priced revenue model with annual billing cycles, distributed through a direct sales motion targeting enterprise and mid-market clients in retail (fashion, cosmetics), B2B (metallurgy, distributors, services), and banking verticals. Named customers include Boa Onda (fashion retail, client since 2020) and Drops de Menta (cosmetics retail). Operations are exclusively domestic to Brazil, with no disclosed revenue, ARR, funding history, or ownership structure.

LemonGO firmographics

Firmographics

Name: LemonGO
Legal name: LemonGo
Website: https://lemonapp.com.br
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 11–50 employees
Short description: LemonGO is a Brazilian AI software company that analyzes customer behavior and automates personalized sales campaigns for retail, B2B, and banking clients across Brazil.
Ownership category
akta.pro rank

LemonGO industry classification

Industry

Product category: Customer Intelligence Software
akta.pro primary industry: Category Management & Retail Analytics (MPAAAJAI)
akta.pro secondary industries: Market, Shopper & Category Insights / Research Services (CRAOAOAI), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

Customer intelligence platform
Sales management software
AI personalization
CRM analytics
Retail analytics

Where LemonGO is headquartered

Location

Headquarters

HQ city: Caxias Do Sul
HQ country: Brazil
HQ region: Latin America

Offices2 records

Markets served

LemonGO business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

AI Software Solutions: Subscription-based AI software solutions providing customer intelligence and sales optimization. The company offers hyper-personalization services with measurable ROI, including customer profiling, product recommendations, and automated campaign management.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Custom enterprise pricing based on customer profile volume and feature requirements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

LemonGO product offering

Product offering

Core offering

LemonGO develops and sells an AI-powered customer intelligence and sales management SaaS platform that ingests client transaction data, classifies customers into 11+ behavioral profiles, performs product analytics (price elasticity, basket, lifecycle), and automates hyper-personalized campaigns and hot-lead routing. It is sold as a subscription on an annual quote-based contract to retail and B2B clients primarily in Brazil.

Product overview

LemonGO is an AI-powered customer intelligence platform that serves as the 'brain of your CRM'. The platform comprises a unified core system with integrated modules: Customer Hyperpersonalization (11+ behavioral profiles), Product Intelligence (price elasticity, basket analysis, lifecycle), Automated Recurring Actions (birthdays, post-sales, special dates), Sales Team Application (real-time customer info and performance tracking), and Hot Leads Detection. The platform processes over 450,000 customer profiles monthly and 12+ terabytes of data to deliver 25x ROI through hyperpersonalized campaigns and sales optimization.

Differentiator

Problem solved

Functional benefit

Products and services

Lemon Go Platform AI-powered customer intelligence and sales management SaaS platform that analyzes customer behavior, transforms complex data into actionable sales insights, and automates personalized campaigns to increase sales performance. Sold on an annual subscription to retail and B2B clients primarily in Brazil, integrating as an AI layer on top of existing CRM systems.

Quantifiable outcome

24% increase in upsales through AI-based recommendations
+4 more outcomes

Companies that use LemonGO

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

LemonGO technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

LemonGO partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Caldeira (Instituto Caldeira)coreStrategic or Co-development PartnerInnovation hub partnership providing strategic location for LemonGO operations in Porto Alegre. Caldeira is a technology and innovation hub supporting startups and tech companies in Rio Grande do Sul.
InovaTivacoreStrategic or Co-development PartnerInnovation hub partnership supporting technology development and startup ecosystem collaboration.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

LemonGO competitors and assessment

Company assessment

Direct peers

Algonomy: AI-powered retail analytics platform delivering personalization, customer intelligence, and merchandising. Directly comparable to LemonGO's core AI-driven customer behavior analysis and product intelligence offering.
Dynamic Yield: Personalization and customer data platform (owned by Mastercard) offering AI-driven recommendations and behavioral targeting. Directly comparable to LemonGO's hyper-personalization and product recommendation capabilities.
Insider: Cross-channel personalization platform with AI-powered predictive segmentation. Comparable in delivering AI-driven customer profiling, behavioral segmentation, and personalized campaigns to retail and B2B clients.

Others

Segment: Customer data platform (owned by Twilio) for unifying customer data and routing to downstream tools. Comparable as enabling infrastructure for customer behavior analysis, with partial overlap in LemonGO's data unification capabilities.

Broad incumbents

TOTVS: Brazil's largest enterprise software company offering ERP, CRM, and analytics. Comparable as a Brazilian enterprise software incumbent serving overlapping retail and B2B customer bases, though operating at far larger scale.
Salesforce: Global CRM leader with Einstein AI for predictive analytics and personalization. Comparable as a broad incumbent whose CRM platform LemonGO explicitly integrates with as an 'AI brain', indicating direct feature-level competition.
HubSpot: All-in-one CRM and marketing automation platform with AI features for segmentation and personalization. Comparable as a broad incumbent with overlapping functionality for SMB and mid-market sales/marketing teams.

Emerging players

Blueshift: AI-powered customer engagement platform focused on real-time segmentation and personalized campaigns. Comparable as an emerging AI-native player in customer intelligence and behavioral targeting, similar to LemonGO's value proposition.

Regional players

Linx: Brazilian retail technology platform (owned by Stone) offering POS, ERP, and retail management. Comparable as a regional retail tech provider with overlapping Brazilian retail customer segments.
VTEX: Latin American commerce platform for e-commerce and retail technology. Comparable as a Brazilian-headquartered retail tech vendor serving similar customer profiles with overlap in retail analytics and customer intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

LemonGO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LemonGO leadership team

Management profile

Number of profiles

LemonGO funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LemonGO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LemonGO

What does LemonGO do?

Is LemonGO a public or private company?

LemonGO is a private company. It is classified as unknown and is currently operating.

When was LemonGO founded?

LemonGO was founded in 2017. It employs 11 to 50 people.

Where is LemonGO based?

LemonGO is headquartered in Caxias Do Sul, Brazil, in the Latin America region.

How does LemonGO make money?

One revenue line is on record: AI Software Solutions.

Who are LemonGO's main competitors?

Direct peers on record are Algonomy, Dynamic Yield and Insider. Segment is listed as an others. Broad incumbents are TOTVS, Salesforce and HubSpot. Blueshift is listed as an emerging player. Regional players are Linx and VTEX.

Does LemonGO have an API?

No public API is recorded for LemonGO.

What industry is LemonGO in?

LemonGO's product category is Customer Intelligence Software. Its primary akta.pro industry code is MPAAAJAI, Category Management & Retail Analytics, with a secondary code of CRAOAOAI, Market, Shopper & Category Insights / Research Services.